Top Digital Marketing Agency | Digital Marketing and Consulting | MOB Media

How Can My Business Can Benefit the Most with Digital Marketing and Consulting?

Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.

Now, I have a question for you.

How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.

Search Engine Ranking Optimization

The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.

Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.

Does Your Business Benefit from SEO and Link Building?

Everyone thinks that SEO is just about on page or link building.

But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.

The way you get to know what’s best for your users is you survey them.

By using tools like SurveyMonkey and Hotjar you can find out what your users love and what they don’t.

By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.

Search Engine Optimization Strategies

These days, Google’s looking at what’s called user metrics.

Those are things like people coming to your site after they click.

Or they search for a key word.

They click on your listing.

And then they even look at how many of those people, a percentage of them, are clicking the back button right away.

Search Engine Optimization Marketing

That tells Google, hey people aren’t liking what they’re seeing.

They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.

By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.

Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.

Website Optimization Services

The second tip I have for you is leverage schema markup.

You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.

If you’re using WordPress, you can just check out the Yoast SEO plugin.

It’ll allow you to do schema markup with just a few simple clicks.

It’s worth checking out, makes it easy.

Internet Video Marketing

And that way you don’t have to learn a single thing about coding.

The third advanced tactic that I want you to try out is expand your most popular pages.

See, content marketing isa big hit or miss game.

You create a lot of webpages, a lot of content pages.

Some get a ton of traffic, and others don’t.

And you may be asking yourself why.

The links, I did all the best packs to all of my pages.

But why are some of your business pages doing better than others?

Well, a lot of times you just won’t have the answer.

But what you can do, is you take your most popular pages and expand them.

So let’s say you have a 3000 word blog post that’s ranking well.

You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.

Search Engine Ranking Tool

It’ll show you all the other long-tail phrases that are related to that main phrase.

Integrate them into that page.

In essence, you’re expanding your page.

You’re not just adding in more keywords, but you’re adding in more content.

You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.

Google Business Search Engine Optimization

And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.

Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.

As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.

Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.

And see if that helps boost them up.

Digital Marketing Tools

What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.

Then I want you leverage infographics.

You’re probably already saying, Neil, I’ve seen infographics, everyone has them.

But no, I don’t want you to just leverage any infographics.

I want you to leverage advanced animated infographics.

Basic Seo Services

Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.

And you’re gonna get way more back links.

The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.

Do you know what he did to market it? Nothing.

Simple Search Engine Optimization

He just released it.

Everyone was like, oh my god, this is crazy, it’s animated.

He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.

And that’s why you want to leverage animated infographics.

Search Engine Optimization Marketing

Then I want you to leverage roundup post.

The reason roundup posts are really good, and no one does this.

I don’t know why.

They used to be more popular three or four years ago, but they still work.

Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.

Online Digital Marketing Degree

By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.

Search Engine Optimization Marketing

All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.

The last strategy I have for you is prune and crop.

I know this one’s going to seem really hard.

When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.

Internet Video Marketing

But start cutting the dead weight.

When you start cutting the dead weight, more authority starts going to the pages that are ranking well.

And it should help them climb even higher and higher over time.

So that’s it.

Follow those advanced strategies and you’ll start getting more love from Google.

Best Digital Marketing Agency

If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.

Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?

