In seven and a half months, we focused our efforts on YouTube SEO along with Google My Business SEO and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Google My Business SEO in order to build, grow and scale their companies to the moon.
SEO, E-commerce SEO, local SEO, SEO tips, Google My Business SEO and the list goes on.
This led to an almost 400% increase in YouTube search traffic and growing.
Our channel for that particular company isn’t huge. But they signed up for the full package Google My Business SEO.
Our industry isn’t exactly “exciting” either.
And compared to our top YouTube competitors, our subscriber count is microscopic.
But that’s what I love about YouTube and Google My Business SEO.
Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.
So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services to their fullest capacity.
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With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.
Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.
Let’s get started.
First, what is YouTube SEO and Video Marketing?
It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.
YouTube explains their discovery and search ranking algorithm in two sentences.
“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.
” So there are three important points here.
First, keywords matter in your title and description.
Second, you need to match the search intent fora viewer’s query.
And third, you need to drive engagement fora query in order to rank on YouTube.
But of all these things, the key point to effective video SEO is creating high-engagement videos.
So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.
So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.
Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.
And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.
But there are ways you can get estimated search volumes.
The first is to use YouTube suggest paired with Google Trends.
Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.
You can also add a star before or after your target keyword, which will act as a “wildcard.
” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.
But remember, Google Trends uses “relativepopularity” to compare keywords.
So take these estimates with a grain of salt.
The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.
Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.
Just select YouTube as the search engine and enter a keyword or a list of keywords.
Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.
You can also enter a list of up to 10,000keywords you want to analyze.
The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.
Just run a search in YouTube, and look to the right sidebar.
You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.
Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.
We’ll then show you all keywords that haveYouTube search volume according to our database.
Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.
Let’s say you want to start a channel on makeup tutorials.
Just type “makeup” into Keywords Explorer.
And I’ll also include a couple common variations like make-up and make up.
Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.
And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.
So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.
Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.
And we have over 17,000 relevant topics to create videos on.
Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.
We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.
Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.
Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.
Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.
Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.
There are a few ways to find videos that get search traffic from Google.
The first is to search for your target keyword.
If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.
Pay attention to video length and titles to get an idea of what Google wants to show.
The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.
To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.
Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.
Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.
Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.
Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.
Alright, step 2 is to identify search intent.
Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.
Now, search engines are usually good at doing this for you.
Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.
For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.
But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.
Now, let’s say that you’re a florist and you want to rank for “viola.
” Bad idea.
All of the results show that someone searching for this term wants to know about the instrument.
Not the plant or the actress.
Let’s move on to step 3, which is the most important.
And that’s to satisfy search intent with a high-retention video.
YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.
And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.
Here are the exact steps we take to create high-retention videos.
First and foremost, plan your videos before you create them.
If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.
Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.
Second, you need to start with a strong hook.
The first 10-15 seconds are critical for your video’s success.
Hook your readers, and you’ll have audience retention graphs that look like this.
Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.
Every niche is different and unfortunately, there isn’t one formula that works for everyone.
Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.
Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.
I also showed you that our search traffic grew by almost 400%.
And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.
Drop-offs in the first 15 seconds is inevitable.
But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.
Third, you need to edit your videos strategically.
For every single video we create, our focus isn’t to impress you with cool tricks.
We care about engagement.
So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.
First, use jump cuts.
A jump cut is a transition between two shots from the same position.
It creates the effect of the scene “jumping,”hence, the name, “jump cut.
” These add dynamics to a video and help polish mistakes.
Second, draw your audience’s attention to what you want them to see.
Pay attention for a second.
If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.
” Did you see it? Probably not.
But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.
The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.
The last tip is to entertain with stories or narratives.
YouTube is an entertainment platform.
But entertaining isn’t easy.
So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.
If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.
We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.
Alright, step 3 is to do on-page video optimization.
On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.
Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.
After all, no clicks = no views.
Here are a few best practices to craft searchable and clickable videos, according to YouTube.
Tip 1 is to use your keyword in the title.
YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.
A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.
While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.
Tip 2 is to keep your titles under 60 characters.
YouTube recommends keeping your titles concise with the most important information up front.
From an SEO perspective, that will often mean using your target keyword near the beginning of your title.
For example, our target keyword for this video is YouTube SEO.
And you’ll see that we added the phrase right at the beginning.
Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.
Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.
If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.
” But that’s uninteresting at best.
There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.
The point is that boring titles are less likely to stand out in a competitive landscape.
