How Can My Business Can Benefit the Most with Digital Marketing and Consulting?
Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.
Now, I have a question for you.
How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.
The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.
Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.
Does Your Business Benefit from SEO and Link Building?
Everyone thinks that SEO is just about on page or link building.
But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.
The way you get to know what’s best for your users is you survey them.
By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.
These days, Google’s looking at what’s called user metrics.
Those are things like people coming to your site after they click.
Or they search for a key word.
They click on your listing.
And then they even look at how many of those people, a percentage of them, are clicking the back button right away.
That tells Google, hey people aren’t liking what they’re seeing.
They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.
By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.
Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.
The second tip I have for you is leverage schema markup.
You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.
If you’re using WordPress, you can just check out the Yoast SEO plugin.
It’ll allow you to do schema markup with just a few simple clicks.
It’s worth checking out, makes it easy.
And that way you don’t have to learn a single thing about coding.
The third advanced tactic that I want you to try out is expand your most popular pages.
See, content marketing isa big hit or miss game.
You create a lot of webpages, a lot of content pages.
Some get a ton of traffic, and others don’t.
And you may be asking yourself why.
The links, I did all the best packs to all of my pages.
But why are some of your business pages doing better than others?
Well, a lot of times you just won’t have the answer.
But what you can do, is you take your most popular pages and expand them.
So let’s say you have a 3000 word blog post that’s ranking well.
You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.
It’ll show you all the other long-tail phrases that are related to that main phrase.
Integrate them into that page.
In essence, you’re expanding your page.
You’re not just adding in more keywords, but you’re adding in more content.
You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.
And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.
Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.
As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.
Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.
And see if that helps boost them up.
What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.
Then I want you leverage infographics.
You’re probably already saying, Neil, I’ve seen infographics, everyone has them.
But no, I don’t want you to just leverage any infographics.
I want you to leverage advanced animated infographics.
Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.
And you’re gonna get way more back links.
The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.
Do you know what he did to market it? Nothing.
He just released it.
Everyone was like, oh my god, this is crazy, it’s animated.
He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.
And that’s why you want to leverage animated infographics.
Then I want you to leverage roundup post.
The reason roundup posts are really good, and no one does this.
I don’t know why.
They used to be more popular three or four years ago, but they still work.
Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.
By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.
All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.
The last strategy I have for you is prune and crop.
I know this one’s going to seem really hard.
When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.
But start cutting the dead weight.
When you start cutting the dead weight, more authority starts going to the pages that are ranking well.
And it should help them climb even higher and higher over time.
So that’s it.
Follow those advanced strategies and you’ll start getting more love from Google.
If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.
Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?
in this video I will show you how to setup step by step the Yoast SEO plugin for your WordPress website I did makeanother video on how to get organic traffic to your website if you watchthat then you know that I breezed over the Yoast SEO plugin but if you haven'twatched it I'll link that right here and in this specific video though I wantedto focus just on setting up the Yoast SEO plugin correctly and then also goover what it actually does if you like real business tutorials if you like realbusiness advice from experience that can help you grow your business help yougrow your personal brand and also help you grow personally then click thatsubscribe button below hit the bell icon this way you don't miss any of my weeklyvideos okay so the Yoast SEO plugin is very powerful it's very powerful inoptimizing your blog posts and your pages on your website so that they couldget found in the search engines like Google and who doesn't want to get foundin Google right you want more traffic to your site so this is one of the mostcrucial on-page aspects and I'm going to share my screen now and show youstep-by-step exactly not only how to set it up but why it's so important so I'mhere in the back end of my WordPress website we are using Li photo boothrentals calm it's a satire issues it's a test website that we do a lot