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In seven and a half months, we focused our efforts on YouTube SEO along with Consulting and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Consulting in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, Consulting and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package Consulting.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and Consulting.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services to their fullest capacity.

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With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and Consulting.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

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YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

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You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

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There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

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And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

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These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

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The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

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At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

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You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

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The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

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I'm gonna guess you're probably spendinga ton of money on social media ads or social media content creation but justlast month Cereal Entrepreneur did $10,000 in sales from email remarketingcampaigns and the best part about that is we only spent one hundred and thirtyone dollars and 25 cents last month on email remarketing so to say that emailmarketing is dead would definitely be false and in today's video we're gonnacover the best tips and information you're gonna want to be aware of aboutemail marketing in 2019 stay tuned here we go welcome back everybody my name isJordan Steen also known as Cereal Entrepreneur and at this channel we talkall about starting a marketing agency building an online personal brand withthe YouTube channel or a blog or podcast really just building any kind of onlinebusiness and if you're interested in any of those topics definitely hit thesubscribe button and the notification bell in the bottom right hand corner soyou get updated with all of our future videos free trainings and our giveawaysthat we do every single week so guys email marketing is still one of the mostvaluable assets for building an online marketing campaign or really a goodremarketing system with your email marketing campaigns the reason why isbecause like I mentioned in the beginning I spent one hundred and thirtyone dollars and twenty-five cents on email remarketing for serialentrepreneurs last month and we generated around tenthousand dollars in revenue just from the email remarketing campaigns now thebenefit is again we spent such a little amount to make a ton of money so the ROIon that spend is definitely worth it and not only that but once we have ourcampaign set up we don't have to really do much to them on a week by week oreven a day-by-day basis to maintain them and make sure that they're still sendingemails and still generating leads and sales for us so I have five things thatI want to cover for you guys really five tips for email marketing that I want toshare with you and we're gonna go into my software and show you guys a littlebit about our setup and what is relevant in 2019 and why a lot of people'smarketing campaigns via email aren't working so let's get into that oh and alot of you have questions about email marketing and actually reaching out toget potential clients and if that's the case we've actually put together a quicktraining on four templates that you can use to attract customers withemail so if you want that make sure to see tuned to the end of the video andwe'll give you access to that now before we get into the screen share I want toshare the first tip with you guys and this is the most important one because alot of people mess up in this area that's why most people don't actuallyachieve leads or sales conversion with their email campaigns and the first oneis personalization what I mean by personalization is making sure that thecontent you send isn't just broadcasted to everyone in a list making sure thatthe content you send is actually something that that viewer is going tobe interested in that's why we're able to maintain such high open rates andsuch high engagement because we don't just send content to people that have nointerest for example we have two courses one on starting a blog and a YouTubechannel or a personal brand and another one on marketing agency I'm not gonnanecessarily send people on who want to start their own personal brand contentabout starting a marketing agency unless they express interest which we can findout and I'll talk about a little bit later but we don't want to broadcastevery message to everybody and vice versa the people in starting a marketingagency might not want to start a personal brand so I wouldn't want to mixthat material or that content that we send to those people so make sure thatyou're personalizing the content making sure that it reaches each person onlybased on the topics that they haven't interested now people always ask me wellhow do I make sure that happens it comes down to the next few steps I'm going tomention but it also comes down to just making sure that when you create acontent stream right or an automation that you're not mixing the content inand broadcasting it to everybody it's only sent to specific people on aspecific list so let's break that down a little bit more through my software thatI'm gonna show you guys alright everybody so the first thing we want totalk about is active campaign this is the software that I recommend using foremail marketing trust me guys especially if you're doing a marketing agency or ifyou need multiple accounts for like different businesses they give you a 25%discount after you purchase your second account right so you're automaticallygetting 25% off of all accounts and then as you add more accounts into your listif you sell you know marketing agency accounts and you're reselling whitelabeling that service using this platform then you can actually get moreand bigger discounts as you increase the amount of sales or people that you'reputting onto the active campaign platform so really really cool we'regonna leave a link below this video in the top of the description if you want to sign up make sure you check it out therebecause we actually have a discount that active campaign gives when you use ourlink this is active campaign this is the dashboard what we're going to firststart off talking about is automations and the reason why automations are soimportant guys is because again it takes the time out of you guys having toreally create content every single day right which means you can automate yourbusiness and spend more of that time in other areas that actually do requireyour time and you know focusing on CPAs as you guys hear me say which are cashproducing activities that's what this allows you to spend more time doing butyou can see we have a ton of different email automatically people who are notcustomers yet and then there are automations for people who have becomecustomers so like your onboarding automation or an upsell automation thatyou have built into your strategy so remember those things but what are wereally trying to talk about here because what's the hardest part is gettingpeople to buy from your email content right so how do you actually go aboutdoing that and really again what it comes down to is creating automationsthat are very personalized like we mentioned in step one but also makingsure that you have valuable offers inside of them if you're going to dooffers of some kind when you follow up with these emails then you need toactually try and follow up with someone so we've built in a process where we andnot only that but we're tagging everybody based on what type ofautomation they're entering so we have a whole naming convention in an Exceldocument that says automation twelve is starting a personal brand right and sowe tagged these people so that way we know what content they've viewed in thepast and then we can create new audiences and new lists of people tocontact later with new products or information or downloads or templates orlead magnets whatever it may be but we can segment these people out and we knowwho we're talking to based on their interests right because here's whatwe're doing this tag when they've been through starting a personal brand thistells us they're interested in our broad topic starting a personal brand then youcan see we get down into other things like your pricing or picking yourmarketing strategy monetizing your brand right so what we could do and ourmonetizing your brand we give there's six different ways that you can monetizea brand right you can do affiliate marketing you cana vlog with partnership you can do ad revenue of course there's so manydifferent ways right and so what we did was inside that email article wesegmented down by which person or by which people were clicking on which typeof revenue model so for example if people are clicking on how to build anonline course we can then send those people because they were tagged withonline course now and then what we can do is we can send them emails that arespecific to content to building an online program right so now we know thatwe're sending them content that they have to be interested in not necessarily100% but more than likely if they click on something it means that they're muchmore likely to have interest in that topic so building out your automationsto where they're simple enough but where you're also tagging people updating yourcontacts and tracking goals but that's really the biggest thing guys runningand creating automations taking time to build out right so look here's our emailfor this well let's go into a different onemonetizing right you can see this is the email right here and we talk more aboutmonetizing the personal brand on that document right there right so there'stons and tons of different stuff but guys just remember that automations aresuper important this is what's going to help you save time and money and effortwhen you start creating your marketing campaign so spend time thinking aboutwhat value can you add and then once you've added value and they've beenthrough the email series for so long then you can start to add your offersand your promotions to try and get them to come back and buy and if you'rewanting to learn more about our automation sequences and actually how webuilt them out we've already put together a video on that luckily for youso check out this video up here in the top right hand corner now the third tipto email marketing that I want to go into you guys with is mobileoptimization this is definitely important and really it's nothing youreally need to concern yourself with other than is the platform you're usingautomatically optimizing these emails that they're sending for mobile devicesif they are then you're good if they're not then you need to check out a newplatform in which case I definitely again recommend active campaign becauseit's gonna make your email look like this this is it actually will shrink itin and this is actually cutting it out I see you over here on the right hand sideit's like cutting it out on mobile it doesn't actually do this again this isjust an on screen example of it being compressed that's what it looks like onmobile you need to have a mobile optimized Oh a quick question for youguys are you currently using email marketing at allin any of your campaigns whether it's for your agency your personal brand orfor your clients are you using email and selling email if you are I want to seewhat types of emails you're writing are you doing automations or are you doingbroadcasts and if you're not doing it say no I'm not using email marketing letme know something you plan to do to get email marketing into your strategy for2019 now the fourth thing that we're going to talk about is important and wekind of mentioned it a little bit earlier but it's segmenting yourcontacts into different lists and again the only way you really do that is bysegmenting them when they come into the list and then once they enter into thecontent once they click on something or view a specific email or take a specificaction then you can tag them with other actions for example we're able to tagpeople when they visit our website all we have to do is put a link in the emailto our website when someone clicks on it we can track that right and so there'sall types of things that you want to track about a specific user so that wayyou know okay well they visited our website which page did they visit thesales page for the digital marketing tool or for the personal brand and wecan tag based on that right when they visit those sales pages now we know whatemail marketing content to send them right it's what they're interested init's what they're going to care about and that's what that's the only way todo it when you when I keep telling you guys send them information they careabout and not all of the other stuff this is how you do it it's throughtagging it's through segmenting your list into different lists of contactsbased on their interests but not only their interests also their intentdo they plan to buy or are they still in the beginning of the info and researchstage right know where they're at in the sales cycle but also know what contentthey care about finally for tip number five a studiesrecently come out that shows that images or pictures or video inside of emailmarketing campaigns actually make it seem a little more spammyso one thing you actually might want to consider doing is a strategy that weincorporate where we don't really put a ton of actual content or images oranything like that visual inside our email marketing all these are thecontent pieces right there so if I show this all of our emails are pretty muchjust text with links and straight to the point right most people think that thosekinds of emails with images and stuff it's spam so try to kind of mix up yourstrategy do some AB testing and say okay what do our email campaigns performlike when we don't use images how do they perform when we do use images andthen test and make sure that you analyze and then say okay make a decisionwhether you go A or B but as you guys can see email marketing reallyisn't complicated and it's definitely a huge moneymaker for people marketingonline the question comes down to whether you're truly building out yourautomation segmenting your contact lists and sending them the information thatthey actually want to read or not that's why we get messages from people all thetime telling us how great our email marketing content is because we actuallyfocus on what you guys want to read and want to see versus just trying to sellyou all the time or sending you fluff that doesn't actually help you you knowreach your goal but that's it for today's video thank you so much forwatching if you stay until the end well you're here so you definitelystayed till the end check out this video in the top right hand corner that wepromised you in the beginning it's on for cold email templates to use to getyour agency clients and you can even take this strategy and incorporate itinto the email marketing campaigns that you create or your clients so definitelycheck that out thank you guys for stopping by and I will see you guys onthe next one but before I get out of here hit that subscribe button and thenotification bell that way you don't miss a beat but I'm out for now Cereal Entrepreneur out bye guys start living the six-figure work whereever be your own boss lifestyle well at Cereal Entrepreneur Academy will teachyou how to use a laptop and internet to start your own social media and digitalmarketing agency get started with our free Facebook Ads training links in thedescription below guys see you in the course and Cereal Entrepreneurout.

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In seven and a half months, we focused our efforts on YouTube SEO along with Agency Consulting and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Agency Consulting in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, Agency Consulting and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package Agency Consulting.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and Agency Consulting.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services to their fullest capacity.

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With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and Agency Consulting.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

And Search Engine Optimization

YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

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You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

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There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

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And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

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These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

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The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

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At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

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You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

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The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

