How Can My Business Can Benefit the Most with Digital Marketing and Consulting?
Are you finding that you’re not getting any results with SEO or Digital Marketing and Consulting? Well’ that’s because you’re using a lot of tactics that everyone else already knows about.
Now, I have a question for you.
How many of you are getting little to no results from SEO? If you’re not getting any results from SEO, or Digital Marketing and Consulting then you need to read the rest of this post for your business.
The reason I ask this is this will help me adjust my videos in the future to give you more feedback that’ll help you get the results that you deserve.
Your business requires Digital Marketing Agency Services and therefore, the first advanced tactic I have for you is get to know your users. Especially as a business attempting to utilize digital marketing in order to grow your business.
Does Your Business Benefit from SEO and Link Building?
Everyone thinks that SEO is just about on page or link building.
But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list.
The way you get to know what’s best for your users is you survey them.
By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.
These days, Google’s looking at what’s called user metrics.
Those are things like people coming to your site after they click.
Or they search for a key word.
They click on your listing.
And then they even look at how many of those people, a percentage of them, are clicking the back button right away.
That tells Google, hey people aren’t liking what they’re seeing.
They’re also looking at things like time on site, bounce rates, pages per visitor, even how long your website takes to load.
By surveying people, you’ll get what’s ticking people off and why they’re leaving or not buying from you.
Fixing all of these things doesn’t just help improve your conversions, but it also helps improve your rankings in Google, because you’re providing the best user experience.
The second tip I have for you is leverage schema markup.
You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup.
If you’re using WordPress, you can just check out the Yoast SEO plugin.
It’ll allow you to do schema markup with just a few simple clicks.
It’s worth checking out, makes it easy.
And that way you don’t have to learn a single thing about coding.
The third advanced tactic that I want you to try out is expand your most popular pages.
See, content marketing isa big hit or miss game.
You create a lot of webpages, a lot of content pages.
Some get a ton of traffic, and others don’t.
And you may be asking yourself why.
The links, I did all the best packs to all of my pages.
But why are some of your business pages doing better than others?
Well, a lot of times you just won’t have the answer.
But what you can do, is you take your most popular pages and expand them.
So let’s say you have a 3000 word blog post that’s ranking well.
You’ll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.
It’ll show you all the other long-tail phrases that are related to that main phrase.
Integrate them into that page.
In essence, you’re expanding your page.
You’re not just adding in more keywords, but you’re adding in more content.
You’re expanding the depth of that page so that 3000 or 5000 word blog post may turn into something that’s 10 thousand words.
And when you do that what you’ll find is you’re already ranked for the main head terms, by adding in the long-tail phrases, you’ll just get extra traffic with very little work in less than 30 days.
Your Business Needs to Improve Link Strength so – Send link juice to lower ranked pages.
As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well.
Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t.
And see if that helps boost them up.
What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.
Then I want you leverage infographics.
You’re probably already saying, Neil, I’ve seen infographics, everyone has them.
But no, I don’t want you to just leverage any infographics.
I want you to leverage advanced animated infographics.
Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral.
And you’re gonna get way more back links.
The guy who created how a car engine works, he was telling me how he got over a million visitors to that infographic.
Do you know what he did to market it? Nothing.
He just released it.
Everyone was like, oh my god, this is crazy, it’s animated.
He started getting a lot of social shares, back links, started ranking for everything because people are like, this is cool.
And that’s why you want to leverage animated infographics.
Then I want you to leverage roundup post.
The reason roundup posts are really good, and no one does this.
I don’t know why.
They used to be more popular three or four years ago, but they still work.
Let’s say you’re writing an article on 101 SEO Business tips, or 31 Business SEO tips so You Can Rank Your Company from 31 experts.
By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.
All those links and social shares will get you more traffic, and eventually the more eyeballs seeing your page the more natural backlinks you’ll also get, which will increase the overall authority of your site and your rankings.
The last strategy I have for you is prune and crop.
I know this one’s going to seem really hard.
When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages.
But start cutting the dead weight.
When you start cutting the dead weight, more authority starts going to the pages that are ranking well.
And it should help them climb even higher and higher over time.
So that’s it.
Follow those advanced strategies and you’ll start getting more love from Google.
If you liked this video, please subscribe to it, tell other people about it, like the video itself, leave a comment if you need me to answer anything when it comes to some of these advanced SEO tactics.
Top Digital Marketing Agency – How is Your Business Doing With Digital Marketing and Consulting?
- In this video, we'regonna give you five ways to crush Facebook ads.
So, if you like marketing,if you like business, don't forget to subscribe, and if you want me to drawmore pictures like the pig, make sure you hit the bell button as well.
I'm getting better at my drawing.
