How Can My Business Can Benefit the Most with Digital Marketing and Consulting?
Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.
Now, I have a question for you.
How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.
The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.
Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.
Does Your Business Benefit from SEO and Link Building?
Everyone thinks that SEO is just about on page or link building.
But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.
The way you get to know what’s best for your users is you survey them.
By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.
These days, Google’s looking at what’s called user metrics.
Those are things like people coming to your site after they click.
Or they search for a key word.
They click on your listing.
And then they even look at how many of those people, a percentage of them, are clicking the back button right away.
That tells Google, hey people aren’t liking what they’re seeing.
They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.
By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.
Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.
The second tip I have for you is leverage schema markup.
You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.
If you’re using WordPress, you can just check out the Yoast SEO plugin.
It’ll allow you to do schema markup with just a few simple clicks.
It’s worth checking out, makes it easy.
And that way you don’t have to learn a single thing about coding.
The third advanced tactic that I want you to try out is expand your most popular pages.
See, content marketing isa big hit or miss game.
You create a lot of webpages, a lot of content pages.
Some get a ton of traffic, and others don’t.
And you may be asking yourself why.
The links, I did all the best packs to all of my pages.
But why are some of your business pages doing better than others?
Well, a lot of times you just won’t have the answer.
But what you can do, is you take your most popular pages and expand them.
So let’s say you have a 3000 word blog post that’s ranking well.
You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.
It’ll show you all the other long-tail phrases that are related to that main phrase.
Integrate them into that page.
In essence, you’re expanding your page.
You’re not just adding in more keywords, but you’re adding in more content.
You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.
And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.
Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.
As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.
Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.
And see if that helps boost them up.
What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.
Then I want you leverage infographics.
You’re probably already saying, Neil, I’ve seen infographics, everyone has them.
But no, I don’t want you to just leverage any infographics.
I want you to leverage advanced animated infographics.
Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.
And you’re gonna get way more back links.
The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.
Do you know what he did to market it? Nothing.
He just released it.
Everyone was like, oh my god, this is crazy, it’s animated.
He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.
And that’s why you want to leverage animated infographics.
Then I want you to leverage roundup post.
The reason roundup posts are really good, and no one does this.
I don’t know why.
They used to be more popular three or four years ago, but they still work.
Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.
By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.
All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.
The last strategy I have for you is prune and crop.
I know this one’s going to seem really hard.
When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.
But start cutting the dead weight.
When you start cutting the dead weight, more authority starts going to the pages that are ranking well.
And it should help them climb even higher and higher over time.
So that’s it.
Follow those advanced strategies and you’ll start getting more love from Google.
If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.
Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?
Are you looking for ways to get more out of your online presence? Are your do it yourself solutions not producing the online revenue generation you were hoping for? Hi I'm Ryan with H2H marketing and today I'm going to share with you five ways that a digital marketing agency can help you generate more profits and more opportunity out of your online presence.
Stick around till the end and I'm going to share with you a very useful link to a tool that you can utilize to find out how your business and or brand shows up in local search.
In a world full of Do It Yourself solutions and options along with associated videos and instructional guides, why would you ever spend money on a digital marketing company.
Well the answer is simple return on investment.
See a digital marketing company is going to help you build a better return on investment.
Where do it yourself solution is just that it's all you.
Look I know you wear many hats and you're very good at wearing those hats.
The online world is changing daily, weekly, monthly.
It's important that you stay on top of all the digital marketing trends.
So the first reason why you should use a digital marketing agency.
It allows you to focus on your business while a digital marketing agency can be focused on helping you grow your brand online, just as you have many folks that you depend on professional so to speak for the various lines of business that you conduct.
For instance your accountant is your specialist in finance you trust your accountant to make sure that everything on the financial side is sound and secure.
Just as if you were going on a vacation.
The travel agent is going to help you get the biggest bang for your buck out of your vacation.
So again just as those two professions will help you get the most out of your money.
And the biggest bang for your buck by utilizing a digital marketing agency it's going to do the same.
It's going to allow you to focus on holistically running your business while you can allow the digital marketing agency to grow your digital presence.
Time is money, Spend it wisely.
Digital marketing companies or a digital marketing company that you hire should be able to demonstrate a very noticeable return on investment for you on a daily, weekly and monthly basis.
It also doesn't hurt to do a little due diligence at the beginning make sure you're utilizing a company that can fetch you results and then holding them accountable to what they promise.
Look folks just make sure that you're maintaining a positive return on investment from your digital marketing company at all times.
And you should be all set.
Which brings me to reason number two digital marketing agencies are experts and well engage with the digital marketing community at all times.
This allows you to utilize a company who stays up to date on technology knows what the growing trends are.
Folks I can tell you just this week alone Facebook, Instagram and Google all changed some algorithms and the way that they do things.
If you weren't on top of those changes you'd have no idea that they changed however your digital marketing professional should be staying on top of these changes and be adjusting your strategies accordingly.
Reason number three accountability and tracking if you hire a digital marketing agency or you're working with a digital marketing agency you can hold that digital marketing agency to standards that you expect if you are doing it yourself and having your administrative assistant or some other employee run your digital marketing and your social media then that's exactly the type of result you can expect.
Look your employees they're great at what they do but they're specialists in their own right.
Reason number four with a digital marketing agency you get a variety of different insight and points of view.
You have a number of experts working on your account all at one time different perspective all on the same idea which could yield a wealth of opportunity for you that you may not have thought of.
This allows you to leverage the opportunity of multiple experts all working on your campaign all at the same time.
Which brings me to reason number five experts know how to utilize tools and more importantly how to utilize these tools together look many of the tools that we utilize on a daily basis just like the old days of Voltron can all come together and form one super robot or one super campaign.