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so you want to grow on YouTube butyou're not sure about YouTube SEO and 2019 well you're in luck in this video Igive you the SEO tips for YouTube videos definitive guide that I call video SEOfor dummies hey creators I'm Ron Lyons founder ofcreators accelerate bringing you the latest tips and strategies that Idiscovered in my journey as a creator and has helped dozens of channelsaccelerate their message we're on this YouTube journey together so don't forgetto subscribe and hit the bell notification to get alerted about newvideo content weekly so you can experience what it's like to accelerateyour channel so let's dive into today's video so you've heard the numbersYouTube is growing by staggering amounts over 1 billion users and 5 billionvideos viewed per day so how does YouTube SEO in 2019 work hang on becauseI'm gonna give you the exact SEO tips for YouTube videos that I use toexponentially grow my YouTube channel from 0 subscribers to over a thousand inthe first 90 days and what's even more exciting is I've helped dozens of otherchannels to do the same every single strategy in this video is going to bekey for your success so make sure you watch all the way to the endthere's some really important information about getting support thatyou don't want to miss there's many key factors that impact SEO for YouTube butthe most confusing and probably hardest to understand is how to keywordsresearch for SEO and build the right title tags and descriptions for yourvideos now you can check out an in-depth video titled how to edit your videos onYouTube that covers in detail the exact process I use to rank my videos byclicking right up there in the cards and I put a link in the show notes below nowthis video is going to dive deeper into an SEO tutorial specific to keywords sothat by the end of the video you'll know exactly how to build effective clickabletitle relative tags and compelling descriptions to get your videos toring so if you haven't watched a video how the keyword research in 2019 you'llwant to make sure to do that so you can see how to research the keywords justclick right up there to watch that video and then come back over to this video sowe can put it all together all right so we have our keywords from doing theresearch that I showed you in the research video now we need to puteverything together and create our title tags and description now for that we'regoing to jump back into my computer and do a screen share alright so here we areback in my laptop and we are going to take the keywords that we have foundusing our research tools and build the title tags and description and so Ishowed you in the previous video on how to use the research tools we're gonnaactually use a different video just so you have some more examples and this onewas a video I did at Christmastime called organic Christmas gifts ideas2018 eco-friendly products for the home and again if we click on here we can seethis one ranking on the first page on quite a few things as well and so howdid we get this title and tags and description and again we use two buddywhich is this tool right here and we talked about the keyword Explorer toolwe use keywords everywhere to come up with a search volume on all of these soremember if we type in for example organic Christmas gifts you can see thatthere is a volume of 90 searches per month and so 90 people per month thatare searching for that keyword are gonna find this video since it's ranking highand then if you look at all of these each one of these kinds of search findsso this one maybe is 90 this one's maybe 100 this one's maybe you know a thousandand so you add all those up and that's how many people per month are findingthis video which is one of the keys that a lot of peoplethey just throw key words in here without making sure that there is asearch phone you using keywords everywhere so again if you haven'twatched that video make sure you go down in the description below and watch thevideo on how to keyword research for 2019 so as I went through and got all ofthose key words I actually put all of the metrics from the searches that wedid and so as an example we'll go to the keyword Explorer that I showed youbefore we type in Christmas gifts and remember we talked about some of thesemetrics over here and so I take all of these metrics and I put them into a tooljust a simple excel sheet and put all of those metrics in here and the two buddyscores here the search volume from keywords everywhere and now we have alist of a group of keywords and so it's really pretty simple so one of the firstthings you want to do when you're building your title is to look at someconsistencies between the keywords where you can maybe group the words togetherso in this case where I used organic organic Christmas gifts ideas 2018 youcan see there's Christmas gifts ideas 2018 and here is organic Christmas giftsand so those can kind of go together and sometimes this is a really easy processyou'll get lucky and find things that go together really wellsometimes it'll take a little more effort maybe you have to find some morekeywords in here to make it work because now this first part of the title whichis what I call the main title this part is what I call the subtitle and so oneof the things you want to look for is to front-load your main keywords that youwant to rank for so in this case the main topic of the video was organicorganic Christmas gifts so I want that at the beginning of the title or what Icall the main title and then there's a subtitle with some relative keywords aswell in this case we're able to find Christmas gifts ideasbind with organic Christmas gifts and so within this title there's actually threekeywords that match exactly within this one title and so that's what you'relooking for and even if you look at organic holiday gifts and organic giftsand Christmas gift guide 2018 and anti Crimmins Christmas gift they're all veryvery similar again highly laser targeted laser focused keywords and so then wemove on to the subtitle because remember we have a total of 70 characters thatwere able to use so we want to get something in here that's relative andspecifically is what we talked about in the video and of course with my organicChristmas gift ideas I'm also talking about eco-friendly products and so wetalked about eco-friendly skincare eco-friendly products right here eco-friendly products for the home whichhas a search volume than a thousand so that's what I ended up picking herebecause this one includes eco-friendly products for the home and eco-friendlyproducts right here so that you have two keywords built in there so this titlehas one two three four five keywords built into it and probably even a fewmore that I didn't even come up with but now that's how you build a title thatthe algorithm will look at and say wow this we know exactly what this is aboutand it'll index the video accordingly so I want to know have you been using theseSEO strategies in your ranking game if you have what keywords have you beenranking for and if not is this something that you're gonna start using let meknow in the comments below we'd love to hear your thoughts now we're not donebecause what we want to do is get over to the description and actually put inthose keywords within the description and so you can see here I've got thefirst three lines and this is the part that people see when they first click onthe video and so within those first three lines I viewthe keywords in the title the best organic Christmas gift ideas 2018 arehere these eco-friendly products for the home make great holiday gifts foreveryone and be sure to enter the free giveaway which I did a free giveaway andthat's what's called the content upgrade but then down here so this is for theviewers is what everybody sees when they click on it and here's a really greatpro tip down here at the very bottom is a paragraph where I specifically use asmany as these keywords as possible now this paragraph is does not have to begrammatically correct it does need to be complete sentences in a paragraphbecause you can't do what's called keyword stuffing you can't just takethese keywords and make a list on there YouTube will actually penalize yourvideo but you can make a paragraph so that they can see all of those keywordswithin there so on this video we have this paragraph that has all thosekeywords built into it we have the top part of the description that talks aboutthe keywords and gives a great hook that's visible to the viewer to get themto click on it we have a great title and all of the tags so that everything'slaser focused and the YouTube algorithm knows exactly what this video is aboutand ranks it accordingly and of course you can see the results of thoserankings the views and then the last pro tip is YouTube has recently starteddoing hashtags and so you can see a lot of videos will have hashtags right hereabove the title and so if you want to get an early jump on dominating thehashtag game in YouTube you want to start including those and it onlyaccepts three and so you can put those three hashtags down in the descriptionanywhere in the description it will show up right up here but there you have itthis is a great example of a title tags and description that are laser-focusedand will drive views to your video also for daily supportthat you need as you grow your channel you'll want to join our Facebookcommunity where you get your questions answered and connect with otheryoutubers who are growing just like you don't take my word for it check out someof the testimonials from channels in the creators accelerate group by going tothe testimonial playlist that I've linked in the cards above or down in thedescription below don't forget to give a thumbs up or a even a thumbs down if youdidn't like the video and give your feedback or questions in the commentsbelow so that we can connect and grow together my passion is to help creatorsjust like you learn from my mistakes as well as training and mentorship I'vereceived from the top influencers so that you too can accelerate your YouTubechannel so let's connect remember you're just one video away that's it for todayand I'll see you in the next video.

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hey what's up guys Jase over hereMarketing hi and today we are gonna discuss SEO which is also known assearch engine optimization and the reason why is because a lot ofbusinesses this is where they blow a lot of their money this is where they getthe phone calls I get tons of them I'm sure you do of hey people are gonna rankyou on page 1 of Google and reality is the likelihood of you getting there it'spretty difficult takes a lot of time money expertise to get there and Istress that over and over it takes time money and expertise to win at onlinemarketing but let's go over SEO and then I'm actually gonna do something a littledifferent here I'm gonna jump over onto my computer and I'm gonna showyou what it takes to rank a page I'll show you something that I've done and sogood it'll give you a good idea of what you need to do but first off couplethings so SEO stands for search engineoptimization very first thing you need to do is makesure you have good what's called lock page you need to have the right keywordsbeing used I'm gonna show you that and then you need to make sure that yourwebsite is submitted up to webmaster tools which I'm also going to show youand then on top of that you need what's called backlinks now the hard part aboutbacklinks is right now backlinks work tomorrow they may not Google couldswitch the rules and that's the hard thing about SEO is today you could beranked tomorrow you might not you could put in a ton of money and effort andtomorrow it could all be gone because Google changes the rules that's happenedto me before so just watch out for that but here's a good example of whatyour page should look like if you want to rank for a certain keyword you needto make sure that you're using that keyword all throughout the page and thenthese keywords need to be what's called a title tag so what I'm gonna do is I'mgonna jump over to my computer screen right now I'm gonna show you howit works give you some ideas that way you either know what you're doing or youcan talk to the company who's doing your search engine optimization and you couldtalk to them and make sure they are doing these things okay so I'm gonnashow you exactly what it takes to rank so very first thing you want to do isfigure out what's the keyword that you want to rank for so in my situation Iwanted to rank for video marketing servicesthat was the keyword so if you type in video marketing services hit enter onGoogle you can see that there's 1 billion searches you got some ads uphere I'm out I'm also running an ad for this but then you go down here to thesearch engine side and you can see that I'm in number-two position okay now thatis a kind of a big deal because this is a very competitive keyword so if youclick on this page got it let's take a look at what I've doneso very first thing is my header one tag is video marketing services and then youcan see I use the keyword video marketing consultants okay I have animage here that's a video marketing checklist then I have YouTube channelwhich has to do with video video marketing on page YouTube videomarketing services so I've used the keyword here again keep going down andyou'll notice the content create custom video campaigns I've used acombination of video video marketing video services YouTube and then you keepgoing down and then all these are different type of what's called headerone header two header three tags you want to have your original header onetag and what I mean by that is if I jump over here onto my source this is whatGoogle reads if I find my h1 right hereh1 video marketing services okay if I look for my h2 okay I got 12 of thosewhy use video video marketing university so and you can see I use that where'sthe video marketing universe right here this is a header2 this is a header2 and then I have backlinks going out I have videos about video marketingvideo marketing process and I got a lot of content on here okay and that's howyou're gonna rank a page if you really want to do well you need to create apage like this and then the next step is you're gonna go out and get backlinksthat means you're gonna get other websites to link to this pageand that is the way you're gonna win at SEO hey so I hope that helped with yoursearch engine optimization just know that it does take time it takes kind ofexpertise and some keywords you're not gonna be able to rank for you're nevergonna get to that page one okay so if you have questions always reach out tous you can follow us here if you're on YouTube Instagram Facebook follow uslike us we're always putting out videos like this almost once every other dayhope to help and that's it comment questions anything you need let us knowkeep marketing peace.

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Top Digital Marketing Agency | Digital Marketing and Consulting | MOB Media

SEO And Digital Marketing Services | Business Consulting | MOB Media Marketing

In seven and a half months, we focused our efforts on YouTube SEO along with Business Consulting and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Business Consulting in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, Business Consulting and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package Business Consulting.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and Business Consulting.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services to their fullest capacity.

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With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and Business Consulting.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

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YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

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You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

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There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

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And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

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These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

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The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

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At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

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You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

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The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

Are You Trying to Hire a Top Digital Marketing Agency for Business Consulting?

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- As a digital marketing agency owner, I know all about thepains and frustrations of wanting to grow your agency but just not knowingthe best way to do it, which is why in this video, I want to cover my top seven strategies that I've used over theyears to massively grow my revenue, my profit, my customer base and build the agency of my dreams so you can do the same.

Alright, let's get to it.

(lively music) Hey there, my name is Adam Erhart, modern marketing strategist, and welcome to The Modern Marketing Show where we help you makemarketing that matters.

So, if you're interested in learning about the latest and greatestmarketing strategies, tools, tips, tricks, and tactics, well, you may want to consider subscribing and hitting that notification bell.

Alright, so, if you're here now, it's because you want to growyour digital marketing agency which I first have to commend you on because wanting to grow youragency is a very noble pursuit.

The more you grow, the more people you'regoing to be able to serve, and the more people you serve well, the more they're going tobe able to serve in turn.

And thus, we fuel the business, we fuel capitalism, and we make the world a better place.

Now before we dive into the tips, real quick on my historyjust so you know who I am and why I'm qualified to talk about this, I've had a digitalmarketing agency for years, I started way back in theday by offering things like web design and social media.

Over the years, that evolved into SEO and alot of search engine marketing and then that evolved evenfurther to where we are now which really focuses on online advertising like Facebook ads,Instagram ads, YouTube ads, and Google ads.

And that essentiallyis where we're at now.

Now, when I first startedthe business years ago it was a very, very sketchy start, as I'm sure you can remember when you first started your agency.

In fact, for the first few months, I was making almost no revenue and it was only when Iput my foot in the ground? Flag in the ground? Foot in the sand? Drew a line in the sand? Whatever.

It was only when I drew a line in the sand and said this is the pointwhere I'm going to make it or I'm essentially going to quit, give up, and go back and get a job again, well that's when things really took off because I was willing to do the things that I'd been previously unwilling to do and that's really what we'rereally gonna be focusing on here is essentiallyleveraging the things that most of your competitorsaren't willing to do, which is gonna give you a leg up and allow you to really justblast them out of the water.

So with that said, this first tip is gonna sounda little counterintuitive.

After all, if your goal is togrow and scale your agency, why would you want to do the unscalable? Well, essentially the unscalablethings are often the ones that have the most traction, especially when you're trying to grow and really hit that next level.

After all, there's no substitute for face to face conversation.

Now, this is a mistake thatI made a few years ago.

As my agency started to explode, I started to move further and further away from those personal relationships and those face to face conversations.

In turn, the business kindof ended up plateauing, and it was only when Istarted to recommit myself as the agency owner to doingthose unscalable things like meeting clients inperson, following up, doing a lot of reallypersonal interaction.

Well, that's when things took off again because my clients startedto really understand that I truly, genuinely cared about them and about their success and Iwas willing to do the things that others were not.

This next tip, I'm sureyou've heard before, but it's the 80/20 ruleor Pareto principle, and we need to apply the 80/20 principle to your entire business.

Now, if you're not familiarwith the Pareto principle, really quick, itessentially states that 80% of your results are gonnacome from 20% of your efforts.

And again, 80% of your revenue, probably gonna come fromaround 20% of your clients.

If you offer multiple services, 80% of those are gonna accountfor only 20% of your revenue and 20% of those servicesare gonna account for 80% of your overall revenue.

So, again, looking at things holistically, when you map everything out, let's say you're offeringfive different services, odds are pretty goodit's gonna be one or two that are providing themost bang for your buck.

Again, when you lineout all of your clients, it's probably going to bethose top 20%, top 30%, that are going to accountfor most of your revenue.

So what does this mean? Well, when you look at all these things, it's going to allow youto identify those services that are actually profitable and really driving your business forward and the ones that youcan probably let go of.

Same things with your clients.

When you really look at them, it's going to allow youto pinpoint the ones that are providing the most revenue, so you can not only doa better job for them, but you can find thetraits that are similar between them all and go out and get more clients just like them.

This next tip is one I've fallen victim to countless times before and essentially what you want to do here is give them what theywant, not what you want.

Even though you are thedigital marketing expert, you know the business inside and out, you know what's probably best for them, they may come to you looking for something completely different.

Now, it is obviously going to be wise and ethical and honorable and authentic to end up giving themwhat they need in the end, but at the beginning, if they say they need justsocial media management, you're best to approach thatconversation and the client that way and then pitchthem on the other things that they really shouldbe doing after that.

So, it's really hard tosell someone something that they don't want ordon't think they need.

It's a lot easier togive them what they want and then convince themafterwards by showing them what you've done for them buthow it could be so much better and really that's the way that you want to approach this direction.

When it comes to running adigital marketing agency, there's a number of differentthings that go into it.

There's obviously the sales,there's the marketing, there's the fulfillment or the operations of the client work, there's the finance side, and then there's all of theother areas that go into it like the mindset and the team building and the leadership and the management, all that other stuff.

Well, you as the digitalmarketing agency owner, you've got a very unique skillset and essentially you want to stay operating in your zone of genius.

Maybe this is actually doingfulfillment for clients or maybe it's getting on thephone and signing up clients or maybe it's justdesigning all the marketing behind the scenes and letting someone else handle the sales andoperations of the business.

Whatever it is, the betterthat you're able to identify and really articulate what you do best, the better you're gonna beable to get everything else off your plate which meansyou're gonna have less stress, you're gonna have more time, and your client resultsare gonna skyrocket because you're gonna bedoing what you're doing best and other people aregoing to be able to focus on doing what they do best.

Win-win, all around.

The next tip that wehave to cover if you want to grow your digitalmarketing agency is that you do in fact need to niche down.

I know you've heard this before, so before you skip the videoand completely write it off, there is some merit to this, but I want to put in a few caveats.

I know you've heard thatyou need to niche down and niche down again and niche down again.

Well, this can in fact work and if you're just gettingstarted, it's great advice, but as you scale up, it'sharder and harder to do because eventually you'regoing to run out of market cap of a super micro niche, so you're gonna need toexpand a little more.

