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How Can My Business Can Benefit the Most with Digital Marketing and Consulting?

Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.

Now, I have a question for you.

How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.

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The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.

Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.

Does Your Business Benefit from SEO and Link Building?

Everyone thinks that SEO is just about on page or link building.

But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.

The way you get to know what’s best for your users is you survey them.

By using tools like SurveyMonkey and Hotjar you can find out what your users love and what they don’t.

By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.

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These days, Google’s looking at what’s called user metrics.

Those are things like people coming to your site after they click.

Or they search for a key word.

They click on your listing.

And then they even look at how many of those people, a percentage of them, are clicking the back button right away.

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That tells Google, hey people aren’t liking what they’re seeing.

They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.

By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.

Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.

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The second tip I have for you is leverage schema markup.

You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.

If you’re using WordPress, you can just check out the Yoast SEO plugin.

It’ll allow you to do schema markup with just a few simple clicks.

It’s worth checking out, makes it easy.

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And that way you don’t have to learn a single thing about coding.

The third advanced tactic that I want you to try out is expand your most popular pages.

See, content marketing isa big hit or miss game.

You create a lot of webpages, a lot of content pages.

Some get a ton of traffic, and others don’t.

And you may be asking yourself why.

The links, I did all the best packs to all of my pages.

But why are some of your business pages doing better than others?

Well, a lot of times you just won’t have the answer.

But what you can do, is you take your most popular pages and expand them.

So let’s say you have a 3000 word blog post that’s ranking well.

You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.

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It’ll show you all the other long-tail phrases that are related to that main phrase.

Integrate them into that page.

In essence, you’re expanding your page.

You’re not just adding in more keywords, but you’re adding in more content.

You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.

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And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.

Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.

As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.

Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.

And see if that helps boost them up.

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What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.

Then I want you leverage infographics.

You’re probably already saying, Neil, I’ve seen infographics, everyone has them.

But no, I don’t want you to just leverage any infographics.

I want you to leverage advanced animated infographics.

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Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.

And you’re gonna get way more back links.

The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.

Do you know what he did to market it? Nothing.

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He just released it.

Everyone was like, oh my god, this is crazy, it’s animated.

He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.

And that’s why you want to leverage animated infographics.

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Then I want you to leverage roundup post.

The reason roundup posts are really good, and no one does this.

I don’t know why.

They used to be more popular three or four years ago, but they still work.

Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.

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By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.

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All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.

The last strategy I have for you is prune and crop.

I know this one’s going to seem really hard.

When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.

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But start cutting the dead weight.

When you start cutting the dead weight, more authority starts going to the pages that are ranking well.

And it should help them climb even higher and higher over time.

So that’s it.

Follow those advanced strategies and you’ll start getting more love from Google.

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If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.

