How Can My Business Can Benefit the Most with Digital Marketing and Consulting?
Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.
Now, I have a question for you.
How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.
The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.
Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.
Does Your Business Benefit from SEO and Link Building?
Everyone thinks that SEO is just about on page or link building.
But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.
The way you get to know what’s best for your users is you survey them.
By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.
These days, Google’s looking at what’s called user metrics.
Those are things like people coming to your site after they click.
Or they search for a key word.
They click on your listing.
And then they even look at how many of those people, a percentage of them, are clicking the back button right away.
That tells Google, hey people aren’t liking what they’re seeing.
They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.
By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.
Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.
The second tip I have for you is leverage schema markup.
You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.
If you’re using WordPress, you can just check out the Yoast SEO plugin.
It’ll allow you to do schema markup with just a few simple clicks.
It’s worth checking out, makes it easy.
And that way you don’t have to learn a single thing about coding.
The third advanced tactic that I want you to try out is expand your most popular pages.
See, content marketing isa big hit or miss game.
You create a lot of webpages, a lot of content pages.
Some get a ton of traffic, and others don’t.
And you may be asking yourself why.
The links, I did all the best packs to all of my pages.
But why are some of your business pages doing better than others?
Well, a lot of times you just won’t have the answer.
But what you can do, is you take your most popular pages and expand them.
So let’s say you have a 3000 word blog post that’s ranking well.
You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.
It’ll show you all the other long-tail phrases that are related to that main phrase.
Integrate them into that page.
In essence, you’re expanding your page.
You’re not just adding in more keywords, but you’re adding in more content.
You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.
And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.
Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.
As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.
Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.
And see if that helps boost them up.
What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.
Then I want you leverage infographics.
You’re probably already saying, Neil, I’ve seen infographics, everyone has them.
But no, I don’t want you to just leverage any infographics.
I want you to leverage advanced animated infographics.
Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.
And you’re gonna get way more back links.
The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.
Do you know what he did to market it? Nothing.
He just released it.
Everyone was like, oh my god, this is crazy, it’s animated.
He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.
And that’s why you want to leverage animated infographics.
Then I want you to leverage roundup post.
The reason roundup posts are really good, and no one does this.
I don’t know why.
They used to be more popular three or four years ago, but they still work.
Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.
By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.
All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.
The last strategy I have for you is prune and crop.
I know this one’s going to seem really hard.
When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.
But start cutting the dead weight.
When you start cutting the dead weight, more authority starts going to the pages that are ranking well.
And it should help them climb even higher and higher over time.
So that’s it.
Follow those advanced strategies and you’ll start getting more love from Google.
If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.
Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?
In seven and a half months, we focused ourefforts on YouTube SEO and ranked our videos for some of the most competitive keywordsin our industry.
SEO, Ecommerce SEO, local SEO, SEO tips, andthe list goes on.
This led to an almost 400% increase in YouTubesearch traffic and growing.
Our channel isn't huge.
Our industry isn't exactly "exciting" either.
And compared to our top YouTube competitors,our subscriber count is microscopic.
But that's what I love about YouTube.
Anyone and everyone has the opportunity toentertain, engage, and rank their videos fast.
So in this video, I'm going to show you exactlyhow to rank YouTube videos, from start to finish.
[music] What's up creators? Sam Oh here with Ahrefs, the SEO tool thathelps you grow your search traffic, research your competitors and dominate your niche.
Now there's a lot to video SEO, so rather thantrying to dip into every single traffic source in YouTube analytics, I'll be focusing on rankingin YouTube search and sprinkle a few tips to rank your videos on Google too.
Let's get started.
First, what is YouTube SEO? It's the process of optimizing your videos,playlists, and channel to rank high in YouTube's organic search results for a given searchquery.
YouTube explains their discovery and searchranking algorithm in two sentences.
"Videos are ranked based on a variety of factorsincluding how well the title, description, and video content match the viewer's query.
" So there are three important points here.
First, keywords matter in your title and description.
Second, you need to match the search intent fora viewer's query.
And third, you need to drive engagement fora query in order to rank on YouTube.
But of all these things, the key point toeffective video SEO is creating high-engagement videos.
So if you can't engage your audience, yourchances of ranking your YouTube videos for a meaningful keyword will be slim to none.