So what does this mean? Well, when it comes to going out there and acquiring new clients, you do want to be niche-specificbut there's no reason that you can't targetmultiple niches at a time or subsequently or one afteranother or whatever it is.

When I'm talking about niches, I'm talking about not only theindustry of, say, dentists, or chiropractors, or legal firms, or financial investmentadvisors or whatever it is, but also the services that you offer, whether it's web designor SEO or online ads or whatever it is.

Essentially, you canchoose either the industry or the service that you're offering and really focus onthat for the time being.

Once you've built that upto the level that you want, then you can move on to the next one.

So, yes, you do need to niche down, but you are able to havemultiple different niches that you're targetingwith multiple different marketing campaigns in your own business.

The next tip is one ofmy absolute favorites and is largely responsiblefor massive growth in the very early years of my business and this is the willingnessto outspend your competition.

So what do I mean by that? Well, if you're operatingin say, a local area, all you have to do is take a look at what other local advertisingagencies or marketing agencies are doing in your area,and then do more of that.

Fortunately, in most cases, it's not too hard to runa few more Facebook ads or allocate a few moredollars towards your SEO or put out a little morecontent than the competition.

All you really need to dois continue to outspend them and eventually, over time,that gap becomes so large that they really willnever be able to catch you and never be able to takeover the market share that you've established.

Now, the easiest way to kindof ease your way into this is really to start small andjust allocate an extra five or 10% of your revenue to yourinternal marketing budget.

Over time, as your revenue grows, that budget is going to grow along with it and it becomes a lot easier to essentially take over the market withcontent and value and more ads and staying top of mindamong your target market.

You know, basically all thethings you're trying to do for your clients.

Alright, so this final tipshould come as no surprise, but if you want to grow your agency, you're going to need to get more clients.

Fortunately, I've got a video I'll link up right down below hereyou'll want to check out which is all about howto get more clients.

Alright so thanks so much for watching, and I hope you enjoyed the episode.

Make sure you check outthat video down below on how to get more clients.

If you enjoyed the video, make sure to give it a thumbs up, subscribe to the channel, and say hello in thecomments section below.

Alright so thanks so much for watching and I'll catch you next timeon The Modern Marketing Show.

How I’m building my SEO business by saying “yes” | Check-in #33

Web Marketing Company

so you want to grow on YouTube butyou're not sure about YouTube SEO and 2019 well you're in luck in this video Igive you the SEO tips for YouTube videos definitive guide that I call video SEOfor dummies hey creators I'm Ron Lyons founder ofcreators accelerate bringing you the latest tips and strategies that Idiscovered in my journey as a creator and has helped dozens of channelsaccelerate their message we're on this YouTube journey together so don't forgetto subscribe and hit the bell notification to get alerted about newvideo content weekly so you can experience what it's like to accelerateyour channel so let's dive into today's video so you've heard the numbersYouTube is growing by staggering amounts over 1 billion users and 5 billionvideos viewed per day so how does YouTube SEO in 2019 work hang on becauseI'm gonna give you the exact SEO tips for YouTube videos that I use toexponentially grow my YouTube channel from 0 subscribers to over a thousand inthe first 90 days and what's even more exciting is I've helped dozens of otherchannels to do the same every single strategy in this video is going to bekey for your success so make sure you watch all the way to the endthere's some really important information about getting support thatyou don't want to miss there's many key factors that impact SEO for YouTube butthe most confusing and probably hardest to understand is how to keywordsresearch for SEO and build the right title tags and descriptions for yourvideos now you can check out an in-depth video titled how to edit your videos onYouTube that covers in detail the exact process I use to rank my videos byclicking right up there in the cards and I put a link in the show notes below nowthis video is going to dive deeper into an SEO tutorial specific to keywords sothat by the end of the video you'll know exactly how to build effective clickabletitle relative tags and compelling descriptions to get your videos toring so if you haven't watched a video how the keyword research in 2019 you'llwant to make sure to do that so you can see how to research the keywords justclick right up there to watch that video and then come back over to this video sowe can put it all together all right so we have our keywords from doing theresearch that I showed you in the research video now we need to puteverything together and create our title tags and description now for that we'regoing to jump back into my computer and do a screen share alright so here we areback in my laptop and we are going to take the keywords that we have foundusing our research tools and build the title tags and description and so Ishowed you in the previous video on how to use the research tools we're gonnaactually use a different video just so you have some more examples and this onewas a video I did at Christmastime called organic Christmas gifts ideas2018 eco-friendly products for the home and again if we click on here we can seethis one ranking on the first page on quite a few things as well and so howdid we get this title and tags and description and again we use two buddywhich is this tool right here and we talked about the keyword Explorer toolwe use keywords everywhere to come up with a search volume on all of these soremember if we type in for example organic Christmas gifts you can see thatthere is a volume of 90 searches per month and so 90 people per month thatare searching for that keyword are gonna find this video since it's ranking highand then if you look at all of these each one of these kinds of search findsso this one maybe is 90 this one's maybe 100 this one's maybe you know a thousandand so you add all those up and that's how many people per month are findingthis video which is one of the keys that a lot of peoplethey just throw key words in here without making sure that there is asearch phone you using keywords everywhere so again if you haven'twatched that video make sure you go down in the description below and watch thevideo on how to keyword research for 2019 so as I went through and got all ofthose key words I actually put all of the metrics from the searches that wedid and so as an example we'll go to the keyword Explorer that I showed youbefore we type in Christmas gifts and remember we talked about some of thesemetrics over here and so I take all of these metrics and I put them into a tooljust a simple excel sheet and put all of those metrics in here and the two buddyscores here the search volume from keywords everywhere and now we have alist of a group of keywords and so it's really pretty simple so one of the firstthings you want to do when you're building your title is to look at someconsistencies between the keywords where you can maybe group the words togetherso in this case where I used organic organic Christmas gifts ideas 2018 youcan see there's Christmas gifts ideas 2018 and here is organic Christmas giftsand so those can kind of go together and sometimes this is a really easy processyou'll get lucky and find things that go together really wellsometimes it'll take a little more effort maybe you have to find some morekeywords in here to make it work because now this first part of the title whichis what I call the main title this part is what I call the subtitle and so oneof the things you want to look for is to front-load your main keywords that youwant to rank for so in this case the main topic of the video was organicorganic Christmas gifts so I want that at the beginning of the title or what Icall the main title and then there's a subtitle with some relative keywords aswell in this case we're able to find Christmas gifts ideasbind with organic Christmas gifts and so within this title there's actually threekeywords that match exactly within this one title and so that's what you'relooking for and even if you look at organic holiday gifts and organic giftsand Christmas gift guide 2018 and anti Crimmins Christmas gift they're all veryvery similar again highly laser targeted laser focused keywords and so then wemove on to the subtitle because remember we have a total of 70 characters thatwere able to use so we want to get something in here that's relative andspecifically is what we talked about in the video and of course with my organicChristmas gift ideas I'm also talking about eco-friendly products and so wetalked about eco-friendly skincare eco-friendly products right here eco-friendly products for the home whichhas a search volume than a thousand so that's what I ended up picking herebecause this one includes eco-friendly products for the home and eco-friendlyproducts right here so that you have two keywords built in there so this titlehas one two three four five keywords built into it and probably even a fewmore that I didn't even come up with but now that's how you build a title thatthe algorithm will look at and say wow this we know exactly what this is aboutand it'll index the video accordingly so I want to know have you been using theseSEO strategies in your ranking game if you have what keywords have you beenranking for and if not is this something that you're gonna start using let meknow in the comments below we'd love to hear your thoughts now we're not donebecause what we want to do is get over to the description and actually put inthose keywords within the description and so you can see here I've got thefirst three lines and this is the part that people see when they first click onthe video and so within those first three lines I viewthe keywords in the title the best organic Christmas gift ideas 2018 arehere these eco-friendly products for the home make great holiday gifts foreveryone and be sure to enter the free giveaway which I did a free giveaway andthat's what's called the content upgrade but then down here so this is for theviewers is what everybody sees when they click on it and here's a really greatpro tip down here at the very bottom is a paragraph where I specifically use asmany as these keywords as possible now this paragraph is does not have to begrammatically correct it does need to be complete sentences in a paragraphbecause you can't do what's called keyword stuffing you can't just takethese keywords and make a list on there YouTube will actually penalize yourvideo but you can make a paragraph so that they can see all of those keywordswithin there so on this video we have this paragraph that has all thosekeywords built into it we have the top part of the description that talks aboutthe keywords and gives a great hook that's visible to the viewer to get themto click on it we have a great title and all of the tags so that everything'slaser focused and the YouTube algorithm knows exactly what this video is aboutand ranks it accordingly and of course you can see the results of thoserankings the views and then the last pro tip is YouTube has recently starteddoing hashtags and so you can see a lot of videos will have hashtags right hereabove the title and so if you want to get an early jump on dominating thehashtag game in YouTube you want to start including those and it onlyaccepts three and so you can put those three hashtags down in the descriptionanywhere in the description it will show up right up here but there you have itthis is a great example of a title tags and description that are laser-focusedand will drive views to your video also for daily supportthat you need as you grow your channel you'll want to join our Facebookcommunity where you get your questions answered and connect with otheryoutubers who are growing just like you don't take my word for it check out someof the testimonials from channels in the creators accelerate group by going tothe testimonial playlist that I've linked in the cards above or down in thedescription below don't forget to give a thumbs up or a even a thumbs down if youdidn't like the video and give your feedback or questions in the commentsbelow so that we can connect and grow together my passion is to help creatorsjust like you learn from my mistakes as well as training and mentorship I'vereceived from the top influencers so that you too can accelerate your YouTubechannel so let's connect remember you're just one video away that's it for todayand I'll see you in the next video.

Local Online Marketing

Top Digital Marketing Agency | Digital Marketing and Consulting | MOB Media

SEO And Digital Marketing Services | SEO Analysis | MOB Media Marketing

In seven and a half months, we focused our efforts on YouTube SEO along with SEO Analysis and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in SEO Analysis in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, SEO Analysis and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package SEO Analysis.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and SEO Analysis.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services to their fullest capacity.

What Tools Does Your Business Need With SEO And Digital Marketing Services?

With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and SEO Analysis.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

Seo Web Marketing

YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

Simply Learn Digital Marketing

You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

Pay Per Click Ads

There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

Twitter Releases Image Update for Desktop [New Feature] | Digital Marketing News Today

And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

Digital Marketing Tools

These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

Google Business Search Engine Optimization

The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

Search Engine Marketing Software

At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

Search Engine Marketing Software

You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

What in the World is Search Engine Optimization (SEO)?!

The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

Are You Trying to Hire a Top Digital Marketing Agency for SEO Analysis?

Online Search Engine Marketing

I think we use an agency, I think mostpeople using agency probably for one or more of three things I think 1) youeither don't have the internal resources 2) you don't have the expertise or 3) you needsomeone to help you doing what you're doing or the collaboration style and forus it's a bit of a combination.

we thought what we were behind indigital ,well behind where we should be in a market place - automotiveaftermarket workspace we're in, wouldn't say it's advanced in digital so there'sa lot of opportunities but it's easy to be left behind.

So we felt we needed todramatically improve our digital competency levels and we need support todo that.

So an agency both helps us and teaches us things- well collaboration is really important to me not just in using an agency butdealing with our customers, other suppliers, all key stakeholders and Ilook for collaboration partners that bring different skills to what we have.

I'mnot a big fan of two like minded or three like-minded businesses or people allgetting together that magnify the result.

I like to get people who have differentskill sets so that collaboration gives you a biggest bang because some total soit's like the synergistic effect it's got a one-on-one has to equal three orfour.

And that's the advantage we get say working with Sydney Digital Marketing.

We collaborate with you you bring in different skillswe put ours with that and it goes kaboom.

Well firstly on the content side.

Content we know is important, whether that be good pictures and words butparticularly video content so we've had good capability in content creation forsome years what we had was a distribution problem we couldn't get thecontent out there.

We would just stack it leave it on the file server so I thinkSydney Digital has helped us get the content we create that we're pretty goodat we can improve that naturally and help us get it out there in the marketplace.

So I think that part of content is a really important part people need tounderstand, you can make it and the rest of it is distributing.

Get it both rightotherwise it just sits there.

Content drives a lot of engagementof course, and with engagement you hope you'll drive sales - so Sydney Digital's beenable to help us to do that so yes as we've created good snappy content we'velearned how to take that longer version when I say longer in digital it's threeor four minutes we might take that into 15 seconds for social media campaign andso it's that's selling the the sizzle they're not the steak - so that might getpeople interested that draws them across for deeper engagement so we find that when engagement is right it leads to sales.

I think reach we don't worry thatmuch about, engagement to us is EVERYTHING and you've helped usunderstand that, and I think the translation or conversion to saleshas has been sensational.