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We ready?Champagne? Well ticket prices will have to increase SEO basics for your websiteas I've explained SEO is you manipulating your website in such a waythat appeals to major search engines such as Google Yahoo and Bing as we'vementioned as well Google is the largest search engine in the world it counts forroughly 40 percent of the entire Internets traffic when you think about itthe Internet as a whole 40 percent of the traffic Google hold that roughlythat's a rough estimate and that was made a few years ago I don't know howaccurate it is now but let's go with it so keywords does anyone know whatkeywords are as it pertains to search engine optimization? Someone who has not spoken, anything that's related to the business your keyword is anythingthat's related to your business anything that you want to show up for in Google whether that be your company name 'Jam Total Sport' please go and check out myfriends websites, if you want to lose weight if you want to dance 'Jam Total Sport' buttheir keyword might be something like 'how to dance' if someone types inhow to dance on Google and their website shows up that's going to be huge forthem that's that's big business for them they might also want to show up for 'JamTotal sport' that's just their company name but they might want to rank forthat that is their keyword every single page on your website and every singlearticle an article is when you have a blog if you've ever seen any blogs anarticle is basically a new page on a site that you can updateeasily so when you create a web site you create static pages that don't move yourhomepage your about page or contact us page andI have a blog page and when you create new articles your articles go on yourblog page if you wanna know more about that check out my youtube channel soevery new page on your website and every new article on your website is a newopportunity for you to be found in search for a different keyword so when Igave you the demonstrations of what I was showing up for on Google thedifferent terms those were different videos and itwasn't my website those are different videos so I'm able to show up every timeI put out a new video or every time about a new article it's a newopportunity so you should be creating content consistently, so you can use theGoogle Keyword tool, we've spoken about that before the Google keywords toolis a great tool to use to figure out what words and phrases people are typing in, that's another thing I should have mentioned as well a keyword is a bitconfusing because it doesn't just have to be a word it can actually be a phraseas well as it can be a word or a phrase using Google Keyword tool to find outwhat people were actually searching for there's no point ranking in Google for akey term that no one is actually looking for so make sure that people are lookingfor it long tall and short tail keywords just quicklynot to confuse anybody a short tail keyword this one over here is normallybetween one to two words and phrases so going back to Cindy if Cindywanted to rank on Google for the key term 'dietitian' that's a short tailphrase so a short tail keyword sorry short tail keywords one to two words orphrases they are also very difficult to rank for I as you saw in my previousexamples I'm ranking for some really short tail keywords but they're tough istough to rank in Google for those keywords you're better off trying to rank forlongtail keywords the longer the keyword the easier it is to rank for, purelybecause there's less people actively trying to rank for that keywordso if I type dietitian in to Google I don't know what that person wants theycould be looking for to change the diet they could be looking for a diet planit's so vague and you're competing with so many people and this is the key aswell of course if you're paying for advertisements don't be that vague bespecific not too specific to the point where you're alienating so many peoplebut specific enough that it's not as much competition so a good keyword forCindy might be dietary plans for women specific.

If she wanted to rank in Googlefor 'dietary plan for women' she can create an article on her site called'dietry plan for women' and there's an opportunity she's gonna rank for thatshe might also create another article how to check your, how to check you youhave the right diet that's a different keyword so she's created two articles andshe's hopefully going to rank for both of them or if not in one then I createda lot of content on a lot of articles some of them rank very very well othersdon't do as well so keyword placement I'm not going to go too much into thatbecause I want to speak about that in a minute two websites I don't have time togo into them today Google search console bing webmaster tools Google searchconsole allows you to submit your website to Google you can also see anyindexing issues that your website has that sounds complicated but basically if yoursite is not ranking properly then you can log into your Google search consoleand Google will tell you like actual Google will tell you we need to do thisbecause you're not properly or you haven't done this rightor that right so if you have not got a Google search console account for yourwebsite then type that into Google, set up and you if you need any assistance or helpmy youtube channel is there like, subscribe, comment, share BingWebmaster Tools Bing webmaster tools is very similar to Google search consolethe only thing is that this will index you in Bing and Yahoo which is still a major search engine so make sure you have a Bing Webmaster Toolsaccount as well when you submit your website one thing I've notspoken about and it's not in this presentation is a sitemapwhen you register for both of these accounts they're going to want you toactually upload a sitemap or a map of your entire site upload it to them.

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Social messenger marketing is going tobe even more important for businesses in 2019 2020 MB ah why because MarkZuckerberg at Facebook and Instagram is also planning to bring in whatsappmessenger and integrate all three platforms at once so we're gonna talkabout that update in today's digital marketing news today all right welcome back everybody andthank you for joining me my name is Jordan Steen and I'm the host of digitalmarketing news today at Cereal Entrepreneur in today's episode we'regonna talk about how Mark Zuckerberg is actually planning to integrate FacebookInstagram and whatsapp into one messenger platform meaning you canmessage people no matter what platform they're using now why is this importantwell for marketers it means you're going to be able to get all three of thoseaudiences in one place to communicate with them much much more easily also ifyou look at the messenger industry over time you'll notice that text messagemarketing was a thing and texting on actual text services is a thing butthere's also Instant Messenger with messenger platforms and it's really coolto see how messenger is actually taking a lot of the market share from peopleusing text or that used to use text messages now again this is gonna besuper important for marketers just like you again because of the fact thatyou're gonna have a much larger audience to send these automated messengercampaigns to so we're gonna talk about the update in this video make sure tostay tuned and pay attention all the way until the end because if you do we'regonna give you another resource or tool that you can use to use FacebookMessenger to start getting clients for your business oh and really quickly guysbefore we get into today's update make sure you hit that subscribe button andthe notification bell on the bottom right hand corner of this video so thatway you get updated with all of our news updates or free trainings free resourcesand our giveaways that we do every single week here at my channel so guysby the year 2020 Facebook actually has a plan to put this in place the whatsappmessenger Instagram messenger and facebook Messenger platforms will bemigrated all into one usable platform now all three of the apps do plan tostay you know standalone and work separately but as far as themintegrating when you log into one of the apps you'll be able to see whether yourmessaging someone who's on Instagram or on Facebook or on whatsapp also itbrings up a lot of other opportunities for marketing and cross-platformmarketing since they're going to be taking each other's data and integratingwhich means more information for them to understand their customers but also moreplaces and channels and avenues for you to send that message to those potentialcustomers and that barrier to communication is removed because of thefact that currently you can't message someone from whatsapp to FacebookMessenger and vice versa right but in the future they plan to have it to whereit doesn't matter what platform you're using you'll be able to messageany type of user on whatever platform they're using so why would Facebook wantto do this and why these three platforms well currently these are the threelargest messenger platforms in the world they have about 2.