of thingson if you watch my other videos now the first thing you want to do if you are inthe backend of your WordPress website is come down to plugins on the left and youwant to add a new plug-in so click add new you're going to come over here tosearch plugins and you're going to put Yoast SEO now I already installed thisso it's it will say right here see how says update now you're going to getwhere it says install now if you don't have it so you want to click install nowand then once you click install now you want to click activate so you want toinstall it and activate I already have the Yoast SEO plug-in activated you cansee this has over a million active installations 25 over 25,000 greatreviews really is a great plugin I can actually update mine soupdate this when you activate it you should get taken over to the wizard pageif not you're gonna come right up here to this why click on configurewizard you want to get the first step there's 12 steps here they're very easythough you're going to click on configure Yoast SEO I do right herehere's your two options choose under construction if you want to keep thesite out of index of search engines don't forget to activate it once youalready publish your site so if you're brand new it's a brand new site you haveno content on it yet you might want to click option B my site is underconstruction and should not be indexed yet now if your site is live like mysite you want to click option a my site is live and ready to be indexed this isjust letting Google search engine and search engines take your information foryour site and get it indexed in the search engines so it can be found so I'mgonna click the option a because my site is live could always come back in hereand change things too so don't worry what does this site represent is it ablog and online shop a news channel a small off offline business I'm gonnaclick a small offline business because that's what we aredoes your suburbs and a person or a company this is a company so pick thatthe name of your company I'm just gonna put abbreviations L I P B Long Islandphotobooths you could also choose an image I'm not gonna choose an image butfor your business you can do that choose an image now you can put in all of yourURLs for your business your Facebook Twitter Instagram right I'm not going todo that because I want to sit here and take up all that time doing that but itis a good thing to do so once you do that then you would just click Next heresearch engines should show post in search results definitely because we'regonna be blogging search engines should show pages of course search engines soportfolios yes if we have portfolio search engine should show staff why nottestimonials you ask products why not feeds sure I leave it all these on yesdepending on what you don't want to be shown if you don't want staff if youdidn't want your products page you could say no but why not you want that stuffbeing found does or will your site have multiple authors if you have a lot ofpeople writing and blogging you would click yes this only has one author sowe're gonna click no and hit next here we have to get Googleauthorization code so that we can verify this we're gonna click on this righthere get Google authorization code so once you get taken over sign into Googlesign in to the business Gmail where you can get the authorization code you'regoing to copy it just by clicking here and you can paste it in here and thenclick authenticate done authenticating it's going to come to this page and it'sjust explaining you know what's going on here and that they're connecting thisfor the health of your site it shows you your website right here you want to makesure that you're on this right here the site that you're on for your yourWordPress and then you're just gonna click Next now right here a website namewe have long island photo booth rentals honestly I like to abbreviate things sowhat I'll do is usually I just put Li PB because this is just so long number oneor you can leave it I like to just abbreviate thing so what we'll do hereis oh I PB now you get to pick do you want a dash or a pipe I'm gonna use thepipe and what this is it just separates things in the title of the website andthen put your brand name your website name at the end after the pipe and I'mgonna show you an example of this in Google so you can see what I mean bythis really quick so right here I'm in the Google search engine the top searchengine where everybody's searching for things and one of the blog posts on thisWordPress website that I'm showing you in demoing it's labeled average cost ofphotobooth now this is a photo booth rental website so a blog post that wecreated was on the cost of photo booths the average cost of a photo boothbecause we know people are searching for that and I think we're on page 4 rightnow I believe page 5 actually and it's good that's that's not perfect rankingsbut at least we're index right now so that's the first sign Google index to usand what that means is we're actually popping up in the search engine we'renot on page 1 which where we want to be and I'll show you how Yoast can help youdo that on the on page but I want you just to look at what my title my URLstructure and description is so my title is right herethe average cost of photo booth rentals here's my URL right and then this is theblog post URL and then here is my description this is what's popping up asmy description so keep that in mind these are three important things foryour on page and what Yoast is gonna help us optimize now another thing Iwanted to show you because I was just showing you the dash symbol the pipesymbol and I said I'd like to use the