So the first step is to do YouTube keywordresearch.
Unlike traditional Google search engine optimization,YouTube doesn't have an official keyword research tool.
And a lot of these third party tools are just pumpingout arbitrary numbers from Google Keyword Planner.
But there are ways you can get estimated searchvolumes.
The first is to use YouTube suggest pairedwith Google Trends.
Just type a keyword into the search bar, andyou'll see a list of relevant queries that contain your keyword.
You can also add a star before or after yourtarget keyword, which will act as a "wildcard.
" Now, since we don't have an official toolto see search volumes, we can throw a few of YouTube suggestions into Google Trends.
But remember, Google Trends uses "relativepopularity" to compare keywords.
So take these estimates with a grain of salt.
The second way to get keyword volumes is touse Ahrefs' Keywords Explorer.
Recently, we've released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google,YouTube, Bing, Amazon, Baidu, and more.
Just select YouTube as the search engine andenter a keyword or a list of keywords.
Right away, you'll see country-specific searchvolumes, clicks data, global search volumes, and have access to five keyword idea reports.
You can also enter a list of up to 10,000keywords you want to analyze.
The best way to get a list of keywords isto use TubeBuddy or VidIQ's Chrome extension.
Just run a search in YouTube, and look tothe right sidebar.
You'll see VidIQ's "Related Queries," or TubeBuddy's"Most Used Tags" sections.
Just choose all relevant keywords you wantto analyze, click the Copy button, and paste your list into Keywords Explorer.
We'll then show you all keywords that haveYouTube search volume according to our database.
Now, search volumes are great and all, butthe power of Keywords Explorer is in generating new keyword ideas.
Let's say you want to start a channel on makeuptutorials.
Just type "makeup" into Keywords Explorer.
And I'll also include a couple common variationslike make-up and make up.
Then go to the Phrase match report, whichlists all keywords in our database that contain your seed keywords.
And you'll see over 202,000 keyword ideas! Let's narrow in on some more focused topics.
So I'll click on the "include" dropdown andtype in a list of related keywords like eye, face, halloween, wedding, and bridal.
Finally, choose the "Any word" tab, whichwill show us all keywords that contain any of these keywords.
And we have over 17,000 relevant topics tocreate videos on.
Bottom line: there is no shortage of greatkeyword ideas.
We have an in-depth video on YouTube keywordresearch, so I'll leave a link to it in the description.
Now, YouTube search is great and all, butwhy not maximize your views by ranking your videos on Google too? Don't think it's that important? Think again.
Google search is one of our top external trafficsources and sent us over 7,400 views in the past 28 days.
Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.
Now in 2019, it's tough to browse Google formore than ten minutes without seeing a video result.
There are a few ways to find videos that getsearch traffic from Google.
The first is to search for your target keyword.
If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.
Pay attention to video length and titles toget an idea of what Google wants to show.
The second way is to use Content Explorer,which lets you search for any word or phrase and get all relevant pages with their SEOand social metrics.
To find YouTube videos that are ranking inGoogle, I'll search for: site:youtube.
Com inurl:watch title:unboxing,assuming that's the topic I wanted to search for.
Then, I'll sort the result by search trafficand you can immediately see the estimated amount of Google search traffic these videosget each month, as well as the titles, descriptions, and social stats.
Once you find a video that interests you,click on the Details button, and then the Organic keywords tab where you can see allof the keywords and the ranking position for the video on Google.
Looking into both Google and YouTube searchlets you double-dip your traffic sources and get more views to your videos.
Alright, step 2 is to identify search intent.
Search intent (or keyword intent) refers to the reason why a user searches for a queryin a search engine.
Now, search engines are usually good at doingthis for you.
Just search for the keyword you want to rankfor in YouTube and analyze the content and angle of the top 3 results.
For example, if you want to teach people howto make a website, then you would probably give them a step-by-step tutorial.
But what if you want to rank for "NintendoSwitch games?" YouTube will tell you that people want tosee a "listicle-type" video.
Now, let's say that you're a florist and youwant to rank for "viola.
" Bad idea.
All of the results show that someone searchingfor this term wants to know about the instrument.
Not the plant or the actress.
Let's move on to step 3, which is the mostimportant.
And that's to satisfy search intent with ahigh-retention video.