In one of the last videos,I was trying to draw a pig and I failed, so I had to redeem myself.
So there's the pig.
(oinking) So, let's talk aboutcrushing Facebook ads.
So, number one, Messenger ads.
So Messenger ads rightnow a lot of marketers are taking advantage of it but not a lot of people are using them to the extent that they can be used.
So what you can do, youcan have a Messenger bot on your site and wheneverpeople message it you actually collect their information so you can broadcast towards them using a tool like MobileMonkey.
You can use a tool likeManyChat or Chatfuel.
There's all these tools available to you, and what you can do, too, when you're running Messenger ads is you can collect their email address where you have their Messenger subscriber, you have their email address as well and then you also pixelthem on your website so you have basicallywhat we call the trifecta.
Number two is Stories ads.
So Stories ads, Instagram Stories, there's over hundreds of millionsof people using Instagram.
Facebook stories just came out recently.
The costs are still verycheap on that as well.
So if you wanna get in on stories, we've been writing story ads for a while.
And the same story ads that I,I shot like a 15 second video in this office, didn'trequire much production value.
And it works becausepeople expect you to be shooting native to that, whereif a video's too well done they're kind of like, oh it's an ad.
I'm just gonna skip it, right? So take that into account.
Stories right now, it's underutilized.
Take advantage of it, whether it is Facebook stories or Instagram stories.
Those are good.
Who knows what's gonna happenwith the other story formats so take a look at that.
Number three is remarketing videos.
So remarketing videos, it's simple.
If someone visits a servicespage on your website and does not fill out a form, guess what? You can retarget them because they didn't take an action.
They had enough intentto show up on that page, but if they didn't takean action retarget them because the costs are gonna be cheaper.
This seems like basic but sometimes people forget about this.
Sometimes you're so much in the weeds that you forget about the basic stuff.
All right, number four, takea look at your competitors.
Go look at their Facebook page and then click on info and ads and you can actually seethe ads that they're running and you can get ideas.
If they're continuing to runthe same ad over and over, month in and month out,you know A, they're stupid.
B, they're doing a goodjob with that ad, okay? It's unlikely if yourespect them as a competitor they're probably not stupid so it's likely that that ad is working.
All right, number five,last but not least, plus there's more than this.
Maybe another time, if yousubscribe to this channel and tell your friends about it, don't split the social shares.
What I mean by that is, a lot of times when you're running ads, the amateur mistake, this is still, I see this happen a lot.
People will make an ad andthey'll make 10 versions of it.
The social kind of proof is being split.
What I mean by that is let's say I have ad A over here, all right? So ad A and then ad B, right? Ad C, and then this onehas like plus 50 likes.
This one has like 10 likes.
This one has like 20 likes, right? So that's 80 likes in total,but you're splitting it amongst the three so what's happening is you're not getting it allconsolidated into one area.
The more social engagementyou have on one ad the more it's gonna show.
Plus your cost per acquisition,your cost per clicks, are actually going to go down too so your ad's gonna perform better.
Because if you think about it, Facebook is a social platform.
They wanna see social engagementat the end of the day.
If you're not doing that,you're splitting it, maybe you're doing 10 different ads, and they all have likeone like each, guess what? You're not doing yourself any favors.
You're being a stupido.
Don't be a stupido.
You follow this channelbecause you wanna be a smarto.
So, make sure to leave a comment, guys.
Let me know what you guys plan to do.
Let me know what youthink I'm missing in here.
Let me know if you think I'm stupido.
It's all good.
And don't forget tocheck out our next video and we'll see you tomorrow.
