Top Digital Marketing Agency | Digital Marketing and Consulting | MOB Media

How Can My Business Can Benefit the Most with Digital Marketing and Consulting?

Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.

Now, I have a question for you.

How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.

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The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.

Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.

Does Your Business Benefit from SEO and Link Building?

Everyone thinks that SEO is just about on page or link building.

But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.

The way you get to know what’s best for your users is you survey them.

By using tools like SurveyMonkey and Hotjar you can find out what your users love and what they don’t.

By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.

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These days, Google’s looking at what’s called user metrics.

Those are things like people coming to your site after they click.

Or they search for a key word.

They click on your listing.

And then they even look at how many of those people, a percentage of them, are clicking the back button right away.

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That tells Google, hey people aren’t liking what they’re seeing.

They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.

By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.

Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.

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The second tip I have for you is leverage schema markup.

You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.

If you’re using WordPress, you can just check out the Yoast SEO plugin.

It’ll allow you to do schema markup with just a few simple clicks.

It’s worth checking out, makes it easy.

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And that way you don’t have to learn a single thing about coding.

The third advanced tactic that I want you to try out is expand your most popular pages.

See, content marketing isa big hit or miss game.

You create a lot of webpages, a lot of content pages.

Some get a ton of traffic, and others don’t.

And you may be asking yourself why.

The links, I did all the best packs to all of my pages.

But why are some of your business pages doing better than others?

Well, a lot of times you just won’t have the answer.

But what you can do, is you take your most popular pages and expand them.

So let’s say you have a 3000 word blog post that’s ranking well.

You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.

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It’ll show you all the other long-tail phrases that are related to that main phrase.

Integrate them into that page.

In essence, you’re expanding your page.

You’re not just adding in more keywords, but you’re adding in more content.

You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.

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And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.

Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.

As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.

Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.

And see if that helps boost them up.

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What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.

Then I want you leverage infographics.

You’re probably already saying, Neil, I’ve seen infographics, everyone has them.

But no, I don’t want you to just leverage any infographics.

I want you to leverage advanced animated infographics.

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Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.

And you’re gonna get way more back links.

The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.

Do you know what he did to market it? Nothing.

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He just released it.

Everyone was like, oh my god, this is crazy, it’s animated.

He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.

And that’s why you want to leverage animated infographics.

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Then I want you to leverage roundup post.

The reason roundup posts are really good, and no one does this.

I don’t know why.

They used to be more popular three or four years ago, but they still work.

Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.

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By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.

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All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.

The last strategy I have for you is prune and crop.

I know this one’s going to seem really hard.

When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.

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But start cutting the dead weight.

When you start cutting the dead weight, more authority starts going to the pages that are ranking well.

And it should help them climb even higher and higher over time.

So that’s it.

Follow those advanced strategies and you’ll start getting more love from Google.

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If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.

Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?