pipe symbol and when you use the pipesymbol and you set up the wizard you're gonna get a pipe just like this you knowit says photo booth rental pipe symbol San Francisco so what I'm going to donow is because I chose the pipe symbol and then Li PB member I chose my websitename as Li PB right here website name Li PB and I'm choosing the pipe symbol sonow every time I blog post it's going to create my title in the search to belet's say the average cost of photo booth rentals pipe symbol Li PB justlike this guy is doing photo booth rental pipe San Francisco right soyou'll see this you could choose a dash if you'd like this person is doing photobooth rental pipe open air photobooth okay so you get to choose what you wantto put in there I always usually choose the brand name or the author name to putin there depending on what type aside it is because this is a company I'm gonnachoose just Li P because I don't want to put that long long name of the businessso we're gonna click Next here is the newsletter that you can join I'm justgonna you know click Next I'm not gonna sign up to the newsletter right now youcould if you'd want then here's some premium features you could upgrade youcan get training again if you want to take this stuff you could advance stuffto help you learn more about the Yoast SEO and other things you can do but youdon't need to I'm just gonna click Next and you've done it now we're at 12success everything's set up in the wizard I'm going to click close and nowwhat we're going to do is I'm going to show you now that Yoast is completelyset up and the wizard setup you got that done that's what you should have donenow on your WordPress site you installed and activated Yoast youconfigured the wizard that's all set up now you want to actually optimize a blogpost or a page on your site I'm gonna show you how to do that we're gonnaoptimize a blog post I already have a post on here so if you don't have a postyou would just click add new but I'm gonna go to all my posts and I'm justgonna choose a blog post and we'll pick that average cost of photobooth once andthey already show that the average cost let me just click Edit this so that itwould pop up now when you go and click to post a new page or a new post blogpost this is all going to be empty so there's gonna be no image there's goingto be no title here's your title right here's your image that you could put youput your images through here there's gonna be no content in here no texts noblog text right at all here's a video we put there's gonna be none of this we'veembedded the map what's really important section is this square right here thisis the Yoast SEO plug-in now that it's all configured and set up and what'sgreat about this is it's going to give us some data that we can make sure we'reusing this correctly and that we're optimizing our blog post or our pages tothe best capabilities and the first thing you want to be aware of is thetitle the slug or the URL of your post or page and the meta description so ifwe click right here once you come down to yours click Edit snippet and what'sgreat about this is it allows you to choose the title you want for your blogor your page it allows you to choose the slug this is the URL that you want foryour page and then the meta description this allows you to choose what you wantthe meta description to be so I'm gonna jump back over to Google and show youagain remember I showed you here was our title here is our slug or URL and thenhere is our meta description now what I like to do and everyone has theirdifferent theories but what I like to do is I'd like to make sure that thekeyword term the important term that I'm trying to rank for and get indexed inGoogle is in my title it's in my slug or URL and then it'salso within my beginning on my description now you seeit's not in my description right here so I want to fix that so what I would do isand the keyword I'm going for is average cost of photo booth let's say I pushthis blog post to page one for average cost of photo booth now what I want todo is get in front of the people that are typing that in and as you can seeI'm using something called the keywords everywhere extension so it's showing me140 people a month type in average cost of photo booth or terms around thatright so and if you're unaware of what this is don't worry in my other videohow to get organic website traffic I go over that so just look up that side I'llactually link it above or put it down in the description but that will explainhow I'm looking at how much traffic is getting searching on this term so I wantto take this from page five I want to be on page one for this term and get someof that traffic so I got to fix a couple things so I know I want my keyword to beaverage cost of photo booths so I want to start I'll start it off withsomething enticing looking for incredible deals or the average cost ofphoto booths we have top photo booth rentals within the local area just lookat what people are saying about us what we got to see here too is we don't wantto go too long you notice how this changes colors it turned orange orange Ilike to keep it in the green so let's see what green is so we could just saylook what people are saying yeah we'll keep it like that you see how this staysin the green that's good we want it to be in the green because if you go toolong it starts to turn orange and then if you go away too long it will actuallystart turning red and stuff you don't want to be in that area stay in thegreen because this is what's gonna fit inside of the search engine this is thatone when you're in the green this is what people going to see this is theamount of words and characters