Online Marketing Media

hey what's up guys Jase over hereMarketing hi and today we are gonna discuss SEO which is also known assearch engine optimization and the reason why is because a lot ofbusinesses this is where they blow a lot of their money this is where they getthe phone calls I get tons of them I'm sure you do of hey people are gonna rankyou on page 1 of Google and reality is the likelihood of you getting there it'spretty difficult takes a lot of time money expertise to get there and Istress that over and over it takes time money and expertise to win at onlinemarketing but let's go over SEO and then I'm actually gonna do something a littledifferent here I'm gonna jump over onto my computer and I'm gonna showyou what it takes to rank a page I'll show you something that I've done and sogood it'll give you a good idea of what you need to do but first off couplethings so SEO stands for search engineoptimization very first thing you need to do is makesure you have good what's called lock page you need to have the right keywordsbeing used I'm gonna show you that and then you need to make sure that yourwebsite is submitted up to webmaster tools which I'm also going to show youand then on top of that you need what's called backlinks now the hard part aboutbacklinks is right now backlinks work tomorrow they may not Google couldswitch the rules and that's the hard thing about SEO is today you could beranked tomorrow you might not you could put in a ton of money and effort andtomorrow it could all be gone because Google changes the rules that's happenedto me before so just watch out for that but here's a good example of whatyour page should look like if you want to rank for a certain keyword you needto make sure that you're using that keyword all throughout the page and thenthese keywords need to be what's called a title tag so what I'm gonna do is I'mgonna jump over to my computer screen right now I'm gonna show you howit works give you some ideas that way you either know what you're doing or youcan talk to the company who's doing your search engine optimization and you couldtalk to them and make sure they are doing these things okay so I'm gonnashow you exactly what it takes to rank so very first thing you want to do isfigure out what's the keyword that you want to rank for so in my situation Iwanted to rank for video marketing servicesthat was the keyword so if you type in video marketing services hit enter onGoogle you can see that there's 1 billion searches you got some ads uphere I'm out I'm also running an ad for this but then you go down here to thesearch engine side and you can see that I'm in number-two position okay now thatis a kind of a big deal because this is a very competitive keyword so if youclick on this page got it let's take a look at what I've doneso very first thing is my header one tag is video marketing services and then youcan see I use the keyword video marketing consultants okay I have animage here that's a video marketing checklist then I have YouTube channelwhich has to do with video video marketing on page YouTube videomarketing services so I've used the keyword here again keep going down andyou'll notice the content create custom video campaigns I've used acombination of video video marketing video services YouTube and then you keepgoing down and then all these are different type of what's called headerone header two header three tags you want to have your original header onetag and what I mean by that is if I jump over here onto my source this is whatGoogle reads if I find my h1 right hereh1 video marketing services okay if I look for my h2 okay I got 12 of thosewhy use video video marketing university so and you can see I use that where'sthe video marketing universe right here this is a header2 this is a header2 and then I have backlinks going out I have videos about video marketingvideo marketing process and I got a lot of content on here okay and that's howyou're gonna rank a page if you really want to do well you need to create apage like this and then the next step is you're gonna go out and get backlinksthat means you're gonna get other websites to link to this pageand that is the way you're gonna win at SEO hey so I hope that helped with yoursearch engine optimization just know that it does take time it takes kind ofexpertise and some keywords you're not gonna be able to rank for you're nevergonna get to that page one okay so if you have questions always reach out tous you can follow us here if you're on YouTube Instagram Facebook follow uslike us we're always putting out videos like this almost once every other dayhope to help and that's it comment questions anything you need let us knowkeep marketing peace.

SEO Basics | SEO For Beginners | SEO Basics To Rank On Google

Seo India

Is it Ahrefs or A hrefs? Call it what you will, but we still have thesame great SEO tools.

Now, you might have heard about us from afriend or maybe you learned a cool hack from your favorite blogger.

But how do you actually use Ahrefs to getmore traffic to your website and improve SEO? You're about to find out in this video.

Stay tuned.

[music] What's up marketers? Sam Oh here with Ahrefs, the SEO tool thathelps you grow your search traffic, research your competitors and dominate your niche.

Now while there are virtually an endless numberof ways you can use our toolset, today, I'm going to share with you 11 ways to use Ahrefsthat can actually help you get more traffic and hopefully, more business.

Let's get to it.

The first feature Ahrefs is by far my favorite,and that's to find content opportunities based on your competitor's pages that get the mostsearch traffic.

Think about this.

If you could know the pages that are drivingthe most search traffic for your competitors, then wouldn't you want to get in on that action? Well, it's super easy to do with Site Explorer.

Just type in a domain of one of your competitors.

Next, go to The top pages report.

And this report ranks a website's pages basedon the estimated organic search traffic they get.

And by default, the country that drives themost organic traffic is selected.