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In the last few years Facebook hasstruggled to keep its young audience of viewersthey've been abandoning the platform for other social platforms like Instagramsnapchat and even YouTube in today's video we're gonna talk about a newfeature or app really that Facebook is integrating with its platform thatthey're testing with memes so stay tuned we'll cover that in today's digitalmarketing news today update all right welcome back everybody my nameis Jordan Steen also known a Cereal Entrepreneur and at our channel we'regoing to keep you informed about social media marketing digital marketinganything related to starting an agency or building a personal brand or onlinebusiness and so if you're interested in any of those topics make sure to hitthat subscribe button and the notification bell in the bottom righthand corner of this video so that way you get notified with all of our futurevideos our free trainings our templates or resources free courses that we giveaway every single week here at my channel oh and since we're on the topicof Facebook and being relevant make sure to stay tuned to the end of this videoand we'll talk to you about the new feature that they implemented forFacebook events and Facebook stories and how you can share those events andstories with your friends so what I want you all to understand about marketing isthere's a certain amount of inventory available and what I mean by inventoryis there are only so many people in the world doing so many searches per day solet's just keep the numbers easy let's say there are a hundred people in theworld right and on average each person got online three times a day that meansyou have a total inventory of 300 right because that's all that there are in theworld of people looking online so what you have to understand is there's atotal inventory available for search volume or really just for online volumeand traffic now Facebook over the last few years has lost some of that volumebecause Instagram snapchat YouTube becoming even more proficient of whatthey do all of these platforms are coming out and taking traffic away fromFacebook kind of like Facebook did back with myspace in the day now the biggestissue that Facebook has had is that they're losing the younger audience whybecause younger audiences are on more social platforms it makes sense rightthe older demographic isn't as is on snapchat or Instagram as much as theyounger demographic might be because the younger demographic is on all platformsthey're multi-use types of demographics so what we need to understand is howFacebook is going to approach the young audience to try and get them to comeback and in today's episode we're going to talk about their meme app thatthey're actually planning and they've already started testing with a group of100 students at a random school they've all signed non-disclosures but basicallythey're using this as a testing ground to see how people respond to this newmeme feature so let's talk about the meme feature we're really quickly beforewe get into the meme feature why is it that you think Facebook is loosingthe younger audience other than what I told you right obviously there's morechannels younger audiences like to be on more channels but why is it that evenstill Facebook is still losing the younger audience what is it aboutFacebook essentially that you think the younger audience doesn't like as much asInstagram or snapchat or some of the other platforms so Facebook has beentesting this whole meme feature and they're actually calling the platformLOL just like laugh out loud and what this feature is going to be is really awhole feed on Facebook that's dedicated to memes and funny videos how this isgonna kind of work is Facebook is going to pull these memes from popular pagesand put them into a dedicated feed just for memes and videos they've actuallyalready got some of the categories can't planned out like kids animals pranksfails savage wait for it there's all these types of categories that they'recreating that are related to memes that people already know as a meme categoryso they've got a proper structure in place but when it comes toimplementation is it going to be as easy as it is said than doneanother thing that Facebook is actually doing to increase engagement issomething called watch parties and this is actually a feature we enjoy and liketo take advantage of if you haven't seen what watch parties are check those outin the top right hand corner so like I mentioned in the beginning they'reactually having 100 students test this and then from there they're going todecide if they want this to be a main feature in the app or kind of a separateapp that you can integrate with the main app itself the main Facebook app itselfdon't worry guys we'll make sure to keep you updated on the progress of thatproject that Facebook has so just make sure to stay tuned back to this channelso that way you get all of our updates that we do every single Wednesday everysingle week here at my channel finally the only issue that people are reallysaying about this whole new feature is the fact that the feed itself mightactually have memes that people have already seen why because people areactually building relationships with these individual mean pages versusbuilding a relationship with the feed now it really just depends on howquickly Facebook can recognize popular memes and get them over to the feed forit to be relevant enough to not for a user not to have to just go directly tothe page to see it first because that's the importance of a viral post is allthe people out there who are interested in a specific topic gettingnotified and basically seeing something about that meme or that new viral postertopic as soon as it comes out rather than seeing it a week later why becausepeople want to be trending they want to talk about what's happening now not whathappened last week but that's it for today's digital marketing news todayupdate if you want to learn and since you stayed till the very end if you wantto learn about Facebook's news stories feature that we mentioned in thebeginning that's gonna help you guys with engagement check out this video onthe top right hand corner that we just released I believe it was last week orthe week before but that's it for today I've been your host Jordan Steen andthank you for watching today's segment of digital marketing news today I willsee you guys next week so until next time Cereal Entrepreneur out bye guys readyto start living the six-figure work where ever be your own boss lifestylewell at Cereal Entrepreneur Academy we'll teach you how to use a laptop andinternet to start your own social media and digital marketing agency get startedwith our free Facebook Ads training links in the description below guys seeyou in the course Cereal Entrepreneur out.

Small Business: Avoid Digital Marketing Agencies That Don't Do This

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- In this video, I'm gonnashare five types of tweets that generate a ton of engagement, I'm gonna share some examples with you.

(upbeat music) Let's start with the elephant in the room.

Is Twitter dead? Lots of people are saying Twitter is dead.

Is it dead? I'd say there's one bigproblem with Twitter and that's your Twitter strategy.

We're still using these outdated Twittermarketing strategies where we automate a load of articles and send them out with lots of tools.

We need to stop being robots and start being more human on Twitter.

I'm talking more about this at my talk at Social Media Marketing Worldin San Diego in a few weeks but in this video, I'm gonnashare five of those examples.

Example number one, thepractical advice list formula.

There's a guy here called Aaron Lee that does this super well.

He shares practical advice in a bite-size list, so think about what useful information can you provide your audience, segment that into a reallysimple list-style tweet and provide that tweetthat to your audience.

