How Can My Business Can Benefit the Most with Digital Marketing and Consulting?
Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.
Now, I have a question for you.
How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.
The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.
Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.
Does Your Business Benefit from SEO and Link Building?
Everyone thinks that SEO is just about on page or link building.
But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.
The way you get to know what’s best for your users is you survey them.
By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.
These days, Google’s looking at what’s called user metrics.
Those are things like people coming to your site after they click.
Or they search for a key word.
They click on your listing.
And then they even look at how many of those people, a percentage of them, are clicking the back button right away.
That tells Google, hey people aren’t liking what they’re seeing.
They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.
By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.
Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.
The second tip I have for you is leverage schema markup.
You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.
If you’re using WordPress, you can just check out the Yoast SEO plugin.
It’ll allow you to do schema markup with just a few simple clicks.
It’s worth checking out, makes it easy.
And that way you don’t have to learn a single thing about coding.
The third advanced tactic that I want you to try out is expand your most popular pages.
See, content marketing isa big hit or miss game.
You create a lot of webpages, a lot of content pages.
Some get a ton of traffic, and others don’t.
And you may be asking yourself why.
The links, I did all the best packs to all of my pages.
But why are some of your business pages doing better than others?
Well, a lot of times you just won’t have the answer.
But what you can do, is you take your most popular pages and expand them.
So let’s say you have a 3000 word blog post that’s ranking well.
You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.
It’ll show you all the other long-tail phrases that are related to that main phrase.
Integrate them into that page.
In essence, you’re expanding your page.
You’re not just adding in more keywords, but you’re adding in more content.
You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.
And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.
Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.
As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.
Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.
And see if that helps boost them up.
What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.
Then I want you leverage infographics.
You’re probably already saying, Neil, I’ve seen infographics, everyone has them.
But no, I don’t want you to just leverage any infographics.
I want you to leverage advanced animated infographics.
Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.
And you’re gonna get way more back links.
The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.
Do you know what he did to market it? Nothing.
He just released it.
Everyone was like, oh my god, this is crazy, it’s animated.
He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.
And that’s why you want to leverage animated infographics.
Then I want you to leverage roundup post.
The reason roundup posts are really good, and no one does this.
I don’t know why.
They used to be more popular three or four years ago, but they still work.
Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.
By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.
All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.
The last strategy I have for you is prune and crop.
I know this one’s going to seem really hard.
When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.
But start cutting the dead weight.
When you start cutting the dead weight, more authority starts going to the pages that are ranking well.
And it should help them climb even higher and higher over time.
So that’s it.
Follow those advanced strategies and you’ll start getting more love from Google.
If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.
Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?
In this video We are discussing dental search engine marketing.
Often referred to as SEM and its effectiveness as a strategy to grow your dental practice.
SEM is a great way to drive a lot of traffic to your site instantly.
SEM is also known as PPC which stands for pay-per-click and that is because many search engines only charge you when someone clicks your ad.
And doesn't charge for impressions or users seeing your ad.
As for generating new patients, this is a very effective strategy.
Search engine marketing is difficult to manage and implement by yourself or with your staffs' help.
Usually you will want to hire a specialist in the dental space.
Because they will understand that certain procedure key terms bring in higher value patients.
The typical costs associated with SEM ranges widely based on the procedures you want to target, the number of competitors in your area, and how competitive the search terms are in your market.
Here is a simple breakdown for different markets and specialties but expect a budget between $750 and $5,000 a month depending on your situation.
There are six major ranking factors that affect how well your ad will perform on a search engine.
These are not in any particular order.
Maximum bid amount, bid amount does affect how often your ads show and the ranking of your ads.
However, having the highest bid does not guarantee your ad will rank first.
Expected click-through rate of your ad.
This is the metric of the likelihood that users will click your ad and this is related to the actual content or copy of the ad.
The relevance of each keyword to its ad group.
You want to ensure that your keywords are all closely related to your ad group.
Landing page quality and relevance.
How quickly your website loads plays a factor as well as a content on the page.
Does the page actually discuss what was being advertised? The relevance of your ad text.
Again, this relates to the ad copy and how relevant it is to your ad groups' keywords.
Your historical AdWords account performance and site engagement.
This is concerned with how your account historically performed.
To reiterate, your ad performance is dictated by: Maximum bid amount.
Expected click-through rate of your ad.
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
And your historical AdWords account performance.
It is important to note that while SEM can propel your site to the top of search results and generate new patients immediately.
Once your ad budget runs out you no longer see any benefit.
The other digital marketing strategies have benefits that build upon each other and even SEM can greatly benefit from a strong SEO strategy.
Lloyd Responds to Spam Email (You Can Call Me James Veitch)
- Hey, so fun fact.
Sujan Patel over here,actually wrote a book called The Growth Playbook,or something like that.
I'll let him explain what it is.
But it actually got a ton of downloads, and he actually did really well, in terms of, growing that growth playbook.
So in this video, we'reactually gonna talk about Sujan Patel's growth framework for 2019.
My name is Eric Siu ofthe agency, Single Grain, and co-founder of Click Flow.
And Sujan Patel here is theco-founder of Web Profits.
So Sujan, what do you got? - So hey everyone.
Very, very excited to havetalking to you about this because this is where I get to reflect on everything I've done well, poorly, and it's been released,and what's actually worked.
