How Can My Business Can Benefit the Most with Digital Marketing and Consulting?
Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.
Now, I have a question for you.
How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.
The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.
Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.
Does Your Business Benefit from SEO and Link Building?
Everyone thinks that SEO is just about on page or link building.
But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.
The way you get to know what’s best for your users is you survey them.
By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.
These days, Google’s looking at what’s called user metrics.
Those are things like people coming to your site after they click.
Or they search for a key word.
They click on your listing.
And then they even look at how many of those people, a percentage of them, are clicking the back button right away.
That tells Google, hey people aren’t liking what they’re seeing.
They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.
By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.
Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.
The second tip I have for you is leverage schema markup.
You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.
If you’re using WordPress, you can just check out the Yoast SEO plugin.
It’ll allow you to do schema markup with just a few simple clicks.
It’s worth checking out, makes it easy.
And that way you don’t have to learn a single thing about coding.
The third advanced tactic that I want you to try out is expand your most popular pages.
See, content marketing isa big hit or miss game.
You create a lot of webpages, a lot of content pages.
Some get a ton of traffic, and others don’t.
And you may be asking yourself why.
The links, I did all the best packs to all of my pages.
But why are some of your business pages doing better than others?
Well, a lot of times you just won’t have the answer.
But what you can do, is you take your most popular pages and expand them.
So let’s say you have a 3000 word blog post that’s ranking well.
You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.
It’ll show you all the other long-tail phrases that are related to that main phrase.
Integrate them into that page.
In essence, you’re expanding your page.
You’re not just adding in more keywords, but you’re adding in more content.
You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.
And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.
Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.
As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.
Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.
And see if that helps boost them up.
What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.
Then I want you leverage infographics.
You’re probably already saying, Neil, I’ve seen infographics, everyone has them.
But no, I don’t want you to just leverage any infographics.
I want you to leverage advanced animated infographics.
Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.
And you’re gonna get way more back links.
The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.
Do you know what he did to market it? Nothing.
He just released it.
Everyone was like, oh my god, this is crazy, it’s animated.
He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.
And that’s why you want to leverage animated infographics.
Then I want you to leverage roundup post.
The reason roundup posts are really good, and no one does this.
I don’t know why.
They used to be more popular three or four years ago, but they still work.
Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.
By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.
All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.
The last strategy I have for you is prune and crop.
I know this one’s going to seem really hard.
When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.
But start cutting the dead weight.
When you start cutting the dead weight, more authority starts going to the pages that are ranking well.
And it should help them climb even higher and higher over time.
So that’s it.
Follow those advanced strategies and you’ll start getting more love from Google.
If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.
Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?
In this video We are discussing dental search engine marketing.
Often referred to as SEM and its effectiveness as a strategy to grow your dental practice.
SEM is a great way to drive a lot of traffic to your site instantly.
SEM is also known as PPC which stands for pay-per-click and that is because many search engines only charge you when someone clicks your ad.
And doesn't charge for impressions or users seeing your ad.
As for generating new patients, this is a very effective strategy.
Search engine marketing is difficult to manage and implement by yourself or with your staffs' help.
Usually you will want to hire a specialist in the dental space.
Because they will understand that certain procedure key terms bring in higher value patients.
The typical costs associated with SEM ranges widely based on the procedures you want to target, the number of competitors in your area, and how competitive the search terms are in your market.
Here is a simple breakdown for different markets and specialties but expect a budget between $750 and $5,000 a month depending on your situation.
There are six major ranking factors that affect how well your ad will perform on a search engine.
These are not in any particular order.
Maximum bid amount, bid amount does affect how often your ads show and the ranking of your ads.
However, having the highest bid does not guarantee your ad will rank first.
Expected click-through rate of your ad.
This is the metric of the likelihood that users will click your ad and this is related to the actual content or copy of the ad.
The relevance of each keyword to its ad group.
You want to ensure that your keywords are all closely related to your ad group.
Landing page quality and relevance.
How quickly your website loads plays a factor as well as a content on the page.
Does the page actually discuss what was being advertised? The relevance of your ad text.
Again, this relates to the ad copy and how relevant it is to your ad groups' keywords.
Your historical AdWords account performance and site engagement.
This is concerned with how your account historically performed.
To reiterate, your ad performance is dictated by: Maximum bid amount.
Expected click-through rate of your ad.
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
And your historical AdWords account performance.
It is important to note that while SEM can propel your site to the top of search results and generate new patients immediately.
Once your ad budget runs out you no longer see any benefit.
The other digital marketing strategies have benefits that build upon each other and even SEM can greatly benefit from a strong SEO strategy.
Digital Tactics #6 | What's The Best Social Media Channel to Use?
I think we use an agency, I think mostpeople using agency probably for one or more of three things I think 1) youeither don't have the internal resources 2) you don't have the expertise or 3) you needsomeone to help you doing what you're doing or the collaboration style and forus it's a bit of a combination.
we thought what we were behind indigital ,well behind where we should be in a market place - automotiveaftermarket workspace we're in, wouldn't say it's advanced in digital so there'sa lot of opportunities but it's easy to be left behind.
So we felt we needed todramatically improve our digital competency levels and we need support todo that.
So an agency both helps us and teaches us things- well collaboration is really important to me not just in using an agency butdealing with our customers, other suppliers, all key stakeholders and Ilook for collaboration partners that bring different skills to what we have.
I'mnot a big fan of two like minded or three like-minded businesses or people allgetting together that magnify the result.
I like to get people who have differentskill sets so that collaboration gives you a biggest bang because some total soit's like the synergistic effect it's got a one-on-one has to equal three orfour.
And that's the advantage we get say working with Sydney Digital Marketing.
We collaborate with you you bring in different skillswe put ours with that and it goes kaboom.
Well firstly on the content side.
Content we know is important, whether that be good pictures and words butparticularly video content so we've had good capability in content creation forsome years what we had was a distribution problem we couldn't get thecontent out there.
We would just stack it leave it on the file server so I thinkSydney Digital has helped us get the content we create that we're pretty goodat we can improve that naturally and help us get it out there in the marketplace.
So I think that part of content is a really important part people need tounderstand, you can make it and the rest of it is distributing.
Get it both rightotherwise it just sits there.
Content drives a lot of engagementof course, and with engagement you hope you'll drive sales - so Sydney Digital's beenable to help us to do that so yes as we've created good snappy content we'velearned how to take that longer version when I say longer in digital it's threeor four minutes we might take that into 15 seconds for social media campaign andso it's that's selling the the sizzle they're not the steak - so that might getpeople interested that draws them across for deeper engagement so we find that when engagement is right it leads to sales.
I think reach we don't worry thatmuch about, engagement to us is EVERYTHING and you've helped usunderstand that, and I think the translation or conversion to saleshas has been sensational.
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