Law Firm Marketing: Nailing Down Your Phone Intake Script (2019)

Pay Per Click Ads

in this video I will show you how to setup step by step the Yoast SEO plugin for your WordPress website I did makeanother video on how to get organic traffic to your website if you watchthat then you know that I breezed over the Yoast SEO plugin but if you haven'twatched it I'll link that right here and in this specific video though I wantedto focus just on setting up the Yoast SEO plugin correctly and then also goover what it actually does if you like real business tutorials if you like realbusiness advice from experience that can help you grow your business help yougrow your personal brand and also help you grow personally then click thatsubscribe button below hit the bell icon this way you don't miss any of my weeklyvideos okay so the Yoast SEO plugin is very powerful it's very powerful inoptimizing your blog posts and your pages on your website so that they couldget found in the search engines like Google and who doesn't want to get foundin Google right you want more traffic to your site so this is one of the mostcrucial on-page aspects and I'm going to share my screen now and show youstep-by-step exactly not only how to set it up but why it's so important so I'mhere in the back end of my WordPress website we are using Li photo boothrentals calm it's a satire issues it's a test website that we do a lot of thingson if you watch my other videos now the first thing you want to do if you are inthe backend of your WordPress website is come down to plugins on the left and youwant to add a new plug-in so click add new you're going to come over here tosearch plugins and you're going to put Yoast SEO now I already installed thisso it's it will say right here see how says update now you're going to getwhere it says install now if you don't have it so you want to click install nowand then once you click install now you want to click activate so you want toinstall it and activate I already have the Yoast SEO plug-in activated you cansee this has over a million active installations 25 over 25,000 greatreviews really is a great plugin I can actually update mine soupdate this when you activate it you should get taken over to the wizard pageif not you're gonna come right up here to this why click on configurewizard you want to get the first step there's 12 steps here they're very easythough you're going to click on configure Yoast SEO I do right herehere's your two options choose under construction if you want to keep thesite out of index of search engines don't forget to activate it once youalready publish your site so if you're brand new it's a brand new site you haveno content on it yet you might want to click option B my site is underconstruction and should not be indexed yet now if your site is live like mysite you want to click option a my site is live and ready to be indexed this isjust letting Google search engine and search engines take your information foryour site and get it indexed in the search engines so it can be found so I'mgonna click the option a because my site is live could always come back in hereand change things too so don't worry what does this site represent is it ablog and online shop a news channel a small off offline business I'm gonnaclick a small offline business because that's what we aredoes your suburbs and a person or a company this is a company so pick thatthe name of your company I'm just gonna put abbreviations L I P B Long Islandphotobooths you could also choose an image I'm not gonna choose an image butfor your business you can do that choose an image now you can put in all of yourURLs for your business your Facebook Twitter Instagram right I'm not going todo that because I want to sit here and take up all that time doing that but itis a good thing to do so once you do that then you would just click Next heresearch engines should show post in search results definitely because we'regonna be blogging search engines should show pages of course search engines soportfolios yes if we have portfolio search engine should show staff why nottestimonials you ask products why not feeds sure I leave it all these on yesdepending on what you don't want to be shown if you don't want staff if youdidn't want your products page you could say no but why not you want that stuffbeing found does or will your site have multiple authors if you have a lot ofpeople writing and blogging you would click yes this only has one author sowe're gonna click no and hit next here we have to get Googleauthorization code so that we can verify this we're gonna click on this righthere get Google authorization code so once you get taken over sign into Googlesign in to the business Gmail where you can get the authorization code you'regoing to copy it just by clicking here and you can paste it in here and thenclick authenticate done authenticating it's going to come to this page and it'sjust explaining you know what's going on here and that they're connecting thisfor the health of your site it shows you your website right here you want to makesure that you're on this right here the site that you're on for your yourWordPress and then you're just gonna click Next now right here a website namewe have long island photo booth rentals honestly I like to abbreviate things sowhat I'll do is usually I just put Li PB because this is just so long number oneor you can leave it I like to just abbreviate thing so what we'll do hereis oh I PB now you get to pick do you want a dash or a pipe I'm gonna use thepipe and what this is it just separates things in the title of the website andthen put your brand name your website name at the end after the pipe and I'mgonna show you an example of this in Google so you can see what I mean bythis really quick so right here I'm in the Google search engine the top searchengine where everybody's searching for things and one of the blog posts on thisWordPress website that I'm showing you in demoing it's labeled average cost ofphotobooth now this is a photo booth rental website so a blog post that wecreated was on the cost of photo booths the average cost of a photo boothbecause we know people are searching for that and I think we're on page 4 rightnow I believe page 5 actually and it's good that's that's not perfect rankingsbut at least we're index right now so that's the first sign Google index to usand what that means is we're actually popping up in the search engine we'renot on page 1 which where we want to be and I'll show you how Yoast can help youdo that on the on page but I want you just to look at what my title my URLstructure and description is so my title is right herethe average cost of photo booth rentals here's my URL right and then this is theblog post URL and then here is my description this is what's popping up asmy description so keep that in mind these are three important things foryour on page and what Yoast is gonna help us optimize now another thing Iwanted to show you because I was just showing you the dash symbol the pipesymbol and I said I'd like to use the pipe symbol and when you use the pipesymbol and you set up the wizard you're gonna get a pipe just like this you knowit says photo booth rental pipe symbol San Francisco so what I'm going to donow is because I chose the pipe symbol and then Li PB member I chose my websitename as Li PB right here website name Li PB and I'm choosing the pipe symbol sonow every time I blog post it's going to create my title in the search to belet's say the average cost of photo booth rentals pipe symbol Li PB justlike this guy is doing photo booth rental pipe San Francisco right soyou'll see this you could choose a dash if you'd like this person is doing photobooth rental pipe open air photobooth okay so you get to choose what you wantto put in there I always usually choose the brand name or the author name to putin there depending on what type aside it is because this is a company I'm gonnachoose just Li P because I don't want to put that long long name of the businessso we're gonna click Next here is the newsletter that you can join I'm justgonna you know click Next I'm not gonna sign up to the newsletter right now youcould if you'd want then here's some premium features you could upgrade youcan get training again if you want to take this stuff you could advance stuffto help you learn more about the Yoast SEO and other things you can do but youdon't need to I'm just gonna click Next and you've done it now we're at 12success everything's set up in the wizard I'm going to click close and nowwhat we're going to do is I'm going to show you now that Yoast is completelyset up and the wizard setup you got that done that's what you should have donenow on your WordPress site you installed and activated Yoast youconfigured the wizard that's all set up now you want to actually optimize a blogpost or a page on your site I'm gonna show you how to do that we're gonnaoptimize a blog post I already have a post on here so if you don't have a postyou would just click add new but I'm gonna go to all my posts and I'm justgonna choose a blog post and we'll pick that average cost of photobooth once andthey already show that the average cost let me just click Edit this so that itwould pop up now when you go and click to post a new page or a new post blogpost this is all going to be empty so there's gonna be no image there's goingto be no title here's your title right here's your image that you could put youput your images through here there's gonna be no content in here no texts noblog text right at all here's a video we put there's gonna be none of this we'veembedded the map what's really important section is this square right here thisis the Yoast SEO plug-in now that it's all configured and set up and what'sgreat about this is it's going to give us some data that we can make sure we'reusing this correctly and that we're optimizing our blog post or our pages tothe best capabilities and the first thing you want to be aware of is thetitle the slug or the URL of your post or page and the meta description so ifwe click right here once you come down to yours click Edit snippet and what'sgreat about this is it allows you to choose the title you want for your blogor your page it allows you to choose the slug this is the URL that you want foryour page and then the meta description this allows you to choose what you wantthe meta description to be so I'm gonna jump back over to Google and show youagain remember I showed you here was our title here is our slug or URL and thenhere is our meta description now what I like to do and everyone has theirdifferent theories but what I like to do is I'd like to make sure that thekeyword term the important term that I'm trying to rank for and get indexed inGoogle is in my title it's in my slug or URL and then it'salso within my beginning on my description now you seeit's not in my description right here so I want to fix that so what I would do isand the keyword I'm going for is average cost of photo booth let's say I pushthis blog post to page one for average cost of photo booth now what I want todo is get in front of the people that are typing that in and as you can seeI'm using something called the keywords everywhere extension so it's showing me140 people a month type in average cost of photo booth or terms around thatright so and if you're unaware of what this is don't worry in my other videohow to get organic website traffic I go over that so just look up that side I'llactually link it above or put it down in the description but that will explainhow I'm looking at how much traffic is getting searching on this term so I wantto take this from page five I want to be on page one for this term and get someof that traffic so I got to fix a couple things so I know I want my keyword to beaverage cost of photo booths so I want to start I'll start it off withsomething enticing looking for incredible deals or the average cost ofphoto booths we have top photo booth rentals within the local area just lookat what people are saying about us what we got to see here too is we don't wantto go too long you notice how this changes colors it turned orange orange Ilike to keep it in the green so let's see what green is so we could just saylook what people are saying yeah we'll keep it like that you see how this staysin the green that's good we want it to be in the green because if you go toolong it starts to turn orange and then if you go away too long it will actuallystart turning red and stuff you don't want to be in that area stay in thegreen because this is what's gonna fit inside of the search engine this is thatone when you're in the green this is what people going to see this is theamount of words and characters you see you could only see so much you're notgonna see everything so now we know that this is going to fit in there and whatdid I do I got my main keyword in there so I'm good with that what youwould do is you'd write a nice article and you could write that you know if youif somebody's writing for you you could have them just send you the article in aword doc or if they're putting it and sharing it in Google Drive and you'rejust gonna copy and paste it in here we already have a blog article but what wewant to do next is once we copy paste our blog article in here once we set ourtitle with the keyword in it that we want once we know our slug is good andoptimized once our meta description has our keyword in and it's optimized wecould come down here and open this up and it's going to tell us our problemsand what's good and what's not good so what's good is there's internal linksgood job Meta Description length well done because we're in the green textlength the text contains 1,500 see nine words good it's nice long text so that'sgood we like long-form content problem key for it key word phrase key phraselength no focus key phrase was set for this page oh so right here the focus keyphrase let's actually add that in there average cost a photobooth that's inthere and what we would want to do come up here once you do that sometimes whenyou update things you have to update it here just so that it calculates downbelow sometimes it takes that so now justupdated and we want to come back here to focus keyword phrase let's see so itsays your key phrase or its cinnamons do not appear in the first paragraph thisis something actually I like to do too I do like to put my key phrase in thefirst paragraph so you know what I'm gonna do is I'm gonna come up here I'mgonna take my keyword phrase I could make that sound probably better but forthis demo I'm not gonna sit here and go on and on but you see now I have the thekeyword in the first paragraph so now what I'm gonna do now just gonna clickupdate and see if they give me a better grade on that so what's really coolabout the Yoast SEO we're able to force and set the title the slug which is theURL we want to put the keyword in the URL or a variation of the keyword inthere and we can also set the Meta Description like I showed you before andnow we're going through and they're taking the focused keyword that we setwhich is the average cause of photobooth because we know we want to rank for thatin Google get index we're ready index more on pagefive so I'm just trying to get better and stronger on page so yo sessio willgo through and give me the green things that I'm correcting you see so let's seethis key phrase density it's too low the key phrase was found three timesthey want me to put the key phrase in there more than onceme personally I still get great results not having the key phrase stuffed all inthere they probably want me to get to 0.

5% sofor their example let's do that okay so I added that word again let's see whatwe get now key word for a densities 0.

3 they probably want to see it again wellyou got to realize I also use variations that they don't really talk about inhere a variation could be also prices of average photo booth rentals right that'sanother way of saying my main keyword and I'll sprinkle those type of termsthroughout my content but for this sake if you want to make it green we have toadd the keyword two more times in the content so let's do that I added thekeyword in my content a little more just to get the green light right here youcould say key phrase density 0.

5% this is great I personally don't mind beingaround three or four percent to be honest with you depending on how long mypiece of content is again I like to write long form pieces of content thatmakes sense that are very informative and the more you do that the better youare with actually providing quality content the better and I just feel likeyou don't have to overstuff the key word but for the sake I just wanted to showyou get the green light by putting your keyword and working it in there where itmakes sense for this demo I just threw it in there a few times so that it's inthere but again make sure it makes sense where you're placing the keyword so wedid that that's good SEO title okay so it's telling me the titles too short sopretty much it is saying that the title is too short the average cause of photobooth rentals for your next party okay now it's green you see that it was tooshort so I updated that remember I gotta come up here update let's get back toYoast and let's check on this now so we have a lot of green lights going on nowgood outbound links have no outbound links it says okay so I need a linkthat's outbound I do have links that are linking to inter pages but I need linksthey're outbound okay let's do that quickall right let's link out to our review page on let's say maybe Google or Googlebusiness page or maybe let maybe Yelp or one of our social platforms so we'regonna take this Facebook page and link out to here with the word reviews sopeople go over there and read our reviews so there's gonna be an outboundlink because it's not staying on the site we're out pounding that link overto Facebook and that's done let's go see how we go with our score now okayoutbound links good job key phrase in title the exact match of the key phraseappears in the SEO title but not at the beginning try to move it in thebeginning again this is something that I don't mind if it's not an exact bigbeginning if you want it to be in the beginning you want to get a green lightjust move it to the beginning and the SEO title remember you're going to editsnippet in the Yoast and you can move it so if I just move this with you knowthat but you know what me I don't mind that I'm leaving and how it is but ifyou want a green move it to the beginning key phrase and metadescription omit meta description has been specified but it does not containthe key phrase fix that well it does consider it because they're just seeingbecause it's probably an S on the end I put average cost of photo booths so it'sprobably not realizing that but I know Google will understand that so I'm notgonna change that but if I changed it like that average cost a photo booth itprobably would update and think that it's in there if I went and updated thisbut I'm leaving it like that so you understand remember your titles optimizeyour slug is optimized description title everything is optimized we have a lot ofgreen lights so this is the power though of the Yoast SEO plugin it's allowing usto understand desire does our content have everything optimized correctly didwe set our title did we set our description did we set our slug andthese are the three main important things right here another thing youcould do is you know you might want to write your blog post or your pageoptimize it and then you might want to share it on facebook or Twitter so if you go over to these three bars right here social youcan set up you say I set it up this is gonna be the title Facebook title forwhen you when you share it a little description and then you can also uploadan image and what you want to make sure is that the image is a certain sizeright here 1200 by 630 this way when you share this blog post on Facebook or youcould also set up for Twitter right here we did when you share it on Twitter it'sgonna have a nice image on Twitter the key word in the title explaining in alittle description and they click over to your blog post so that's how you usethe Yoast SEO plug-in remember when we first started and I showed you where thesite is on page 5 for our main keyword average cost of photo booth we fix somethings you know you saw the all the red lights that were on in our blog post cuzwe just use this as a demo site we just publish content there's differenttutorials we use this for and this site is still getting decent amount oftargeted local traffic and it's making money but I just wanted to show you howto use the Yoast SEO when you're even doing blog post or other pages you wantto make sure that these things are set up because the Yoast SEO is going tofeed Google the right information saying hey we want to be found for average costof photo booths we have a page on it or a blog post on it it's in our MetaDescription it's within throughout our content we're optimized for itwe have it in our title right all of the three main things title URL or slug anddescription are good and then the rest of the green lights you make sure andyou should get indexed at least by Google the other thing is reallydepending on the competitiveness of the term that doesn't mean you're gonna goto page one that's just on page SEO you want to go pay to page one there's a lotof other things you need to do like get traffic get branded traffic get socialshares coming in and get powerful links linking back to your website I go in onthat and other tutorials you could find more of my videos down below orthroughout my youtube channel on more of those topics of getting targeted trafficand organic traffic that covers that more but at least we went over again Iwanted to show you how to configure set up activate and use the Yoast SEO pluginI hope that makes sense so that is how I use and setup the YoastSEO plugin I hope that was helpful and if you did find it helpful please likecomment share this video with anyone this can help but if you have anyquestions definitely comment below and if you're just in the beginningphases of starting your business or building your website or revamping yourwebsite what I did is I made a free web design course and I'm gonna link thatbelow it's absolutely free I put it in the description below definitely checkthat out and again if you find these tutorialshelpful subscribe share them and I'll see you in the next video.