So I own eight companies,one of which is Web Profits, the agency, and then seven SaaS companies.
So I look back at the year, and I'm like what do we do as an organization? What marketing has worked?What hasn't worked? And so, in 2018 we spentprobably around $300,000, give or take $10k or so, on content, creating content, themarketing of content, meaning like, so let'scall that advertising, Outbrain, Facebook ads,we spent some on software, you know, just to maintainand do the marketing that we wanna do, email marketing, marketing automation,chat box, what have you.
We've done lots andlots and link building.
So let's call that all SEO.
We've done some paid advertising, whether it's throughFacebook ads, Google AdWords.
We've done a lots and lots of outbound, and still call that marketing, even though it might bemore sales generated.
We did a lot, a lot of video, and then we've drivenaround, a little over a million visitors, to Web Profits and our core properties.
And I'm not talking aboutlike random visitors to blog posts or whatnot, I'msaying actual high intent.
But, there's actually onlya couple things of that that actually worked.
Canyou guess, what do you think? What do you think, out ofeverything I said, worked? - [Eric] Let's see.
- The video, writtencontent, Facebook ads.
- [Eric] Written content definitely works.
And then I kinda tieSEO with that as well.
- Yeah, so I would saynothing we did in 2018 contributed to those millionvisitors that came to the-- - Nothing.
It was all the thingsthat we did in 2016 and 17.
- Ah, yeah.
- So it was refreshing, and you guys had mentioned this on your Marketing School Podcast many times.
It was mostly updating old content that drove most of the visitors.
And it was actually two pieces of content, when I look across eight companies, eight different websites, two pieces of content that drove about 75% of the extra million visitors in traffic.
- That's huge.
Actually, I was looking at new blankets and new pillows, and I was looking at TheWirecutter the other day, what I found in all of those articles, like best pillow, theyjust kept updating over and over and over, which is why they rank for millions and millions of keywords.
So I'm not surprised that that'sworked out well for Sujan.
Is there anything else? - Yeah, so it was actually laying the foundation for next year.
When I figured this out,it was probably around like summer time.
I was like wow, nothingI'm doing is working.
And you would think as a marketer, that's like a horrible sign.
It wasn't that, that nothingI was doing was working.
It's actually the other way around.
Things I'm doing take a lot longer than I anticipated to work.
We talked about thisin our previous video.
18-24 months to seecontent marketing work.
Content marketing is working, it just took a whole lot longer than I anticipated.
When I first starteddoing content marketing, it was a lot less time, six months.
So what I'm really focusing on, and I'm gonna continueto double down on is, the foundational work.
I'll give you an example.
Mailshake, on of our SaaScompanies, targeting sales people, it's an outbound sales tool, we're laying down-- and we spent from July andwe're gonna continue this-- all the foundational work,all the high intent key words that sales people would search for, we're writing content on.
And we're gonna continue to iterate on, and we're actuallyalready seeing success in, but it's just not where you would see it.
It's not in our analytics yet.
It's on page five Google, it's one of our hundred articles that gets traffic every month.
Not the highest, probablyone of the lowest, and we're doubling down on that.
So we're creating all this foundational-- - So you're seeding it first, and you're seeing what goes well, and then you're upgrading it.
- Yeah, and then whatwe'll essentially do, we're creating, we are gonnabe creating a book on this, and an eBook on all these things combined.
We're creating all ofthe individual chapters and sections of this book, and if it starts to trickleout as it plays out, we're gonna put thisinto a giant kinda book.
It's almost like the reverseof a 10x piece of content.
Instead of creating thepiece of content first, and then pushing it and promoting it, because the ROI is not there for us.
We're creating individual pieces, and as it starts tounfold, we'll put the book and 10x pieces of content together.
- That's a really good point.
That's actually what we're planning to do with the Marketing School Podcast too.
Just 'cause it's like everyday.
So, look, it's the seed and grow.
You should just coin that term.
- [Sujan] Seed and grow.
- Seed and grow, there you go.
- Fits well with Single Grain.
- Oh yeah, it does.
Seed and grow, there you go.
You got it from this video first.
Is there anything else you'd like to add? - Yeah, so one of the otherthings that we're doing in 2019 is we're really looking for,and doubling down in our ICP, our ideal customer profile.
We're looking at whatthey actually care about, and I'm taking out the marketing stats, and the details of how muchtraffic does this drive.
I'm looking at like, okay, at Mailshake, we'retargeting a sales person, an SDR, sales manager, VPof Sales, what have you.
There are different types of roles that sales person would be in.
And I'm thinking aboutwhat kind of content would be thought provoking for them? What are the struggles they're going for? Struggles in their day.
What are the things they're looking for? Where are they hanging out? And I'm actually tryingto just go after content that really fits those folks.
So I don't care if it hashigh volume or what not, I wanna really strike theiremotions in their hearts.
- Cool, so there you have it.
There's just a couple things, there's like a million different things I guarantee you that Sujanis planning for 2019.
But leave the comments,let us know what you think, what you plan to do interms of growing in 2019.
Don't forget to also subscribe as well.
And that's it for this series.
Don't forget to check outthe next video that's coming from this wonderful channel, where you get to learn about growth, and just cool stuff that'sgonna help make you amazing.
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