6 billion userscombined which is a huge audience for them to work with I mean that's about 34percent of the world's population that's insane so quick question which platformare you guys using if you're using one at all are you using facebook Messengermore would you say use Instagram Messenger more or whatsapp messengermore which one is the one you use the most leave it in the comments below I'mtrying to get a poll to see you know what you guys are using one of thebiggest concerns that people are having is the privacy concern because obviouslyFacebook had a few issues with that in the last few years but that is one thingthat Facebook is working very diligently on to make sure that they don't leaveany open gaps so that way they don't have any privacy errors or securityerrors in the future oh and just in case you don't think messenger marketing orreally just messenger is this big deal well if you don't or haven't seenalready in our last few updates we've done several on the updates that they'vebeen doing to Facebook messengers so if you're interested in any of those newupdates for messenger 4 and the new platform check out this video if youhaven't seen it before there's also some crossover that's kindof making this complicated for example Facebook requires you to have a realname for Instagram and whatsapp actually allows you to be anonymous so figuringout who's communicating with who and how they're gonna work between theseboundaries is going to be difficult also another example would be whatsapprequires you to have a mobile phone number to use their messenger platformwhereas Facebook and Instagram also do not so there's these types of detailsthat they have to sit down because they are separate you know separate platformswith separate identities and audiences and goals they have to sit down andthink about the best ways to integrate all three to where they don't reallyharm any of the audiences that are currently using their platforms butthat's it for today's video what do you guys think about messenger marketing andwhat they're trying to do with all three of these platforms do you think this isgonna be a successful idea or not I would like to know your comments or yourthoughts in the comments below this video make sure to leave those downthere lastly if you're brand new to this channel and you haven't already done somake sure to subscribe and hit the notification bell so you give all of ourfuture updates videos trainings and free giveaways that we do here at my channelfor people looking to build and grow in the marketing agency werebuilding a personal brand or really just building any kind of online business butthat's it for today's digital marketing news today update thank you for joiningus on today's segment and I can't wait to see you guys next week on our newestsegment so until then Cereal Entrepreneur out bye guyswhy does my hair keep coming down on my ready to start living the six-figurework wherever be your own boss lifestyle well at Cereal Entrepreneur Academywe'll teach you how to use a laptop and internet to start your own social mediaand digital marketing agency get started with our free Facebook Ads traininglinks in the description below guys see in the course Cereal Entrepreneur out.


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In seven and a half months, we focused our efforts on YouTube SEO along with Digital Marketing and Consulting and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Digital Marketing and Consulting in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, Digital Marketing and Consulting and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package Digital Marketing and Consulting.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and Digital Marketing and Consulting.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services┬áto their fullest capacity.

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With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and Digital Marketing and Consulting.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

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YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

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You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

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There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

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And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

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These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

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The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

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At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

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You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

Law Firm SEO Basics: Does Your Website Have These Basic Elements?

The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

Are You Trying to Hire a Top Digital Marketing Agency for Digital Marketing and Consulting?

Search Engine Optimization Advertising

- Hello and welcome to another episode of Lloyd Adds Little Value,But He Makes Us Laugh.

In this video, I'm gonnabe reacting to spam emails.

We all get them, some of us like 'em, some of us hate them.

