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How Can My Business Can Benefit the Most with Digital Marketing and Consulting?

Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.

Now, I have a question for you.

How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.

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The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.

Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.

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Everyone thinks that SEO is just about on page or link building.

But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.

The way you get to know what’s best for your users is you survey them.

By using tools like SurveyMonkey and Hotjar you can find out what your users love and what they don’t.

By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.

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These days, Google’s looking at what’s called user metrics.

Those are things like people coming to your site after they click.

Or they search for a key word.

They click on your listing.

And then they even look at how many of those people, a percentage of them, are clicking the back button right away.

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That tells Google, hey people aren’t liking what they’re seeing.

They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.

By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.

Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.

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The second tip I have for you is leverage schema markup.

You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.

If you’re using WordPress, you can just check out the Yoast SEO plugin.

It’ll allow you to do schema markup with just a few simple clicks.

It’s worth checking out, makes it easy.

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And that way you don’t have to learn a single thing about coding.

The third advanced tactic that I want you to try out is expand your most popular pages.

See, content marketing isa big hit or miss game.

You create a lot of webpages, a lot of content pages.

Some get a ton of traffic, and others don’t.

And you may be asking yourself why.

The links, I did all the best packs to all of my pages.

But why are some of your business pages doing better than others?

Well, a lot of times you just won’t have the answer.

But what you can do, is you take your most popular pages and expand them.

So let’s say you have a 3000 word blog post that’s ranking well.

You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.

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It’ll show you all the other long-tail phrases that are related to that main phrase.

Integrate them into that page.

In essence, you’re expanding your page.

You’re not just adding in more keywords, but you’re adding in more content.

You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.

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And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.

Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.

As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.

Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.

And see if that helps boost them up.

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What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.

Then I want you leverage infographics.

You’re probably already saying, Neil, I’ve seen infographics, everyone has them.

But no, I don’t want you to just leverage any infographics.

I want you to leverage advanced animated infographics.

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Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.

And you’re gonna get way more back links.

The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.

Do you know what he did to market it? Nothing.

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He just released it.

Everyone was like, oh my god, this is crazy, it’s animated.

He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.

And that’s why you want to leverage animated infographics.

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Then I want you to leverage roundup post.

The reason roundup posts are really good, and no one does this.

I don’t know why.

They used to be more popular three or four years ago, but they still work.

Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.

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By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.

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All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.

The last strategy I have for you is prune and crop.

I know this one’s going to seem really hard.

When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.

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But start cutting the dead weight.

When you start cutting the dead weight, more authority starts going to the pages that are ranking well.

And it should help them climb even higher and higher over time.

So that’s it.

Follow those advanced strategies and you’ll start getting more love from Google.

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If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.

Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?

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in this video I'm gonna tell you how I turned a conversation with a competitor into $25,000 in revenue for my business hi my name is Jeff Couret I'm the founder of a company called SEOak we do SEO and this is the check-in where I update you on my successes and failures so today is the story of how I turned a conversation with a competitor into $25,000 for my business no when I say competitor I'm coming from being a web designer or a generalist digital marketing company and so I realized one day you know I had a lot of friends and connections that were also web designers and so instead of looking at them as competitors I just kind of - thanks to some communities and stuff and some education that I received stopped looking at my competitors as competitors and looking at them as potential business partners so I had a conversation with a with another web design company from a different location from a different city and I said hey you know I'm really good at SEO be happy to work with the owner project and so I put together a package and you know I've we're now going on our 25th month of me getting $1,000 per month and of course she sells that to her client for much higher than what I charged but so she's making money too so it's exciting for her as well so the point here is don't necessarily look at your competition there's competition look at them as potential business partners especially if they're in a different area or something like that so let's get into the accountability side yesterday I wanted to get my check-in video done continue up optimizing meet Leonard done so now it's gonna be like optimizing my LinkedIn outreach processes and stuff like that got my calls done I didn't do my weekly emails that was kind of a fail the weekly emails are customer care to help prevent and reduce churn so I still have a bunch to get out that's something that is gonna take longer than I thought but also was getting distracted a lot yesterday so I need to work on focus and today I get my check-in video updated continue working on my LinkedIn outreach I have two sales meetings and then just finish the weekly emails and then just the SEO implementation so that's on the docket for today today's the last business day of the month let's get it hey if you got any value from this video or any other videos please consider quickly hitting the like button it means the world to me and I will check back in with you soon.