Tip 4 is to create a thumbnail that complements your title.
In my opinion, this is the hardest part to execute consistently.
Here’s the thumbnail for our SEO mistakes video.
The thumbnail text describes the video since91% is the majority.
And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.
” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.
” And if you’re stuck, try and get ideas fromGoogle images or stock photos.
For example, I searched for the word “system” in AdobeStock, and was inspired by this image.
So I used the idea to create our thumbnail for our link building system video but cooler.
The next video optimization tip is to write searchable descriptions.
YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.
But what are “the right” keywords? For starters, we include our target keyword in both the title and description.
But we also include related keywords by analyzing the descriptions of the top ranking videos.
Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.
For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.
Another phrase used is “increase website traffic.
” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.
Next up are Tags and Google My Business SEO.
And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.
YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.
You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.
Look for common tags within competing videos, and add them to your video when it makes sense to do so.
And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.
Step 4 are In-Video Optimizations.
Creating the video is 80% of the battle.
There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.
The first thing is to add subtitles or closed captions.
Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.
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And chances are, your viewers come from allover the world with a different native tongue.
So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.
To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.
The second thing to do is to add cards to your video.
These are an interactive feature that encourages viewers to take one of these 5 actions.
Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.
Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.
Finally, use end screens.
End screens are similar to cards.
The purpose is to keep viewers on the YouTube platform.
For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.
This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.
I’ll expand on this in a bit.
For now, let’s move on to step 5, which is to publish and promote your video.
The first 24-48 hours from publishing can make or break your video.
So you need to promote your video as hard as you can right away.
Here are some rapid-fire tips to do that.
First, promote to your existing audience.
At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.
We then use an in app alert to notify our customers about a new piece of content we created.
At noon, we tweet out our video link, which sends us more viewers directly to our video.
And of course, we send an email news letter to our blog about 24 hours after the video was live.
Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.
Just search for the topic of your video, provide a helpful answer and include your video in the mix.
You can also post on other platforms likeReddit, Facebook, or wherever.
The point is that you need to get involved where your audience hangs out.
Last but not least is to use YouTube ads.
Right now, from our experience, YouTube ads are super cheap.
You can target by interest, keyword, or custom audiences.
If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.
As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.
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The last and final step is to optimize your videos for session watch time.
Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.
YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.
As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.
First, create series.
Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.
Series hook people and if they like what they see, they keep watching, which increases your total session watch time.
We’ve created 3 series in total.
One on keyword research, another on link building, and a shorter one on WordPress SEO.
The first two were made to educate our customers, while the WordPress SEO series was meant to rank.
And rank we did.
To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.
This will make it easy for viewers to find the next video in your series.
Now, the next part is where the magic happens.
And that’s to turn your playlist into series playlists.
A playlist is a list of videos that plays in the order they’re set.
Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.
Think of how Netflix does it with seasons and episodes of your favorite show.
They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.
Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.
If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.
The last and final tip to boost your videoSEO is to use my channel page hack.
Your channel page will likely be one of your most visited pages so it’s worth optimizing.
Here’s how the channel page hack works.
If you look at our channel, the first 4 video sin this stripe look kind of random.
But they are not.
Each of these videos is the first series in one of the 3 series we have on our channel.
And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.
Now, since all of these videos are separate series playlists, look what happens when I click on them.
The up next video is always the next video in the series.
So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.
While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.
YouTube SEO from a technical perspective is easy.
Optimize your titles, descriptions, and tags.
Then add relevant cards, end screens or description links and you’re good to go.
But the most challenging part of video SEO is engaging your audience.
So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.
Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.
So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.
Are You Trying to Hire a Top Digital Marketing Agency for Google My Business SEO?
Is it Ahrefs or A hrefs? Call it what you will, but we still have thesame great SEO tools.
Now, you might have heard about us from afriend or maybe you learned a cool hack from your favorite blogger.
But how do you actually use Ahrefs to getmore traffic to your website and improve SEO? You're about to find out in this video.
[music] What's up marketers? Sam Oh here with Ahrefs, the SEO tool thathelps you grow your search traffic, research your competitors and dominate your niche.
Now while there are virtually an endless numberof ways you can use our toolset, today, I'm going to share with you 11 ways to use Ahrefsthat can actually help you get more traffic and hopefully, more business.
Let's get to it.
The first feature Ahrefs is by far my favorite,and that's to find content opportunities based on your competitor's pages that get the mostsearch traffic.