Most of us hate them.

If you don't know who we are, I'm Lloyd Knowlton, Irun Digital Marketing HC with my brother Dan Knowlton, and we are KPS Digital Marketing.

Subscribe, like if you wanna learn how to grow your businessusing online video, social media, digitalmarketing, all that jazz, do it now, enjoy the video.

Right, we're gonna startwith a message from Malik, oh no, sorry, it's Mister Bamogo Malik from the telex and creditdepartment at the Bank of Africa.

"Dear friend, good day.

I feel quite safe dealing with you in this important businessthrough this medium.

" In brackets: "internet, which is the fastest medium of communication.

" D'you know what, I think it bloody is.

Internet's fantastic, try itif you haven't tried it yet.

"However, this correspondence is private, and it should be treatedin strict confidence.

" Cut! Only joking.

"In order to transfer out 10.

5 million United States dollars from our bank here, secondly the fund fortransfers of clean origin.

" Does that make sense? I'm starting to doubt Mister Malik.

"I want to transfer leftfund into your account as the foreign beneficiary of the fund and I know that this lettercome to you as a surprise as we don't know ourselves before.

" (Lloyd sighs) Bamogo, please use punctuations, I can't read a sentence thatlong without taking a breath.

"I contact you believingthat you will not let me down once the fund goes into your account.

" Send the 10.

5 milly, I willnot let you down, Bamogo.

"More details of this dealwill be forwarded to you as soon as I hear from you positively concerning this transaction.

" I feel positively concerned at the moment, that's probably a goodexplanation of how I feel.

Concerned, but positively concerned.

"I will come over to your country as soon as the transfer is over, to receive my own share of the fund for further investments by your advice.

" Oh, so you're having a share of this? Is it fifty-fifty, or, I'lldo forty-sixty if you want? I'll take four milly.

"Please write back to me immediately and tell me if you really want to carry out the transaction with me.

Please delete this messageif you are not interested.

" I'm not deleting it, Bamogo.

"Looking forwards to hear from you soon, please for your informationreply to this email.

Regards, Mister Malik Bamogo.

" But you said that youwere Mister Bamogo Malik? Apologies if I've offended you, Malik, I've been calling youBamogo this whole time.

So I could reply to the email, but I am feeling positively concerned, as Malik or Bamogo stated previously.

We'll go back to that one.

Next message comes from Julia.

Julia says, "Want to see what I mean?" That's a short email.

She's sent a link to hotlove.

Space.

Shall we see what she means? (sultry jazz music) Delete that one.

Hah, this one's from Stephanie,Stephanie Richardson, although she sent it from RobertRichardson's email address.

Probably just borrowing her husband's.

Oh, subject line, "Oh,are you an ancient god?" Oh, close, Stephanie, not quite, need to work in the gym abit more, but almost there.

She says, "I'm a real girl, I really love sex, want to meet me? Maybe you want to.

You can see my private photos here.

" Stephanie, I have to say, I don't think Robert Richardson would be very pleased with you sending me your private photos.

Oh, there's more ofher message underneath, which says, "What reason,said the time traveler.

Philby contented himself with laughter.

" I can only imagine that perhaps Stephanie was reading some kind of e-Book and copied and pasted itto the end of her email.

Or I suppose could be something to try and get 'round spam filters, but of course Stephanie's a real person, she would never do that! Right, onto the next message.

We have a message fromMichael, Michael Dioch.

Michael Dioch is his name.

"Invest 1000 dollars and get5000 dollars every month.

" Invest 1000, get five.

That could work.

Invest 1000 and get 5000 back? That's an absolute no-brainer.

5000 back, that's aprofit of roughly 4000? You could do that over a couple of.

I've gotta speak to Dan about this.

Pause the video, I've got to speak to Dan about this opportunity.

Dan, I just wonderedif you could come down, 'cause I've just had anemail, I've read an email.

Hang on, I'll put you on speakerphone.

I invest 1000 dollars each month, and they send us 5000 dollars, so obviously it sounds likean absolute no-brainer.

- [Dan] Yeah, sounds good.

Why don't you do it?- 'Cause I'm thinking, if we do that for two months, we can invest 2000 and we'd get a roughly 10000 dollar-- - [Dan] Roughly.