We use a multitude of different tools to gauge various aspects of a digital marketing program by utilizing these tools independently.
You get one side or one point of view using them altogether.
You can get a more holistic and broader idea of how a campaign can be successful by just allocating this responsibility to a digital marketing company can ensure that you get the biggest bang out of your buck.
And the biggest return on investment for your company and or your brand.
So thank you for sticking around.
As promised a link to our online scan tool.
Simply follow this link over to the age twitch marketing Web site and your business information into the associated box or field and hit some it will send your report or generate a report right online.
And you can see how your business appears through online search.
If anything that I mentioned today was beneficial to you.
Please take a moment and subscribe to our channel below or follow us on social media.
Again I'm Ryan with HGH marketing.
Thank you for joining us today.
And we'll see you next time.
Lloyd Responds to Spam Email (You Can Call Me James Veitch)
In the last few years Facebook hasstruggled to keep its young audience of viewersthey've been abandoning the platform for other social platforms like Instagramsnapchat and even YouTube in today's video we're gonna talk about a newfeature or app really that Facebook is integrating with its platform thatthey're testing with memes so stay tuned we'll cover that in today's digitalmarketing news today update all right welcome back everybody my nameis Jordan Steen also known a Cereal Entrepreneur and at our channel we'regoing to keep you informed about social media marketing digital marketinganything related to starting an agency or building a personal brand or onlinebusiness and so if you're interested in any of those topics make sure to hitthat subscribe button and the notification bell in the bottom righthand corner of this video so that way you get notified with all of our futurevideos our free trainings our templates or resources free courses that we giveaway every single week here at my channel oh and since we're on the topicof Facebook and being relevant make sure to stay tuned to the end of this videoand we'll talk to you about the new feature that they implemented forFacebook events and Facebook stories and how you can share those events andstories with your friends so what I want you all to understand about marketing isthere's a certain amount of inventory available and what I mean by inventoryis there are only so many people in the world doing so many searches per day solet's just keep the numbers easy let's say there are a hundred people in theworld right and on average each person got online three times a day that meansyou have a total inventory of 300 right because that's all that there are in theworld of people looking online so what you have to understand is there's atotal inventory available for search volume or really just for online volumeand traffic now Facebook over the last few years has lost some of that volumebecause Instagram snapchat YouTube becoming even more proficient of whatthey do all of these platforms are coming out and taking traffic away fromFacebook kind of like Facebook did back with myspace in the day now the biggestissue that Facebook has had is that they're losing the younger audience whybecause younger audiences are on more social platforms it makes sense rightthe older demographic isn't as is on snapchat or Instagram as much as theyounger demographic might be because the younger demographic is on all platformsthey're multi-use types of demographics so what we need to understand is howFacebook is going to approach the young audience to try and get them to comeback and in today's episode we're going to talk about their meme app thatthey're actually planning and they've already started testing with a group of100 students at a random school they've all signed non-disclosures but basicallythey're using this as a testing ground to see how people respond to this newmeme feature so let's talk about the meme feature we're really quickly beforewe get into the meme feature why is it that you think Facebook is loosingthe younger audience other than what I told you right obviously there's morechannels younger audiences like to be on more channels but why is it that evenstill Facebook is still losing the younger audience what is it aboutFacebook essentially that you think the younger audience doesn't like as much asInstagram or snapchat or some of the other platforms so Facebook has beentesting this whole meme feature and they're actually calling the platformLOL just like laugh out loud and what this feature is going to be is really awhole feed on Facebook that's dedicated to memes and funny videos how this isgonna kind of work is Facebook is going to pull these memes from popular pagesand put them into a dedicated feed just for memes and videos they've actuallyalready got some of the categories can't planned out like kids animals pranksfails savage wait for it there's all these types of categories that they'recreating that are related to memes that people already know as a meme categoryso they've got a proper structure in place but when it comes toimplementation is it going to be as easy as it is said than doneanother thing that Facebook is actually doing to increase engagement issomething called watch parties and this is actually a feature we enjoy and liketo take advantage of if you haven't seen what watch parties are check those outin the top right hand corner so like I mentioned in the beginning they'reactually having 100 students test this and then from there they're going todecide if they want this to be a main feature in the app or kind of a separateapp that you can integrate with the main app itself the main Facebook app itselfdon't worry guys we'll make sure to keep you updated on the progress of thatproject that Facebook has so just make sure to stay tuned back to this channelso that way you get all of our updates that we do every single Wednesday everysingle week here at my channel finally the only issue that people are reallysaying about this whole new feature is the fact that the feed itself mightactually have memes that people have already seen why because people areactually building relationships with these individual mean pages versusbuilding a relationship with the feed now it really just depends on howquickly Facebook can recognize popular memes and get them over to the feed forit to be relevant enough to not for a user not to have to just go directly tothe page to see it first because that's the importance of a viral post is allthe people out there who are interested in a specific topic gettingnotified and basically seeing something about that meme or that new viral postertopic as soon as it comes out rather than seeing it a week later why becausepeople want to be trending they want to talk about what's happening now not whathappened last week but that's it for today's digital marketing news todayupdate if you want to learn and since you stayed till the very end if you wantto learn about Facebook's news stories feature that we mentioned in thebeginning that's gonna help you guys with engagement check out this video onthe top right hand corner that we just released I believe it was last week orthe week before but that's it for today I've been your host Jordan Steen andthank you for watching today's segment of digital marketing news today I willsee you guys next week so until next time Cereal Entrepreneur out bye guys readyto start living the six-figure work where ever be your own boss lifestylewell at Cereal Entrepreneur Academy we'll teach you how to use a laptop andinternet to start your own social media and digital marketing agency get startedwith our free Facebook Ads training links in the description below guys seeyou in the course Cereal Entrepreneur out.
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