you see you could only see so much you're notgonna see everything so now we know that this is going to fit in there and whatdid I do I got my main keyword in there so I'm good with that what youwould do is you'd write a nice article and you could write that you know if youif somebody's writing for you you could have them just send you the article in aword doc or if they're putting it and sharing it in Google Drive and you'rejust gonna copy and paste it in here we already have a blog article but what wewant to do next is once we copy paste our blog article in here once we set ourtitle with the keyword in it that we want once we know our slug is good andoptimized once our meta description has our keyword in and it's optimized wecould come down here and open this up and it's going to tell us our problemsand what's good and what's not good so what's good is there's internal linksgood job Meta Description length well done because we're in the green textlength the text contains 1,500 see nine words good it's nice long text so that'sgood we like long-form content problem key for it key word phrase key phraselength no focus key phrase was set for this page oh so right here the focus keyphrase let's actually add that in there average cost a photobooth that's inthere and what we would want to do come up here once you do that sometimes whenyou update things you have to update it here just so that it calculates downbelow sometimes it takes that so now justupdated and we want to come back here to focus keyword phrase let's see so itsays your key phrase or its cinnamons do not appear in the first paragraph thisis something actually I like to do too I do like to put my key phrase in thefirst paragraph so you know what I'm gonna do is I'm gonna come up here I'mgonna take my keyword phrase I could make that sound probably better but forthis demo I'm not gonna sit here and go on and on but you see now I have the thekeyword in the first paragraph so now what I'm gonna do now just gonna clickupdate and see if they give me a better grade on that so what's really coolabout the Yoast SEO we're able to force and set the title the slug which is theURL we want to put the keyword in the URL or a variation of the keyword inthere and we can also set the Meta Description like I showed you before andnow we're going through and they're taking the focused keyword that we setwhich is the average cause of photobooth because we know we want to rank for thatin Google get index we're ready index more on pagefive so I'm just trying to get better and stronger on page so yo sessio willgo through and give me the green things that I'm correcting you see so let's seethis key phrase density it's too low the key phrase was found three timesthey want me to put the key phrase in there more than onceme personally I still get great results not having the key phrase stuffed all inthere they probably want me to get to 0.
5% sofor their example let's do that okay so I added that word again let's see whatwe get now key word for a densities 0.
3 they probably want to see it again wellyou got to realize I also use variations that they don't really talk about inhere a variation could be also prices of average photo booth rentals right that'sanother way of saying my main keyword and I'll sprinkle those type of termsthroughout my content but for this sake if you want to make it green we have toadd the keyword two more times in the content so let's do that I added thekeyword in my content a little more just to get the green light right here youcould say key phrase density 0.
5% this is great I personally don't mind beingaround three or four percent to be honest with you depending on how long mypiece of content is again I like to write long form pieces of content thatmakes sense that are very informative and the more you do that the better youare with actually providing quality content the better and I just feel likeyou don't have to overstuff the key word but for the sake I just wanted to showyou get the green light by putting your keyword and working it in there where itmakes sense for this demo I just threw it in there a few times so that it's inthere but again make sure it makes sense where you're placing the keyword so wedid that that's good SEO title okay so it's telling me the titles too short sopretty much it is saying that the title is too short the average cause of photobooth rentals for your next party okay now it's green you see that it was tooshort so I updated that remember I gotta come up here update let's get back toYoast and let's check on this now so we have a lot of green lights going on nowgood outbound links have no outbound links it says okay so I need a linkthat's outbound I do have links that are linking to inter pages but I need linksthey're outbound okay let's do that quickall right let's link out to our review page on let's say maybe Google or Googlebusiness page or maybe let maybe Yelp or one of our social platforms so we'regonna take this Facebook page and link out to here with the word reviews sopeople go over there and read our reviews so there's gonna be an outboundlink because it's not staying on the site we're out pounding that link overto Facebook and that's done let's go see how we go with our score now okayoutbound links good job key phrase in title the exact match of the key phraseappears in the SEO title but not at the beginning try to move it in thebeginning again this is something that I don't mind if it's not an exact bigbeginning if you want it to be in the beginning you want to get a green lightjust move it to the beginning and the SEO title remember you're going to editsnippet in the Yoast and you