Top Digital Marketing Agency | Digital Marketing and Consulting | MOB Media

How Can My Business Can Benefit the Most with Digital Marketing and Consulting?

Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.

Now, I have a question for you.

How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.

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The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.

Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.

Does Your Business Benefit from SEO and Link Building?

Everyone thinks that SEO is just about on page or link building.

But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.

The way you get to know what’s best for your users is you survey them.

By using tools like SurveyMonkey and Hotjar you can find out what your users love and what they don’t.

By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.

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These days, Google’s looking at what’s called user metrics.

Those are things like people coming to your site after they click.

Or they search for a key word.

They click on your listing.

And then they even look at how many of those people, a percentage of them, are clicking the back button right away.

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That tells Google, hey people aren’t liking what they’re seeing.

They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.

By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.

Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.

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The second tip I have for you is leverage schema markup.

You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.

If you’re using WordPress, you can just check out the Yoast SEO plugin.

It’ll allow you to do schema markup with just a few simple clicks.

It’s worth checking out, makes it easy.

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And that way you don’t have to learn a single thing about coding.

The third advanced tactic that I want you to try out is expand your most popular pages.

See, content marketing isa big hit or miss game.

You create a lot of webpages, a lot of content pages.

Some get a ton of traffic, and others don’t.

And you may be asking yourself why.

The links, I did all the best packs to all of my pages.

But why are some of your business pages doing better than others?

Well, a lot of times you just won’t have the answer.

But what you can do, is you take your most popular pages and expand them.

So let’s say you have a 3000 word blog post that’s ranking well.

You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.

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It’ll show you all the other long-tail phrases that are related to that main phrase.

Integrate them into that page.

In essence, you’re expanding your page.

You’re not just adding in more keywords, but you’re adding in more content.

You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.

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And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.

Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.

As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.

Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.

And see if that helps boost them up.

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What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.

Then I want you leverage infographics.

You’re probably already saying, Neil, I’ve seen infographics, everyone has them.

But no, I don’t want you to just leverage any infographics.

I want you to leverage advanced animated infographics.

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Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.

And you’re gonna get way more back links.

The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.

Do you know what he did to market it? Nothing.

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He just released it.

Everyone was like, oh my god, this is crazy, it’s animated.

He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.

And that’s why you want to leverage animated infographics.

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Then I want you to leverage roundup post.

The reason roundup posts are really good, and no one does this.

I don’t know why.

They used to be more popular three or four years ago, but they still work.

Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.

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By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.

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All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.

The last strategy I have for you is prune and crop.

I know this one’s going to seem really hard.

When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.

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But start cutting the dead weight.

When you start cutting the dead weight, more authority starts going to the pages that are ranking well.

And it should help them climb even higher and higher over time.

So that’s it.

Follow those advanced strategies and you’ll start getting more love from Google.

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If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.

Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?

