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In seven and a half months, we focused our efforts on YouTube SEO along with Digital Marketing and Consulting and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Digital Marketing and Consulting in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, Digital Marketing and Consulting and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package Digital Marketing and Consulting.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and Digital Marketing and Consulting.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services to their fullest capacity.

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With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and Digital Marketing and Consulting.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

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YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

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You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

Google Search Engine Optimization Tool

There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

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And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

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These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

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The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

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At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

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You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

How I’m building my SEO business by saying “yes” | Check-in #33

The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

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Search Engine Optimization Marketing

so you want to grow on YouTube butyou're not sure about YouTube SEO and 2019 well you're in luck in this video Igive you the SEO tips for YouTube videos definitive guide that I call video SEOfor dummies hey creators I'm Ron Lyons founder ofcreators accelerate bringing you the latest tips and strategies that Idiscovered in my journey as a creator and has helped dozens of channelsaccelerate their message we're on this YouTube journey together so don't forgetto subscribe and hit the bell notification to get alerted about newvideo content weekly so you can experience what it's like to accelerateyour channel so let's dive into today's video so you've heard the numbersYouTube is growing by staggering amounts over 1 billion users and 5 billionvideos viewed per day so how does YouTube SEO in 2019 work hang on becauseI'm gonna give you the exact SEO tips for YouTube videos that I use toexponentially grow my YouTube channel from 0 subscribers to over a thousand inthe first 90 days and what's even more exciting is I've helped dozens of otherchannels to do the same every single strategy in this video is going to bekey for your success so make sure you watch all the way to the endthere's some really important information about getting support thatyou don't want to miss there's many key factors that impact SEO for YouTube butthe most confusing and probably hardest to understand is how to keywordsresearch for SEO and build the right title tags and descriptions for yourvideos now you can check out an in-depth video titled how to edit your videos onYouTube that covers in detail the exact process I use to rank my videos byclicking right up there in the cards and I put a link in the show notes below nowthis video is going to dive deeper into an SEO tutorial specific to keywords sothat by the end of the video you'll know exactly how to build effective clickabletitle relative tags and compelling descriptions to get your videos toring so if you haven't watched a video how the keyword research in 2019 you'llwant to make sure to do that so you can see how to research the keywords justclick right up there to watch that video and then come back over to this video sowe can put it all together all right so we have our keywords from doing theresearch that I showed you in the research video now we need to puteverything together and create our title tags and description now for that we'regoing to jump back into my computer and do a screen share alright so here we areback in my laptop and we are going to take the keywords that we have foundusing our research tools and build the title tags and description and so Ishowed you in the previous video on how to use the research tools we're gonnaactually use a different video just so you have some more examples and this onewas a video I did at Christmastime called organic Christmas gifts ideas2018 eco-friendly products for the home and again if we click on here we can seethis one ranking on the first page on quite a few things as well and so howdid we get this title and tags and description and again we use two buddywhich is this tool right here and we talked about the keyword Explorer toolwe use keywords everywhere to come up with a search volume on all of these soremember if we type in for example organic Christmas gifts you can see thatthere is a volume of 90 searches per month and so 90 people per month thatare searching for that keyword are gonna find this video since it's ranking highand then if you look at all of these each one of these kinds of search findsso this one maybe is 90 this one's maybe 100 this one's maybe you know a thousandand so you add all those up and that's how many people per month are findingthis video which is one of the keys that a lot of peoplethey just throw key words in here without making sure that there is asearch phone you using keywords everywhere so again if you haven'twatched that video make sure you go down in the description below and watch thevideo on how to keyword research for 2019 so as I went through and got all ofthose key words I actually put all of the metrics from the searches that wedid and so as an example we'll go to