How Can My Business Can Benefit the Most with Digital Marketing and Consulting?
Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.
Now, I have a question for you.
How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.
The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.
Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.
Does Your Business Benefit from SEO and Link Building?
Everyone thinks that SEO is just about on page or link building.
But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.
The way you get to know what’s best for your users is you survey them.
By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.
These days, Google’s looking at what’s called user metrics.
Those are things like people coming to your site after they click.
Or they search for a key word.
They click on your listing.
And then they even look at how many of those people, a percentage of them, are clicking the back button right away.
That tells Google, hey people aren’t liking what they’re seeing.
They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.
By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.
Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.
The second tip I have for you is leverage schema markup.
You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.
If you’re using WordPress, you can just check out the Yoast SEO plugin.
It’ll allow you to do schema markup with just a few simple clicks.
It’s worth checking out, makes it easy.
And that way you don’t have to learn a single thing about coding.
The third advanced tactic that I want you to try out is expand your most popular pages.
See, content marketing isa big hit or miss game.
You create a lot of webpages, a lot of content pages.
Some get a ton of traffic, and others don’t.
And you may be asking yourself why.
The links, I did all the best packs to all of my pages.
But why are some of your business pages doing better than others?
Well, a lot of times you just won’t have the answer.
But what you can do, is you take your most popular pages and expand them.
So let’s say you have a 3000 word blog post that’s ranking well.
You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.
It’ll show you all the other long-tail phrases that are related to that main phrase.
Integrate them into that page.
In essence, you’re expanding your page.
You’re not just adding in more keywords, but you’re adding in more content.
You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.
And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.
Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.
As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.
Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.
And see if that helps boost them up.
What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.
Then I want you leverage infographics.
You’re probably already saying, Neil, I’ve seen infographics, everyone has them.
But no, I don’t want you to just leverage any infographics.
I want you to leverage advanced animated infographics.
Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.
And you’re gonna get way more back links.
The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.
Do you know what he did to market it? Nothing.
He just released it.
Everyone was like, oh my god, this is crazy, it’s animated.
He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.
And that’s why you want to leverage animated infographics.
Then I want you to leverage roundup post.
The reason roundup posts are really good, and no one does this.
I don’t know why.
They used to be more popular three or four years ago, but they still work.
Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.
By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.
All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.
The last strategy I have for you is prune and crop.
I know this one’s going to seem really hard.
When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.
But start cutting the dead weight.
When you start cutting the dead weight, more authority starts going to the pages that are ranking well.
And it should help them climb even higher and higher over time.
So that’s it.
Follow those advanced strategies and you’ll start getting more love from Google.
If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.
Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?
Are you looking for ways to get more out of your online presence? Are your do it yourself solutions not producing the online revenue generation you were hoping for? Hi I'm Ryan with H2H marketing and today I'm going to share with you five ways that a digital marketing agency can help you generate more profits and more opportunity out of your online presence.
Stick around till the end and I'm going to share with you a very useful link to a tool that you can utilize to find out how your business and or brand shows up in local search.
In a world full of Do It Yourself solutions and options along with associated videos and instructional guides, why would you ever spend money on a digital marketing company.
Well the answer is simple return on investment.
See a digital marketing company is going to help you build a better return on investment.
Where do it yourself solution is just that it's all you.
Look I know you wear many hats and you're very good at wearing those hats.
The online world is changing daily, weekly, monthly.
It's important that you stay on top of all the digital marketing trends.
So the first reason why you should use a digital marketing agency.
It allows you to focus on your business while a digital marketing agency can be focused on helping you grow your brand online, just as you have many folks that you depend on professional so to speak for the various lines of business that you conduct.
For instance your accountant is your specialist in finance you trust your accountant to make sure that everything on the financial side is sound and secure.
Just as if you were going on a vacation.
The travel agent is going to help you get the biggest bang for your buck out of your vacation.
So again just as those two professions will help you get the most out of your money.
And the biggest bang for your buck by utilizing a digital marketing agency it's going to do the same.
It's going to allow you to focus on holistically running your business while you can allow the digital marketing agency to grow your digital presence.
Time is money, Spend it wisely.
Digital marketing companies or a digital marketing company that you hire should be able to demonstrate a very noticeable return on investment for you on a daily, weekly and monthly basis.
It also doesn't hurt to do a little due diligence at the beginning make sure you're utilizing a company that can fetch you results and then holding them accountable to what they promise.
Look folks just make sure that you're maintaining a positive return on investment from your digital marketing company at all times.
And you should be all set.
Which brings me to reason number two digital marketing agencies are experts and well engage with the digital marketing community at all times.
This allows you to utilize a company who stays up to date on technology knows what the growing trends are.
Folks I can tell you just this week alone Facebook, Instagram and Google all changed some algorithms and the way that they do things.
If you weren't on top of those changes you'd have no idea that they changed however your digital marketing professional should be staying on top of these changes and be adjusting your strategies accordingly.
Reason number three accountability and tracking if you hire a digital marketing agency or you're working with a digital marketing agency you can hold that digital marketing agency to standards that you expect if you are doing it yourself and having your administrative assistant or some other employee run your digital marketing and your social media then that's exactly the type of result you can expect.
Look your employees they're great at what they do but they're specialists in their own right.
Reason number four with a digital marketing agency you get a variety of different insight and points of view.
You have a number of experts working on your account all at one time different perspective all on the same idea which could yield a wealth of opportunity for you that you may not have thought of.
This allows you to leverage the opportunity of multiple experts all working on your campaign all at the same time.