Think about this.
If you could know the pages that are drivingthe most search traffic for your competitors, then wouldn't you want to get in on that action? Well, it's super easy to do with Site Explorer.
Just type in a domain of one of your competitors.
Next, go to The top pages report.
And this report ranks a website's pages basedon the estimated organic search traffic they get.
And by default, the country that drives themost organic traffic is selected.
But you can switch the dropdown to "All countries"to see the total search traffic these pages get globally.
If you want to find low competition topics,then just look at the total search traffic vs.
the number of referring domains.
Here's a good one.
This page is about using tags on YouTube videos,which only has 4 unique websites linking to it and gets over 10,000 search visitors eachmonth.
We also have another report called "Top subfolders"which is similar to Top pages but gives you an additional layer of data.
This report shows you the pages and subfoldersof a website that get the most organic traffic.
So as you can see, Brian's YouTube hub generatesaround 19% of his website's total search traffic.
So not only can you learn new topics to writeabout, but you'll also learn a little bit about site structure of a broader topic.
The next way to use Ahrefs is to researchboth the quality of your competitors backlinks and get an understanding of how they got them.
Let's go back to the Top pages report fora popular health blog.
You'll see that this page on keto dietinghas over 900 unique websites linking to it.
Let's click on the number here, which willopen up the Referring domains report, which lists all unique websites that are linkingto this page.
You can immediately see that the websiteslinking to this page are quality sites like the New York Times, CNBC, cancer.
Org and more.
But it's not always this kosher.
For example, you'll see that this page haslinks from nearly 200 websites, which is no joke.
But if you look at the Referring domains report,you can immediately tell that the quality of the links aren't great quality just bylooking at the domain names that are linking to it.
To paint an even clearer picture, click onthe "Link type" filter and you'll see that more than half of their links are nofollowed,which just seems unnatural.
Let's go back to the original example.
If we want to dig deeper into the linkingpages for this keto diet web page, we can go to the "Backlinks" report in the sidebar.
This page shows you where the link is comingfrom, metrics on the linking page, and then the context of the backlink.
For example, you'll see that this link wasearned because of a stat from the page.
But filtering through all of the linking pageswould take a long time.
So you can actually use filters to narrowin on a specific subset of links.
For example, if you wanted to reach out toall linking pages that are from other blog posts, you could set the link type filterto "Content," which will show you only pages that are linking to the target within a blobof text.
Or if you wanted to only find followed links,then you can set the link type to "Dofollow," which will narrow it down to only the value-passing links.
But let's say that you're a huge fan of resourcepage link building.
You can easily find link building opportunitiesby using the Include search box.
Just type in a common footprint like "resources.
" Then we'll set these two checkboxes sincethat's where our keyword usually appears.
And if we click through to the first linkingpage, you'll see that it seems like a perfectly good place where you could reach out and getyour page added.
In general, for backlinks reports, I recommenddoing this at the page level, because analyzing links of an entire domain will likely be toolarge to get really actionable data from.
The next way is to find low competition topicswith high traffic potential.
And you can do this using Content Explorer,which is our very own search engine with a database of over one billion pages.
Just type in a general keyword related toyour niche.
So I'll type in backpacks.
And since we know that backlinks help a pagerank high in Google, we'll set the maximum number of referring domains to zero to helpus identify low competition topics.
Finally, we'll set the Organic traffic filterto a minimum value of 1,000.
Now what this combination of filters does,is it shows us all of the pages that contain the word "backpacks," have zero backlinkspointing at them, and get over 1,000 search visitors per month.
Plus, we take the guesswork out of knowingwhich keywords to create your content around.
Just click on the Details button and then the Organic keywords tab, and you'll see the keywords they rank for, their ranking position, andthe amount of traffic each keyword accounts for.
Try this with a broad keyword related to yourniche, and you might just find yourself some great topics you can get traffic from.
The next use case is to find keyword datafrom 10 different search engines.
Keywords Explorer is Ahrefs' keyword researchtool.
It's super simple to use.
Just choose a search engine, whether thatbe Google, YouTube, Amazon, Bing, or any of these other platforms, enter your keyword,and run the search.
Since we chose Google, you'll see some helpfulkeyword metrics like Keyword difficulty, Search volume, Clicks data, and more.
You can generate more keyword ideas from anyof the reports here in the sidebar, or you can dig deeper into this search query by scrollingdown and analyzing the position history, and the top 10 ranking results.