the keyword Explorer that I showed youbefore we type in Christmas gifts and remember we talked about some of thesemetrics over here and so I take all of these metrics and I put them into a tooljust a simple excel sheet and put all of those metrics in here and the two buddyscores here the search volume from keywords everywhere and now we have alist of a group of keywords and so it's really pretty simple so one of the firstthings you want to do when you're building your title is to look at someconsistencies between the keywords where you can maybe group the words togetherso in this case where I used organic organic Christmas gifts ideas 2018 youcan see there's Christmas gifts ideas 2018 and here is organic Christmas giftsand so those can kind of go together and sometimes this is a really easy processyou'll get lucky and find things that go together really wellsometimes it'll take a little more effort maybe you have to find some morekeywords in here to make it work because now this first part of the title whichis what I call the main title this part is what I call the subtitle and so oneof the things you want to look for is to front-load your main keywords that youwant to rank for so in this case the main topic of the video was organicorganic Christmas gifts so I want that at the beginning of the title or what Icall the main title and then there's a subtitle with some relative keywords aswell in this case we're able to find Christmas gifts ideasbind with organic Christmas gifts and so within this title there's actually threekeywords that match exactly within this one title and so that's what you'relooking for and even if you look at organic holiday gifts and organic giftsand Christmas gift guide 2018 and anti Crimmins Christmas gift they're all veryvery similar again highly laser targeted laser focused keywords and so then wemove on to the subtitle because remember we have a total of 70 characters thatwere able to use so we want to get something in here that's relative andspecifically is what we talked about in the video and of course with my organicChristmas gift ideas I'm also talking about eco-friendly products and so wetalked about eco-friendly skincare eco-friendly products right here eco-friendly products for the home whichhas a search volume than a thousand so that's what I ended up picking herebecause this one includes eco-friendly products for the home and eco-friendlyproducts right here so that you have two keywords built in there so this titlehas one two three four five keywords built into it and probably even a fewmore that I didn't even come up with but now that's how you build a title thatthe algorithm will look at and say wow this we know exactly what this is aboutand it'll index the video accordingly so I want to know have you been using theseSEO strategies in your ranking game if you have what keywords have you beenranking for and if not is this something that you're gonna start using let meknow in the comments below we'd love to hear your thoughts now we're not donebecause what we want to do is get over to the description and actually put inthose keywords within the description and so you can see here I've got thefirst three lines and this is the part that people see when they first click onthe video and so within those first three lines I viewthe keywords in the title the best organic Christmas gift ideas 2018 arehere these eco-friendly products for the home make great holiday gifts foreveryone and be sure to enter the free giveaway which I did a free giveaway andthat's what's called the content upgrade but then down here so this is for theviewers is what everybody sees when they click on it and here's a really greatpro tip down here at the very bottom is a paragraph where I specifically use asmany as these keywords as possible now this paragraph is does not have to begrammatically correct it does need to be complete sentences in a paragraphbecause you can't do what's called keyword stuffing you can't just takethese keywords and make a list on there YouTube will actually penalize yourvideo but you can make a paragraph so that they can see all of those keywordswithin there so on this video we have this paragraph that has all thosekeywords built into it we have the top part of the description that talks aboutthe keywords and gives a great hook that's visible to the viewer to get themto click on it we have a great title and all of the tags so that everything'slaser focused and the YouTube algorithm knows exactly what this video is aboutand ranks it accordingly and of course you can see the results of thoserankings the views and then the last pro tip is YouTube has recently starteddoing hashtags and so you can see a lot of videos will have hashtags right hereabove the title and so if you want to get an early jump on dominating thehashtag game in YouTube you want to start including those and it onlyaccepts three and so you can put those three hashtags down in the descriptionanywhere in the description it will show up right up here but there you have itthis is a great example of a title tags and description that are laser-focusedand will drive views to your video also for daily supportthat you need as you grow your channel you'll want to join our Facebookcommunity where you get your questions answered and connect with otheryoutubers who are growing just like you don't take my word for it check out someof the testimonials from channels in the creators accelerate group by going tothe testimonial playlist that I've linked in the cards above or down in thedescription below don't forget to give a thumbs up or a even a thumbs down if youdidn't like the video and give your feedback or questions in the commentsbelow so that we can connect and grow together my passion is to help creatorsjust like you learn from my mistakes as well as training and mentorship I'vereceived from the top influencers so that you too can accelerate your YouTubechannel so let's connect remember you're just one video away that's it for todayand I'll see you in the next video.

