How Can My Business Can Benefit the Most with Digital Marketing and Consulting?
Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.
Now, I have a question for you.
How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.
The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.
Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.
Does Your Business Benefit from SEO and Link Building?
Everyone thinks that SEO is just about on page or link building.
But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.
The way you get to know what’s best for your users is you survey them.
By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.
These days, Google’s looking at what’s called user metrics.
Those are things like people coming to your site after they click.
Or they search for a key word.
They click on your listing.
And then they even look at how many of those people, a percentage of them, are clicking the back button right away.
That tells Google, hey people aren’t liking what they’re seeing.
They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.
By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.
Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.
The second tip I have for you is leverage schema markup.
You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.
If you’re using WordPress, you can just check out the Yoast SEO plugin.
It’ll allow you to do schema markup with just a few simple clicks.
It’s worth checking out, makes it easy.
And that way you don’t have to learn a single thing about coding.
The third advanced tactic that I want you to try out is expand your most popular pages.
See, content marketing isa big hit or miss game.
You create a lot of webpages, a lot of content pages.
Some get a ton of traffic, and others don’t.
And you may be asking yourself why.
The links, I did all the best packs to all of my pages.
But why are some of your business pages doing better than others?
Well, a lot of times you just won’t have the answer.
But what you can do, is you take your most popular pages and expand them.
So let’s say you have a 3000 word blog post that’s ranking well.
You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.
It’ll show you all the other long-tail phrases that are related to that main phrase.
Integrate them into that page.
In essence, you’re expanding your page.
You’re not just adding in more keywords, but you’re adding in more content.
You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.
And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.
Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.
As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.
Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.
And see if that helps boost them up.
What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.
Then I want you leverage infographics.
You’re probably already saying, Neil, I’ve seen infographics, everyone has them.
But no, I don’t want you to just leverage any infographics.
I want you to leverage advanced animated infographics.
Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.
And you’re gonna get way more back links.
The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.
Do you know what he did to market it? Nothing.
He just released it.
Everyone was like, oh my god, this is crazy, it’s animated.
He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.
And that’s why you want to leverage animated infographics.
Then I want you to leverage roundup post.
The reason roundup posts are really good, and no one does this.
I don’t know why.
They used to be more popular three or four years ago, but they still work.
Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.
By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.
All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.
The last strategy I have for you is prune and crop.
I know this one’s going to seem really hard.
When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.
But start cutting the dead weight.
When you start cutting the dead weight, more authority starts going to the pages that are ranking well.
And it should help them climb even higher and higher over time.
So that’s it.
Follow those advanced strategies and you’ll start getting more love from Google.
If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.
Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?
[Andrew] When you're ready we're rolling [Nathanial] Rolling? - Yeah.
- Are you ready? [Yen] Ready to rock and roll.
Nervous as shit.
- (Andrew laughs) Yeah, good.
(upbeat rock music) - I was particularly impressed with what you're doing on Instagram.
So, just explain to us alittle bit about your strategy you've got a few profiles, haven't you? - I've got more, yeah,quite a few profiles, probably about a million following altogether.
So, for, so what we did was, it's about giving value.
I feel like, when you have another account, thatgives a lot of value.
So, because my product isin the beauty industry, I would go and create amake-up account, so that, you know, you're helpinginfluencers to grow their following and also grow your own.
Like, build credibilityfor your own business, as well as giving them value and encouraging other influencers to work with other influencers.
So, that's @makeupxyx, so you guys can check it out.
- Check it out, yeah.
It's a great example of how you can grow an Instagramand add a lot of value.
I was very impressed, youknow, when I had a look at what you're doing onInstagram in particular.
Even (mumbles) I mean,some of the search phrases that you're showing up for.
- So, Rihanna eye color, Kylie Jenner, so we're always on top.
Um, again, it's like giving constant information and educating people.
Not just exchanging onefor one, like money, and then money, time formoney, but we give value, a lot of value.
Over deliver the value, I think.
- And you've done a hugeamount of personal development as well, I know you doa lot of John Demartini.
What other personal developmentprograms you've done.
You've seen GaryVee, what else? - I feel like with business, you need to, you get so overwhelmed with everything, like you stress outover the little things.
You can't miss out.
Say, if you're really good at marketing, you really enjoy it andyou put all your time in marketing, you're likeoh I forgot my numbers.
So then, you got to really cover all bases and know where your flaws are.
And when you know where yourflaws are, and being aware, being self-aware is really good.
Knowing what you're goodat, and what you suck at, and then figuring it out,how to find solutions to cover that base, yeah.
- Yeah, we were talking toJules about this the other day from Tribe and he was tellingus, it's all about knowing what your strengths and weaknesses are and playing to your strengths.
- And being aware, like,being, I think, so, I love learning aboutJohn Demartini's work, I think it's amazing.
I managed to overcome anxiety, stress, and you know, like, you get so clouded and you get so worn out, butto be able to master your mind, I think that's a powerfulthing for everything.
In business, for me, determination is the biggest one for me.
Determination gets your through anything, so my, I would say, motto,is I'll figure it out.
Like, if an obstacle orchallenges arises, I'll be like you know what, I can figure this out, and having that attitude,like no matter what, you could figure a way,you'll always find a way.
And when you say that toyourself, when you say oh, I can figure this out.
How can I do it? So, the questions that you askyourself, is the answer that is going to go back at you.
If you're going to sit there and go oh, I wonder why this ain't working You know, well, becauseyou're asking the question.
So then, people, life will throw you the reasons why you're notworking, why it's not working.