YouTube says that their goals are to helpviewers find the videos they want to watch and maximize long-term viewer engagement andsatisfaction.
And if you're matching the reason for a user'squery, then your chance of having higher watch times for the video increases.
Here are the exact steps we take to createhigh-retention videos.
First and foremost, plan your videos beforeyou create them.
If you're creating how-to videos, the lastthing you want to do is stumble over your words or show sloppy demonstrations.
Proper planning helps keep your ideas on pointand gives you the advantage of intentionally including keywords within your video, whichpeople believe YouTube uses in their ranking algorithm.
Second, you need to start with a strong hook.
The first 10-15 seconds are critical for your video's success.
Hook your readers, and you'll have audienceretention graphs that look like this.
Forego the hook and lose the majority of yourviewers before you even get a chance to deliver value.
Every niche is different and unfortunately,there isn't one formula that works for everyone.
Being in the how-to and informational spacefor a B2B audience, I like to start off with stats or proof so that's worth your time to keep watching.
Like in this video on YouTube SEO, I startedoff by showing you how we rank in the top 3 for a lot of competitive keywords.
I also showed you that our search trafficgrew by almost 400%.
And most importantly, I tell you that I'mgoing to show you the exact steps we used so you can try and replicate our results.
Drop-offs in the first 15 seconds is inevitable.
But you can minimize the damage by connectingwith your audience's reason for watching and showing that you have a solution to that problem.
Third, you need to edit your videos strategically.
For every single video we create, our focus isn't to impress you with cool tricks.
We care about engagement.
So rather than getting into a full-out editingtutorial, I'll leave you with a few power tips.
First, use jump cuts.
A jump cut is a transition between two shotsfrom the same position.
It creates the effect of the scene "jumping,"hence, the name, "jump cut.
" These add dynamics to a video and help polishmistakes.
Second, draw your audience's attention towhat you want them to see.
Pay attention for a second.
If you've never used our Site Explorer toolbefore, and I say something like: "Click on the Linked domains report.
" Did you see it? Probably not.
But I could easily draw your eyes to the linkeddomains report by doing this, this, this, or even this.
The effects don't need to be fancy, but theyshould help your audience follow along to avoid drop-offs due to confusion.
The last tip is to entertain with storiesor narratives.
YouTube is an entertainment platform.
But entertaining isn't easy.
So while our primary focus is to teach SEOand marketing, we do our best to make it somewhat entertaining without trying too hard.
If you've watched up to here, then you'veprobably seen some examples, so I won't go deeper into that.
We have a full video on the workflow we useto edit our videos for YouTube, so I highly recommend watching that, which I'll link up.
Alright, step 3 is to do on-page video optimization.
On-page optimizations for YouTube boils downto 4 things: We have the Title, Description, Tags, and Thumbnail.
Each of these help provide context to yourvideo and/or will influence your bottomline: click-through-rates.
After all, no clicks = no views.
Here are a few best practices to craft searchableand clickable videos, according to YouTube.
Tip 1 is to use your keyword in the title.
YouTube suggests using the most relevant search terms in your titles and descriptions aslong as they're accurate and not excessive.
A study from Briggsby also shows that morethan 90% of top ranking videos included at least part of a target keyword in their title.
While it seems important to include at leastpartial matches of your target keyword in your title, you don't want to sacrifice the"click-worthiness" of it.
Tip 2 is to keep your titles under 60 characters.
YouTube recommends keeping your titles concisewith the most important information up front.
From an SEO perspective, that will often meanusing your target keyword near the beginning of your title.
For example, our target keyword for this video is YouTube SEO.
And you'll see that we added the phrase rightat the beginning.
Keeping your titles short will also prevent losingclicks from truncation in search, suggested, and browse features.
Tip 3 is to write catchy titles that evokecuriosity or highlight a benefit.
If you were to create a tutorial on tyinga tie, a keyword rich title might be, "how to tie a tie.
" But that's uninteresting at best.
There are numerous angles you could take like:How to tie a tie with the "007 technique;" How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.
The point is that boring titles are less likelyto stand out in a competitive landscape.
Tip 4 is to create a thumbnail that complementsyour title.
In my opinion, this is the hardest part toexecute consistently.
Here's the thumbnail for our SEO mistakesvideo.