How I’m building my SEO business by saying “yes” | Check-in #33

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In seven and a half months, we focused ourefforts on YouTube SEO and ranked our videos for some of the most competitive keywordsin our industry.

SEO, Ecommerce SEO, local SEO, SEO tips, andthe list goes on.

This led to an almost 400% increase in YouTubesearch traffic and growing.

Our channel isn't huge.

Our industry isn't exactly "exciting" either.

And compared to our top YouTube competitors,our subscriber count is microscopic.

But that's what I love about YouTube.

Anyone and everyone has the opportunity toentertain, engage, and rank their videos fast.

So in this video, I'm going to show you exactlyhow to rank YouTube videos, from start to finish.

Stay tuned.

[music] What's up creators? Sam Oh here with Ahrefs, the SEO tool thathelps you grow your search traffic, research your competitors and dominate your niche.

Now there's a lot to video SEO, so rather thantrying to dip into every single traffic source in YouTube analytics, I'll be focusing on rankingin YouTube search and sprinkle a few tips to rank your videos on Google too.

Let's get started.

First, what is YouTube SEO? It's the process of optimizing your videos,playlists, and channel to rank high in YouTube's organic search results for a given searchquery.

YouTube explains their discovery and searchranking algorithm in two sentences.

"Videos are ranked based on a variety of factorsincluding how well the title, description, and video content match the viewer's query.

" So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer's query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point toeffective video SEO is creating high-engagement videos.

So if you can't engage your audience, yourchances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keywordresearch.

Unlike traditional Google search engine optimization,YouTube doesn't have an official keyword research tool.

And a lot of these third party tools are just pumpingout arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated searchvolumes.

The first is to use YouTube suggest pairedwith Google Trends.

Just type a keyword into the search bar, andyou'll see a list of relevant queries that contain your keyword.

You can also add a star before or after yourtarget keyword, which will act as a "wildcard.

" Now, since we don't have an official toolto see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses "relativepopularity" to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is touse Ahrefs' Keywords Explorer.

Recently, we've released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google,YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine andenter a keyword or a list of keywords.

Right away, you'll see country-specific searchvolumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords isto use TubeBuddy or VidIQ's Chrome extension.

Just run a search in YouTube, and look tothe right sidebar.

You'll see VidIQ's "Related Queries," or TubeBuddy's"Most Used Tags" sections.

Just choose all relevant keywords you wantto analyze, click the Copy button, and paste your list into Keywords Explorer.

We'll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, butthe power of Keywords Explorer is in generating new keyword ideas.

Let's say you want to start a channel on makeuptutorials.

Just type "makeup" into Keywords Explorer.

And I'll also include a couple common variationslike make-up and make up.

Then go to the Phrase match report, whichlists all keywords in our database that contain your seed keywords.

And you'll see over 202,000 keyword ideas! Let's narrow in on some more focused topics.

So I'll click on the "include" dropdown andtype in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the "Any word" tab, whichwill show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics tocreate videos on.

Bottom line: there is no shortage of greatkeyword ideas.

We have an in-depth video on YouTube keywordresearch, so I'll leave a link to it in the description.

Now, YouTube search is great and all, butwhy not maximize your views by ranking your videos on Google too? Don't think it's that important? Think again.

Google search is one of our top external trafficsources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it's tough to browse Google formore than ten minutes without seeing a video result.

There are a few ways to find videos that getsearch traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles toget an idea of what Google wants to show.

The second way is to use Content Explorer,which lets you search for any word or phrase and get all relevant pages with their SEOand social metrics.

To find YouTube videos that are ranking inGoogle, I'll search for: site:youtube.

Com inurl:watch title:unboxing,assuming that's the topic I wanted to search for.

Then, I'll sort the result by search trafficand you can immediately see the estimated amount of Google search traffic these videosget each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you,click on the Details button, and then the Organic keywords tab where you can see allof the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube searchlets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a queryin a search engine.

Now, search engines are usually good at doingthis for you.