So, um, where you focus your energy, what questions you askyourself and being aware, and picking up, like hey, it's okay to suck at something.
But you can keep working on it and improving every single time.
You know what, yesterday, I'm better than yesterday,you know, and I think starting from that base, having that mentality really, yeah, just gets youthrough a lot of things.
- Talk to me about thefuture and digital marketing.
- Um, so, I think for, I'm really excitedabout digital marketing, 'cause you're able to reachmillions and millions of people in the comfort of yourown home, or in an office.
And that's reallyexciting, in a sense where, if you're running a businessnow, you have that as a tool.
You can reach Google andthe algorithm on Facebook.
Like, they can target sospecifically on the action that you do online.
So, like, every action is monitored through Facebook, through WhatsApp, so they have so muchdata that you have that as a tool of marketing and toyour advantage in business.
So, I'm quite excited about that.
And you get to, like,connect with celebrities, like, we get to work withreally high-end bloggers that you see in makeup,like the models, you go oh, I've worked with her before! And then you get to, like,work with celebrities, which is pretty fun.
- That is insane.
- Yen, if you could be a superhero, who would you be, and why? - So, I thought aboutthis question actually.
So I don't watch TV, cause Ispend so much time working.
If I was to be a superhero, I would be the best version of myself,because that's all I have.
And so, Super Yen with a cape.
- (laughs) That's an awesome answer.
Yen, it's been a pleasureto have you on the series.
If you enjoyed watching theepisode, don't forget to like, comment, share, follow Yen.
- @yenjapney on Instagram.
- On Instagram, and on LinkedIn.
Don't know if you're as active on LinkedIn as you are on Instagram.
- Oh I only did that one video, yeah.
- I love that video, by the way.
Maybe we'll drop the link in the comments.
- Okay, see ya.
- See you next week.
(upbeat rock music).
YouTube SEO 2019|Seo Tips for YouTube Videos(Video SEO for Dummies)
hey what's up guys Jase over hereMarketing hi and today we are gonna discuss SEO which is also known assearch engine optimization and the reason why is because a lot ofbusinesses this is where they blow a lot of their money this is where they getthe phone calls I get tons of them I'm sure you do of hey people are gonna rankyou on page 1 of Google and reality is the likelihood of you getting there it'spretty difficult takes a lot of time money expertise to get there and Istress that over and over it takes time money and expertise to win at onlinemarketing but let's go over SEO and then I'm actually gonna do something a littledifferent here I'm gonna jump over onto my computer and I'm gonna showyou what it takes to rank a page I'll show you something that I've done and sogood it'll give you a good idea of what you need to do but first off couplethings so SEO stands for search engineoptimization very first thing you need to do is makesure you have good what's called lock page you need to have the right keywordsbeing used I'm gonna show you that and then you need to make sure that yourwebsite is submitted up to webmaster tools which I'm also going to show youand then on top of that you need what's called backlinks now the hard part aboutbacklinks is right now backlinks work tomorrow they may not Google couldswitch the rules and that's the hard thing about SEO is today you could beranked tomorrow you might not you could put in a ton of money and effort andtomorrow it could all be gone because Google changes the rules that's happenedto me before so just watch out for that but here's a good example of whatyour page should look like if you want to rank for a certain keyword you needto make sure that you're using that keyword all throughout the page and thenthese keywords need to be what's called a title tag so what I'm gonna do is I'mgonna jump over to my computer screen right now I'm gonna show you howit works give you some ideas that way you either know what you're doing or youcan talk to the company who's doing your search engine optimization and you couldtalk to them and make sure they are doing these things okay so I'm gonnashow you exactly what it takes to rank so very first thing you want to do isfigure out what's the keyword that you want to rank for so in my situation Iwanted to rank for video marketing servicesthat was the keyword so if you type in video marketing services hit enter onGoogle you can see that there's 1 billion searches you got some ads uphere I'm out I'm also running an ad for this but then you go down here to thesearch engine side and you can see that I'm in number-two position okay now thatis a kind of a big deal because this is a very competitive keyword so if youclick on this page got it let's take a look at what I've doneso very first thing is my header one tag is video marketing services and then youcan see I use the keyword video marketing consultants okay I have animage here that's a video marketing checklist then I have YouTube channelwhich has to do with video video marketing on page YouTube videomarketing services so I've used the keyword here again keep going down andyou'll notice the content create custom video campaigns I've used acombination of video video marketing video services YouTube and then you keepgoing down and then all these are different type of what's called headerone header two header three tags you want to have your original header onetag and what I mean by that is if I jump over here onto my source this is whatGoogle reads if I find my h1 right hereh1 video marketing services okay if I look for my h2 okay I got 12 of thosewhy use video video marketing university so and you can see I use that where'sthe video marketing universe right here this is a header2 this is a header2 and then I have backlinks going out I have videos about video marketingvideo marketing process and I got a lot of content on here okay and that's howyou're gonna rank a page if you really want to do well you need to create apage like this and then the next step is you're gonna go out and get backlinksthat means you're gonna get other websites to link to this pageand that is the way you're gonna win at SEO hey so I hope that helped with yoursearch engine optimization just know that it does take time it takes kind ofexpertise and some keywords you're not gonna be able to rank for you're nevergonna get to that page one okay so if you have questions always reach out tous you can follow us here if you're on YouTube Instagram Facebook follow uslike us we're always putting out videos like this almost once every other dayhope to help and that's it comment questions anything you need let us knowkeep marketing peace.
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