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In the last few years Facebook hasstruggled to keep its young audience of viewersthey've been abandoning the platform for other social platforms like Instagramsnapchat and even YouTube in today's video we're gonna talk about a newfeature or app really that Facebook is integrating with its platform thatthey're testing with memes so stay tuned we'll cover that in today's digitalmarketing news today update all right welcome back everybody my nameis Jordan Steen also known a Cereal Entrepreneur and at our channel we'regoing to keep you informed about social media marketing digital marketinganything related to starting an agency or building a personal brand or onlinebusiness and so if you're interested in any of those topics make sure to hitthat subscribe button and the notification bell in the bottom righthand corner of this video so that way you get notified with all of our futurevideos our free trainings our templates or resources free courses that we giveaway every single week here at my channel oh and since we're on the topicof Facebook and being relevant make sure to stay tuned to the end of this videoand we'll talk to you about the new feature that they implemented forFacebook events and Facebook stories and how you can share those events andstories with your friends so what I want you all to understand about marketing isthere's a certain amount of inventory available and what I mean by inventoryis there are only so many people in the world doing so many searches per day solet's just keep the numbers easy let's say there are a hundred people in theworld right and on average each person got online three times a day that meansyou have a total inventory of 300 right because that's all that there are in theworld of people looking online so what you have to understand is there's atotal inventory available for search volume or really just for online volumeand traffic now Facebook over the last few years has lost some of that volumebecause Instagram snapchat YouTube becoming even more proficient of whatthey do all of these platforms are coming out and taking traffic away fromFacebook kind of like Facebook did back with myspace in the day now the biggestissue that Facebook has had is that they're losing the younger audience whybecause younger audiences are on more social platforms it makes sense rightthe older demographic isn't as is on snapchat or Instagram as much as theyounger demographic might be because the younger demographic is on all platformsthey're multi-use types of demographics so what we need to understand is howFacebook is going to approach the young audience to try and get them to comeback and in today's episode we're going to talk about their meme app thatthey're actually planning and they've already started testing with a group of100 students at a random school they've all signed non-disclosures but basicallythey're using this as a testing ground to see how people respond to this newmeme feature so let's talk about the meme feature we're really quickly beforewe get into the meme feature why is it that you think Facebook is loosingthe younger audience other than what I told you right obviously there's morechannels younger audiences like to be on more channels but why is it that evenstill Facebook is still losing the younger audience what is it aboutFacebook essentially that you think the younger audience doesn't like as much asInstagram or snapchat or some of the other platforms so Facebook has beentesting this whole meme feature and they're actually calling the platformLOL just like laugh out loud and what this feature is going to be is really awhole feed on Facebook that's dedicated to memes and funny videos how this isgonna kind of work is Facebook is going to pull these memes from popular pagesand put them into a dedicated feed just for memes and videos they've actuallyalready got some of the categories can't planned out like kids animals pranksfails savage wait for it there's all these types of categories that they'recreating that are related to memes that people already know as a meme categoryso they've got a proper structure in place but when it comes toimplementation is it going to be as easy as it is said than doneanother thing that Facebook is actually doing to increase engagement issomething called watch parties and this is actually a feature we enjoy and liketo take advantage of if you haven't seen what watch parties are check those outin the top right hand corner so like I mentioned in the beginning they'reactually having 100 students test this and then from there they're going todecide if they want this to be a main feature in the app or kind of a separateapp that you can integrate with the main app itself the main Facebook app itselfdon't worry guys we'll make sure to keep you updated on the progress of thatproject that Facebook has so just make sure to stay tuned back to this channelso that way you get all of our updates that we do every single Wednesday everysingle week here at my channel finally the only issue that people are reallysaying about this whole new feature is the fact that the feed itself mightactually have memes that people have already seen why because people areactually building relationships with these individual mean pages versusbuilding a relationship with the feed now it really just depends on howquickly Facebook can recognize popular memes and get them over to the feed forit to be relevant enough to not for a user not to have to just go directly tothe page to see it first because that's the importance of a viral post is allthe people out there who are interested in a specific topic gettingnotified and basically seeing something about that meme or that new viral postertopic as soon as it comes out rather than seeing it a week later why becausepeople want to be trending they want to talk about what's happening now not whathappened last week but that's it for today's digital marketing news todayupdate if you want to learn and since you stayed till the very end if you wantto learn about Facebook's news stories feature that we mentioned in thebeginning that's gonna help you guys with engagement check out this video onthe top right hand corner that we just released I believe it was last week orthe week before but that's it for today I've been your host Jordan Steen andthank you for watching today's segment of digital marketing news today I willsee you guys next week so until next time Cereal Entrepreneur out bye guys readyto start living the six-figure work where ever be your own boss lifestylewell at Cereal Entrepreneur Academy we'll teach you how to use a laptop andinternet to start your own social media and digital marketing agency get startedwith our free Facebook Ads training links in the description below guys seeyou in the course Cereal Entrepreneur out.

YouTube SEO: How to Rank Your Videos #1 (Start to Finish)

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Red Egg Marketing Search Engine Optimization The best place to hide anything youdon't want people to see is on the second page of Google.

So, unless you'retrying to keep your business a secret you need to be on the first page ofresults and you get there with SEO.

SEO or search engine optimization is thepractice of increasing visitors to your website by appearing as high as possiblein the results returned by search engines, like Google.

Companies, like us,perform ~voodoo witchcraft~ to magically lift your website up in search rankings.

Totally kidding! 🤣 It takes a lot of hard work, technicalknow-how, and some good old-fashioned patience.