Which brings me to reason number five experts know how to utilize tools and more importantly how to utilize these tools together look many of the tools that we utilize on a daily basis just like the old days of Voltron can all come together and form one super robot or one super campaign.
We use a multitude of different tools to gauge various aspects of a digital marketing program by utilizing these tools independently.
You get one side or one point of view using them altogether.
You can get a more holistic and broader idea of how a campaign can be successful by just allocating this responsibility to a digital marketing company can ensure that you get the biggest bang out of your buck.
And the biggest return on investment for your company and or your brand.
So thank you for sticking around.
As promised a link to our online scan tool.
Simply follow this link over to the age twitch marketing Web site and your business information into the associated box or field and hit some it will send your report or generate a report right online.
And you can see how your business appears through online search.
If anything that I mentioned today was beneficial to you.
Please take a moment and subscribe to our channel below or follow us on social media.
Again I'm Ryan with HGH marketing.
Thank you for joining us today.
And we'll see you next time.
Twitter Marketing: 5 Types of High-Engaging Tweets
I Think YouTube is a great platform for content creation Unfortunately, many of these videos that people are making are just not getting out There here are 10 SEO tips that can help your videos rank on the Google search pages So they're not overshadowed by the more larger channels first what I want you to do is identify your keyword phrase or topic that you want people to be searching for and In this case, we're gonna use the example of the Pentax super Takumar 50 millimeter 1.
4 lens, so we're gonna Center this whole SEO topic around this key phrase Okay.
Now that you have your key phrase in mind, this is something most people don't know but before you even upload your videos, please make sure to repeat this key phrase often in your videos because YouTube actually has ways to listen in to your videos and identify these Phrases that appear in your videos so they can rank them accordingly another thing that you should keep in mind is that YouTube gives favor to videos that are much longer because they equal more watch time So the longer your video is the higher up is going to be ranking That's why you see so many of these big youtubers that have like 10 15 minute long videos and the first five minutes are them just making coffee or just rambling on about the day or Showing a bunch of b-roll in the video So there's a reason for that and part of the reason is that helps them rank or much longer? So one thing people are not aware of and this is actually some time than a few days ago.
Is that the file name that you upload your video up to YouTube actually matters and As you can see here on YouTube Google does take into account your raw file name, so please keep this in mind when you're uploading When google recommends videos for viewing They have these videos sorted in categories So what you want to do is to find The correct category and put your video in there cuz gonna give you higher chances or people finding and clicking on your video based on their interests next up we're going to be writing our titles for our video and Remember that key phrase I mentioned earlier.
What you want to do is include it in your title somehow and this might take some creativity, but do try to use titles that are Captivating to the audience, but in my case, I like things straight forward.
So I just wrote Pentax super Takumar 50 millimeter 1.
Now this next step is where you include relevant tags But there's actually a trick you can use to rank higher in the YouTube SEO So what you want to do is you want to go to youtube search and you want to type in? The tags that you think people are going to be searching for like the most relevant tags, but what's going to happen? Is that YouTube is actually going to autofill what you're typing and those search results that show up are what people are searching for? So what you want to do is copy those relevant tags to your YouTube tag videos And that's actually gonna increase your SEO rank Now after you've done that with you - you done that with a few of the keywords in your title You're going to want to be doing the same thing But use Google instead and what this does is when people are searching on Google They're actually going to be finding your video on their Google search as well So this is something not many people know about but is one of the most effective ways of being found Okay, so you have your title and you have your tags that you just wrote down and what you're going to want to do now and this is something most people overlook is you're going to write kind of a blog style post in the description and be sure to include the title of the video in the description and What you will do next is you're going to write a short blog Plus But you're going to be using some of the tags that you used in your YouTube tags in your actual blog so you want to be sure to repeat some of them in your description but not as a list you want to use them as a Sentence like in a blog post and this is going to really help you very much one of the most important things is actually NHD thumbnail so you want to use a really eye-catching? thumbnail but not too tacky because remember when people find your video they're going to get a preview and depending on the thumbnail people are going to Click or not.
So be sure to include something that looks professional or eye catching But please don't make it tacky earlier Do you remember how I said that when you are making your videos you should be using the same Key phrase that you want your video to rank for Well, this is kind of correlated because you should be including closed captions on your video and YouTube actually helps you with closed captions and What this does is that Google actually indexes what you say and what you type as captions in your videos so if you often repeat the phrases that people are searching for It's going to show up.
So please be sure to include closed captions.
There are death people who can't listen to your videos So what they do is that you're always searching for videos with subtitles and if you include subtitles in your videos Then this allows them to access your content, please be sure to use Closed captions because it helps not only deaf people find your videos, but also it helps google index Your video there are many channels that don't reply to comments.
But this is actually a really bad habit because within the first 48 hours YouTube actually boosts your video to larger audience and If you reply to comments with these 48 hours It actually helps establish the credibility of your video therefore giving you higher SEO rank So, please be sure to be alert to the comments especially the first 48 hours and here are some bonus tips content is king and even if you have great SEO if your video is just not that great, then people are not going to Interact with it and the SEO is actually going to go down Next up, please.
Be sure to share on social media Don't be afraid of posting on reddit on Twitter on Facebook because it's actually really helping you out in long run Please be sure to ask people in your videos to subscribe like or comment because this house also boosts up your SEO Even if people dislike your video that is actually helping you out So I know many channels do this and maybe not everybody likes it But they're doing it for a reason and that's because it helps.
So if you're still watching this video, please be sure to LIKE comments Subscribe, it helps me out and hopefully it will help out other people and yeah, I'll see you around You.
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