The thumbnail text describes the video since91% is the majority.
And if you look closely, there's a pictureof Google's page numbers with the third part circled stating, "You are here.
" You can also draw inspiration from thingsaround you and use your image to speak undeniable truths like our video, "How long does ittake to rank on Google.
" And if you're stuck, try and get ideas fromGoogle images or stock photos.
For example, I searched for the word "system" in AdobeStock, and was inspired by this image.
So I used the idea to create our thumbnailfor our link building system video but cooler.
The next video optimization tip is to writesearchable descriptions.
YouTube says using the "right" keywords canboost views and watch time because they help your videos show up in search results.
But what are "the right" keywords? For starters, we include our target keywordin both the title and description.
But we also include related keywords by analyzingthe descriptions of the top ranking videos.
Just type in the keyword you want to rankfor, then look through the description for keywords that have relevance to your topic.
For example, this video uses language like"free traffic" and talks about traffic in the context of a blog.
Another phrase used is "increase website traffic.
" These might be keywords that I want to includewithin my description or other closely related keywords where my video matches the content.
Next up are Tags.
And tags are another way to give context to yourvideo, which can help you rank in YouTube search and suggested.
YouTube simplifies this by recommending toadd keywords and phrases that are most descriptive of your video.
You can also use tools like VidIQ or TubeBuddyto see the tags for competing videos in the sidebar.
Look for common tags within competing videos,and add them to your video when it makes sense to do so.
And as an extra measure, I'll normally copyall of the tags from the top ranking videos, and paste them into Ahrefs' Keywords Explorerto see the search volumes on these tags.
Step 4 are In-Video Optimizations.
Creating the video is 80% of the battle.
There are additional optimizations you cando to increase retention rate and create a better user experience for your viewers.
The first thing is to add subtitles or closedcaptions.
Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.
And chances are, your viewers come from allover the world with a different native tongue.
So it's worth using a transcription serviceor if your videos are scripted, just go to the CC tab of your video, select your language,and create your closed captions file.
To give you an idea, around 17% of our viewersuse our English subtitles when watching our videos.
The second thing to do is to add cards toyour video.
These are an interactive feature that encouragesviewers to take one of these 5 actions.
Just select the timecode where you want thecard to trigger, select the type of card you want to use, choose an appropriate option,and you're all set.
Now, when a viewer hits that timecode, the titleof the video will slide in as a suggestion.
Finally, use end screens.
End screens are similar to cards.
The purpose is to keep viewers on the YouTubeplatform.
For our channel, we have a Subscribe buttonas well as a suggested video the viewer should watch next.
This can help you get more subscribers, keepviewers consuming your content, and increase one of the metrics YouTube uses in their rankingalgorithm, session time.
I'll expand on this in a bit.
For now, let's move on to step 5, which isto publish and promote your video.
The first 24-48 hours from publishing canmake or break your video.
So you need to promote your video as hardas you can right away.
Here are some rapid-fire tips to do that.
First, promote to your existing audience.
At Ahrefs, we publish at around 8:00 AM Easterntime on Wednesdays.
We then use an inapp alert to notify our customersabout a new piece of content we created.
At noon, we tweet out our video link, whichsends us more viewers directly to our video.
And of course, we send an email newsletterto our blog about 24 hours after the video was live.
Now, if you don't have an existing audience,a few things you can do are to post on relevant niche forums like Quora.
Just search for the topic of your video, providea helpful answer and include your video in the mix.
You can also post on other platforms likeReddit, Facebook, or wherever.
The point is that you need to get involvedwhere your audience hangs out.
Last but not least is to use YouTube ads.
Right now, from our experience, YouTube ads are super cheap.
You can target by interest, keyword, or customaudiences.
If you have a great video, set up some searchads based on your target keyword with the intention to earn their subscription.
As your subscriber base grows, they'll beginto get notified with your future videos and help accelerate your growth without breakingthe bank.
The last and final step is to optimize yourvideos for session watch time.
Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.
YouTube said in its Creator Blog: "We've started adjusting the ranking of videosin YouTube search to reward engaging videos that keep viewers watching.
As with previous optimizations to our discoveryfeatures, this should benefit your channel if your videos drive more viewing time acrossYouTube" Here are a few more ways to improve sessiontime.