- Roughly 10000 dollars back, which is approximately8000 dollars' profit, so I'm wondering whether it'sa lead we should follow up.

- [Dan] Sounds like, yeah.

- Yeah, okay then.

- [Dan] Yeah, give 'em a call.

- Well, I'm just finishingthis video about spam email.

I'll forward it onto you, and if you could just click the link and register, and add that to our income spreadsheet for the next few months.

- [Dan] Okay, I'll do that now.

- Alright, cheers mate.

Just couldn't wait for that opportunity, alright, cheers.

- [Dan] Cheers, bye.

Bye.

Can't believe that accidentally got into my spam, my spam folder.

Next one is from Gertrude, she's emailing from Nicholas Slewinskyat something dot NL, probably using a husband's account again.

Subject line: "Even your eyes can tell me how confident you are.

" Aha, thanks, Gertrude! I mean, I wasn't tookeen on the new glasses, but I'm glad that they giveme some confidence, thank you! "I'm a real girl, I reallylove sex, want to meet me? Maybe you," that's thesame message as Stephanie.

That's the same picture as Stephanie! Is Gertrude impersonating Stephanie? Should I contact Gertrude and say, no, contact Stephanie and say someone's stolen her identity? Something fishy's going down here.

Just a quick videotoday, that's enough spam to make anyone go veggie,hashtag, Lloyd's a veggie.

If you liked this video,if it made you laugh, if it made you smile.

(phone ringing loudly) Frustrating.

Might be Bamogo, could bethat investment calling back.

If you liked that video then please do like and subscribe to our YouTube channel, follow us all over social media.

Social media! We'll be back next week.

Well, I say we, Dan'll be back next week and he'll be offering you lotsof value, but less laughs.

See you next week.

Well, Dan, Dan will see younext, I already explained.

Dan will see you next week, but bye.

(mellow music).

Law Firm SEO Basics: Does Your Website Have These Basic Elements?

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Hey, everybody.

Andy Stickel here.

I hope you're having a good day.

I want to show you something real quick.

This is something that you can check on your own website to make sure that your search engine optimization is at least going the right direction.

It's a problem that I see over and over and over again.

It's really SEO 101.

I try not to get into too technical of topics with search engine optimization because I know it's going to be over most people's heads, but there's some very basic SEO.

This is the first stuff that I learned when I started doing SEO many many years ago.

It still is applicable today but so many companies and so many websites just don't have the basics correct.

I want to show you, just so you can spot check your own website.

If you don't have these elements correct, then it's probably why you're not ranking.

If you don't have these elements correctly and you're not ranking or if you don't have these elements correct and you have an SEO company, then you really need to start thinking about if this is the right SEO company for you, in my opinion, because this is a very basic stuff.

In SEO, there are three elements that are the most important elements on any website or any page of a website.

Now, every single page on the website is going to have these three elements.

This is where your main key words should appear.

Now, there's some variations to how frequently they should appear and I'll get into that in a few minutes.

I just want to show you what they are.

The first thing is going to be your page title.

Now, the page title is what appears right here.

Now, if I hover over, you will see it says Baltimore DUI + DWI Defense Lawyer - Rice Law Firm.

Now, I'm not going to get into strategy in terms of how you should actually word this, but you do want to make sure that you at least have your main key word in there.

So, this law firm, they're in Baltimore, Maryland and they have Baltimore DUI and DWI, what was it.

Let's see.

DUI, DWI defense lawyers.

So, they got DUI, DWI lawyers.

That's good.

They also have Rice Law Firm.

A lot of times, I see lawyers that will just have their brand name there.

If they just have Rice Lawyers and nothing else, then that's not an effective thing.

The page title is arguably the most important place to have your main key word and it should be first.

It shouldn't be Rice Lawyers.

This is the law office of Randolph Rice.

I don't know who this guy is.

I just picked his website at random.

Actually, he's ranking number one when I searched organically for Baltimore DUI lawyers.

So, good work to whoever is doing his website.

Anyway, you want to make sure that you got the key word first.

He's got Baltimore DUI and DWI defense lawyers.

I probably wouldn't do it that way but you can see sometimes it works.

As long as you got the main idea there.

Baltimore DUI, DWI defense lawyers.

It's working for him.