But I liked the way magicsounds, better ✨ There are probably five people on this earth know the algorithm of Google search.

Not Al Gorithm of Googlesearch (haha get it?), but the actual search algorithm used by Google.

It's a highly sophisticated algorithm and one of their best-kept secrets.

Think about it, if everyone knew how itworked, they would try to game the system and then results would be flawed.

Userswould stop using Google and Google would be sad.

🙁 And nobody wants a sad Google.

So, how do we search engine optimize your website? Google leaves behind clues and regularly publishes information regarding best practices.

We utilize our years of SEO experience, follow their suggestions, develop and publish relevantcontent on your website, and use premium tools for tracking and reporting.

Weperform quality SEO services that you'll see lasting benefits from.

Not black hattechniques that will eventually get your website penalized.

Shoot us a message or give us a call you're interested in learning more about how Red Egg Marketing can drive more relevant traffic to your website.

So just remember why we're talking about this in the first place.

Because no one uses a phone book anymore.

Except for this:.


Digital Marketing Company | Digital Marketing and Consulting | MOB Media Marketing

In seven and a half months, we focused our efforts on YouTube SEO along with Digital Marketing and Consulting and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Digital Marketing and Consulting in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, Digital Marketing and Consulting and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package Digital Marketing and Consulting.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and Digital Marketing and Consulting.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services to their fullest capacity.

What Tools Does Your Business Need With SEO And Digital Marketing Services?

With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and Digital Marketing and Consulting.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

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YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

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You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

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There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

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And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

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These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

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The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

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At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

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You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

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The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

Are You Trying to Hire a Top Digital Marketing Agency for Digital Marketing and Consulting?

Online Marketing Online Course

Hey guys!My name is Alex and I work as a digital marketing manager at Media Glance.

Today we're going to talk about Hybrid Model, the model that combines SEO andPPC.

Let's begin! The world of digital marketing services is changing rapidly,and we are seeing innovation after innovation pops up.

As part of thisinnovation, digital marketing campaigns combining the techniques ofpay-per-click and SEO techniques are becoming popular.

The shift in focustowards PPC is because of the attention Google pays to paid searches online.

Search Engine Optimization, or SEO marketing online, has its own perks, but itfalls short when it comes to being the single best way for achieving moreconversion and better traffic.

This is where PPC marketing comes.

Pay-Per-Click,or PPC, gives consumers a chance to augment SEO and generate results thedigital marketers crave.

Before we get to mention the tips thatare required for maintaining and building a hybrid model, we would firstshed some light on what it takes to get started on such a campaign.

The first step to digital marketing glory in all cases is great content.

Yourcontent marketing strategy is centered on your content which is why there is littlefor you to achieve if your content isn't compelling or readable.

Thecontent should lure readers and should be relevant to whatever core serviceyou have to offer.

Content generation is the first step of the process andultimately leads on to further glory.

To put it in perspective,it's essential that you generate consistent content that is relevant toyour industry.

To understand the type of content that should be going on yourwebsite, you need to know your target audience.

All great content starts from knowing your target audience and how you canserve them better.

Get to know their interests and dislikes, and then create aconsistent strategy.

All successful hybrid models, involvingPPC and SEO, require the amalgamation of keywords.

Keywords aren't just necessaryfor setting the direction of your content, but they also set and formrelations with people further down your conversion funnel.

So before you get tomaintaining the model and ensuring its consistency, you need to do your researchwith keywords.

Know your keywords and follow the SEO campaign with consistency.

The first and most important way tomaintain and ensure results from hybrid campaign is to set shared goalsfor both PPC and SEO.

Running a successful hybrid campaign includesanalyzing the use of statistics, looking over bounce rates, and seeing the numberof visitors.

So, to improve the synergy between both these models, you need toensure that the goals set are shared and similar for both.

Once you set thegoals or aims to be the same, you will also start using the same KPI's or keyperformance indicators to define the success of the model.

You can use the KPI's from your PPC campaign into SEO and generate similar results.

To start with,you should stop treating your PPC and your SEO campaigns as two differentdigital marketing initiatives.

You have to place them on the same boat, andgradually raft towards digital marketing glory.

Considering the varied skill set requiredfor looking over both these forms of content marketing online, you should haveseparate teams for that.