can move it so if I just move this with you knowthat but you know what me I don't mind that I'm leaving and how it is but ifyou want a green move it to the beginning key phrase and metadescription omit meta description has been specified but it does not containthe key phrase fix that well it does consider it because they're just seeingbecause it's probably an S on the end I put average cost of photo booths so it'sprobably not realizing that but I know Google will understand that so I'm notgonna change that but if I changed it like that average cost a photo booth itprobably would update and think that it's in there if I went and updated thisbut I'm leaving it like that so you understand remember your titles optimizeyour slug is optimized description title everything is optimized we have a lot ofgreen lights so this is the power though of the Yoast SEO plugin it's allowing usto understand desire does our content have everything optimized correctly didwe set our title did we set our description did we set our slug andthese are the three main important things right here another thing youcould do is you know you might want to write your blog post or your pageoptimize it and then you might want to share it on facebook or Twitter so if you go over to these three bars right here social youcan set up you say I set it up this is gonna be the title Facebook title forwhen you when you share it a little description and then you can also uploadan image and what you want to make sure is that the image is a certain sizeright here 1200 by 630 this way when you share this blog post on Facebook or youcould also set up for Twitter right here we did when you share it on Twitter it'sgonna have a nice image on Twitter the key word in the title explaining in alittle description and they click over to your blog post so that's how you usethe Yoast SEO plug-in remember when we first started and I showed you where thesite is on page 5 for our main keyword average cost of photo booth we fix somethings you know you saw the all the red lights that were on in our blog post cuzwe just use this as a demo site we just publish content there's differenttutorials we use this for and this site is still getting decent amount oftargeted local traffic and it's making money but I just wanted to show you howto use the Yoast SEO when you're even doing blog post or other pages you wantto make sure that these things are set up because the Yoast SEO is going tofeed Google the right information saying hey we want to be found for average costof photo booths we have a page on it or a blog post on it it's in our MetaDescription it's within throughout our content we're optimized for itwe have it in our title right all of the three main things title URL or slug anddescription are good and then the rest of the green lights you make sure andyou should get indexed at least by Google the other thing is reallydepending on the competitiveness of the term that doesn't mean you're gonna goto page one that's just on page SEO you want to go pay to page one there's a lotof other things you need to do like get traffic get branded traffic get socialshares coming in and get powerful links linking back to your website I go in onthat and other tutorials you could find more of my videos down below orthroughout my youtube channel on more of those topics of getting targeted trafficand organic traffic that covers that more but at least we went over again Iwanted to show you how to configure set up activate and use the Yoast SEO pluginI hope that makes sense so that is how I use and setup the YoastSEO plugin I hope that was helpful and if you did find it helpful please likecomment share this video with anyone this can help but if you have anyquestions definitely comment below and if you're just in the beginningphases of starting your business or building your website or revamping yourwebsite what I did is I made a free web design course and I'm gonna link thatbelow it's absolutely free I put it in the description below definitely checkthat out and again if you find these tutorialshelpful subscribe share them and I'll see you in the next video.
search engine marketing
As a business owner and entrepreneur you needto spend your time wisely.
Obviously you should post all your videosto YouTube, however should you post your videos to Facebook? Well, maybe.
Facebook is great for both BtoB and BtoC organizationswho want to market to people in the 35-65 year old demographic.
Facebook is where people, in my opinion, wastea lot of time, so some of that time should be spent on looking at your videos.
A key statistic to remember is that 80% ofthe people on Facebook are watching the videos on silent so you want to make sure your videosare heavy with text graphics and, or at least have the close captions hard coded on thevideo.
I’m Taylor with Financial Potion where videois your Financial Potion.
Don’t miss out on our weekly videos thateducate you more about video marketing, video equipment and business tips, subscribe andclick on the bell to get notified when a new video is uploaded.
Also if you want one to one training, pleaseclick above and connect with us on our Patreon page.
I hope this video helps you better determineif you should be spending your time posting on Facebook.
At least if you do decide to post on Facebookyou can use their scheduler and plan a head.
You always want to directly upload your videosto Facebook and use their scheduled to have the best opportunity to be found on peopleswalls.
If you have any questions about this topicplease post them in the comments below and until next week, stay engaging!.
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