In seven and a half months, we focused our efforts on YouTube SEO along with Consulting and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Consulting in order to build, grow and scale their companies to the moon.
SEO, E-commerce SEO, local SEO, SEO tips, Consulting and the list goes on.
This led to an almost 400% increase in YouTube search traffic and growing.
Our channel for that particular company isn’t huge. But they signed up for the full package Consulting.
Our industry isn’t exactly “exciting” either.
And compared to our top YouTube competitors, our subscriber count is microscopic.
But that’s what I love about YouTube and Consulting.
Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.
So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services to their fullest capacity.
What Tools Does Your Business Need With SEO And Digital Marketing Services?
With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.
Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.
Let’s get started.
First, what is YouTube SEO and Video Marketing?
It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.
YouTube explains their discovery and search ranking algorithm in two sentences.
“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.
” So there are three important points here.
First, keywords matter in your title and description.
Second, you need to match the search intent fora viewer’s query.
And third, you need to drive engagement fora query in order to rank on YouTube.
But of all these things, the key point to effective video SEO is creating high-engagement videos.
So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.
So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.
Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.
And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.
But there are ways you can get estimated search volumes.
The first is to use YouTube suggest paired with Google Trends.
Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.
You can also add a star before or after your target keyword, which will act as a “wildcard.
” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.
But remember, Google Trends uses “relativepopularity” to compare keywords.
So take these estimates with a grain of salt.
The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.
Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.
Just select YouTube as the search engine and enter a keyword or a list of keywords.
Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.
You can also enter a list of up to 10,000keywords you want to analyze.
The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.
Just run a search in YouTube, and look to the right sidebar.
You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.
Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.
We’ll then show you all keywords that haveYouTube search volume according to our database.
Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.
Let’s say you want to start a channel on makeup tutorials.
Just type “makeup” into Keywords Explorer.
And I’ll also include a couple common variations like make-up and make up.
Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.
And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.
So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.
Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.
And we have over 17,000 relevant topics to create videos on.
Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.
We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.
Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.
Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.
Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.
Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.
There are a few ways to find videos that get search traffic from Google.
The first is to search for your target keyword.
If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.
Pay attention to video length and titles to get an idea of what Google wants to show.
The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.
To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.
Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.
Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.
Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.
Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.
Alright, step 2 is to identify search intent.
Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.
Now, search engines are usually good at doing this for you.
Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.
For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.
But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.
Now, let’s say that you’re a florist and you want to rank for “viola.
” Bad idea.
All of the results show that someone searching for this term wants to know about the instrument.
Not the plant or the actress.
Let’s move on to step 3, which is the most important.
And that’s to satisfy search intent with a high-retention video.
YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.
And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.
Here are the exact steps we take to create high-retention videos.
First and foremost, plan your videos before you create them.
If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.
Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.
Second, you need to start with a strong hook.
The first 10-15 seconds are critical for your video’s success.
Hook your readers, and you’ll have audience retention graphs that look like this.
Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.
Every niche is different and unfortunately, there isn’t one formula that works for everyone.
Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.
Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.
I also showed you that our search traffic grew by almost 400%.
And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.
Drop-offs in the first 15 seconds is inevitable.
But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.
Third, you need to edit your videos strategically.
For every single video we create, our focus isn’t to impress you with cool tricks.
We care about engagement.
So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.
First, use jump cuts.
A jump cut is a transition between two shots from the same position.
It creates the effect of the scene “jumping,”hence, the name, “jump cut.
” These add dynamics to a video and help polish mistakes.
Second, draw your audience’s attention to what you want them to see.
Pay attention for a second.
If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.
” Did you see it? Probably not.
But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.
The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.
The last tip is to entertain with stories or narratives.
YouTube is an entertainment platform.
But entertaining isn’t easy.
So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.
If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.
We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.
Alright, step 3 is to do on-page video optimization.
On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.
Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.
After all, no clicks = no views.
Here are a few best practices to craft searchable and clickable videos, according to YouTube.
Tip 1 is to use your keyword in the title.
YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.
A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.
While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.
Tip 2 is to keep your titles under 60 characters.
YouTube recommends keeping your titles concise with the most important information up front.
From an SEO perspective, that will often mean using your target keyword near the beginning of your title.
For example, our target keyword for this video is YouTube SEO.
And you’ll see that we added the phrase right at the beginning.
Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.
Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.
If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.
” But that’s uninteresting at best.
There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.
The point is that boring titles are less likely to stand out in a competitive landscape.
Tip 4 is to create a thumbnail that complements your title.
In my opinion, this is the hardest part to execute consistently.
Here’s the thumbnail for our SEO mistakes video.
The thumbnail text describes the video since91% is the majority.
And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.
” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.
” And if you’re stuck, try and get ideas fromGoogle images or stock photos.
For example, I searched for the word “system” in AdobeStock, and was inspired by this image.