Simply Learn Digital Marketing

Top Digital Marketing Agency | Digital Marketing and Consulting | MOB Media

Digital Marketing Agency Services | Google My Business SEO | MOB Media Marketing

In seven and a half months, we focused our efforts on YouTube SEO along with Google My Business SEO and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Google My Business SEO in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, Google My Business SEO and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package Google My Business SEO.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and Google My Business SEO.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services to their fullest capacity.

What Tools Does Your Business Need With SEO And Digital Marketing Services?

With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and Google My Business SEO.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

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YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

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You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

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There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

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And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

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These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

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The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

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At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

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You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

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The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

Are You Trying to Hire a Top Digital Marketing Agency for Google My Business SEO?

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Red Egg Marketing Search Engine Optimization The best place to hide anything youdon't want people to see is on the second page of Google.

So, unless you'retrying to keep your business a secret you need to be on the first page ofresults and you get there with SEO.

SEO or search engine optimization is thepractice of increasing visitors to your website by appearing as high as possiblein the results returned by search engines, like Google.

Companies, like us,perform ~voodoo witchcraft~ to magically lift your website up in search rankings.

Totally kidding! 🤣 It takes a lot of hard work, technicalknow-how, and some good old-fashioned patience.

But I liked the way magicsounds, better ✨ There are probably five people on this earth know the algorithm of Google search.

Not Al Gorithm of Googlesearch (haha get it?), but the actual search algorithm used by Google.

It's a highly sophisticated algorithm and one of their best-kept secrets.

Think about it, if everyone knew how itworked, they would try to game the system and then results would be flawed.

Userswould stop using Google and Google would be sad.

🙁 And nobody wants a sad Google.

So, how do we search engine optimize your website? Google leaves behind clues and regularly publishes information regarding best practices.

We utilize our years of SEO experience, follow their suggestions, develop and publish relevantcontent on your website, and use premium tools for tracking and reporting.

Weperform quality SEO services that you'll see lasting benefits from.

Not black hattechniques that will eventually get your website penalized.

Shoot us a message or give us a call you're interested in learning more about how Red Egg Marketing can drive more relevant traffic to your website.

So just remember why we're talking about this in the first place.

Because no one uses a phone book anymore.

Except for this:.

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If you’re targeting China, then you need to focus your SEO efforts on the country’s most popular search engine, Baidu.

However, that’s easier said than done, as SEO works very differently on Baidu compared to Google.

This means that SEO can be a challenge to people who are only familiar with search engine optimisation for Google.

Don’t panic! This video will explain the most important things you need to bear in mind when doing SEO on Baidu.

Firstly, be aware that your domain is important to Baidu.

You should use a Chinese.

Cn or.

Com.

Cn domain.

It’s also advisable to include a relevant keyword in the domain name to signal to the search engine what your website is about.

Secondly, let’s look at crawling and indexing.

Don’t use JavaScript or Flash on your website.

Baidu’s crawler is not as advanced as Google’s, and it’s unable to crawl JavaScript and Flash.

It’s recommended that you use static HTML pages instead.

Furthermore, be aware that Baidu only indexes Simplified Chinese characters, so you need to make sure all your website content is in that language.

Thirdly, meta tag optimisation is much more important to Baidu than Google.

Make sure your page titles, meta descriptions, meta keywords, heading tags and alt tags are all optimised.

Fourth, internal links carry more weight on Baidu than Google.

Make sure you use internal links to connect relevant parts of your website, and remember that every page should include a link back to your homepage.

And finally, it’s recommended that your website is hosted in mainland China.

The Great Firewall of China slows down loading speeds for websites that are hosted outside of the country, so local hosting is important to ensure fast speeds and a good user experience.

Websites hosted in China need to have an internet content provider (or ICP) licence, so make sure you buy one of these from the Chinese government and display it in the footer of your website.

If you don’t, your website will be blocked and you will be fined.

Can you think of any other ways in which Baidu differs from Google in terms of SEO? Let us know in the comments below! And remember, we have an in-depth guide about SEO differences between Baidu and Google on our Know-How platform.

Check it out using the link in the description.

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Top Digital Marketing Agency | Digital Marketing and Consulting | MOB Media

SEO And Digital Marketing Services | Google Keyword SEO | MOB Media Marketing

In seven and a half months, we focused our efforts on YouTube SEO along with Google Keyword SEO and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Google Keyword SEO in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, Google Keyword SEO and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package Google Keyword SEO.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and Google Keyword SEO.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services to their fullest capacity.

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With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and Google Keyword SEO.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

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YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

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You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

Local Online Marketing

There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

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And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

Internet Video Marketing

These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

Digital Marketing Strategist

The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

Digital Ma

At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

Search Engine Marketing Software

You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

Digital Tactics #6 | What's The Best Social Media Channel to Use?

The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

Are You Trying to Hire a Top Digital Marketing Agency for Google Keyword SEO?

Local Online Marketing

Hey, everybody.

Andy Stickel here.

I hope you're having a good day.

I want to show you something real quick.

This is something that you can check on your own website to make sure that your search engine optimization is at least going the right direction.

It's a problem that I see over and over and over again.

It's really SEO 101.

I try not to get into too technical of topics with search engine optimization because I know it's going to be over most people's heads, but there's some very basic SEO.

This is the first stuff that I learned when I started doing SEO many many years ago.

It still is applicable today but so many companies and so many websites just don't have the basics correct.

I want to show you, just so you can spot check your own website.

If you don't have these elements correct, then it's probably why you're not ranking.

If you don't have these elements correctly and you're not ranking or if you don't have these elements correct and you have an SEO company, then you really need to start thinking about if this is the right SEO company for you, in my opinion, because this is a very basic stuff.

In SEO, there are three elements that are the most important elements on any website or any page of a website.

Now, every single page on the website is going to have these three elements.

This is where your main key words should appear.

Now, there's some variations to how frequently they should appear and I'll get into that in a few minutes.

I just want to show you what they are.

The first thing is going to be your page title.

Now, the page title is what appears right here.

Now, if I hover over, you will see it says Baltimore DUI + DWI Defense Lawyer - Rice Law Firm.

Now, I'm not going to get into strategy in terms of how you should actually word this, but you do want to make sure that you at least have your main key word in there.

So, this law firm, they're in Baltimore, Maryland and they have Baltimore DUI and DWI, what was it.

Let's see.

DUI, DWI defense lawyers.

So, they got DUI, DWI lawyers.

That's good.

They also have Rice Law Firm.

A lot of times, I see lawyers that will just have their brand name there.

If they just have Rice Lawyers and nothing else, then that's not an effective thing.

The page title is arguably the most important place to have your main key word and it should be first.

It shouldn't be Rice Lawyers.

This is the law office of Randolph Rice.

I don't know who this guy is.

I just picked his website at random.

Actually, he's ranking number one when I searched organically for Baltimore DUI lawyers.

So, good work to whoever is doing his website.

Anyway, you want to make sure that you got the key word first.

He's got Baltimore DUI and DWI defense lawyers.

I probably wouldn't do it that way but you can see sometimes it works.

As long as you got the main idea there.

Baltimore DUI, DWI defense lawyers.

It's working for him.

The second most important element is going to be your page URL.

Now, take a look at this.

He's got Baltimore DUI attorney in his page URL.

One thing that you might want to do, let's see, he does criminal defense.

What Google has come out and said is that they think that pages, the closer to the root domain here, the better.

If I was doing this website, I would probably get rid of criminal defense and I would probably have the URL look like that.

RiceLawMD.

Com/Baltimore-DUI-Attorney.

But, he's got Baltimore DUI Defense Lawyer up top here, he's got Baltimore DUI Attorney here.

This is probably the second most important place to have a key word.

Again, we want a key word.

If you notice, he's got attorney here and he's got lawyer here.

Actually, he's got lawyers, plural, here.

Now, the third most important, and actually, it's kind of a toss up between URL and this next one that we're going to talk about, which one is two, which one is three.

Honestly, they're both important.

The third is going to be your H1 header.

Now, an H1 header is not as obvious as your page title or your URL.

An H1 header is actually what's known as the page title.

Often, the H1 header is going to be down here.

However, this H1 header happens to be right here.

The way that I know that is because I have a tool on my computer that tells me that I've got this tool, it's called Open SEO Stats.

It's a free plugin for Chrome.

I go here and I click page info and you could see right here, H1 is Baltimore DUI Defense Lawyer.

You can also see the page title right here and you could see the URL.

If you want to look at this in one piece, you can do that.

You can see right here, URL Baltimore DUI Attorney, title is Baltimore DUI DWI Defense Lawyers, and then H1 header's going to be Baltimore DUI Defense Lawyer.

Now, if you notice, he's got attorney, lawyers, plural, and lawyer.

So, he's got a nice variation of lawyer, lawyers, attorney, and law firm all that type of stuff.

That's one thing, also.

You don't want to do the same thing.

You don't want to have Baltimore DUI Lawyer, Baltimore DUI Lawyer, Baltimore DUI Lawyer.

You want to switch it up a little bit.

Another way, if you don't have this plugin, is you can click on what you think is the H1 header and just right click on it and inspect and then on the side here, you're just going to see it's highlighted right here and it says H1 Class.

That means it's the H1 header.

That's a little more technical.

There's a couple of variations to this rule.

Now, how I do things a little differently is I typically try to make the H1 header, I try to make this right here, I try to make it a little bit more conversational.

You don't have to but that's what I try to do.

I try to do something with Baltimore DUI Defense Lawyer fighting for.

I would do something like Baltimore DUI Defense Lawyer Fighting for the Accused since 1984.

Something like that.

Another thing you can do, some people might say this is over-optimized and it typically depends on the search, it depends on the competition, all that type of stuff.

Sometimes, what you'll do is you'll have a two-thirds rule.

This is something that we do quite often where we'll have a, phone's ringing here, we'll have a two-thirds rule where basically you have the page title, it has the key word, and then either the URL or the H1 header has your main key word in it but not both.

So, you have two out of three.

Now, like I said, this guy's number one and he's got three out of three.

So, it's not an absolute rule.

Typically, what you want to do is you want to do a search for your main key word.

So, if you're trying to rank with Baltimore DUI Lawyer, what we do is we do a search and we look at what the other pages on the first page of Google are doing and then we pretty much kind of follow that.

So, I thought this was important because I looked at so many websites for lawyers that say they have a marketing company or they have a search engine optimization company and this basic principle is not even taken care of.

This type of thing, we've actually optimized, we've had new clients that come to us that their websites are not optimized, even like this.

Even after paying SEO companies for years and years and years, and then all we do is we go in, we make a couple of tweaks to their page title, their H1, maybe change the URL if necessary.

They get instant rankings boost and they typically get cases out of it.

Excuse me.

It's crazy that this basic thing is just ignored so often.

If you pay attention to this, if you want to check your own website, there's also some other variations where you can try to work, Google my business categories in and things like that.

Those more advanced.

We're actually not even really doing it that much anymore except for special circumstances.

That's it.

Hopefully this helps.

If you have any questions about your own website or if you think something looks a little weird, just shoot me a message or leave me a comment.

I'll take a look at it and we'll see if I can figure out what's going on for you.

Otherwise, I hope this video was helpful.

I will talk to you soon.

Thanks.

 .

Dental Search Engine Marketing- Tips to Advertise Your Dental Practice on Google | Advice Media

Search Engine Ranking Optimization

Are you looking for ways to get more out of your online presence? Are your do it yourself solutions not producing the online revenue generation you were hoping for? Hi I'm Ryan with H2H marketing and today I'm going to share with you five ways that a digital marketing agency can help you generate more profits and more opportunity out of your online presence.

Stay tuned.

Stick around till the end and I'm going to share with you a very useful link to a tool that you can utilize to find out how your business and or brand shows up in local search.

In a world full of Do It Yourself solutions and options along with associated videos and instructional guides, why would you ever spend money on a digital marketing company.

Well the answer is simple return on investment.

See a digital marketing company is going to help you build a better return on investment.

Where do it yourself solution is just that it's all you.

Look I know you wear many hats and you're very good at wearing those hats.

The online world is changing daily, weekly, monthly.

It's important that you stay on top of all the digital marketing trends.

So the first reason why you should use a digital marketing agency.

It allows you to focus on your business while a digital marketing agency can be focused on helping you grow your brand online, just as you have many folks that you depend on professional so to speak for the various lines of business that you conduct.

For instance your accountant is your specialist in finance you trust your accountant to make sure that everything on the financial side is sound and secure.

Just as if you were going on a vacation.

The travel agent is going to help you get the biggest bang for your buck out of your vacation.

So again just as those two professions will help you get the most out of your money.

And the biggest bang for your buck by utilizing a digital marketing agency it's going to do the same.

It's going to allow you to focus on holistically running your business while you can allow the digital marketing agency to grow your digital presence.

Look folks.

Time is money, Spend it wisely.

Digital marketing companies or a digital marketing company that you hire should be able to demonstrate a very noticeable return on investment for you on a daily, weekly and monthly basis.

It also doesn't hurt to do a little due diligence at the beginning make sure you're utilizing a company that can fetch you results and then holding them accountable to what they promise.

Look folks just make sure that you're maintaining a positive return on investment from your digital marketing company at all times.

And you should be all set.

Which brings me to reason number two digital marketing agencies are experts and well engage with the digital marketing community at all times.

This allows you to utilize a company who stays up to date on technology knows what the growing trends are.

Folks I can tell you just this week alone Facebook, Instagram and Google all changed some algorithms and the way that they do things.