However, it's up to you to ensure that there is feasiblecommunication and coordination between both of these teams.

Any lack ofcommunication or coordination might set at a distance from achieving your goals, andmight come and haunt you later.

All great hybrid campaigns are madesuccessful through the coordination of teams for SEO and PPC, so you need torealize the importance of having coordination between these two teams, and should ensure that there aren't any barriers to communication, as part of theorganizational culture or something.

Any digital marketing campaign focusedon PPC has to optimize the landing pages associated with the marketing method.

Thelanding pages associated with your PPC campaign need to be optimized, so thatthe customer coming to them don't just bounce away.

Since you're paying forevery click, it's best for you to not lose on any customer.

You can ensurecustomer satisfaction and retention by having pertinent landing pages thatattract customer to whatever you offering through them.

However, since PPC teams aren't well versed when it comes to understandingbehavior and running behavioral analysis, they often find themselves at a loss ofdata on how to optimize the page.

This is where the SEO team can come in handy, asthey can give critical information regarding consumer behavior to the PPCteam.

This critical information will be centered on subjects such as how to reducethe chances of a high bounce, increase the times customers spend on your pageand increase the click-through rate.

The ultimate end goal of the desiredresult of a hybrid approach is to achieved both organic rankings and PPCtraffic.

While PPC traffic can be perfected and increased through pageoptimization, it is best for you to focus on keywords to get your offerings to thetop.

An ideal hybrid campaign would be something of the sorts that Sonosachieved back in 2015.

Their agency ran a PPC campaign for thekeywords that their organic SEO was already doing really good at.

What thismeant was that Sonos was everywhere and had multiple entries on the first pageof Google searches for a specific keyword.

This brought in massive revenuegeneration for the agency, along with a healthy rapport.

Your total expenditure onPPC marketing and SEO can vary based on numerous factors, including the industryyou operate in, and the cost per click, set by Google.

However, keep in mind how wellthey perform along.

Hey guys, if you liked our video, please subscribe to ourChannel and follow us on other social media.

Have a great day!.

The 5 Best Facebook Ads Strategies to Crush Marketing in 2019

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- Hello and welcome to another episode of Lloyd Adds Little Value,But He Makes Us Laugh.

In this video, I'm gonnabe reacting to spam emails.

We all get them, some of us like 'em, some of us hate them.

Most of us hate them.

If you don't know who we are, I'm Lloyd Knowlton, Irun Digital Marketing HC with my brother Dan Knowlton, and we are KPS Digital Marketing.

Subscribe, like if you wanna learn how to grow your businessusing online video, social media, digitalmarketing, all that jazz, do it now, enjoy the video.

Right, we're gonna startwith a message from Malik, oh no, sorry, it's Mister Bamogo Malik from the telex and creditdepartment at the Bank of Africa.

"Dear friend, good day.

I feel quite safe dealing with you in this important businessthrough this medium.

" In brackets: "internet, which is the fastest medium of communication.

" D'you know what, I think it bloody is.

Internet's fantastic, try itif you haven't tried it yet.

"However, this correspondence is private, and it should be treatedin strict confidence.

" Cut! Only joking.

"In order to transfer out 10.

5 million United States dollars from our bank here, secondly the fund fortransfers of clean origin.

" Does that make sense? I'm starting to doubt Mister Malik.

"I want to transfer leftfund into your account as the foreign beneficiary of the fund and I know that this lettercome to you as a surprise as we don't know ourselves before.

" (Lloyd sighs) Bamogo, please use punctuations, I can't read a sentence thatlong without taking a breath.

"I contact you believingthat you will not let me down once the fund goes into your account.

" Send the 10.

5 milly, I willnot let you down, Bamogo.

"More details of this dealwill be forwarded to you as soon as I hear from you positively concerning this transaction.

" I feel positively concerned at the moment, that's probably a goodexplanation of how I feel.

Concerned, but positively concerned.

"I will come over to your country as soon as the transfer is over, to receive my own share of the fund for further investments by your advice.

" Oh, so you're having a share of this? Is it fifty-fifty, or, I'lldo forty-sixty if you want? I'll take four milly.

"Please write back to me immediately and tell me if you really want to carry out the transaction with me.