Just search for the keyword you want to rankfor in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people howto make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for "NintendoSwitch games?" YouTube will tell you that people want tosee a "listicle-type" video.

Now, let's say that you're a florist and youwant to rank for "viola.

" Bad idea.

All of the results show that someone searchingfor this term wants to know about the instrument.

Not the plant or the actress.

Let's move on to step 3, which is the mostimportant.

And that's to satisfy search intent with ahigh-retention video.

YouTube says that their goals are to helpviewers find the videos they want to watch and maximize long-term viewer engagement andsatisfaction.

And if you're matching the reason for a user'squery, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to createhigh-retention videos.

First and foremost, plan your videos beforeyou create them.

If you're creating how-to videos, the lastthing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on pointand gives you the advantage of intentionally including keywords within your video, whichpeople believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video's success.

Hook your readers, and you'll have audienceretention graphs that look like this.

Forego the hook and lose the majority of yourviewers before you even get a chance to deliver value.

Every niche is different and unfortunately,there isn't one formula that works for everyone.

Being in the how-to and informational spacefor a B2B audience, I like to start off with stats or proof so that's worth your time to keep watching.

Like in this video on YouTube SEO, I startedoff by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search trafficgrew by almost 400%.

And most importantly, I tell you that I'mgoing to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connectingwith your audience's reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn't to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editingtutorial, I'll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shotsfrom the same position.

It creates the effect of the scene "jumping,"hence, the name, "jump cut.

" These add dynamics to a video and help polishmistakes.

Second, draw your audience's attention towhat you want them to see.

Pay attention for a second.

If you've never used our Site Explorer toolbefore, and I say something like: "Click on the Linked domains report.

" Did you see it? Probably not.

But I could easily draw your eyes to the linkeddomains report by doing this, this, this, or even this.

The effects don't need to be fancy, but theyshould help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with storiesor narratives.

YouTube is an entertainment platform.

But entertaining isn't easy.

So while our primary focus is to teach SEOand marketing, we do our best to make it somewhat entertaining without trying too hard.

If you've watched up to here, then you'veprobably seen some examples, so I won't go deeper into that.

We have a full video on the workflow we useto edit our videos for YouTube, so I highly recommend watching that, which I'll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils downto 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to yourvideo and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchableand clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions aslong as they're accurate and not excessive.

A study from Briggsby also shows that morethan 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at leastpartial matches of your target keyword in your title, you don't want to sacrifice the"click-worthiness" of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concisewith the most important information up front.

From an SEO perspective, that will often meanusing your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you'll see that we added the phrase rightat the beginning.

Keeping your titles short will also prevent losingclicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evokecuriosity or highlight a benefit.

If you were to create a tutorial on tyinga tie, a keyword rich title might be, "how to tie a tie.

" But that's uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the "007 technique;" How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likelyto stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complementsyour title.

In my opinion, this is the hardest part toexecute consistently.

Here's the thumbnail for our SEO mistakesvideo.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there's a pictureof Google's page numbers with the third part circled stating, "You are here.

" You can also draw inspiration from thingsaround you and use your image to speak undeniable truths like our video, "How long does ittake to rank on Google.

" And if you're stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word "system" in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnailfor our link building system video but cooler.

The next video optimization tip is to writesearchable descriptions.

YouTube says using the "right" keywords canboost views and watch time because they help your videos show up in search results.

But what are "the right" keywords? For starters, we include our target keywordin both the title and description.

But we also include related keywords by analyzingthe descriptions of the top ranking videos.

Just type in the keyword you want to rankfor, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like"free traffic" and talks about traffic in the context of a blog.

Another phrase used is "increase website traffic.

" These might be keywords that I want to includewithin my description or other closely related keywords where my video matches the content.

Next up are Tags.

And tags are another way to give context to yourvideo, which can help you rank in YouTube search and suggested.

YouTube simplifies this by recommending toadd keywords and phrases that are most descriptive of your video.

You can also use tools like VidIQ or TubeBuddyto see the tags for competing videos in the sidebar.

Look for common tags within competing videos,and add them to your video when it makes sense to do so.