If you weren't on top of those changes you'd have no idea that they changed however your digital marketing professional should be staying on top of these changes and be adjusting your strategies accordingly.

Reason number three accountability and tracking if you hire a digital marketing agency or you're working with a digital marketing agency you can hold that digital marketing agency to standards that you expect if you are doing it yourself and having your administrative assistant or some other employee run your digital marketing and your social media then that's exactly the type of result you can expect.

Look your employees they're great at what they do but they're specialists in their own right.

Reason number four with a digital marketing agency you get a variety of different insight and points of view.

You have a number of experts working on your account all at one time different perspective all on the same idea which could yield a wealth of opportunity for you that you may not have thought of.

This allows you to leverage the opportunity of multiple experts all working on your campaign all at the same time.

Which brings me to reason number five experts know how to utilize tools and more importantly how to utilize these tools together look many of the tools that we utilize on a daily basis just like the old days of Voltron can all come together and form one super robot or one super campaign.

We use a multitude of different tools to gauge various aspects of a digital marketing program by utilizing these tools independently.

You get one side or one point of view using them altogether.

You can get a more holistic and broader idea of how a campaign can be successful by just allocating this responsibility to a digital marketing company can ensure that you get the biggest bang out of your buck.

And the biggest return on investment for your company and or your brand.

So thank you for sticking around.

As promised a link to our online scan tool.

Simply follow this link over to the age twitch marketing Web site and your business information into the associated box or field and hit some it will send your report or generate a report right online.

And you can see how your business appears through online search.

If anything that I mentioned today was beneficial to you.

Please take a moment and subscribe to our channel below or follow us on social media.

Again I'm Ryan with HGH marketing.

Thank you for joining us today.

And we'll see you next time.

Seo Consultancy

Top Digital Marketing Agency | Digital Marketing and Consulting | MOB Media

Digital Marketing Company | Video Marketing | MOB Media Marketing

In seven and a half months, we focused our efforts on YouTube SEO along with Video Marketing and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Video Marketing in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, Video Marketing and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package Video Marketing.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and Video Marketing.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services to their fullest capacity.

What Tools Does Your Business Need With SEO And Digital Marketing Services?

With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and Video Marketing.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

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YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

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You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

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There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

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And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

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These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

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The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

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At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

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You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

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The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

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in this video I will show you how to setup step by step the Yoast SEO plugin for your WordPress website I did makeanother video on how to get organic traffic to your website if you watchthat then you know that I breezed over the Yoast SEO plugin but if you haven'twatched it I'll link that right here and in this specific video though I wantedto focus just on setting up the Yoast SEO plugin correctly and then also goover what it actually does if you like real business tutorials if you like realbusiness advice from experience that can help you grow your business help yougrow your personal brand and also help you grow personally then click thatsubscribe button below hit the bell icon this way you don't miss any of my weeklyvideos okay so the Yoast SEO plugin is very powerful it's very powerful inoptimizing your blog posts and your pages on your website so that they couldget found in the search engines like Google and who doesn't want to get foundin Google right you want more traffic to your site so this is one of the mostcrucial on-page aspects and I'm going to share my screen now and show youstep-by-step exactly not only how to set it up but why it's so important so I'mhere in the back end of my WordPress website we are using Li photo boothrentals calm it's a satire issues it's a test website that we do a lot of thingson if you watch my other videos now the first thing you want to do if you are inthe backend of your WordPress website is come down to plugins on the left and youwant to add a new plug-in so click add new you're going to come over here tosearch plugins and you're going to put Yoast SEO now I already installed thisso it's it will say right here see how says update now you're going to getwhere it says install now if you don't have it so you want to click install nowand then once you click install now you want to click activate so you want toinstall it and activate I already have the Yoast SEO plug-in activated you cansee this has over a million active installations 25 over 25,000 greatreviews really is a great plugin I can actually update mine soupdate this when you activate it you should get taken over to the wizard pageif not you're gonna come right up here to this why click on configurewizard you want to get the first step there's 12 steps here they're very easythough you're going to click on configure Yoast SEO I do right herehere's your two options choose under construction if you want to keep thesite out of index of search engines don't forget to activate it once youalready publish your site so if you're brand new it's a brand new site you haveno content on it yet you might want to click option B my site is underconstruction and should not be indexed yet now if your site is live like mysite you want to click option a my site is live and ready to be indexed this isjust letting Google search engine and search engines take your information foryour site and get it indexed in the search engines so it can be found so I'mgonna click the option a because my site is live could always come back in hereand change things too so don't worry what does this site represent is it ablog and online shop a news channel a small off offline business I'm gonnaclick a small offline business because that's what we aredoes your suburbs and a person or a company this is a company so pick thatthe name of your company I'm just gonna put abbreviations L I P B Long Islandphotobooths you could also choose an image I'm not gonna choose an image butfor your business you can do that choose an image now you can put in all of yourURLs for your business your Facebook Twitter Instagram right I'm not going todo that because I want to sit here and take up all that time doing that but itis a good thing to do so once you do that then you would just click Next heresearch engines should show post in search results definitely because we'regonna be blogging search engines should show pages of course search engines soportfolios yes if we have portfolio search engine should show staff why nottestimonials you ask products why not feeds sure I leave it all these on yesdepending on what you don't want to be shown if you don't want staff if youdidn't want your products page you could say no but why not you want that stuffbeing found does or will your site have multiple authors if you have a lot ofpeople writing and blogging you would click yes this only has one author sowe're gonna click no and hit next here we have to get Googleauthorization code so that we can verify this we're gonna click on this righthere get Google authorization code so once you get taken over sign into Googlesign in to the business Gmail where you can get the authorization code you'regoing to copy it just by clicking here and you can paste it in here and thenclick authenticate done authenticating it's going to come to this page and it'sjust explaining you know what's going on here and that they're connecting thisfor the health of your site it shows you your website right here you want to makesure that you're on this right here the site that you're on for your yourWordPress and then you're just gonna click Next now right here a website namewe have long island photo booth rentals honestly I like to abbreviate things sowhat I'll do is usually I just put Li PB because this is just so long number oneor you can leave it I like to just abbreviate thing so what we'll do hereis oh I PB now you get to pick do you want a dash or a pipe I'm gonna use thepipe and what this is it just separates things in the title of the website andthen put your brand name your website name at the end after the pipe and I'mgonna show you an example of this in Google so you can see what I mean bythis really quick so right here I'm in the Google search engine the top searchengine where everybody's searching for things and one of the blog posts on thisWordPress website that I'm showing you in demoing it's labeled average cost ofphotobooth now this is a photo booth rental website so a blog post that wecreated was on the cost of photo booths the average cost of a photo boothbecause we know people are searching for that and I think we're on page 4 rightnow I believe page 5 actually and it's good that's that's not perfect rankingsbut at least we're index right now so that's the first sign Google index to usand what that means is we're actually popping up in the search engine we'renot on page 1 which where we want to be and I'll show you how Yoast can help youdo that on the on page but I want you just to look at what my title my URLstructure and description is so my title is right herethe average cost of photo booth rentals here's my URL right and then this is theblog post URL and then here is my description this is what's popping up asmy description so keep that in mind these are three important things foryour on page and what Yoast is gonna help us optimize now another thing Iwanted to show you because I was just showing you the dash symbol the pipesymbol and I said I'd like to use the pipe symbol and when you use the pipesymbol and you set up the wizard you're gonna get a pipe just like this you knowit says photo booth rental pipe symbol San Francisco so what I'm going to donow is because I chose the pipe symbol and then Li PB member I chose my websitename as Li PB right here website name Li PB and I'm choosing the pipe symbol sonow every time I blog post it's going to create my title in the search to belet's say the average cost of photo booth rentals pipe symbol Li PB justlike this guy is doing photo booth rental pipe San Francisco right soyou'll see this you could choose a dash if you'd like this person is doing photobooth rental pipe open air photobooth okay so you get to choose what you wantto put in there I always usually choose the brand name or the author name to putin there depending on what type aside it is because this is a company I'm gonnachoose just Li P because I don't want to put that long long name of the businessso we're gonna click Next here is the newsletter that you can join I'm justgonna you know click Next I'm not gonna sign up to the newsletter right now youcould if you'd want then here's some premium features you could upgrade youcan get training again if you want to take this stuff you could advance stuffto help you learn more about the Yoast SEO and other things you can do but youdon't need to I'm just gonna click Next and you've done it now we're at 12success everything's set up in the wizard I'm going to click close and nowwhat we're going to do is I'm going to show you now that Yoast is completelyset up and the wizard setup you got that done that's what you should have donenow on your WordPress site you installed and activated Yoast youconfigured the wizard that's all set up now you want to actually optimize a blogpost or a page on your site I'm gonna show you how to do that we're gonnaoptimize a blog post I already have a post on here so if you don't have a postyou would just click add new but I'm gonna go to all my posts and I'm justgonna choose a blog post and we'll pick that average cost of photobooth once andthey already show that the average cost let me just click Edit this so that itwould pop up now when you go and click to post a new page or a new post blogpost this is all going to be empty so there's gonna be no image there's goingto be no title here's your title right here's your image that you could put youput your images through here there's gonna be no content in here no texts noblog text right at all here's a video we put there's gonna be none of this we'veembedded the map what's really important section is this square right here thisis the Yoast SEO plug-in now that it's all configured and set up and what'sgreat about this is it's going to give us some data that we can make sure we'reusing this correctly and that we're optimizing our blog post or our pages tothe best capabilities and the first thing you want to be aware of is thetitle the slug or the URL of your post or page and the meta description so ifwe click right here once you come down to yours click Edit snippet and what'sgreat about this is it allows you to choose the title you want for your blogor your page it allows you to choose the slug this is the URL that you want foryour page and then the meta description this allows you to choose what you wantthe meta description to be so I'm gonna jump back over to Google and show youagain remember I showed you here was our title here is our slug or URL and thenhere is our meta description now what I like to do and everyone has theirdifferent theories but what I like to do is I'd like to make sure that thekeyword term the important term that I'm trying to rank for and get indexed inGoogle is in my title it's in my slug or URL and then it'salso within my beginning on my description now you seeit's not in my description right here so I want to fix that so what I would do isand the keyword I'm going for is average cost of photo booth let's say I pushthis blog post to page one for average cost of photo booth now what I want todo is get in front of the people that are typing that in and as you can seeI'm using something called the keywords everywhere extension so it's showing me140 people a month type in average cost of photo booth or terms around thatright so and if you're unaware of what this is don't worry in my other videohow to get organic website traffic I go over that so just look up that side I'llactually link it above or put it down in the description but that will explainhow I'm looking at how much traffic is getting searching on this term so I wantto take this from page five I want to be on page one for this term and get someof that traffic so I got to fix a couple things so I know I want my keyword to beaverage cost of photo booths so I want to start I'll start it off withsomething enticing looking for incredible deals or the average cost ofphoto booths we have top photo booth rentals within the local area just lookat what people are saying about us what we got to see here too is we don't wantto go too long you notice how this changes colors it turned orange orange Ilike to keep it in the green so let's see what green is so we could just saylook what people are saying yeah we'll keep it like that you see how this staysin the green that's good we want it to be in the green because if you go toolong it starts to turn orange and then if you go away too long it will actuallystart turning red and stuff you don't want to be in that area stay in thegreen because this is what's gonna fit inside of the search engine this is thatone when you're in the green this is what people going to see this is theamount of words and characters you see you could only see so much you're notgonna see everything so now we know that this is going to fit in there and whatdid I do I got my main keyword in there so I'm good with that what youwould do is you'd write a nice article and you could write that you know if youif somebody's writing for you you could have them just send you the article in aword doc or if they're putting it and sharing it in Google Drive and you'rejust gonna copy and paste it in here we already have a blog article but what wewant to do next is once we copy paste our blog article in here once we set ourtitle with the keyword in it that we want once we know our slug is good andoptimized once our meta description has our keyword in and it's optimized wecould come down here and open this up and it's going to tell us our problemsand what's good and what's not good so what's good is there's internal linksgood job Meta Description length well done because we're in the green textlength the text contains 1,500 see nine words good it's nice long text so that'sgood we like long-form content problem key for it key word phrase key phraselength no focus key phrase was set for this page oh so right here the focus keyphrase let's actually add that in there average cost a photobooth that's inthere and what we would want to do come up here once you do that sometimes whenyou update things you have to update it here just so that it calculates downbelow sometimes it takes that so now justupdated and we want to come back here to focus keyword phrase let's see so itsays your key phrase or its cinnamons do not appear in the first paragraph thisis something actually I like to do too I do like to put my key phrase in thefirst paragraph so you know what I'm gonna do is I'm gonna come up here I'mgonna take my keyword phrase I could make that sound probably better but forthis demo I'm not gonna sit here and go on and on but you see now I have the thekeyword in the first paragraph so now what I'm gonna do now just gonna clickupdate and see if they give me a better grade on that so what's really coolabout the Yoast SEO we're able to force and set the title the slug which is theURL we want to put the keyword in the URL or a variation of the keyword inthere and we can also set the Meta Description like I showed you before andnow we're going through and they're taking the focused keyword that we setwhich is the average cause of photobooth because we know we want to rank for thatin Google get index we're ready index more on pagefive so I'm just trying to get better and stronger on page so yo sessio willgo through and give me the green things that I'm correcting you see so let's seethis key phrase density it's too low the key phrase was found three timesthey want me to put the key phrase in there more than onceme personally I still get great results not having the key phrase stuffed all inthere they probably want me to get to 0.

5% sofor their example let's do that okay so I added that word again let's see whatwe get now key word for a densities 0.

3 they probably want to see it again wellyou got to realize I also use variations that they don't really talk about inhere a variation could be also prices of average photo booth rentals right that'sanother way of saying my main keyword and I'll sprinkle those type of termsthroughout my content but for this sake if you want to make it green we have toadd the keyword two more times in the content so let's do that I added thekeyword in my content a little more just to get the green light right here youcould say key phrase density 0.