First, create series.
Think of series like #AskGaryVee or 490 episodesof Casey Neistat's Vlog.
Series hook people and if they like what theysee, they keep watching, which increases your total session watch time.
We've created 3 series in total.
One on keyword research, another on link building,and a shorter one on WordPress SEO.
The first two were made to educate our customers,while the WordPress SEO series was meant to rank.
And rank we did.
To encourage viewers to watch the next videoin the series, add it as an end screen or add a card to the next video near the end.
This will make it easy for viewers to findthe next video in your series.
Now, the next part is where the magic happens.
And that's to turn your playlist into seriesplaylists.
A playlist is a list of videos that playsin the order they're set.
Whereas a series playlist is everything Ijust said, but it's also a creator's way to tell YouTube that your group of videos isan "official" list of videos.
Think of how Netflix does it with seasonsand episodes of your favorite show.
They're in a specific order and skipping acouple episodes probably wouldn't be a good idea.
Using series playlists helps YouTube understandorder and increases your chances of claiming the "up next" spot.
If you've done the card, endscreen, and seriesplaylist, you now have 3 places where your next video will be recommended to viewers.
The last and final tip to boost your videoSEO is to use my channel page hack.
Your channel page will likely be one of yourmost visited pages so it's worth optimizing.
Here's how the channel page hack works.
If you look at our channel, the first 4 videosin this stripe look kind of random.
But they are not.
Each of these videos is the first series inone of the 3 series we have on our channel.
And the only reason the fourth video is inthe same series as this video is because we don't have a fourth series.
Now, since all of these videos are separateseries playlists, look what happens when I click on them.
The up next video is always the next videoin the series.
So no matter which video you click, it heightensour chances of getting viewers to keep watching videos on our channel.
While YouTube doesn't have a "session watchtime" metric in their analytics, I'm a strong believer that my channel playlist hack contributedto our massive increase in overall watch time since the day I added it.
YouTube SEO from a technical perspective iseasy.
Optimize your titles, descriptions, and tags.
Then add relevant cards, endscreens or descriptionlinks and you're good to go.
But the most challenging part of video SEOis engaging your audience.
So take these processes and tips and focusyour attention on these 3 things: entertain, engage, and rank.
Now, if you enjoyed this video, make sure tolike, share and subscribe, and if you have any questions about our video SEO process,leave a comment below and I'd be happy to help.
So keep grinding away, create your videosstrategically, and I'll see you in the next tutorial.
Law Firm SEO Basics: Does Your Website Have These Basic Elements?
in this video I'm gonna tell you how I turned a conversation with a competitor into $25,000 in revenue for my business hi my name is Jeff Couret I'm the founder of a company called SEOak we do SEO and this is the check-in where I update you on my successes and failures so today is the story of how I turned a conversation with a competitor into $25,000 for my business no when I say competitor I'm coming from being a web designer or a generalist digital marketing company and so I realized one day you know I had a lot of friends and connections that were also web designers and so instead of looking at them as competitors I just kind of - thanks to some communities and stuff and some education that I received stopped looking at my competitors as competitors and looking at them as potential business partners so I had a conversation with a with another web design company from a different location from a different city and I said hey you know I'm really good at SEO be happy to work with the owner project and so I put together a package and you know I've we're now going on our 25th month of me getting $1,000 per month and of course she sells that to her client for much higher than what I charged but so she's making money too so it's exciting for her as well so the point here is don't necessarily look at your competition there's competition look at them as potential business partners especially if they're in a different area or something like that so let's get into the accountability side yesterday I wanted to get my check-in video done continue up optimizing meet Leonard done so now it's gonna be like optimizing my LinkedIn outreach processes and stuff like that got my calls done I didn't do my weekly emails that was kind of a fail the weekly emails are customer care to help prevent and reduce churn so I still have a bunch to get out that's something that is gonna take longer than I thought but also was getting distracted a lot yesterday so I need to work on focus and today I get my check-in video updated continue working on my LinkedIn outreach I have two sales meetings and then just finish the weekly emails and then just the SEO implementation so that's on the docket for today today's the last business day of the month let's get it hey if you got any value from this video or any other videos please consider quickly hitting the like button it means the world to me and I will check back in with you soon.
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