The second most important element is going to be your page URL.

Now, take a look at this.

He's got Baltimore DUI attorney in his page URL.

One thing that you might want to do, let's see, he does criminal defense.

What Google has come out and said is that they think that pages, the closer to the root domain here, the better.

If I was doing this website, I would probably get rid of criminal defense and I would probably have the URL look like that.

RiceLawMD.

Com/Baltimore-DUI-Attorney.

But, he's got Baltimore DUI Defense Lawyer up top here, he's got Baltimore DUI Attorney here.

This is probably the second most important place to have a key word.

Again, we want a key word.

If you notice, he's got attorney here and he's got lawyer here.

Actually, he's got lawyers, plural, here.

Now, the third most important, and actually, it's kind of a toss up between URL and this next one that we're going to talk about, which one is two, which one is three.

Honestly, they're both important.

The third is going to be your H1 header.

Now, an H1 header is not as obvious as your page title or your URL.

An H1 header is actually what's known as the page title.

Often, the H1 header is going to be down here.

However, this H1 header happens to be right here.

The way that I know that is because I have a tool on my computer that tells me that I've got this tool, it's called Open SEO Stats.

It's a free plugin for Chrome.

I go here and I click page info and you could see right here, H1 is Baltimore DUI Defense Lawyer.

You can also see the page title right here and you could see the URL.

If you want to look at this in one piece, you can do that.

You can see right here, URL Baltimore DUI Attorney, title is Baltimore DUI DWI Defense Lawyers, and then H1 header's going to be Baltimore DUI Defense Lawyer.

Now, if you notice, he's got attorney, lawyers, plural, and lawyer.

So, he's got a nice variation of lawyer, lawyers, attorney, and law firm all that type of stuff.

That's one thing, also.

You don't want to do the same thing.

You don't want to have Baltimore DUI Lawyer, Baltimore DUI Lawyer, Baltimore DUI Lawyer.

You want to switch it up a little bit.

Another way, if you don't have this plugin, is you can click on what you think is the H1 header and just right click on it and inspect and then on the side here, you're just going to see it's highlighted right here and it says H1 Class.

That means it's the H1 header.

That's a little more technical.

There's a couple of variations to this rule.

Now, how I do things a little differently is I typically try to make the H1 header, I try to make this right here, I try to make it a little bit more conversational.

You don't have to but that's what I try to do.

I try to do something with Baltimore DUI Defense Lawyer fighting for.

I would do something like Baltimore DUI Defense Lawyer Fighting for the Accused since 1984.

Something like that.

Another thing you can do, some people might say this is over-optimized and it typically depends on the search, it depends on the competition, all that type of stuff.

Sometimes, what you'll do is you'll have a two-thirds rule.

This is something that we do quite often where we'll have a, phone's ringing here, we'll have a two-thirds rule where basically you have the page title, it has the key word, and then either the URL or the H1 header has your main key word in it but not both.

So, you have two out of three.

Now, like I said, this guy's number one and he's got three out of three.

So, it's not an absolute rule.

Typically, what you want to do is you want to do a search for your main key word.

So, if you're trying to rank with Baltimore DUI Lawyer, what we do is we do a search and we look at what the other pages on the first page of Google are doing and then we pretty much kind of follow that.

So, I thought this was important because I looked at so many websites for lawyers that say they have a marketing company or they have a search engine optimization company and this basic principle is not even taken care of.

This type of thing, we've actually optimized, we've had new clients that come to us that their websites are not optimized, even like this.

Even after paying SEO companies for years and years and years, and then all we do is we go in, we make a couple of tweaks to their page title, their H1, maybe change the URL if necessary.

They get instant rankings boost and they typically get cases out of it.

Excuse me.

It's crazy that this basic thing is just ignored so often.

If you pay attention to this, if you want to check your own website, there's also some other variations where you can try to work, Google my business categories in and things like that.

Those more advanced.

We're actually not even really doing it that much anymore except for special circumstances.

That's it.

Hopefully this helps.

If you have any questions about your own website or if you think something looks a little weird, just shoot me a message or leave me a comment.

I'll take a look at it and we'll see if I can figure out what's going on for you.

Otherwise, I hope this video was helpful.

I will talk to you soon.

Thanks.

 .

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