But you can switch the dropdown to "All countries"to see the total search traffic these pages get globally.

If you want to find low competition topics,then just look at the total search traffic vs.

the number of referring domains.

Here's a good one.

This page is about using tags on YouTube videos,which only has 4 unique websites linking to it and gets over 10,000 search visitors eachmonth.

We also have another report called "Top subfolders"which is similar to Top pages but gives you an additional layer of data.

This report shows you the pages and subfoldersof a website that get the most organic traffic.

So as you can see, Brian's YouTube hub generatesaround 19% of his website's total search traffic.

So not only can you learn new topics to writeabout, but you'll also learn a little bit about site structure of a broader topic.

The next way to use Ahrefs is to researchboth the quality of your competitors backlinks and get an understanding of how they got them.

Let's go back to the Top pages report fora popular health blog.

You'll see that this page on keto dietinghas over 900 unique websites linking to it.

Let's click on the number here, which willopen up the Referring domains report, which lists all unique websites that are linkingto this page.

You can immediately see that the websiteslinking to this page are quality sites like the New York Times, CNBC, cancer.

Org and more.

But it's not always this kosher.

For example, you'll see that this page haslinks from nearly 200 websites, which is no joke.

But if you look at the Referring domains report,you can immediately tell that the quality of the links aren't great quality just bylooking at the domain names that are linking to it.

To paint an even clearer picture, click onthe "Link type" filter and you'll see that more than half of their links are nofollowed,which just seems unnatural.

Let's go back to the original example.

If we want to dig deeper into the linkingpages for this keto diet web page, we can go to the "Backlinks" report in the sidebar.

This page shows you where the link is comingfrom, metrics on the linking page, and then the context of the backlink.

For example, you'll see that this link wasearned because of a stat from the page.

But filtering through all of the linking pageswould take a long time.

So you can actually use filters to narrowin on a specific subset of links.

For example, if you wanted to reach out toall linking pages that are from other blog posts, you could set the link type filterto "Content," which will show you only pages that are linking to the target within a blobof text.

Or if you wanted to only find followed links,then you can set the link type to "Dofollow," which will narrow it down to only the value-passing links.

But let's say that you're a huge fan of resourcepage link building.

You can easily find link building opportunitiesby using the Include search box.

Just type in a common footprint like "resources.

" Then we'll set these two checkboxes sincethat's where our keyword usually appears.

And if we click through to the first linkingpage, you'll see that it seems like a perfectly good place where you could reach out and getyour page added.

In general, for backlinks reports, I recommenddoing this at the page level, because analyzing links of an entire domain will likely be toolarge to get really actionable data from.

The next way is to find low competition topicswith high traffic potential.

And you can do this using Content Explorer,which is our very own search engine with a database of over one billion pages.

Just type in a general keyword related toyour niche.

So I'll type in backpacks.

And since we know that backlinks help a pagerank high in Google, we'll set the maximum number of referring domains to zero to helpus identify low competition topics.

Finally, we'll set the Organic traffic filterto a minimum value of 1,000.

Now what this combination of filters does,is it shows us all of the pages that contain the word "backpacks," have zero backlinkspointing at them, and get over 1,000 search visitors per month.

Plus, we take the guesswork out of knowingwhich keywords to create your content around.

Just click on the Details button and then the Organic keywords tab, and you'll see the keywords they rank for, their ranking position, andthe amount of traffic each keyword accounts for.

Try this with a broad keyword related to yourniche, and you might just find yourself some great topics you can get traffic from.

The next use case is to find keyword datafrom 10 different search engines.

Keywords Explorer is Ahrefs' keyword researchtool.

It's super simple to use.

Just choose a search engine, whether thatbe Google, YouTube, Amazon, Bing, or any of these other platforms, enter your keyword,and run the search.

Since we chose Google, you'll see some helpfulkeyword metrics like Keyword difficulty, Search volume, Clicks data, and more.

You can generate more keyword ideas from anyof the reports here in the sidebar, or you can dig deeper into this search query by scrollingdown and analyzing the position history, and the top 10 ranking results.