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We ready?Champagne? Well ticket prices will have to increase SEO basics for your websiteas I've explained SEO is you manipulating your website in such a waythat appeals to major search engines such as Google Yahoo and Bing as we'vementioned as well Google is the largest search engine in the world it counts forroughly 40 percent of the entire Internets traffic when you think about itthe Internet as a whole 40 percent of the traffic Google hold that roughlythat's a rough estimate and that was made a few years ago I don't know howaccurate it is now but let's go with it so keywords does anyone know whatkeywords are as it pertains to search engine optimization? Someone who has not spoken, anything that's related to the business your keyword is anythingthat's related to your business anything that you want to show up for in Google whether that be your company name 'Jam Total Sport' please go and check out myfriends websites, if you want to lose weight if you want to dance 'Jam Total Sport' buttheir keyword might be something like 'how to dance' if someone types inhow to dance on Google and their website shows up that's going to be huge forthem that's that's big business for them they might also want to show up for 'JamTotal sport' that's just their company name but they might want to rank forthat that is their keyword every single page on your website and every singlearticle an article is when you have a blog if you've ever seen any blogs anarticle is basically a new page on a site that you can updateeasily so when you create a web site you create static pages that don't move yourhomepage your about page or contact us page andI have a blog page and when you create new articles your articles go on yourblog page if you wanna know more about that check out my youtube channel soevery new page on your website and every new article on your website is a newopportunity for you to be found in search for a different keyword so when Igave you the demonstrations of what I was showing up for on Google thedifferent terms those were different videos and itwasn't my website those are different videos so I'm able to show up every timeI put out a new video or every time about a new article it's a newopportunity so you should be creating content consistently, so you can use theGoogle Keyword tool, we've spoken about that before the Google keywords toolis a great tool to use to figure out what words and phrases people are typing in, that's another thing I should have mentioned as well a keyword is a bitconfusing because it doesn't just have to be a word it can actually be a phraseas well as it can be a word or a phrase using Google Keyword tool to find outwhat people were actually searching for there's no point ranking in Google for akey term that no one is actually looking for so make sure that people are lookingfor it long tall and short tail keywords just quicklynot to confuse anybody a short tail keyword this one over here is normallybetween one to two words and phrases so going back to Cindy if Cindywanted to rank on Google for the key term 'dietitian' that's a short tailphrase so a short tail keyword sorry short tail keywords one to two words orphrases they are also very difficult to rank for I as you saw in my previousexamples I'm ranking for some really short tail keywords but they're tough istough to rank in Google for those keywords you're better off trying to rank forlongtail keywords the longer the keyword the easier it is to rank for, purelybecause there's less people actively trying to rank for that keywordso if I type dietitian in to Google I don't know what that person wants theycould be looking for to change the diet they could be looking for a diet planit's so vague and you're competing with so many people and this is the key aswell of course if you're paying for advertisements don't be that vague bespecific not too specific to the point where you're alienating so many peoplebut specific enough that it's not as much competition so a good keyword forCindy might be dietary plans for women specific.

If she wanted to rank in Googlefor 'dietary plan for women' she can create an article on her site called'dietry plan for women' and there's an opportunity she's gonna rank for thatshe might also create another article how to check your, how to check you youhave the right diet that's a different keyword so she's created two articles andshe's hopefully going to rank for both of them or if not in one then I createda lot of content on a lot of articles some of them rank very very well othersdon't do as well so keyword placement I'm not going to go too much into thatbecause I want to speak about that in a minute two websites I don't have time togo into them today Google search console bing webmaster tools Google searchconsole allows you to submit your website to Google you can also see anyindexing issues that your website has that sounds complicated but basically if yoursite is not ranking properly then you can log into your Google search consoleand Google will tell you like actual Google will tell you we need to do thisbecause you're not properly or you haven't done this rightor that right so if you have not got a Google search console account for yourwebsite then type that into Google, set up and you if you need any assistance or helpmy youtube channel is there like, subscribe, comment, share BingWebmaster Tools Bing webmaster tools is very similar to Google search consolethe only thing is that this will index you in Bing and Yahoo which is still a major search engine so make sure you have a Bing Webmaster Toolsaccount as well when you submit your website one thing I've notspoken about and it's not in this presentation is a sitemapwhen you register for both of these accounts they're going to want you toactually upload a sitemap or a map of your entire site upload it to them.


