How Can My Business Can Benefit the Most with Digital Marketing and Consulting?
Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.
Now, I have a question for you.
How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.
The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.
Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.
Does Your Business Benefit from SEO and Link Building?
Everyone thinks that SEO is just about on page or link building.
But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.
The way you get to know what’s best for your users is you survey them.
By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.
These days, Google’s looking at what’s called user metrics.
Those are things like people coming to your site after they click.
Or they search for a key word.
They click on your listing.
And then they even look at how many of those people, a percentage of them, are clicking the back button right away.
That tells Google, hey people aren’t liking what they’re seeing.
They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.
By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.
Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.
The second tip I have for you is leverage schema markup.
You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.
If you’re using WordPress, you can just check out the Yoast SEO plugin.
It’ll allow you to do schema markup with just a few simple clicks.
It’s worth checking out, makes it easy.
And that way you don’t have to learn a single thing about coding.
The third advanced tactic that I want you to try out is expand your most popular pages.
See, content marketing isa big hit or miss game.
You create a lot of webpages, a lot of content pages.
Some get a ton of traffic, and others don’t.
And you may be asking yourself why.
The links, I did all the best packs to all of my pages.
But why are some of your business pages doing better than others?
Well, a lot of times you just won’t have the answer.
But what you can do, is you take your most popular pages and expand them.
So let’s say you have a 3000 word blog post that’s ranking well.
You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.
It’ll show you all the other long-tail phrases that are related to that main phrase.
Integrate them into that page.
In essence, you’re expanding your page.
You’re not just adding in more keywords, but you’re adding in more content.
You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.
And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.
Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.
As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.
Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.
And see if that helps boost them up.
What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.
Then I want you leverage infographics.
You’re probably already saying, Neil, I’ve seen infographics, everyone has them.
But no, I don’t want you to just leverage any infographics.
I want you to leverage advanced animated infographics.
Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.
And you’re gonna get way more back links.
The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.
Do you know what he did to market it? Nothing.
He just released it.
Everyone was like, oh my god, this is crazy, it’s animated.
He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.
And that’s why you want to leverage animated infographics.
Then I want you to leverage roundup post.
The reason roundup posts are really good, and no one does this.
I don’t know why.
They used to be more popular three or four years ago, but they still work.
Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.
By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.
All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.
The last strategy I have for you is prune and crop.
I know this one’s going to seem really hard.
When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.
But start cutting the dead weight.
When you start cutting the dead weight, more authority starts going to the pages that are ranking well.
And it should help them climb even higher and higher over time.
So that’s it.
Follow those advanced strategies and you’ll start getting more love from Google.
If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.
Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?
Social messenger marketing is going tobe even more important for businesses in 2019 2020 MB ah why because MarkZuckerberg at Facebook and Instagram is also planning to bring in whatsappmessenger and integrate all three platforms at once so we're gonna talkabout that update in today's digital marketing news today all right welcome back everybody andthank you for joining me my name is Jordan Steen and I'm the host of digitalmarketing news today at Cereal Entrepreneur in today's episode we'regonna talk about how Mark Zuckerberg is actually planning to integrate FacebookInstagram and whatsapp into one messenger platform meaning you canmessage people no matter what platform they're using now why is this importantwell for marketers it means you're going to be able to get all three of thoseaudiences in one place to communicate with them much much more easily also ifyou look at the messenger industry over time you'll notice that text messagemarketing was a thing and texting on actual text services is a thing butthere's also Instant Messenger with messenger platforms and it's really coolto see how messenger is actually taking a lot of the market share from peopleusing text or that used to use text messages now again this is gonna besuper important for marketers just like you again because of the fact thatyou're gonna have a much larger audience to send these automated messengercampaigns to so we're gonna talk about the update in this video make sure tostay tuned and pay attention all the way until the end because if you do we'regonna give you another resource or tool that you can use to use FacebookMessenger to start getting clients for your business oh and really quickly guysbefore we get into today's update make sure you hit that subscribe button andthe notification bell on the bottom right hand corner of this video so thatway you get updated with all of our news updates or free trainings free resourcesand our giveaways that we do every single week here at my channel so guysby the year 2020 Facebook actually has a plan to put this in place the whatsappmessenger Instagram messenger and facebook Messenger platforms will bemigrated all into one usable platform now all three of the apps do plan tostay you know standalone and work separately but as far as themintegrating when you log into one of the apps you'll be able to see whether yourmessaging someone who's on Instagram or on Facebook or on whatsapp also itbrings up a lot of other opportunities for marketing and cross-platformmarketing since they're going to be taking each other's data and integratingwhich means more information for them to understand their customers but also moreplaces and channels and avenues for you to send that message to those potentialcustomers and that barrier to communication is removed because of thefact that currently you can't message someone from whatsapp to FacebookMessenger and vice versa right but in the future they plan to have it to whereit doesn't matter what platform you're using you'll be able to messageany type of user on whatever platform they're using so why would Facebook wantto do this and why these three platforms well currently these are the threelargest messenger platforms in the world they have about 2.