Let's move on to the next use case, and that'sto find a ton of relevant guest blogging sites.

If you've ever looked for guest posting opportunities,you've probably done it using Google search operators.

You'd probably searched for something like "writefor us" and then added a general topic like "camping.

" Now there are a few problems with this.

First, you don't have any of the SEO metricsso you won't know if writing for this site would have any benefit at all.

And second, you'll almost always have to spenda ton of time filtering through a lot of irrelevant results.

And three, you're really limiting yourselfto sites that have "contribute" or "write for us" pages, which will be tough, especially if you're in a small niche.

And just because a website doesn't have awrite for us page, it doesn't mean they won't accept guest posts.

Well, Content Explorer can solve all of theseproblems and then some.

Let's start by typing a keyword into ContentExplorer.

And I'll click on the "One article perdomain" filter since we don't need to pitch the same website more than once.

Finally, you can filter this set of resultsdown even more by using the Domain Rating filter.

And Domain Rating is an Ahrefs metric whichrepresents the overall strength of a website's backlink profile.

So if you're new to guest blogging, then youmight set the Domain Rating filter down to 30-40, which is the perfect way to find smallersites so you can get some practice pitching, writing and building your portfolio.

And if you're a seasoned guest blogger, thenyou can set the Domain Rating filter to something like 50-70, which will narrow in on more establishedblogs.

Now pitch a good number of sites and you'reoff to the races.

We have a full video on scaling guest blogging,so if this is something that you use as a link building or marketing strategy, I highly recommendwatching that.

Now, let's look at a way to use Ahrefs tofind new link building opportunities on complete autopilot.

In our backlinks study, we found that topranking pages are more likely to consistently acquire new links simply because of theirranking position.

And this happens because higher ranking pageswill naturally get more exposure.

Knowing this, you can use Ahrefs' Backlinksalerts to find out where these top ranking pages are getting their links from.

in real time.

Here's how it's done.

First, go to Google and type in the keywordyou want to rank for.

Next, copy the URL of the top ranking page.

Now, go to Alerts, and create a new Backlinksalert.

Just paste in the top ranking URL and setthe Scope to "New.

" Now, any time this page gets a new backlink,you'll get an email notification.

And if you see an opportunity to pitch yourpage, then you'll have timing on your side and that's a critical component to successfuloutreach.

But don't limit yourself to the #1 rankingpage.

You might as well create new alerts for thetop 3 or top 5 pages to maximize your opportunities.

The next feature in Ahrefs that you have touse is our Content Gap tool.

This tool can show you keywords that one ormore of your competitors are ranking for, where your website isn't.

Logically speaking, if two or more of yourdirect organic search competitors are ranking for these keywords, then there's a good chancethat you should go and target them too.

To get started, enter your domain into SiteExplorer.

Next, go to the Сontent gap tool in the sidebar.

In the top section, enter in a couple of yourcompetitors' domains.

After you've done that, I recommend changingthis dropdown to "all of the below targets.

" This will keep our results super relevantby only showing keywords where both of these websites rank, and yours doesn't.

I also recommend leaving this checkbox checked,so only keywords where one of your competitors ranks in the top 10 will be shown.

Again, another way to get relevant results.

And I can see a couple of great keywords thatwe can create content around like a guide on using Google Search Console as well asYouTube SEO.

But our Content gap tool is super unique inthat you can actually run these reports at the page level.

Let's say that we want to create a blog poston YouTube SEO.

First, I'll click on the SERP button besidethat keyword to see the top ranking pages for this keyword.

Next, I'll copy the top 3 relevant rankingresults and paste them into the top section.

And I'll actually delete our URL at the bottom.

If we run the search, you'll be able tosee all of the keywords that the top ranking pages rank for.

So you can then use this keyword list as an outlinefor content that you're about to create.

Just skim through the keywords and try andextract sub topics within it.

The next feature will help you preserve "linkjuice" from your broken pages.

Think about this for a second.

If you have links pointing at a page, butit's returning a 404 response code, then you're completely wasting perfectly good links.

You can find these pages really quick inSite Explorer.