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In seven and a half months, we focused our efforts on YouTube SEO along with Digital Marketing and Consulting and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Digital Marketing and Consulting in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, Digital Marketing and Consulting and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package Digital Marketing and Consulting.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and Digital Marketing and Consulting.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services┬áto their fullest capacity.

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With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and Digital Marketing and Consulting.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

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YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

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You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

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There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

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And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

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These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

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The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

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At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

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You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

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The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

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Expert Seo Services

Hey guys!My name is Alex and I work as a digital marketing manager at Media Glance.

Today we're going to talk about Hybrid Model, the model that combines SEO andPPC.

Let's begin! The world of digital marketing services is changing rapidly,and we are seeing innovation after innovation pops up.

As part of thisinnovation, digital marketing campaigns combining the techniques ofpay-per-click and SEO techniques are becoming popular.

The shift in focustowards PPC is because of the attention Google pays to paid searches online.

Search Engine Optimization, or SEO marketing online, has its own perks, but itfalls short when it comes to being the single best way for achieving moreconversion and better traffic.

This is where PPC marketing comes.

Pay-Per-Click,or PPC, gives consumers a chance to augment SEO and generate results thedigital marketers crave.

Before we get to mention the tips thatare required for maintaining and building a hybrid model, we would firstshed some light on what it takes to get started on such a campaign.

The first step to digital marketing glory in all cases is great content.

Yourcontent marketing strategy is centered on your content which is why there is littlefor you to achieve if your content isn't compelling or readable.

Thecontent should lure readers and should be relevant to whatever core serviceyou have to offer.

Content generation is the first step of the process andultimately leads on to further glory.

To put it in perspective,it's essential that you generate consistent content that is relevant toyour industry.

To understand the type of content that should be going on yourwebsite, you need to know your target audience.

All great content starts from knowing your target audience and how you canserve them better.

Get to know their interests and dislikes, and then create aconsistent strategy.

All successful hybrid models, involvingPPC and SEO, require the amalgamation of keywords.

Keywords aren't just necessaryfor setting the direction of your content, but they also set and formrelations with people further down your conversion funnel.

So before you get tomaintaining the model and ensuring its consistency, you need to do your researchwith keywords.

Know your keywords and follow the SEO campaign with consistency.

The first and most important way tomaintain and ensure results from hybrid campaign is to set shared goalsfor both PPC and SEO.

Running a successful hybrid campaign includesanalyzing the use of statistics, looking over bounce rates, and seeing the numberof visitors.

So, to improve the synergy between both these models, you need toensure that the goals set are shared and similar for both.

Once you set thegoals or aims to be the same, you will also start using the same KPI's or keyperformance indicators to define the success of the model.

You can use the KPI's from your PPC campaign into SEO and generate similar results.

To start with,you should stop treating your PPC and your SEO campaigns as two differentdigital marketing initiatives.

You have to place them on the same boat, andgradually raft towards digital marketing glory.

Considering the varied skill set requiredfor looking over both these forms of content marketing online, you should haveseparate teams for that.

However, it's up to you to ensure that there is feasiblecommunication and coordination between both of these teams.

Any lack ofcommunication or coordination might set at a distance from achieving your goals, andmight come and haunt you later.

All great hybrid campaigns are madesuccessful through the coordination of teams for SEO and PPC, so you need torealize the importance of having coordination between these two teams, and should ensure that there aren't any barriers to communication, as part of theorganizational culture or something.

Any digital marketing campaign focusedon PPC has to optimize the landing pages associated with the marketing method.

Thelanding pages associated with your PPC campaign need to be optimized, so thatthe customer coming to them don't just bounce away.

Since you're paying forevery click, it's best for you to not lose on any customer.

You can ensurecustomer satisfaction and retention by having pertinent landing pages thatattract customer to whatever you offering through them.

However, since PPC teams aren't well versed when it comes to understandingbehavior and running behavioral analysis, they often find themselves at a loss ofdata on how to optimize the page.

This is where the SEO team can come in handy, asthey can give critical information regarding consumer behavior to the PPCteam.

This critical information will be centered on subjects such as how to reducethe chances of a high bounce, increase the times customers spend on your pageand increase the click-through rate.

The ultimate end goal of the desiredresult of a hybrid approach is to achieved both organic rankings and PPCtraffic.

While PPC traffic can be perfected and increased through pageoptimization, it is best for you to focus on keywords to get your offerings to thetop.