6 billion userscombined which is a huge audience for them to work with I mean that's about 34percent of the world's population that's insane so quick question which platformare you guys using if you're using one at all are you using facebook Messengermore would you say use Instagram Messenger more or whatsapp messengermore which one is the one you use the most leave it in the comments below I'mtrying to get a poll to see you know what you guys are using one of thebiggest concerns that people are having is the privacy concern because obviouslyFacebook had a few issues with that in the last few years but that is one thingthat Facebook is working very diligently on to make sure that they don't leaveany open gaps so that way they don't have any privacy errors or securityerrors in the future oh and just in case you don't think messenger marketing orreally just messenger is this big deal well if you don't or haven't seenalready in our last few updates we've done several on the updates that they'vebeen doing to Facebook messengers so if you're interested in any of those newupdates for messenger 4 and the new platform check out this video if youhaven't seen it before there's also some crossover that's kindof making this complicated for example Facebook requires you to have a realname for Instagram and whatsapp actually allows you to be anonymous so figuringout who's communicating with who and how they're gonna work between theseboundaries is going to be difficult also another example would be whatsapprequires you to have a mobile phone number to use their messenger platformwhereas Facebook and Instagram also do not so there's these types of detailsthat they have to sit down because they are separate you know separate platformswith separate identities and audiences and goals they have to sit down andthink about the best ways to integrate all three to where they don't reallyharm any of the audiences that are currently using their platforms butthat's it for today's video what do you guys think about messenger marketing andwhat they're trying to do with all three of these platforms do you think this isgonna be a successful idea or not I would like to know your comments or yourthoughts in the comments below this video make sure to leave those downthere lastly if you're brand new to this channel and you haven't already done somake sure to subscribe and hit the notification bell so you give all of ourfuture updates videos trainings and free giveaways that we do here at my channelfor people looking to build and grow in the marketing agency werebuilding a personal brand or really just building any kind of online business butthat's it for today's digital marketing news today update thank you for joiningus on today's segment and I can't wait to see you guys next week on our newestsegment so until then Cereal Entrepreneur out bye guyswhy does my hair keep coming down on my ready to start living the six-figurework wherever be your own boss lifestyle well at Cereal Entrepreneur Academywe'll teach you how to use a laptop and internet to start your own social mediaand digital marketing agency get started with our free Facebook Ads traininglinks in the description below guys see in the course Cereal Entrepreneur out.
What in the World is Search Engine Optimization (SEO)?!
- Hey if you are a lawyer, then your law firm depends on what does your law firm depend on? A lot of lawyers thinkthat their law firm depends on leads, right, phone calls.
Nothing happens until you get a phone call from someone, whether they are involved in a personal injurycase, or estate planning, or family law, or criminal defense.
Your business does not do anything until a lead comes in the door.
So, I've been asked many times, we do marketing for somehigher end firms nationally.
We work with 65 firmsnationwide, my agency.
We get asked what isthe most important thing in a law firm to be successful? I used to think it was justleads, more leads, right? But the challenging thingwhen you're generating leads as a lawyer who owns a law firm, is actually not getting the leads as much.
It's more so how you handle the leads, and the higher the averagevalue of your average client, the more important those phone calls and emails that you get fromyour perspective clients are so the SMB Teamspecializes in lead generation for specifically small to midsize law firms nationwide.
Again we only work with really65 law firms nationwide.
We're very boutique, high touch, so one of the thingswe do is generate leads for our clients, we have anartificial intelligence software that we use, landing page layouts that converted 25% plus in PI, multiple practice areasand a very unique way of excluding demand and potential cases that aren't worth your time and competitor clicks andthings of that nature, but aside from thatsince we're so high touch with the clients we work with nationwide, we go ahead and we try and provide value in other ways than just generating leads for our clients and one thing we noticed is a lot of our clients actually, since we are generating leads for them, they didn't really needmuch more help there.
They were getting enough leads, the problem was how they were handling the leads that came in, particularly through phone calls.
The e-mails are fine, right? You get an e-mail, youfollow up with them, hopefully within 24 hours, you call them, that'sfine, that's a warm lead.
The challenge becomes people who call when they see an ad of yourson the Internet perhaps, not these word of mouth leads that already know of you, cold leads.
How do you handle those leads, so that every penny youspend on advertising is not going to waste, right? So what we've done is, for our clients, we put together a phone intake script, basically on best practicesthat we've split tested with the firms we work with, in terms of how to handlethe inbound phone call leads that you get on a daily basis.
It's only limited tothe initial phone call.
So this is really particularlyfor how a paralegal, or a receptionist, whoever'sfielding your initial calls, should be handling a callalong with some principles.
The reason why this is so important is 'cause I'm assuming if you'rewatching this advertisement, you are a lawyer andyou're quite successful, and we want you to be more successful, but before you go and reach out to us to generate more leads for your law firm, which I hope you do, I wouldhighly recommend you download this phone intake script.
To make sure that the wayyou're already handling your word of mouth leadsand your referral leads is replicated for your cold leads.
Before you go and spend thousandsof dollars on marketing, let's get this set up right, now.
So what I want you to doright now, below this video, is download our phone intake script that we offer to our lawfirm clients nationwide, for free, all you have todo is input a little bit of information about you, you downloaded the intake script, you have your receptionist,your legal assistant, whoever is fielding thecalls implement this, and you mark my words, you will turn more of yourphone calls into paying clients.
After you've downloaded this, I'm okay with you calling our company and having us give you a freelegal marketing consultation, but first I want you to download this.
Do it right now, obviouslyyou're watching this video so you're interested.
All you have to do isinvest another two seconds to go beneath the video, download it, get some educational value here, invest five minutes in your firm that could at least 5x the results you get from the phone calls yourfirm is currently getting, so I want you to do this right now and take action because taking action is what got you towhere you are right now.
So keep taking action and download the phone intake script now.
Thank you guys, this is Bill Hauser, I am the owner of the SMB Team and yeah, download it, do it, thank you.
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