5% this is great I personally don't mind beingaround three or four percent to be honest with you depending on how long mypiece of content is again I like to write long form pieces of content thatmakes sense that are very informative and the more you do that the better youare with actually providing quality content the better and I just feel likeyou don't have to overstuff the key word but for the sake I just wanted to showyou get the green light by putting your keyword and working it in there where itmakes sense for this demo I just threw it in there a few times so that it's inthere but again make sure it makes sense where you're placing the keyword so wedid that that's good SEO title okay so it's telling me the titles too short sopretty much it is saying that the title is too short the average cause of photobooth rentals for your next party okay now it's green you see that it was tooshort so I updated that remember I gotta come up here update let's get back toYoast and let's check on this now so we have a lot of green lights going on nowgood outbound links have no outbound links it says okay so I need a linkthat's outbound I do have links that are linking to inter pages but I need linksthey're outbound okay let's do that quickall right let's link out to our review page on let's say maybe Google or Googlebusiness page or maybe let maybe Yelp or one of our social platforms so we'regonna take this Facebook page and link out to here with the word reviews sopeople go over there and read our reviews so there's gonna be an outboundlink because it's not staying on the site we're out pounding that link overto Facebook and that's done let's go see how we go with our score now okayoutbound links good job key phrase in title the exact match of the key phraseappears in the SEO title but not at the beginning try to move it in thebeginning again this is something that I don't mind if it's not an exact bigbeginning if you want it to be in the beginning you want to get a green lightjust move it to the beginning and the SEO title remember you're going to editsnippet in the Yoast and you can move it so if I just move this with you knowthat but you know what me I don't mind that I'm leaving and how it is but ifyou want a green move it to the beginning key phrase and metadescription omit meta description has been specified but it does not containthe key phrase fix that well it does consider it because they're just seeingbecause it's probably an S on the end I put average cost of photo booths so it'sprobably not realizing that but I know Google will understand that so I'm notgonna change that but if I changed it like that average cost a photo booth itprobably would update and think that it's in there if I went and updated thisbut I'm leaving it like that so you understand remember your titles optimizeyour slug is optimized description title everything is optimized we have a lot ofgreen lights so this is the power though of the Yoast SEO plugin it's allowing usto understand desire does our content have everything optimized correctly didwe set our title did we set our description did we set our slug andthese are the three main important things right here another thing youcould do is you know you might want to write your blog post or your pageoptimize it and then you might want to share it on facebook or Twitter so if you go over to these three bars right here social youcan set up you say I set it up this is gonna be the title Facebook title forwhen you when you share it a little description and then you can also uploadan image and what you want to make sure is that the image is a certain sizeright here 1200 by 630 this way when you share this blog post on Facebook or youcould also set up for Twitter right here we did when you share it on Twitter it'sgonna have a nice image on Twitter the key word in the title explaining in alittle description and they click over to your blog post so that's how you usethe Yoast SEO plug-in remember when we first started and I showed you where thesite is on page 5 for our main keyword average cost of photo booth we fix somethings you know you saw the all the red lights that were on in our blog post cuzwe just use this as a demo site we just publish content there's differenttutorials we use this for and this site is still getting decent amount oftargeted local traffic and it's making money but I just wanted to show you howto use the Yoast SEO when you're even doing blog post or other pages you wantto make sure that these things are set up because the Yoast SEO is going tofeed Google the right information saying hey we want to be found for average costof photo booths we have a page on it or a blog post on it it's in our MetaDescription it's within throughout our content we're optimized for itwe have it in our title right all of the three main things title URL or slug anddescription are good and then the rest of the green lights you make sure andyou should get indexed at least by Google the other thing is reallydepending on the competitiveness of the term that doesn't mean you're gonna goto page one that's just on page SEO you want to go pay to page one there's a lotof other things you need to do like get traffic get branded traffic get socialshares coming in and get powerful links linking back to your website I go in onthat and other tutorials you could find more of my videos down below orthroughout my youtube channel on more of those topics of getting targeted trafficand organic traffic that covers that more but at least we went over again Iwanted to show you how to configure set up activate and use the Yoast SEO pluginI hope that makes sense so that is how I use and setup the YoastSEO plugin I hope that was helpful and if you did find it helpful please likecomment share this video with anyone this can help but if you have anyquestions definitely comment below and if you're just in the beginningphases of starting your business or building your website or revamping yourwebsite what I did is I made a free web design course and I'm gonna link thatbelow it's absolutely free I put it in the description below definitely checkthat out and again if you find these tutorialshelpful subscribe share them and I'll see you in the next video.

How to Use Ahrefs for SEO and Competitor Research

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hey what's up guys Jase over hereMarketing hi and today we are gonna discuss SEO which is also known assearch engine optimization and the reason why is because a lot ofbusinesses this is where they blow a lot of their money this is where they getthe phone calls I get tons of them I'm sure you do of hey people are gonna rankyou on page 1 of Google and reality is the likelihood of you getting there it'spretty difficult takes a lot of time money expertise to get there and Istress that over and over it takes time money and expertise to win at onlinemarketing but let's go over SEO and then I'm actually gonna do something a littledifferent here I'm gonna jump over onto my computer and I'm gonna showyou what it takes to rank a page I'll show you something that I've done and sogood it'll give you a good idea of what you need to do but first off couplethings so SEO stands for search engineoptimization very first thing you need to do is makesure you have good what's called lock page you need to have the right keywordsbeing used I'm gonna show you that and then you need to make sure that yourwebsite is submitted up to webmaster tools which I'm also going to show youand then on top of that you need what's called backlinks now the hard part aboutbacklinks is right now backlinks work tomorrow they may not Google couldswitch the rules and that's the hard thing about SEO is today you could beranked tomorrow you might not you could put in a ton of money and effort andtomorrow it could all be gone because Google changes the rules that's happenedto me before so just watch out for that but here's a good example of whatyour page should look like if you want to rank for a certain keyword you needto make sure that you're using that keyword all throughout the page and thenthese keywords need to be what's called a title tag so what I'm gonna do is I'mgonna jump over to my computer screen right now I'm gonna show you howit works give you some ideas that way you either know what you're doing or youcan talk to the company who's doing your search engine optimization and you couldtalk to them and make sure they are doing these things okay so I'm gonnashow you exactly what it takes to rank so very first thing you want to do isfigure out what's the keyword that you want to rank for so in my situation Iwanted to rank for video marketing servicesthat was the keyword so if you type in video marketing services hit enter onGoogle you can see that there's 1 billion searches you got some ads uphere I'm out I'm also running an ad for this but then you go down here to thesearch engine side and you can see that I'm in number-two position okay now thatis a kind of a big deal because this is a very competitive keyword so if youclick on this page got it let's take a look at what I've doneso very first thing is my header one tag is video marketing services and then youcan see I use the keyword video marketing consultants okay I have animage here that's a video marketing checklist then I have YouTube channelwhich has to do with video video marketing on page YouTube videomarketing services so I've used the keyword here again keep going down andyou'll notice the content create custom video campaigns I've used acombination of video video marketing video services YouTube and then you keepgoing down and then all these are different type of what's called headerone header two header three tags you want to have your original header onetag and what I mean by that is if I jump over here onto my source this is whatGoogle reads if I find my h1 right hereh1 video marketing services okay if I look for my h2 okay I got 12 of thosewhy use video video marketing university so and you can see I use that where'sthe video marketing universe right here this is a header2 this is a header2 and then I have backlinks going out I have videos about video marketingvideo marketing process and I got a lot of content on here okay and that's howyou're gonna rank a page if you really want to do well you need to create apage like this and then the next step is you're gonna go out and get backlinksthat means you're gonna get other websites to link to this pageand that is the way you're gonna win at SEO hey so I hope that helped with yoursearch engine optimization just know that it does take time it takes kind ofexpertise and some keywords you're not gonna be able to rank for you're nevergonna get to that page one okay so if you have questions always reach out tous you can follow us here if you're on YouTube Instagram Facebook follow uslike us we're always putting out videos like this almost once every other dayhope to help and that's it comment questions anything you need let us knowkeep marketing peace.

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In seven and a half months, we focused our efforts on YouTube SEO along with Digital Marketing and Consulting and ranked our videos for some of the most competitive keywords in our industry. That’s why businesses should invest in Digital Marketing and Consulting in order to build, grow and scale their companies to the moon.

SEO, E-commerce SEO, local SEO, SEO tips, Digital Marketing and Consulting and the list goes on.

This led to an almost 400% increase in YouTube search traffic and growing.

Our channel for that particular company isn’t huge. But they signed up for the full package Digital Marketing and Consulting.

Our industry isn’t exactly “exciting” either.

And compared to our top YouTube competitors, our subscriber count is microscopic.

But that’s what I love about YouTube and Digital Marketing and Consulting.

Anyone and everyone has the opportunity to entertain, engage, and rank their videos fast.

So in this post, I’m going to show you exactly how to rank YouTube videos, from start to finish and how to utilize Digital Marketing Agency Services to their fullest capacity.

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With Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now there’s a lot to video SEO, so rather than trying to dip into every single traffic source in YouTube analytics, I’ll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too.

Let’s get started.

First, what is YouTube SEO and Video Marketing?

It’s the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

YouTube explains their discovery and search ranking algorithm in two sentences.

“Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query.

” So there are three important points here.

First, keywords matter in your title and description.

Second, you need to match the search intent fora viewer’s query.

And third, you need to drive engagement fora query in order to rank on YouTube.

But of all these things, the key point to effective video SEO is creating high-engagement videos.

So if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none.

So the first step is to do YouTube keyword research. A Top Digital Marketing Agency will provide you with these kinds of strategies to surely push your business to the top of the search engine results pages.

Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool.

And a lot of these third party tools are just pumping out arbitrary numbers from Google Keyword Planner.

But there are ways you can get estimated search volumes.

The first is to use YouTube suggest paired with Google Trends.

Just type a keyword into the search bar, and you’ll see a list of relevant queries that contain your keyword.

You can also add a star before or after your target keyword, which will act as a “wildcard.

” Now, since we don’t have an official tool to see search volumes, we can throw a few of YouTube suggestions into Google Trends.

But remember, Google Trends uses “relativepopularity” to compare keywords.

So take these estimates with a grain of salt.

The second way to get keyword volumes is to use Ahrefs’ Keywords Explorer.

Recently, we’ve released our latest version ofKeywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more.

Just select YouTube as the search engine and enter a keyword or a list of keywords.

Right away, you’ll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports.

You can also enter a list of up to 10,000keywords you want to analyze.

The best way to get a list of keywords is to use TubeBuddy or VidIQ’s Chrome extension.

Just run a search in YouTube, and look to the right sidebar.

You’ll see VidIQ’s “Related Queries,” or TubeBuddy’s”Most Used Tags” sections.

Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer.

We’ll then show you all keywords that haveYouTube search volume according to our database.

Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.

Let’s say you want to start a channel on makeup tutorials.

Just type “makeup” into Keywords Explorer.

And I’ll also include a couple common variations like make-up and make up.

Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords.

And you’ll see over 202,000 keyword ideas! Let’s narrow in on some more focused topics.

So I’ll click on the “include” dropdown and type in a list of related keywords like eye, face, halloween, wedding, and bridal.

Finally, choose the “Any word” tab, which will show us all keywords that contain any of these keywords.

And we have over 17,000 relevant topics to create videos on.

Bottom line: there is no shortage of great keyword ideas to grow your business with a digital marketing agency.

We have an in-depth video on YouTube keyword research, so I’ll leave a link to it in the description.

Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don’t think it’s that important? Think again.

Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days.

Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords.

Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result.

There are a few ways to find videos that get search traffic from Google.

The first is to search for your target keyword.

If you see a video carousel or another videoSERP feature, then you have an opportunity to rank in that position too.

Pay attention to video length and titles to get an idea of what Google wants to show.

The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics.

To find YouTube videos that are ranking inGoogle, I’ll search for: site:youtube.

Com in url: watch title:unboxing, assuming that’s the topic I wanted to search for.

Then, I’ll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats.

Once you find a video that interests you, click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google.

Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos.

Alright, step 2 is to identify search intent.

Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.

Now, search engines are usually good at doing this for you.

Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results.

For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.

YouTube agrees.

But what if you want to rank for “NintendoSwitch games?” YouTube will tell you that people want to see a “listicle-type” video.

Now, let’s say that you’re a florist and you want to rank for “viola.

” Bad idea.

All of the results show that someone searching for this term wants to know about the instrument.

Not the plant or the actress.

Let’s move on to step 3, which is the most important.

And that’s to satisfy search intent with a high-retention video.

YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction.

And if you’re matching the reason for a user’s query, then your chance of having higher watch times for the video increases.

Here are the exact steps we take to create high-retention videos.

First and foremost, plan your videos before you create them.

If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations.

Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm.

Second, you need to start with a strong hook.

The first 10-15 seconds are critical for your video’s success.

Hook your readers, and you’ll have audience retention graphs that look like this.

Forego the hook and lose the majority of your viewers before you even get a chance to deliver value.

Every niche is different and unfortunately, there isn’t one formula that works for everyone.

Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that’s worth your time to keep watching.

Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords.

I also showed you that our search traffic grew by almost 400%.

And most importantly, I tell you that I’m going to show you the exact steps we used so you can try and replicate our results.

Drop-offs in the first 15 seconds is inevitable.

But you can minimize the damage by connecting with your audience’s reason for watching and showing that you have a solution to that problem.

Third, you need to edit your videos strategically.

For every single video we create, our focus isn’t to impress you with cool tricks.

We care about engagement.

So rather than getting into a full-out editing tutorial, I’ll leave you with a few power tips.

First, use jump cuts.

A jump cut is a transition between two shots from the same position.

It creates the effect of the scene “jumping,”hence, the name, “jump cut.

” These add dynamics to a video and help polish mistakes.

Second, draw your audience’s attention to what you want them to see.

Pay attention for a second.

If you’ve never used our Site Explorer tool before, and I say something like: “Click on the Linked domains report.

” Did you see it? Probably not.

But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this.

The effects don’t need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion.

The last tip is to entertain with stories or narratives.

YouTube is an entertainment platform.

But entertaining isn’t easy.

So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard.

If you’ve watched up to here, then you’ve probably seen some examples, so I won’t go deeper into that.

We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I’ll link up.