Please delete this messageif you are not interested.

" I'm not deleting it, Bamogo.

"Looking forwards to hear from you soon, please for your informationreply to this email.

Regards, Mister Malik Bamogo.

" But you said that youwere Mister Bamogo Malik? Apologies if I've offended you, Malik, I've been calling youBamogo this whole time.

So I could reply to the email, but I am feeling positively concerned, as Malik or Bamogo stated previously.

We'll go back to that one.

Next message comes from Julia.

Julia says, "Want to see what I mean?" That's a short email.

She's sent a link to hotlove.

Space.

Shall we see what she means? (sultry jazz music) Delete that one.

Hah, this one's from Stephanie,Stephanie Richardson, although she sent it from RobertRichardson's email address.

Probably just borrowing her husband's.

Oh, subject line, "Oh,are you an ancient god?" Oh, close, Stephanie, not quite, need to work in the gym abit more, but almost there.

She says, "I'm a real girl, I really love sex, want to meet me? Maybe you want to.

You can see my private photos here.

" Stephanie, I have to say, I don't think Robert Richardson would be very pleased with you sending me your private photos.

Oh, there's more ofher message underneath, which says, "What reason,said the time traveler.

Philby contented himself with laughter.

" I can only imagine that perhaps Stephanie was reading some kind of e-Book and copied and pasted itto the end of her email.

Or I suppose could be something to try and get 'round spam filters, but of course Stephanie's a real person, she would never do that! Right, onto the next message.

We have a message fromMichael, Michael Dioch.

Michael Dioch is his name.

"Invest 1000 dollars and get5000 dollars every month.

" Invest 1000, get five.

That could work.

Invest 1000 and get 5000 back? That's an absolute no-brainer.

5000 back, that's aprofit of roughly 4000? You could do that over a couple of.

I've gotta speak to Dan about this.

Pause the video, I've got to speak to Dan about this opportunity.

Dan, I just wonderedif you could come down, 'cause I've just had anemail, I've read an email.

Hang on, I'll put you on speakerphone.

I invest 1000 dollars each month, and they send us 5000 dollars, so obviously it sounds likean absolute no-brainer.

- [Dan] Yeah, sounds good.

Why don't you do it?- 'Cause I'm thinking, if we do that for two months, we can invest 2000 and we'd get a roughly 10000 dollar-- - [Dan] Roughly.

- Roughly 10000 dollars back, which is approximately8000 dollars' profit, so I'm wondering whether it'sa lead we should follow up.

- [Dan] Sounds like, yeah.

- Yeah, okay then.

- [Dan] Yeah, give 'em a call.

- Well, I'm just finishingthis video about spam email.

I'll forward it onto you, and if you could just click the link and register, and add that to our income spreadsheet for the next few months.

- [Dan] Okay, I'll do that now.

- Alright, cheers mate.

Just couldn't wait for that opportunity, alright, cheers.

- [Dan] Cheers, bye.

Bye.

Can't believe that accidentally got into my spam, my spam folder.

Next one is from Gertrude, she's emailing from Nicholas Slewinskyat something dot NL, probably using a husband's account again.

Subject line: "Even your eyes can tell me how confident you are.

" Aha, thanks, Gertrude! I mean, I wasn't tookeen on the new glasses, but I'm glad that they giveme some confidence, thank you! "I'm a real girl, I reallylove sex, want to meet me? Maybe you," that's thesame message as Stephanie.

That's the same picture as Stephanie! Is Gertrude impersonating Stephanie? Should I contact Gertrude and say, no, contact Stephanie and say someone's stolen her identity? Something fishy's going down here.

Just a quick videotoday, that's enough spam to make anyone go veggie,hashtag, Lloyd's a veggie.

If you liked this video,if it made you laugh, if it made you smile.

(phone ringing loudly) Frustrating.

Might be Bamogo, could bethat investment calling back.

If you liked that video then please do like and subscribe to our YouTube channel, follow us all over social media.

Social media! We'll be back next week.

Well, I say we, Dan'll be back next week and he'll be offering you lotsof value, but less laughs.

See you next week.

Well, Dan, Dan will see younext, I already explained.

Dan will see you next week, but bye.

(mellow music).

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