So I used the idea to create our thumbnail for our link building system video but cooler.
The next video optimization tip is to write searchable descriptions.
YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.
But what are “the right” keywords? For starters, we include our target keyword in both the title and description.
But we also include related keywords by analyzing the descriptions of the top ranking videos.
Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.
For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.
Another phrase used is “increase website traffic.
” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.
Next up are Tags and Consulting.
And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.
YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.
You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.
Look for common tags within competing videos, and add them to your video when it makes sense to do so.
And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.
Step 4 are In-Video Optimizations.
Creating the video is 80% of the battle.
There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.
The first thing is to add subtitles or closed captions.
Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.
What in the World is Search Engine Optimization (SEO)?!
And chances are, your viewers come from allover the world with a different native tongue.
So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.
To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.
The second thing to do is to add cards to your video.
These are an interactive feature that encourages viewers to take one of these 5 actions.
Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.
Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.
Finally, use end screens.
End screens are similar to cards.
The purpose is to keep viewers on the YouTube platform.
For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.
This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.
I’ll expand on this in a bit.
For now, let’s move on to step 5, which is to publish and promote your video.
The first 24-48 hours from publishing can make or break your video.
So you need to promote your video as hard as you can right away.
Here are some rapid-fire tips to do that.
First, promote to your existing audience.
At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.
We then use an in app alert to notify our customers about a new piece of content we created.
At noon, we tweet out our video link, which sends us more viewers directly to our video.
And of course, we send an email news letter to our blog about 24 hours after the video was live.
Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.
Just search for the topic of your video, provide a helpful answer and include your video in the mix.
You can also post on other platforms likeReddit, Facebook, or wherever.
The point is that you need to get involved where your audience hangs out.
Last but not least is to use YouTube ads.
Right now, from our experience, YouTube ads are super cheap.
You can target by interest, keyword, or custom audiences.
If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.
As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.
Search Engine Optimization (SEO) along with PPC Marketing | SEO Toronto Services
The last and final step is to optimize your videos for session watch time.
Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.
YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.
As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.
First, create series.
Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.
Series hook people and if they like what they see, they keep watching, which increases your total session watch time.
We’ve created 3 series in total.
One on keyword research, another on link building, and a shorter one on WordPress SEO.
The first two were made to educate our customers, while the WordPress SEO series was meant to rank.
And rank we did.
To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.
This will make it easy for viewers to find the next video in your series.
Now, the next part is where the magic happens.
And that’s to turn your playlist into series playlists.
A playlist is a list of videos that plays in the order they’re set.
Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.
Think of how Netflix does it with seasons and episodes of your favorite show.
They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.
Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.
If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.
The last and final tip to boost your videoSEO is to use my channel page hack.
Your channel page will likely be one of your most visited pages so it’s worth optimizing.
Here’s how the channel page hack works.
If you look at our channel, the first 4 video sin this stripe look kind of random.
But they are not.
Each of these videos is the first series in one of the 3 series we have on our channel.
And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.
Now, since all of these videos are separate series playlists, look what happens when I click on them.
The up next video is always the next video in the series.
So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.
While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.
YouTube SEO from a technical perspective is easy.
Optimize your titles, descriptions, and tags.
Then add relevant cards, end screens or description links and you’re good to go.
But the most challenging part of video SEO is engaging your audience.
So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.
Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.
So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.
Are You Trying to Hire a Top Digital Marketing Agency for Consulting?
I Think YouTube is a great platform for content creation Unfortunately, many of these videos that people are making are just not getting out There here are 10 SEO tips that can help your videos rank on the Google search pages So they're not overshadowed by the more larger channels first what I want you to do is identify your keyword phrase or topic that you want people to be searching for and In this case, we're gonna use the example of the Pentax super Takumar 50 millimeter 1.
4 lens, so we're gonna Center this whole SEO topic around this key phrase Okay.
Now that you have your key phrase in mind, this is something most people don't know but before you even upload your videos, please make sure to repeat this key phrase often in your videos because YouTube actually has ways to listen in to your videos and identify these Phrases that appear in your videos so they can rank them accordingly another thing that you should keep in mind is that YouTube gives favor to videos that are much longer because they equal more watch time So the longer your video is the higher up is going to be ranking That's why you see so many of these big youtubers that have like 10 15 minute long videos and the first five minutes are them just making coffee or just rambling on about the day or Showing a bunch of b-roll in the video So there's a reason for that and part of the reason is that helps them rank or much longer? So one thing people are not aware of and this is actually some time than a few days ago.
Is that the file name that you upload your video up to YouTube actually matters and As you can see here on YouTube Google does take into account your raw file name, so please keep this in mind when you're uploading When google recommends videos for viewing They have these videos sorted in categories So what you want to do is to find The correct category and put your video in there cuz gonna give you higher chances or people finding and clicking on your video based on their interests next up we're going to be writing our titles for our video and Remember that key phrase I mentioned earlier.