Let's move on to the next use case, and that'sto find a ton of relevant guest blogging sites.
If you've ever looked for guest posting opportunities,you've probably done it using Google search operators.
You'd probably searched for something like "writefor us" and then added a general topic like "camping.
" Now there are a few problems with this.
First, you don't have any of the SEO metricsso you won't know if writing for this site would have any benefit at all.
And second, you'll almost always have to spenda ton of time filtering through a lot of irrelevant results.
And three, you're really limiting yourselfto sites that have "contribute" or "write for us" pages, which will be tough, especially if you're in a small niche.
And just because a website doesn't have awrite for us page, it doesn't mean they won't accept guest posts.
Well, Content Explorer can solve all of theseproblems and then some.
Let's start by typing a keyword into ContentExplorer.
And I'll click on the "One article perdomain" filter since we don't need to pitch the same website more than once.
Finally, you can filter this set of resultsdown even more by using the Domain Rating filter.
And Domain Rating is an Ahrefs metric whichrepresents the overall strength of a website's backlink profile.
So if you're new to guest blogging, then youmight set the Domain Rating filter down to 30-40, which is the perfect way to find smallersites so you can get some practice pitching, writing and building your portfolio.
And if you're a seasoned guest blogger, thenyou can set the Domain Rating filter to something like 50-70, which will narrow in on more establishedblogs.
Now pitch a good number of sites and you'reoff to the races.
We have a full video on scaling guest blogging,so if this is something that you use as a link building or marketing strategy, I highly recommendwatching that.
Now, let's look at a way to use Ahrefs tofind new link building opportunities on complete autopilot.
In our backlinks study, we found that topranking pages are more likely to consistently acquire new links simply because of theirranking position.
And this happens because higher ranking pageswill naturally get more exposure.
Knowing this, you can use Ahrefs' Backlinksalerts to find out where these top ranking pages are getting their links from.
in real time.
Here's how it's done.
First, go to Google and type in the keywordyou want to rank for.
Next, copy the URL of the top ranking page.
Now, go to Alerts, and create a new Backlinksalert.
Just paste in the top ranking URL and setthe Scope to "New.
" Now, any time this page gets a new backlink,you'll get an email notification.
And if you see an opportunity to pitch yourpage, then you'll have timing on your side and that's a critical component to successfuloutreach.
But don't limit yourself to the #1 rankingpage.
You might as well create new alerts for thetop 3 or top 5 pages to maximize your opportunities.
The next feature in Ahrefs that you have touse is our Content Gap tool.
This tool can show you keywords that one ormore of your competitors are ranking for, where your website isn't.
Logically speaking, if two or more of yourdirect organic search competitors are ranking for these keywords, then there's a good chancethat you should go and target them too.
To get started, enter your domain into SiteExplorer.
Next, go to the Сontent gap tool in the sidebar.
In the top section, enter in a couple of yourcompetitors' domains.
After you've done that, I recommend changingthis dropdown to "all of the below targets.
" This will keep our results super relevantby only showing keywords where both of these websites rank, and yours doesn't.
I also recommend leaving this checkbox checked,so only keywords where one of your competitors ranks in the top 10 will be shown.
Again, another way to get relevant results.
And I can see a couple of great keywords thatwe can create content around like a guide on using Google Search Console as well asYouTube SEO.
But our Content gap tool is super unique inthat you can actually run these reports at the page level.
Let's say that we want to create a blog poston YouTube SEO.
First, I'll click on the SERP button besidethat keyword to see the top ranking pages for this keyword.
Next, I'll copy the top 3 relevant rankingresults and paste them into the top section.
And I'll actually delete our URL at the bottom.
If we run the search, you'll be able tosee all of the keywords that the top ranking pages rank for.
So you can then use this keyword list as an outlinefor content that you're about to create.
Just skim through the keywords and try andextract sub topics within it.
The next feature will help you preserve "linkjuice" from your broken pages.
Think about this for a second.
If you have links pointing at a page, butit's returning a 404 response code, then you're completely wasting perfectly good links.
You can find these pages really quick inSite Explorer.
Just search for your domain.
And then go to the Best by links report.
This report shows you the pages on your websitethat have the most backlinks.
To find your broken pages, just click on theHTTP code filter and choose "404 not found.
" All you need to do now is fix the page oradd a redirect to another relevant page, and fix any internal URLs pointing at the brokenpage.