And as an extra measure, I'll normally copyall of the tags from the top ranking videos, and paste them into Ahrefs' Keywords Explorerto see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

There are additional optimizations you cando to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closedcaptions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

And chances are, your viewers come from allover the world with a different native tongue.

So it's worth using a transcription serviceor if your videos are scripted, just go to the CC tab of your video, select your language,and create your closed captions file.

To give you an idea, around 17% of our viewersuse our English subtitles when watching our videos.

The second thing to do is to add cards toyour video.

These are an interactive feature that encouragesviewers to take one of these 5 actions.

Just select the timecode where you want thecard to trigger, select the type of card you want to use, choose an appropriate option,and you're all set.

Now, when a viewer hits that timecode, the titleof the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

The purpose is to keep viewers on the YouTubeplatform.

For our channel, we have a Subscribe buttonas well as a suggested video the viewer should watch next.

This can help you get more subscribers, keepviewers consuming your content, and increase one of the metrics YouTube uses in their rankingalgorithm, session time.

I'll expand on this in a bit.

For now, let's move on to step 5, which isto publish and promote your video.

The first 24-48 hours from publishing canmake or break your video.

So you need to promote your video as hardas you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

At Ahrefs, we publish at around 8:00 AM Easterntime on Wednesdays.

We then use an inapp alert to notify our customersabout a new piece of content we created.

At noon, we tweet out our video link, whichsends us more viewers directly to our video.

And of course, we send an email newsletterto our blog about 24 hours after the video was live.

Now, if you don't have an existing audience,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, providea helpful answer and include your video in the mix.

You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involvedwhere your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or customaudiences.

If you have a great video, set up some searchads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they'll beginto get notified with your future videos and help accelerate your growth without breakingthe bank.

The last and final step is to optimize yourvideos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: "We've started adjusting the ranking of videosin YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discoveryfeatures, this should benefit your channel if your videos drive more viewing time acrossYouTube" Here are a few more ways to improve sessiontime.

First, create series.

Think of series like #AskGaryVee or 490 episodesof Casey Neistat's Vlog.

Series hook people and if they like what theysee, they keep watching, which increases your total session watch time.

We've created 3 series in total.

One on keyword research, another on link building,and a shorter one on WordPress SEO.

The first two were made to educate our customers,while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next videoin the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to findthe next video in your series.

Now, the next part is where the magic happens.

And that's to turn your playlist into seriesplaylists.

A playlist is a list of videos that playsin the order they're set.

Whereas a series playlist is everything Ijust said, but it's also a creator's way to tell YouTube that your group of videos isan "official" list of videos.

Think of how Netflix does it with seasonsand episodes of your favorite show.

They're in a specific order and skipping acouple episodes probably wouldn't be a good idea.

Using series playlists helps YouTube understandorder and increases your chances of claiming the "up next" spot.

If you've done the card, endscreen, and seriesplaylist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of yourmost visited pages so it's worth optimizing.

Here's how the channel page hack works.

If you look at our channel, the first 4 videosin this stripe look kind of random.

But they are not.

Each of these videos is the first series inone of the 3 series we have on our channel.

And the only reason the fourth video is inthe same series as this video is because we don't have a fourth series.

Now, since all of these videos are separateseries playlists, look what happens when I click on them.

The up next video is always the next videoin the series.

So no matter which video you click, it heightensour chances of getting viewers to keep watching videos on our channel.

While YouTube doesn't have a "session watchtime" metric in their analytics, I'm a strong believer that my channel playlist hack contributedto our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective iseasy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, endscreens or descriptionlinks and you're good to go.

But the most challenging part of video SEOis engaging your audience.

So take these processes and tips and focusyour attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure tolike, share and subscribe, and if you have any questions about our video SEO process,leave a comment below and I'd be happy to help.

So keep grinding away, create your videosstrategically, and I'll see you in the next tutorial.

Local Online Marketing

Top Digital Marketing Agency | Digital Marketing and Consulting | MOB Media

Top Digital Marketing Agency | Digital Marketing and Consulting | MOB Media

How Can My Business Can Benefit the Most with Digital Marketing and Consulting?

Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.

Now, I have a question for you.

How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.

Digital Marketing Tools

The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.

Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.

Does Your Business Benefit from SEO and Link Building?

Everyone thinks that SEO is just about on page or link building.

But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.

The way you get to know what’s best for your users is you survey them.

By using tools like SurveyMonkey and Hotjar you can find out what your users love and what they don’t.

By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.

Search Engine Optimization Advertising

These days, Google’s looking at what’s called user metrics.

Those are things like people coming to your site after they click.

Or they search for a key word.

They click on your listing.

And then they even look at how many of those people, a percentage of them, are clicking the back button right away.

Search Engine Optimization Advertising

That tells Google, hey people aren’t liking what they’re seeing.

They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.

By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.

Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.

Paid Search Engine Marketing

The second tip I have for you is leverage schema markup.

You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.

If you’re using WordPress, you can just check out the Yoast SEO plugin.

It’ll allow you to do schema markup with just a few simple clicks.

It’s worth checking out, makes it easy.

And Search Engine Optimization

And that way you don’t have to learn a single thing about coding.

The third advanced tactic that I want you to try out is expand your most popular pages.

See, content marketing isa big hit or miss game.

You create a lot of webpages, a lot of content pages.

Some get a ton of traffic, and others don’t.

And you may be asking yourself why.

The links, I did all the best packs to all of my pages.

But why are some of your business pages doing better than others?

Well, a lot of times you just won’t have the answer.

But what you can do, is you take your most popular pages and expand them.

So let’s say you have a 3000 word blog post that’s ranking well.

You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.

Search Engine Ranking Report

It’ll show you all the other long-tail phrases that are related to that main phrase.

Integrate them into that page.

In essence, you’re expanding your page.

You’re not just adding in more keywords, but you’re adding in more content.

You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.

School Of Digital Marketing

And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.

Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.

As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.

Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.

And see if that helps boost them up.

Is My Website Seo Optimized

What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.

Then I want you leverage infographics.

You’re probably already saying, Neil, I’ve seen infographics, everyone has them.

But no, I don’t want you to just leverage any infographics.

I want you to leverage advanced animated infographics.

Organic Seo Services

Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.

And you’re gonna get way more back links.

The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.

Do you know what he did to market it? Nothing.

Google Search Engine Optimization Tool

He just released it.

Everyone was like, oh my god, this is crazy, it’s animated.

He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.

And that’s why you want to leverage animated infographics.

Digital Marketing Tools

Then I want you to leverage roundup post.

The reason roundup posts are really good, and no one does this.

I don’t know why.

They used to be more popular three or four years ago, but they still work.

Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.

Simple Search Engine Optimization

By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.

Internet Video Marketing

All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.

The last strategy I have for you is prune and crop.

I know this one’s going to seem really hard.

When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.

Online Marketing And Advertising

But start cutting the dead weight.

When you start cutting the dead weight, more authority starts going to the pages that are ranking well.

And it should help them climb even higher and higher over time.

So that’s it.

Follow those advanced strategies and you’ll start getting more love from Google.

Online Marketing Software

If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.

Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?