Just search for your domain.

And then go to the Best by links report.

This report shows you the pages on your websitethat have the most backlinks.

To find your broken pages, just click on theHTTP code filter and choose "404 not found.

" All you need to do now is fix the page oradd a redirect to another relevant page, and fix any internal URLs pointing at the brokenpage.

Now, this is great to fix issues on your ownwebsite, but why not look up your competitors' websites to find broken link building opportunities? Just change the URL in the search bar to acompeting website.

Then, set the HTTP code filter to 404.

And we now have tons of new topics that wecan create content around and people to reach out to with some good old-fashioned brokenlink building.

We have a full step-by-step tutorial on doingbroken link building with stats and all, so I highly recommend watching that after.

Now, we've talked a lot about keyword researchand link building, so let's switch gears to technical SEO.

With Ahrefs' Site Audit tool, you can scan your website for over 100 common technical SEOissues.

After you've run your crawl, go to the Overviewreport and scroll to the table near the bottom, which shows you all of the technical SEO issueswe found.

For example, if we click on "404 page," it'llopen up Data explorer and show all of the broken pages we found on your website.

And the reason why we were able to find thesepages is because there are internal links on your website pointing at them.

So you'd probably want to remove these.

You can just click on the number of inlinksbeside the page you want to investigate, export the report, and then you or your developercan remove the internal outlinks.

Site Audit also has dedicated reports to specifictechnical categories like page speed, HTML tags, and more.

Let's go to the HTML tags report.

You'll see that a lot of the pages are missinga meta description tag.

So let's click on that error, which will openup Data explorer showing you the affected pages.

A cool feature with things like meta descriptionsand titles is that you can actually add a description by clicking the plus button here,and enter in the text that you want to input.

After you've created all of your notes, goto the "to-do" report and you can export the results, send it to your developer, and havethem add your descriptions.

So we've covered a lot of ground with themain categories in SEO, but what about measuring ranking performance? Well, we've got Rank Tracker for that.

With Rank Tracker, you can see where yourpages rank in Google for any keyword on desktop and mobile across 170 countries.

But I want to show you a couple of uniquefeatures within Ahrefs' Rank Tracker that can help you take performance optimizationto the next level.

First up is our SERP feature tracking.

In total, we track 13 SERP features for allof your keywords.

Not only do we show you which features arevisible in the SERPs, but we show you the history of these tracked features which youmay have owned.

Another unique feature within Rank Trackeris the Competitors report.

You can track up to 5 of your competitorsand see how you match up against them on graphs for various categories.

These are just a dozen or so use cases thatyou can do with Ahrefs.

But there's a lot more you can do than this.

So I've got a question for you.

If you're already an Ahrefs user, I'd loveto hear about which feature you use most.

And if you're not, which feature would youwant to use most.

Make sure to leave a comment below and ifyou enjoyed this video, make sure to like, share and subscribe.

And I highly recommendwatching the playlist below to get in-depth training on specific topics like keyword research,link building, technical SEO and more.

So keep grinding away, and I'll see you inthe next video.


Digital Marketing Company | Digital Marketing and Consulting | MOB Media Marketing

In seven and a half months, we focused our efforts on YouTube SEO along with Digital Marketing and Consulting and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Digital Marketing and Consulting in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, Digital Marketing and Consulting and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package Digital Marketing and Consulting.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and Digital Marketing and Consulting.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services┬áto their fullest capacity.

What Tools Does Your Business Need With SEO And Digital Marketing Services?