It works incredibly well.

Super simple but works incredibly well.

Aaron does this on a Wednesdaywith #wednesdaywisdom.

It generates way more engagement than all of his other tweets and just works so, sowell across the board.

Number two, the secondtype of high-engaging tweet is to be more human.

Look at companies likeWendy's, like Burger King, look at how they'retalking to their audiences on Twitter, they sound like a person, they sound like a human, not an automated scheduled tool that isn't in their own tone of voice.

So, tweet sounding like a human.

That will really, reallyhelp the engagement on your Twitter.

Number three, be witty.

Being witty and entertaining on Twitter still really, really works.

Look at, for example, I love this, ADWEAK spelled A-D-W-E-A-K on Twitter.

They share loads of really funny, relatable tweets around breaking news in the marketing space, basically really sarcastic stuff that works really and theygenerate a ton of engagement.

So, be witty.

Number four, talk aboutculturally relevant topics only your target market will understand.

For example, there's agreat Twitter account called Vibe Tickets and they sell tickets to their audience to gigs and things like that and they really understandthat audience of people who go to gigs and they talk about relatable situations like when there was a tweet the other day when a gig goes to every town expect yours and they tweet hundredsof these types of tweets where they tap into the topics that people who go to gigsreally, really understand and talk about with their friends.

And finally, number five,breaking industry news.

This is still what Twitter is used for.

Twitter is used to shareinformation instantly.

So, that's why it's really, really great for breaking news.

People like Matt Navarra, you should go and check him out, I still think he's somekind of bionic robot because of the volume of updates that he shares in terms of breaking news and breaking social platform updates.

Go and check out what he's doing but think about your industry.

What breaking news could you be sharing? As soon as you hear some breaking news, jump on Twitter, do a text-based tweet, do a video, go live on Twitter, try these different formats to share this breakingnews with your audience and it will generate lots of engagement.

I hope you found this useful.

If you have, please dosubscribe, connect with me, follow me on Twitter and we share weeklyvideo tutorials like this to help you generate more leads and sales from your marketing online.

Thank you for watching andI'll see you next week.

(upbeat music).


Digital Marketing Company | Digital Marketing and Consulting | MOB Media Marketing

In seven and a half months, we focused our efforts on YouTube SEO along with Digital Marketing and Consulting and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Digital Marketing and Consulting in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, Digital Marketing and Consulting and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package Digital Marketing and Consulting.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and Digital Marketing and Consulting.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services┬áto their fullest capacity.

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With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and Digital Marketing and Consulting.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

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YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

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You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

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There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

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And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

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These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

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The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

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At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

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You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

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The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

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I Think YouTube is a great platform for content creation Unfortunately, many of these videos that people are making are just not getting out There here are 10 SEO tips that can help your videos rank on the Google search pages So they're not overshadowed by the more larger channels first what I want you to do is identify your keyword phrase or topic that you want people to be searching for and In this case, we're gonna use the example of the Pentax super Takumar 50 millimeter 1.

4 lens, so we're gonna Center this whole SEO topic around this key phrase Okay.

Now that you have your key phrase in mind, this is something most people don't know but before you even upload your videos, please make sure to repeat this key phrase often in your videos because YouTube actually has ways to listen in to your videos and identify these Phrases that appear in your videos so they can rank them accordingly another thing that you should keep in mind is that YouTube gives favor to videos that are much longer because they equal more watch time So the longer your video is the higher up is going to be ranking That's why you see so many of these big youtubers that have like 10 15 minute long videos and the first five minutes are them just making coffee or just rambling on about the day or Showing a bunch of b-roll in the video So there's a reason for that and part of the reason is that helps them rank or much longer? So one thing people are not aware of and this is actually some time than a few days ago.

Is that the file name that you upload your video up to YouTube actually matters and As you can see here on YouTube Google does take into account your raw file name, so please keep this in mind when you're uploading When google recommends videos for viewing They have these videos sorted in categories So what you want to do is to find The correct category and put your video in there cuz gonna give you higher chances or people finding and clicking on your video based on their interests next up we're going to be writing our titles for our video and Remember that key phrase I mentioned earlier.

What you want to do is include it in your title somehow and this might take some creativity, but do try to use titles that are Captivating to the audience, but in my case, I like things straight forward.