Expert Seo Services

We ready?Champagne? Well ticket prices will have to increase SEO basics for your websiteas I've explained SEO is you manipulating your website in such a waythat appeals to major search engines such as Google Yahoo and Bing as we'vementioned as well Google is the largest search engine in the world it counts forroughly 40 percent of the entire Internets traffic when you think about itthe Internet as a whole 40 percent of the traffic Google hold that roughlythat's a rough estimate and that was made a few years ago I don't know howaccurate it is now but let's go with it so keywords does anyone know whatkeywords are as it pertains to search engine optimization? Someone who has not spoken, anything that's related to the business your keyword is anythingthat's related to your business anything that you want to show up for in Google whether that be your company name 'Jam Total Sport' please go and check out myfriends websites, if you want to lose weight if you want to dance 'Jam Total Sport' buttheir keyword might be something like 'how to dance' if someone types inhow to dance on Google and their website shows up that's going to be huge forthem that's that's big business for them they might also want to show up for 'JamTotal sport' that's just their company name but they might want to rank forthat that is their keyword every single page on your website and every singlearticle an article is when you have a blog if you've ever seen any blogs anarticle is basically a new page on a site that you can updateeasily so when you create a web site you create static pages that don't move yourhomepage your about page or contact us page andI have a blog page and when you create new articles your articles go on yourblog page if you wanna know more about that check out my youtube channel soevery new page on your website and every new article on your website is a newopportunity for you to be found in search for a different keyword so when Igave you the demonstrations of what I was showing up for on Google thedifferent terms those were different videos and itwasn't my website those are different videos so I'm able to show up every timeI put out a new video or every time about a new article it's a newopportunity so you should be creating content consistently, so you can use theGoogle Keyword tool, we've spoken about that before the Google keywords toolis a great tool to use to figure out what words and phrases people are typing in, that's another thing I should have mentioned as well a keyword is a bitconfusing because it doesn't just have to be a word it can actually be a phraseas well as it can be a word or a phrase using Google Keyword tool to find outwhat people were actually searching for there's no point ranking in Google for akey term that no one is actually looking for so make sure that people are lookingfor it long tall and short tail keywords just quicklynot to confuse anybody a short tail keyword this one over here is normallybetween one to two words and phrases so going back to Cindy if Cindywanted to rank on Google for the key term 'dietitian' that's a short tailphrase so a short tail keyword sorry short tail keywords one to two words orphrases they are also very difficult to rank for I as you saw in my previousexamples I'm ranking for some really short tail keywords but they're tough istough to rank in Google for those keywords you're better off trying to rank forlongtail keywords the longer the keyword the easier it is to rank for, purelybecause there's less people actively trying to rank for that keywordso if I type dietitian in to Google I don't know what that person wants theycould be looking for to change the diet they could be looking for a diet planit's so vague and you're competing with so many people and this is the key aswell of course if you're paying for advertisements don't be that vague bespecific not too specific to the point where you're alienating so many peoplebut specific enough that it's not as much competition so a good keyword forCindy might be dietary plans for women specific.

If she wanted to rank in Googlefor 'dietary plan for women' she can create an article on her site called'dietry plan for women' and there's an opportunity she's gonna rank for thatshe might also create another article how to check your, how to check you youhave the right diet that's a different keyword so she's created two articles andshe's hopefully going to rank for both of them or if not in one then I createda lot of content on a lot of articles some of them rank very very well othersdon't do as well so keyword placement I'm not going to go too much into thatbecause I want to speak about that in a minute two websites I don't have time togo into them today Google search console bing webmaster tools Google searchconsole allows you to submit your website to Google you can also see anyindexing issues that your website has that sounds complicated but basically if yoursite is not ranking properly then you can log into your Google search consoleand Google will tell you like actual Google will tell you we need to do thisbecause you're not properly or you haven't done this rightor that right so if you have not got a Google search console account for yourwebsite then type that into Google, set up and you if you need any assistance or helpmy youtube channel is there like, subscribe, comment, share BingWebmaster Tools Bing webmaster tools is very similar to Google search consolethe only thing is that this will index you in Bing and Yahoo which is still a major search engine so make sure you have a Bing Webmaster Toolsaccount as well when you submit your website one thing I've notspoken about and it's not in this presentation is a sitemapwhen you register for both of these accounts they're going to want you toactually upload a sitemap or a map of your entire site upload it to them.

7 Advanced SEO Techniques To Use In 2019 | Neil Patel

Online Internet Marketing

I Think YouTube is a great platform for content creation Unfortunately, many of these videos that people are making are just not getting out There here are 10 SEO tips that can help your videos rank on the Google search pages So they're not overshadowed by the more larger channels first what I want you to do is identify your keyword phrase or topic that you want people to be searching for and In this case, we're gonna use the example of the Pentax super Takumar 50 millimeter 1.

4 lens, so we're gonna Center this whole SEO topic around this key phrase Okay.