An ideal hybrid campaign would be something of the sorts that Sonosachieved back in 2015.

Their agency ran a PPC campaign for thekeywords that their organic SEO was already doing really good at.

What thismeant was that Sonos was everywhere and had multiple entries on the first pageof Google searches for a specific keyword.

This brought in massive revenuegeneration for the agency, along with a healthy rapport.

Your total expenditure onPPC marketing and SEO can vary based on numerous factors, including the industryyou operate in, and the cost per click, set by Google.

However, keep in mind how wellthey perform along.

Hey guys, if you liked our video, please subscribe to ourChannel and follow us on other social media.

Have a great day!.

YouTube SEO 2019|Seo Tips for YouTube Videos(Video SEO for Dummies)

Local Search Engine Optimization

hey what's up guys Jase over hereMarketing hi and today we are gonna discuss SEO which is also known assearch engine optimization and the reason why is because a lot ofbusinesses this is where they blow a lot of their money this is where they getthe phone calls I get tons of them I'm sure you do of hey people are gonna rankyou on page 1 of Google and reality is the likelihood of you getting there it'spretty difficult takes a lot of time money expertise to get there and Istress that over and over it takes time money and expertise to win at onlinemarketing but let's go over SEO and then I'm actually gonna do something a littledifferent here I'm gonna jump over onto my computer and I'm gonna showyou what it takes to rank a page I'll show you something that I've done and sogood it'll give you a good idea of what you need to do but first off couplethings so SEO stands for search engineoptimization very first thing you need to do is makesure you have good what's called lock page you need to have the right keywordsbeing used I'm gonna show you that and then you need to make sure that yourwebsite is submitted up to webmaster tools which I'm also going to show youand then on top of that you need what's called backlinks now the hard part aboutbacklinks is right now backlinks work tomorrow they may not Google couldswitch the rules and that's the hard thing about SEO is today you could beranked tomorrow you might not you could put in a ton of money and effort andtomorrow it could all be gone because Google changes the rules that's happenedto me before so just watch out for that but here's a good example of whatyour page should look like if you want to rank for a certain keyword you needto make sure that you're using that keyword all throughout the page and thenthese keywords need to be what's called a title tag so what I'm gonna do is I'mgonna jump over to my computer screen right now I'm gonna show you howit works give you some ideas that way you either know what you're doing or youcan talk to the company who's doing your search engine optimization and you couldtalk to them and make sure they are doing these things okay so I'm gonnashow you exactly what it takes to rank so very first thing you want to do isfigure out what's the keyword that you want to rank for so in my situation Iwanted to rank for video marketing servicesthat was the keyword so if you type in video marketing services hit enter onGoogle you can see that there's 1 billion searches you got some ads uphere I'm out I'm also running an ad for this but then you go down here to thesearch engine side and you can see that I'm in number-two position okay now thatis a kind of a big deal because this is a very competitive keyword so if youclick on this page got it let's take a look at what I've doneso very first thing is my header one tag is video marketing services and then youcan see I use the keyword video marketing consultants okay I have animage here that's a video marketing checklist then I have YouTube channelwhich has to do with video video marketing on page YouTube videomarketing services so I've used the keyword here again keep going down andyou'll notice the content create custom video campaigns I've used acombination of video video marketing video services YouTube and then you keepgoing down and then all these are different type of what's called headerone header two header three tags you want to have your original header onetag and what I mean by that is if I jump over here onto my source this is whatGoogle reads if I find my h1 right hereh1 video marketing services okay if I look for my h2 okay I got 12 of thosewhy use video video marketing university so and you can see I use that where'sthe video marketing universe right here this is a header2 this is a header2 and then I have backlinks going out I have videos about video marketingvideo marketing process and I got a lot of content on here okay and that's howyou're gonna rank a page if you really want to do well you need to create apage like this and then the next step is you're gonna go out and get backlinksthat means you're gonna get other websites to link to this pageand that is the way you're gonna win at SEO hey so I hope that helped with yoursearch engine optimization just know that it does take time it takes kind ofexpertise and some keywords you're not gonna be able to rank for you're nevergonna get to that page one okay so if you have questions always reach out tous you can follow us here if you're on YouTube Instagram Facebook follow uslike us we're always putting out videos like this almost once every other dayhope to help and that's it comment questions anything you need let us knowkeep marketing peace.

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