With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and Digital Marketing and Consulting.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

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YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

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You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

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There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

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And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

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These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

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The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

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At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

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You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

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The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

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In the last few years Facebook hasstruggled to keep its young audience of viewersthey've been abandoning the platform for other social platforms like Instagramsnapchat and even YouTube in today's video we're gonna talk about a newfeature or app really that Facebook is integrating with its platform thatthey're testing with memes so stay tuned we'll cover that in today's digitalmarketing news today update all right welcome back everybody my nameis Jordan Steen also known a Cereal Entrepreneur and at our channel we'regoing to keep you informed about social media marketing digital marketinganything related to starting an agency or building a personal brand or onlinebusiness and so if you're interested in any of those topics make sure to hitthat subscribe button and the notification bell in the bottom righthand corner of this video so that way you get notified with all of our futurevideos our free trainings our templates or resources free courses that we giveaway every single week here at my channel oh and since we're on the topicof Facebook and being relevant make sure to stay tuned to the end of this videoand we'll talk to you about the new feature that they implemented forFacebook events and Facebook stories and how you can share those events andstories with your friends so what I want you all to understand about marketing isthere's a certain amount of inventory available and what I mean by inventoryis there are only so many people in the world doing so many searches per day solet's just keep the numbers easy let's say there are a hundred people in theworld right and on average each person got online three times a day that meansyou have a total inventory of 300 right because that's all that there are in theworld of people looking online so what you have to understand is there's atotal inventory available for search volume or really just for online volumeand traffic now Facebook over the last few years has lost some of that volumebecause Instagram snapchat YouTube becoming even more proficient of whatthey do all of these platforms are coming out and taking traffic away fromFacebook kind of like Facebook did back with myspace in the day now the biggestissue that Facebook has had is that they're losing the younger audience whybecause younger audiences are on more social platforms it makes sense rightthe older demographic isn't as is on snapchat or Instagram as much as theyounger demographic might be because the younger demographic is on all platformsthey're multi-use types of demographics so what we need to understand is howFacebook is going to approach the young audience to try and get them to comeback and in today's episode we're going to talk about their meme app thatthey're actually planning and they've already started testing with a group of100 students at a random school they've all signed non-disclosures but basicallythey're using this as a testing ground to see how people respond to this newmeme feature so let's talk about the meme feature we're really quickly beforewe get into the meme feature why is it that you think Facebook is loosingthe younger audience other than what I told you right obviously there's morechannels younger audiences like to be on more channels but why is it that evenstill Facebook is still losing the younger audience what is it aboutFacebook essentially that you think the younger audience doesn't like as much asInstagram or snapchat or some of the other platforms so Facebook has beentesting this whole meme feature and they're actually calling the platformLOL just like laugh out loud and what this feature is going to be is really awhole feed on Facebook that's dedicated to memes and funny videos how this isgonna kind of work is Facebook is going to pull these memes from popular pagesand put them into a dedicated feed just for memes and videos they've actuallyalready got some of the categories can't planned out like kids animals pranksfails savage wait for it there's all these types of categories that they'recreating that are related to memes that people already know as a meme categoryso they've got a proper structure in place but when it comes toimplementation is it going to be as easy as it is said than doneanother thing that Facebook is actually doing to increase engagement issomething called watch parties and this is actually a feature we enjoy and liketo take advantage of if you haven't seen what watch parties are check those outin the top right hand corner so like I mentioned in the beginning they'reactually having 100 students test this and then from there they're going todecide if they want this to be a main feature in the app or kind of a separateapp that you can integrate with the main app itself the main Facebook app itselfdon't worry guys we'll make sure to keep you updated on the progress of thatproject that Facebook has so just make sure to stay tuned back to this channelso that way you get all of our updates that we do every single Wednesday everysingle week here at my channel finally the only issue that people are reallysaying about this whole new feature is the fact that the feed itself mightactually have memes that people have already seen why because people areactually building relationships with these individual mean pages versusbuilding a relationship with the feed now it really just depends on howquickly Facebook can recognize popular memes and get them over to the feed forit to be relevant enough to not for a user not to have to just go directly tothe page to see it first because that's the importance of a viral post is allthe people out there who are interested in a specific topic gettingnotified and basically seeing something about that meme or that new viral postertopic as soon as it comes out rather than seeing it a week later why becausepeople want to be trending they want to talk about what's happening now not whathappened last week but that's it for today's digital marketing news todayupdate if you want to learn and since you stayed till the very end if you wantto learn about Facebook's news stories feature that we mentioned in thebeginning that's gonna help you guys with engagement check out this video onthe top right hand corner that we just released I believe it was last week orthe week before but that's it for today I've been your host Jordan Steen andthank you for watching today's segment of digital marketing news today I willsee you guys next week so until next time Cereal Entrepreneur out bye guys readyto start living the six-figure work where ever be your own boss lifestylewell at Cereal Entrepreneur Academy we'll teach you how to use a laptop andinternet to start your own social media and digital marketing agency get startedwith our free Facebook Ads training links in the description below guys seeyou in the course Cereal Entrepreneur out.