Now that you have your key phrase in mind, this is something most people don't know but before you even upload your videos, please make sure to repeat this key phrase often in your videos because YouTube actually has ways to listen in to your videos and identify these Phrases that appear in your videos so they can rank them accordingly another thing that you should keep in mind is that YouTube gives favor to videos that are much longer because they equal more watch time So the longer your video is the higher up is going to be ranking That's why you see so many of these big youtubers that have like 10 15 minute long videos and the first five minutes are them just making coffee or just rambling on about the day or Showing a bunch of b-roll in the video So there's a reason for that and part of the reason is that helps them rank or much longer? So one thing people are not aware of and this is actually some time than a few days ago.

Is that the file name that you upload your video up to YouTube actually matters and As you can see here on YouTube Google does take into account your raw file name, so please keep this in mind when you're uploading When google recommends videos for viewing They have these videos sorted in categories So what you want to do is to find The correct category and put your video in there cuz gonna give you higher chances or people finding and clicking on your video based on their interests next up we're going to be writing our titles for our video and Remember that key phrase I mentioned earlier.

What you want to do is include it in your title somehow and this might take some creativity, but do try to use titles that are Captivating to the audience, but in my case, I like things straight forward.

So I just wrote Pentax super Takumar 50 millimeter 1.

4.

Now this next step is where you include relevant tags But there's actually a trick you can use to rank higher in the YouTube SEO So what you want to do is you want to go to youtube search and you want to type in? The tags that you think people are going to be searching for like the most relevant tags, but what's going to happen? Is that YouTube is actually going to autofill what you're typing and those search results that show up are what people are searching for? So what you want to do is copy those relevant tags to your YouTube tag videos And that's actually gonna increase your SEO rank Now after you've done that with you - you done that with a few of the keywords in your title You're going to want to be doing the same thing But use Google instead and what this does is when people are searching on Google They're actually going to be finding your video on their Google search as well So this is something not many people know about but is one of the most effective ways of being found Okay, so you have your title and you have your tags that you just wrote down and what you're going to want to do now and this is something most people overlook is you're going to write kind of a blog style post in the description and be sure to include the title of the video in the description and What you will do next is you're going to write a short blog Plus But you're going to be using some of the tags that you used in your YouTube tags in your actual blog so you want to be sure to repeat some of them in your description but not as a list you want to use them as a Sentence like in a blog post and this is going to really help you very much one of the most important things is actually NHD thumbnail so you want to use a really eye-catching? thumbnail but not too tacky because remember when people find your video they're going to get a preview and depending on the thumbnail people are going to Click or not.

So be sure to include something that looks professional or eye catching But please don't make it tacky earlier Do you remember how I said that when you are making your videos you should be using the same Key phrase that you want your video to rank for Well, this is kind of correlated because you should be including closed captions on your video and YouTube actually helps you with closed captions and What this does is that Google actually indexes what you say and what you type as captions in your videos so if you often repeat the phrases that people are searching for It's going to show up.

So please be sure to include closed captions.

There are death people who can't listen to your videos So what they do is that you're always searching for videos with subtitles and if you include subtitles in your videos Then this allows them to access your content, please be sure to use Closed captions because it helps not only deaf people find your videos, but also it helps google index Your video there are many channels that don't reply to comments.

But this is actually a really bad habit because within the first 48 hours YouTube actually boosts your video to larger audience and If you reply to comments with these 48 hours It actually helps establish the credibility of your video therefore giving you higher SEO rank So, please be sure to be alert to the comments especially the first 48 hours and here are some bonus tips content is king and even if you have great SEO if your video is just not that great, then people are not going to Interact with it and the SEO is actually going to go down Next up, please.

Be sure to share on social media Don't be afraid of posting on reddit on Twitter on Facebook because it's actually really helping you out in long run Please be sure to ask people in your videos to subscribe like or comment because this house also boosts up your SEO Even if people dislike your video that is actually helping you out So I know many channels do this and maybe not everybody likes it But they're doing it for a reason and that's because it helps.

So if you're still watching this video, please be sure to LIKE comments Subscribe, it helps me out and hopefully it will help out other people and yeah, I'll see you around You.