Twitter Releases Image Update for Desktop [New Feature] | Digital Marketing News Today
If you're in the marketing agencybusiness currently when you hear Twitter you don't really think too much about itbut Twitter is still a relevant platform and they're making a bunch of changes tomake sure that they remain relevant in the future in today's video we're goingto talk about some updates that Twitter is bringing to uploading images to theirplatform on desktops so stay tuned and we're going to cover those all right welcome back everybody andthank you for joining me my name is Jordan Steen also known as CerealEntrepreneur and at this channel we talk all about starting a marketing agencybuilding your personal brand or really just building any kind of onlinebusiness so if you're interested in any of those topics make sure you hit thatsubscribe button and the notification bell in the bottom right hand corner ofthis video so that way you get updated with all of our newest videos contentfree trainings that we give away free courses that we give away all the coolstuff we do very much out now again twitter has actually updatedor at least they say they've updated a feature on desktop which allows you toactually go in like you can on mobile and resize crop your images add filtersto them and really just make your images look better inside of twitter right youcan currently do this on the mobile version but they didn't have it ondesktop which was hard for advertisers and people who wanted to take advantageof those features when they were uploading at work on desktop orsomething like that so we're gonna cover these features but I do want to cautionyou because as I went in this FET this update came out in early February and asI went into Twitter to actually go in and try the update myself I wasn't ableto edit the photos on desktop but I want to show you guys what I'm talking aboutwhere these features should be because it was released by Twitter about acouple of weeks ago now so you should be able to use them so I want you guys tolet me know once we go through this I want you to leave a comment and let meknow if you see it on your desktop version as well or if you don't becauseif you guys see it I want to know why I can't see it so make sure to leave acomment below and let me know later oh and PS for those of you that are in themarketing agency world stay tuned to the end of the video and I'll give you acool document on how to get more clients for your agency okay guys so as you cansee here I have my phone up on the right-hand side over here and then Ihave the desktop version up over here if you go in to upload a photo you can seeright here this is a photo I selected just in my phone if I select edit righthere it's gonna take me in to actually edit that photo so I can add filters Ican also write below at the bottom here you guys if you're familiar with Twitterright below this section you can't see it because of my banner but right belowthere it's where you can select whether you want to add graphics if you want tocrop or if you want to tilt the image you guys can see me going through thoseas I click it but let me get it back to normal angleand then if I go and that's where I want to leave it I can apply you can see thezoom and apply that scale right there I can add different filters I can crop itand I can flip it right so that's how it is on mobile if I want to edit it butthe issue is when I click a photo to select and you can see I have a couplein here that I've tried to do it with it won't actually allow you to edit it evenif I click on the photo there's supposed to be an option right here in the bottomright hand corner or somewhere over here that's the paintbrush like there is onmobile but obviously that's not showing so I'm really interested to know if youguys have that ability to do it on your desktop version because this is anupdate that Twitter is already rolled out and it's supposed to be going but Ican't actually see it on my desktop so you guys let me know if Twitter's beinghonest here leave it in the comments below if it's working for you or not sothat way we can hold them accountable maybe I can send them a message and sayhey I'm not actually having access to this feature so really quickly do youguys feel like this would be a useful update if it was actually working do youthink it's something that you would take advantage of the use Twitter enough forthis advantage or for this type of update to be advantageous for you or notleave it in the comments below I'd also like to know thatso unfortunately again Twitter over the last few years has had a decline intheir user base and not to mention just the relevance as far as a socialplatform is concerned really their ad platform isn't the best when you compareit to Instagram and Facebook in the conversion rates that you have on thoseplatforms so really the question is do you think Twitter is relevant or evensomething that's useful for you I mean the trend is showing that Twitter isputting in a lot of work and a lot of time and effort into their platform tomake it a better social platform and something that would be used more forengaging with social response so maybe asking asking if they think something isworth it to you or not should we make this type of change in maybe our nationor not you know local polling and national polling to get responses frompeople about what they think about specific topics and in the futurethey're even planning on adding profile image cropping and editing aswell I believe on the desktop platform because I'm pretty sure you can alreadydo this on mobile pretty much a lot of the features that they have alreadyincluded on mobile they're adding over to desktop to make it a more you knowuser-friendly type of platform as far as being on an actual computer oh and ifyou're wanting to learn more about starting a marketing agency becausewe've mentioned it several times obviously in this video and really usingsome of the social platforms like Facebook or Instagram Twitter or evenemail SEO all of that if you're wanting to learn more about any of these topicsthen make sure you head on over and check out this video where we talk abouteverything that we include inside of our digital marketing agency course so wrapit all up yes these updates are very minor and when you compare them to platforms like Facebook and Instagram they don't really seem like they'remaking many changes but it all goes to their bottom line of trying to make it amore engaging platform with regarding - with regards to responding to topicsthat are trending right now and getting people engaged with those topics andtheir thoughts on those topics so personally I think by the end of 2019 oreven by the end of 2020 Twitter could have a platform that is more relevantbut it is gonna take a huge shift in the way that their user base actuallyengages with their platform but that's it for today's videos since you stayedtill the end all you have to do is check out this video on the top right handcorner on creating your marketing audit that we've put together for you guysit's gonna help you get clients for your marketing agency hands down like one ofthe best tools out there to use to get clients and I can prove that just by gogo look at any of the comments on any of our videos about our marketing audit andyou'll see that it works but that's it from you guys I'm gonna get out of hereand I will see you guys on the next digital marketing news today updateuntil then Cereal Entrepreneur out ready to start living the six-figure workwherever be your own boss lifestyle well at Cereal Entrepreneur Academywill teach you how to use a laptop and Internet to start your own social mediaand digital marketing agency gets with our free facebook ads traininglinks in the description below guys see you in the course Cereal Entrepreneur.
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