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- Hey if you are a lawyer, then your law firm depends on what does your law firm depend on? A lot of lawyers thinkthat their law firm depends on leads, right, phone calls.

Nothing happens until you get a phone call from someone, whether they are involved in a personal injurycase, or estate planning, or family law, or criminal defense.

Your business does not do anything until a lead comes in the door.

So, I've been asked many times, we do marketing for somehigher end firms nationally.

We work with 65 firmsnationwide, my agency.

We get asked what isthe most important thing in a law firm to be successful? I used to think it was justleads, more leads, right? But the challenging thingwhen you're generating leads as a lawyer who owns a law firm, is actually not getting the leads as much.

It's more so how you handle the leads, and the higher the averagevalue of your average client, the more important those phone calls and emails that you get fromyour perspective clients are so the SMB Teamspecializes in lead generation for specifically small to midsize law firms nationwide.

Again we only work with really65 law firms nationwide.

We're very boutique, high touch, so one of the thingswe do is generate leads for our clients, we have anartificial intelligence software that we use, landing page layouts that converted 25% plus in PI, multiple practice areasand a very unique way of excluding demand and potential cases that aren't worth your time and competitor clicks andthings of that nature, but aside from thatsince we're so high touch with the clients we work with nationwide, we go ahead and we try and provide value in other ways than just generating leads for our clients and one thing we noticed is a lot of our clients actually, since we are generating leads for them, they didn't really needmuch more help there.

They were getting enough leads, the problem was how they were handling the leads that came in, particularly through phone calls.

The e-mails are fine, right? You get an e-mail, youfollow up with them, hopefully within 24 hours, you call them, that'sfine, that's a warm lead.

The challenge becomes people who call when they see an ad of yourson the Internet perhaps, not these word of mouth leads that already know of you, cold leads.

How do you handle those leads, so that every penny youspend on advertising is not going to waste, right? So what we've done is, for our clients, we put together a phone intake script, basically on best practicesthat we've split tested with the firms we work with, in terms of how to handlethe inbound phone call leads that you get on a daily basis.

It's only limited tothe initial phone call.

So this is really particularlyfor how a paralegal, or a receptionist, whoever'sfielding your initial calls, should be handling a callalong with some principles.

The reason why this is so important is 'cause I'm assuming if you'rewatching this advertisement, you are a lawyer andyou're quite successful, and we want you to be more successful, but before you go and reach out to us to generate more leads for your law firm, which I hope you do, I wouldhighly recommend you download this phone intake script.

To make sure that the wayyou're already handling your word of mouth leadsand your referral leads is replicated for your cold leads.

Before you go and spend thousandsof dollars on marketing, let's get this set up right, now.

So what I want you to doright now, below this video, is download our phone intake script that we offer to our lawfirm clients nationwide, for free, all you have todo is input a little bit of information about you, you downloaded the intake script, you have your receptionist,your legal assistant, whoever is fielding thecalls implement this, and you mark my words, you will turn more of yourphone calls into paying clients.

After you've downloaded this, I'm okay with you calling our company and having us give you a freelegal marketing consultation, but first I want you to download this.

Do it right now, obviouslyyou're watching this video so you're interested.

All you have to do isinvest another two seconds to go beneath the video, download it, get some educational value here, invest five minutes in your firm that could at least 5x the results you get from the phone calls yourfirm is currently getting, so I want you to do this right now and take action because taking action is what got you towhere you are right now.

So keep taking action and download the phone intake script now.

Thank you guys, this is Bill Hauser, I am the owner of the SMB Team and yeah, download it, do it, thank you.

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