So I just wrote Pentax super Takumar 50 millimeter 1.

4.

Now this next step is where you include relevant tags But there's actually a trick you can use to rank higher in the YouTube SEO So what you want to do is you want to go to youtube search and you want to type in? The tags that you think people are going to be searching for like the most relevant tags, but what's going to happen? Is that YouTube is actually going to autofill what you're typing and those search results that show up are what people are searching for? So what you want to do is copy those relevant tags to your YouTube tag videos And that's actually gonna increase your SEO rank Now after you've done that with you - you done that with a few of the keywords in your title You're going to want to be doing the same thing But use Google instead and what this does is when people are searching on Google They're actually going to be finding your video on their Google search as well So this is something not many people know about but is one of the most effective ways of being found Okay, so you have your title and you have your tags that you just wrote down and what you're going to want to do now and this is something most people overlook is you're going to write kind of a blog style post in the description and be sure to include the title of the video in the description and What you will do next is you're going to write a short blog Plus But you're going to be using some of the tags that you used in your YouTube tags in your actual blog so you want to be sure to repeat some of them in your description but not as a list you want to use them as a Sentence like in a blog post and this is going to really help you very much one of the most important things is actually NHD thumbnail so you want to use a really eye-catching? thumbnail but not too tacky because remember when people find your video they're going to get a preview and depending on the thumbnail people are going to Click or not.

So be sure to include something that looks professional or eye catching But please don't make it tacky earlier Do you remember how I said that when you are making your videos you should be using the same Key phrase that you want your video to rank for Well, this is kind of correlated because you should be including closed captions on your video and YouTube actually helps you with closed captions and What this does is that Google actually indexes what you say and what you type as captions in your videos so if you often repeat the phrases that people are searching for It's going to show up.

So please be sure to include closed captions.

There are death people who can't listen to your videos So what they do is that you're always searching for videos with subtitles and if you include subtitles in your videos Then this allows them to access your content, please be sure to use Closed captions because it helps not only deaf people find your videos, but also it helps google index Your video there are many channels that don't reply to comments.

But this is actually a really bad habit because within the first 48 hours YouTube actually boosts your video to larger audience and If you reply to comments with these 48 hours It actually helps establish the credibility of your video therefore giving you higher SEO rank So, please be sure to be alert to the comments especially the first 48 hours and here are some bonus tips content is king and even if you have great SEO if your video is just not that great, then people are not going to Interact with it and the SEO is actually going to go down Next up, please.

Be sure to share on social media Don't be afraid of posting on reddit on Twitter on Facebook because it's actually really helping you out in long run Please be sure to ask people in your videos to subscribe like or comment because this house also boosts up your SEO Even if people dislike your video that is actually helping you out So I know many channels do this and maybe not everybody likes it But they're doing it for a reason and that's because it helps.

So if you're still watching this video, please be sure to LIKE comments Subscribe, it helps me out and hopefully it will help out other people and yeah, I'll see you around You.