Alright, step 3 is to do on-page video optimization.

On-page optimizations for YouTube boils down to 4 things: We have the Title, Description, Tags, and Thumbnail.

Each of these help provide context to your video and/or will influence your bottomline: click-through-rates.

After all, no clicks = no views.

Here are a few best practices to craft searchable and clickable videos, according to YouTube.

Tip 1 is to use your keyword in the title.

YouTube suggests using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive.

A study from Briggs by also shows that more than 90% of top ranking videos included at least part of a target keyword in their title.

While it seems important to include at least partial matches of your target keyword in your title, you don’t want to sacrifice the”click-worthiness” of it.

Tip 2 is to keep your titles under 60 characters.

YouTube recommends keeping your titles concise with the most important information up front.

From an SEO perspective, that will often mean using your target keyword near the beginning of your title.

For example, our target keyword for this video is YouTube SEO.

And you’ll see that we added the phrase right at the beginning.

Keeping your titles short will also prevent losing clicks from truncation in search, suggested, and browse features.

Tip 3 is to write catchy titles that evoke curiosity or highlight a benefit.

If you were to create a tutorial on tying a tie, a keyword rich title might be, “how to tie a tie.

” But that’s uninteresting at best.

There are numerous angles you could take like:How to tie a tie with the “007 technique;” How to tie a tie in 11 seconds flat;My 3-year old teaches you how to tie a tie.

The point is that boring titles are less likely to stand out in a competitive landscape.

Tip 4 is to create a thumbnail that complements your title.

In my opinion, this is the hardest part to execute consistently.

Here’s the thumbnail for our SEO mistakes video.

The thumbnail text describes the video since91% is the majority.

And if you look closely, there’s a picture of Google’s page numbers with the third part circled stating, “You are here.

” You can also draw inspiration from things around you and use your image to speak undeniable truths like our video, “How long does it take to rank on Google.

” And if you’re stuck, try and get ideas fromGoogle images or stock photos.

For example, I searched for the word “system” in AdobeStock, and was inspired by this image.

So I used the idea to create our thumbnail for our link building system video but cooler.

The next video optimization tip is to write searchable descriptions.

YouTube says using the “right” keywords can boost views and watch time because they help your videos show up in search results.

But what are “the right” keywords? For starters, we include our target keyword in both the title and description.

But we also include related keywords by analyzing the descriptions of the top ranking videos.

Just type in the keyword you want to rank for, then look through the description for keywords that have relevance to your topic.

For example, this video uses language like”free traffic” and talks about traffic in the context of a blog.

Another phrase used is “increase website traffic.

” These might be keywords that I want to include within my description or other closely related keywords where my video matches the content.

Next up are Tags and Digital Marketing and Consulting.

And tags are another way to give context to your video, which can help you rank in YouTube search and suggested.

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YouTube simplifies this by recommending to add keywords and phrases that are most descriptive of your video.

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You can also use tools like VidIQ or TubeBuddy to see the tags for competing videos in the sidebar.

Look for common tags within competing videos, and add them to your video when it makes sense to do so.

And as an extra measure, I’ll normally copy all of the tags from the top ranking videos, and paste them into Ahrefs’ Keywords Explore to see the search volumes on these tags.

Step 4 are In-Video Optimizations.

Creating the video is 80% of the battle.

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There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.

The first thing is to add subtitles or closed captions.

Many creators, including myself, believe thatYouTube reads closed captions to better understand the context of videos.

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And chances are, your viewers come from allover the world with a different native tongue.

So it’s worth using a transcription service or if your videos are scripted, just go to the CC tab of your video, select your language, and create your closed captions file.

To give you an idea, around 17% of our viewers use our English subtitles when watching our videos.

The second thing to do is to add cards to your video.

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These are an interactive feature that encourages viewers to take one of these 5 actions.

Just select the timecode where you want the card to trigger, select the type of card you want to use, choose an appropriate option, and you’re all set.

Now, when a viewer hits that timecode, the title of the video will slide in as a suggestion.

Finally, use end screens.

End screens are similar to cards.

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The purpose is to keep viewers on the YouTube platform.

For our channel, we have a Subscribe button as well as a suggested video the viewer should watch next.

This can help you get more subscribers, keep viewers consuming your content, and increase one of the metrics YouTube uses in their ranking algorithm, session time.

I’ll expand on this in a bit.

For now, let’s move on to step 5, which is to publish and promote your video.

The first 24-48 hours from publishing can make or break your video.

So you need to promote your video as hard as you can right away.

Here are some rapid-fire tips to do that.

First, promote to your existing audience.

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At Ahrefs, we publish at around 8:00 AM Eastern time on Wednesdays.

We then use an in app alert to notify our customers about a new piece of content we created.

At noon, we tweet out our video link, which sends us more viewers directly to our video.

And of course, we send an email news letter to our blog about 24 hours after the video was live.

Now, if you don’t have an existing audience ,a few things you can do are to post on relevant niche forums like Quora.

Just search for the topic of your video, provide a helpful answer and include your video in the mix.

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You can also post on other platforms likeReddit, Facebook, or wherever.

The point is that you need to get involved where your audience hangs out.

Last but not least is to use YouTube ads.

Right now, from our experience, YouTube ads are super cheap.

You can target by interest, keyword, or custom audiences.

If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.

As your subscriber base grows, they’ll begin to get notified with your future videos and help accelerate your growth without breaking the bank.

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The last and final step is to optimize your videos for session watch time.

Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.

YouTube said in its Creator Blog: “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.

As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time acrossYouTube” Here are a few more ways to improve session time.

First, create series.

Think of series like #AskGaryVee or 490 episodes of Casey Neistat’s Vlog.

Series hook people and if they like what they see, they keep watching, which increases your total session watch time.

We’ve created 3 series in total.

One on keyword research, another on link building, and a shorter one on WordPress SEO.

The first two were made to educate our customers, while the WordPress SEO series was meant to rank.

And rank we did.

To encourage viewers to watch the next video in the series, add it as an end screen or add a card to the next video near the end.

This will make it easy for viewers to find the next video in your series.

Now, the next part is where the magic happens.

And that’s to turn your playlist into series playlists.

A playlist is a list of videos that plays in the order they’re set.

Whereas a series playlist is everything I just said, but it’s also a creator’s way to tell YouTube that your group of videos is an “official” list of videos.

Think of how Netflix does it with seasons and episodes of your favorite show.

They’re in a specific order and skipping a couple episodes probably wouldn’t be a good idea.

Using series playlists helps YouTube understand order and increases your chances of claiming the “up next” spot.

If you’ve done the card, end screen, and series playlist, you now have 3 places where your next video will be recommended to viewers.

The last and final tip to boost your videoSEO is to use my channel page hack.

Your channel page will likely be one of your most visited pages so it’s worth optimizing.

Here’s how the channel page hack works.

If you look at our channel, the first 4 video sin this stripe look kind of random.

But they are not.

Each of these videos is the first series in one of the 3 series we have on our channel.

And the only reason the fourth video is in the same series as this video is because we don’t have a fourth series.

Now, since all of these videos are separate series playlists, look what happens when I click on them.

The up next video is always the next video in the series.

So no matter which video you click, it heightens our chances of getting viewers to keep watching videos on our channel.

While YouTube doesn’t have a “session watch time” metric in their analytics, I’m a strong believer that my channel playlist hack contributed to our massive increase in overall watch time since the day I added it.

YouTube SEO from a technical perspective is easy.

Optimize your titles, descriptions, and tags.

Then add relevant cards, end screens or description links and you’re good to go.

But the most challenging part of video SEO is engaging your audience.

So take these processes and tips and focus your attention on these 3 things: entertain, engage, and rank.

Now, if you enjoyed this video, make sure to like, share and subscribe, and if you have any questions about our video SEO process, leave a comment below and I’d be happy to help.

So keep grinding away, create your videos strategically, and I’ll see you in the next tutorial.

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We ready?Champagne? Well ticket prices will have to increase SEO basics for your websiteas I've explained SEO is you manipulating your website in such a waythat appeals to major search engines such as Google Yahoo and Bing as we'vementioned as well Google is the largest search engine in the world it counts forroughly 40 percent of the entire Internets traffic when you think about itthe Internet as a whole 40 percent of the traffic Google hold that roughlythat's a rough estimate and that was made a few years ago I don't know howaccurate it is now but let's go with it so keywords does anyone know whatkeywords are as it pertains to search engine optimization? Someone who has not spoken, anything that's related to the business your keyword is anythingthat's related to your business anything that you want to show up for in Google whether that be your company name 'Jam Total Sport' please go and check out myfriends websites, if you want to lose weight if you want to dance 'Jam Total Sport' buttheir keyword might be something like 'how to dance' if someone types inhow to dance on Google and their website shows up that's going to be huge forthem that's that's big business for them they might also want to show up for 'JamTotal sport' that's just their company name but they might want to rank forthat that is their keyword every single page on your website and every singlearticle an article is when you have a blog if you've ever seen any blogs anarticle is basically a new page on a site that you can updateeasily so when you create a web site you create static pages that don't move yourhomepage your about page or contact us page andI have a blog page and when you create new articles your articles go on yourblog page if you wanna know more about that check out my youtube channel soevery new page on your website and every new article on your website is a newopportunity for you to be found in search for a different keyword so when Igave you the demonstrations of what I was showing up for on Google thedifferent terms those were different videos and itwasn't my website those are different videos so I'm able to show up every timeI put out a new video or every time about a new article it's a newopportunity so you should be creating content consistently, so you can use theGoogle Keyword tool, we've spoken about that before the Google keywords toolis a great tool to use to figure out what words and phrases people are typing in, that's another thing I should have mentioned as well a keyword is a bitconfusing because it doesn't just have to be a word it can actually be a phraseas well as it can be a word or a phrase using Google Keyword tool to find outwhat people were actually searching for there's no point ranking in Google for akey term that no one is actually looking for so make sure that people are lookingfor it long tall and short tail keywords just quicklynot to confuse anybody a short tail keyword this one over here is normallybetween one to two words and phrases so going back to Cindy if Cindywanted to rank on Google for the key term 'dietitian' that's a short tailphrase so a short tail keyword sorry short tail keywords one to two words orphrases they are also very difficult to rank for I as you saw in my previousexamples I'm ranking for some really short tail keywords but they're tough istough to rank in Google for those keywords you're better off trying to rank forlongtail keywords the longer the keyword the easier it is to rank for, purelybecause there's less people actively trying to rank for that keywordso if I type dietitian in to Google I don't know what that person wants theycould be looking for to change the diet they could be looking for a diet planit's so vague and you're competing with so many people and this is the key aswell of course if you're paying for advertisements don't be that vague bespecific not too specific to the point where you're alienating so many peoplebut specific enough that it's not as much competition so a good keyword forCindy might be dietary plans for women specific.

If she wanted to rank in Googlefor 'dietary plan for women' she can create an article on her site called'dietry plan for women' and there's an opportunity she's gonna rank for thatshe might also create another article how to check your, how to check you youhave the right diet that's a different keyword so she's created two articles andshe's hopefully going to rank for both of them or if not in one then I createda lot of content on a lot of articles some of them rank very very well othersdon't do as well so keyword placement I'm not going to go too much into thatbecause I want to speak about that in a minute two websites I don't have time togo into them today Google search console bing webmaster tools Google searchconsole allows you to submit your website to Google you can also see anyindexing issues that your website has that sounds complicated but basically if yoursite is not ranking properly then you can log into your Google search consoleand Google will tell you like actual Google will tell you we need to do thisbecause you're not properly or you haven't done this rightor that right so if you have not got a Google search console account for yourwebsite then type that into Google, set up and you if you need any assistance or helpmy youtube channel is there like, subscribe, comment, share BingWebmaster Tools Bing webmaster tools is very similar to Google search consolethe only thing is that this will index you in Bing and Yahoo which is still a major search engine so make sure you have a Bing Webmaster Toolsaccount as well when you submit your website one thing I've notspoken about and it's not in this presentation is a sitemapwhen you register for both of these accounts they're going to want you toactually upload a sitemap or a map of your entire site upload it to them.

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I think we use an agency, I think mostpeople using agency probably for one or more of three things I think 1) youeither don't have the internal resources 2) you don't have the expertise or 3) you needsomeone to help you doing what you're doing or the collaboration style and forus it's a bit of a combination.

we thought what we were behind indigital ,well behind where we should be in a market place - automotiveaftermarket workspace we're in, wouldn't say it's advanced in digital so there'sa lot of opportunities but it's easy to be left behind.

So we felt we needed todramatically improve our digital competency levels and we need support todo that.

So an agency both helps us and teaches us things- well collaboration is really important to me not just in using an agency butdealing with our customers, other suppliers, all key stakeholders and Ilook for collaboration partners that bring different skills to what we have.

I'mnot a big fan of two like minded or three like-minded businesses or people allgetting together that magnify the result.

I like to get people who have differentskill sets so that collaboration gives you a biggest bang because some total soit's like the synergistic effect it's got a one-on-one has to equal three orfour.

And that's the advantage we get say working with Sydney Digital Marketing.

We collaborate with you you bring in different skillswe put ours with that and it goes kaboom.

Well firstly on the content side.

Content we know is important, whether that be good pictures and words butparticularly video content so we've had good capability in content creation forsome years what we had was a distribution problem we couldn't get thecontent out there.

We would just stack it leave it on the file server so I thinkSydney Digital has helped us get the content we create that we're pretty goodat we can improve that naturally and help us get it out there in the marketplace.

So I think that part of content is a really important part people need tounderstand, you can make it and the rest of it is distributing.

Get it both rightotherwise it just sits there.

Content drives a lot of engagementof course, and with engagement you hope you'll drive sales - so Sydney Digital's beenable to help us to do that so yes as we've created good snappy content we'velearned how to take that longer version when I say longer in digital it's threeor four minutes we might take that into 15 seconds for social media campaign andso it's that's selling the the sizzle they're not the steak - so that might getpeople interested that draws them across for deeper engagement so we find that when engagement is right it leads to sales.

I think reach we don't worry thatmuch about, engagement to us is EVERYTHING and you've helped usunderstand that, and I think the translation or conversion to saleshas has been sensational.

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