What you want to do is include it in your title somehow and this might take some creativity, but do try to use titles that are Captivating to the audience, but in my case, I like things straight forward.
So I just wrote Pentax super Takumar 50 millimeter 1.
Now this next step is where you include relevant tags But there's actually a trick you can use to rank higher in the YouTube SEO So what you want to do is you want to go to youtube search and you want to type in? The tags that you think people are going to be searching for like the most relevant tags, but what's going to happen? Is that YouTube is actually going to autofill what you're typing and those search results that show up are what people are searching for? So what you want to do is copy those relevant tags to your YouTube tag videos And that's actually gonna increase your SEO rank Now after you've done that with you - you done that with a few of the keywords in your title You're going to want to be doing the same thing But use Google instead and what this does is when people are searching on Google They're actually going to be finding your video on their Google search as well So this is something not many people know about but is one of the most effective ways of being found Okay, so you have your title and you have your tags that you just wrote down and what you're going to want to do now and this is something most people overlook is you're going to write kind of a blog style post in the description and be sure to include the title of the video in the description and What you will do next is you're going to write a short blog Plus But you're going to be using some of the tags that you used in your YouTube tags in your actual blog so you want to be sure to repeat some of them in your description but not as a list you want to use them as a Sentence like in a blog post and this is going to really help you very much one of the most important things is actually NHD thumbnail so you want to use a really eye-catching? thumbnail but not too tacky because remember when people find your video they're going to get a preview and depending on the thumbnail people are going to Click or not.
So be sure to include something that looks professional or eye catching But please don't make it tacky earlier Do you remember how I said that when you are making your videos you should be using the same Key phrase that you want your video to rank for Well, this is kind of correlated because you should be including closed captions on your video and YouTube actually helps you with closed captions and What this does is that Google actually indexes what you say and what you type as captions in your videos so if you often repeat the phrases that people are searching for It's going to show up.
So please be sure to include closed captions.
There are death people who can't listen to your videos So what they do is that you're always searching for videos with subtitles and if you include subtitles in your videos Then this allows them to access your content, please be sure to use Closed captions because it helps not only deaf people find your videos, but also it helps google index Your video there are many channels that don't reply to comments.
But this is actually a really bad habit because within the first 48 hours YouTube actually boosts your video to larger audience and If you reply to comments with these 48 hours It actually helps establish the credibility of your video therefore giving you higher SEO rank So, please be sure to be alert to the comments especially the first 48 hours and here are some bonus tips content is king and even if you have great SEO if your video is just not that great, then people are not going to Interact with it and the SEO is actually going to go down Next up, please.
Be sure to share on social media Don't be afraid of posting on reddit on Twitter on Facebook because it's actually really helping you out in long run Please be sure to ask people in your videos to subscribe like or comment because this house also boosts up your SEO Even if people dislike your video that is actually helping you out So I know many channels do this and maybe not everybody likes it But they're doing it for a reason and that's because it helps.
So if you're still watching this video, please be sure to LIKE comments Subscribe, it helps me out and hopefully it will help out other people and yeah, I'll see you around You.
YouTube SEO: How to Rank Your Videos #1 (Start to Finish)
Red Egg Marketing Search Engine Optimization The best place to hide anything youdon't want people to see is on the second page of Google.
So, unless you'retrying to keep your business a secret you need to be on the first page ofresults and you get there with SEO.
SEO or search engine optimization is thepractice of increasing visitors to your website by appearing as high as possiblein the results returned by search engines, like Google.
Companies, like us,perform ~voodoo witchcraft~ to magically lift your website up in search rankings.
Totally kidding! 🤣 It takes a lot of hard work, technicalknow-how, and some good old-fashioned patience.
But I liked the way magicsounds, better ✨ There are probably five people on this earth know the algorithm of Google search.
Not Al Gorithm of Googlesearch (haha get it?), but the actual search algorithm used by Google.
It's a highly sophisticated algorithm and one of their best-kept secrets.
Think about it, if everyone knew how itworked, they would try to game the system and then results would be flawed.
Userswould stop using Google and Google would be sad.
🙁 And nobody wants a sad Google.
So, how do we search engine optimize your website? Google leaves behind clues and regularly publishes information regarding best practices.
We utilize our years of SEO experience, follow their suggestions, develop and publish relevantcontent on your website, and use premium tools for tracking and reporting.
Weperform quality SEO services that you'll see lasting benefits from.
Not black hattechniques that will eventually get your website penalized.
Shoot us a message or give us a call you're interested in learning more about how Red Egg Marketing can drive more relevant traffic to your website.
So just remember why we're talking about this in the first place.
Because no one uses a phone book anymore.
Except for this:.