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If you're in the marketing agencybusiness currently when you hear Twitter you don't really think too much about itbut Twitter is still a relevant platform and they're making a bunch of changes tomake sure that they remain relevant in the future in today's video we're goingto talk about some updates that Twitter is bringing to uploading images to theirplatform on desktops so stay tuned and we're going to cover those all right welcome back everybody andthank you for joining me my name is Jordan Steen also known as CerealEntrepreneur and at this channel we talk all about starting a marketing agencybuilding your personal brand or really just building any kind of onlinebusiness so if you're interested in any of those topics make sure you hit thatsubscribe button and the notification bell in the bottom right hand corner ofthis video so that way you get updated with all of our newest videos contentfree trainings that we give away free courses that we give away all the coolstuff we do very much out now again twitter has actually updatedor at least they say they've updated a feature on desktop which allows you toactually go in like you can on mobile and resize crop your images add filtersto them and really just make your images look better inside of twitter right youcan currently do this on the mobile version but they didn't have it ondesktop which was hard for advertisers and people who wanted to take advantageof those features when they were uploading at work on desktop orsomething like that so we're gonna cover these features but I do want to cautionyou because as I went in this FET this update came out in early February and asI went into Twitter to actually go in and try the update myself I wasn't ableto edit the photos on desktop but I want to show you guys what I'm talking aboutwhere these features should be because it was released by Twitter about acouple of weeks ago now so you should be able to use them so I want you guys tolet me know once we go through this I want you to leave a comment and let meknow if you see it on your desktop version as well or if you don't becauseif you guys see it I want to know why I can't see it so make sure to leave acomment below and let me know later oh and PS for those of you that are in themarketing agency world stay tuned to the end of the video and I'll give you acool document on how to get more clients for your agency okay guys so as you cansee here I have my phone up on the right-hand side over here and then Ihave the desktop version up over here if you go in to upload a photo you can seeright here this is a photo I selected just in my phone if I select edit righthere it's gonna take me in to actually edit that photo so I can add filters Ican also write below at the bottom here you guys if you're familiar with Twitterright below this section you can't see it because of my banner but right belowthere it's where you can select whether you want to add graphics if you want tocrop or if you want to tilt the image you guys can see me going through thoseas I click it but let me get it back to normal angleand then if I go and that's where I want to leave it I can apply you can see thezoom and apply that scale right there I can add different filters I can crop itand I can flip it right so that's how it is on mobile if I want to edit it butthe issue is when I click a photo to select and you can see I have a couplein here that I've tried to do it with it won't actually allow you to edit it evenif I click on the photo there's supposed to be an option right here in the bottomright hand corner or somewhere over here that's the paintbrush like there is onmobile but obviously that's not showing so I'm really interested to know if youguys have that ability to do it on your desktop version because this is anupdate that Twitter is already rolled out and it's supposed to be going but Ican't actually see it on my desktop so you guys let me know if Twitter's beinghonest here leave it in the comments below if it's working for you or not sothat way we can hold them accountable maybe I can send them a message and sayhey I'm not actually having access to this feature so really quickly do youguys feel like this would be a useful update if it was actually working do youthink it's something that you would take advantage of the use Twitter enough forthis advantage or for this type of update to be advantageous for you or notleave it in the comments below I'd also like to know thatso unfortunately again Twitter over the last few years has had a decline intheir user base and not to mention just the relevance as far as a socialplatform is concerned really their ad platform isn't the best when you compareit to Instagram and Facebook in the conversion rates that you have on thoseplatforms so really the question is do you think Twitter is relevant or evensomething that's useful for you I mean the trend is showing that Twitter isputting in a lot of work and a lot of time and effort into their platform tomake it a better social platform and something that would be used more forengaging with social response so maybe asking asking if they think something isworth it to you or not should we make this type of change in maybe our nationor not you know local polling and national polling to get responses frompeople about what they think about specific topics and in the futurethey're even planning on adding profile image cropping and editing aswell I believe on the desktop platform because I'm pretty sure you can alreadydo this on mobile pretty much a lot of the features that they have alreadyincluded on mobile they're adding over to desktop to make it a more you knowuser-friendly type of platform as far as being on an actual computer oh and ifyou're wanting to learn more about starting a marketing agency becausewe've mentioned it several times obviously in this video and really usingsome of the social platforms like Facebook or Instagram Twitter or evenemail SEO all of that if you're wanting to learn more about any of these topicsthen make sure you head on over and check out this video where we talk abouteverything that we include inside of our digital marketing agency course so wrapit all up yes these updates are very minor and when you compare them to platforms like Facebook and Instagram they don't really seem like they'remaking many changes but it all goes to their bottom line of trying to make it amore engaging platform with regarding - with regards to responding to topicsthat are trending right now and getting people engaged with those topics andtheir thoughts on those topics so personally I think by the end of 2019 oreven by the end of 2020 Twitter could have a platform that is more relevantbut it is gonna take a huge shift in the way that their user base actuallyengages with their platform but that's it for today's videos since you stayedtill the end all you have to do is check out this video on the top right handcorner on creating your marketing audit that we've put together for you guysit's gonna help you get clients for your marketing agency hands down like one ofthe best tools out there to use to get clients and I can prove that just by gogo look at any of the comments on any of our videos about our marketing audit andyou'll see that it works but that's it from you guys I'm gonna get out of hereand I will see you guys on the next digital marketing news today updateuntil then Cereal Entrepreneur out ready to start living the six-figure workwherever be your own boss lifestyle well at Cereal Entrepreneur Academywill teach you how to use a laptop and Internet to start your own social mediaand digital marketing agency gets with our free facebook ads traininglinks in the description below guys see you in the course Cereal Entrepreneur.

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