Now, this is great to fix issues on your ownwebsite, but why not look up your competitors' websites to find broken link building opportunities? Just change the URL in the search bar to acompeting website.
Then, set the HTTP code filter to 404.
And we now have tons of new topics that wecan create content around and people to reach out to with some good old-fashioned brokenlink building.
We have a full step-by-step tutorial on doingbroken link building with stats and all, so I highly recommend watching that after.
Now, we've talked a lot about keyword researchand link building, so let's switch gears to technical SEO.
With Ahrefs' Site Audit tool, you can scan your website for over 100 common technical SEOissues.
After you've run your crawl, go to the Overviewreport and scroll to the table near the bottom, which shows you all of the technical SEO issueswe found.
For example, if we click on "404 page," it'llopen up Data explorer and show all of the broken pages we found on your website.
And the reason why we were able to find thesepages is because there are internal links on your website pointing at them.
So you'd probably want to remove these.
You can just click on the number of inlinksbeside the page you want to investigate, export the report, and then you or your developercan remove the internal outlinks.
Site Audit also has dedicated reports to specifictechnical categories like page speed, HTML tags, and more.
Let's go to the HTML tags report.
You'll see that a lot of the pages are missinga meta description tag.
So let's click on that error, which will openup Data explorer showing you the affected pages.
A cool feature with things like meta descriptionsand titles is that you can actually add a description by clicking the plus button here,and enter in the text that you want to input.
After you've created all of your notes, goto the "to-do" report and you can export the results, send it to your developer, and havethem add your descriptions.
So we've covered a lot of ground with themain categories in SEO, but what about measuring ranking performance? Well, we've got Rank Tracker for that.
With Rank Tracker, you can see where yourpages rank in Google for any keyword on desktop and mobile across 170 countries.
But I want to show you a couple of uniquefeatures within Ahrefs' Rank Tracker that can help you take performance optimizationto the next level.
First up is our SERP feature tracking.
In total, we track 13 SERP features for allof your keywords.
Not only do we show you which features arevisible in the SERPs, but we show you the history of these tracked features which youmay have owned.
Another unique feature within Rank Trackeris the Competitors report.
You can track up to 5 of your competitorsand see how you match up against them on graphs for various categories.
These are just a dozen or so use cases thatyou can do with Ahrefs.
But there's a lot more you can do than this.
So I've got a question for you.
If you're already an Ahrefs user, I'd loveto hear about which feature you use most.
And if you're not, which feature would youwant to use most.
Make sure to leave a comment below and ifyou enjoyed this video, make sure to like, share and subscribe.
And I highly recommendwatching the playlist below to get in-depth training on specific topics like keyword research,link building, technical SEO and more.
So keep grinding away, and I'll see you inthe next video.
How to succeed at SEO on Baidu | Need-to-know
If you’re targeting China, then you need to focus your SEO efforts on the country’s most popular search engine, Baidu.
However, that’s easier said than done, as SEO works very differently on Baidu compared to Google.
This means that SEO can be a challenge to people who are only familiar with search engine optimisation for Google.
Don’t panic! This video will explain the most important things you need to bear in mind when doing SEO on Baidu.
Firstly, be aware that your domain is important to Baidu.
You should use a Chinese.
It’s also advisable to include a relevant keyword in the domain name to signal to the search engine what your website is about.
Secondly, let’s look at crawling and indexing.
It’s recommended that you use static HTML pages instead.
Furthermore, be aware that Baidu only indexes Simplified Chinese characters, so you need to make sure all your website content is in that language.
Thirdly, meta tag optimisation is much more important to Baidu than Google.
Make sure your page titles, meta descriptions, meta keywords, heading tags and alt tags are all optimised.
Fourth, internal links carry more weight on Baidu than Google.
Make sure you use internal links to connect relevant parts of your website, and remember that every page should include a link back to your homepage.
And finally, it’s recommended that your website is hosted in mainland China.
The Great Firewall of China slows down loading speeds for websites that are hosted outside of the country, so local hosting is important to ensure fast speeds and a good user experience.
Websites hosted in China need to have an internet content provider (or ICP) licence, so make sure you buy one of these from the Chinese government and display it in the footer of your website.
If you don’t, your website will be blocked and you will be fined.
Can you think of any other ways in which Baidu differs from Google in terms of SEO? Let us know in the comments below! And remember, we have an in-depth guide about SEO differences between Baidu and Google on our Know-How platform.
Check it out using the link in the description.