SEO and Digital Marketing Services – Who Does Your Business Need?
As a digital marketing agency owner, I know all about the pains and frustrations of wanting to grow your agency but just not knowing the best way to do it, which is why in this blog post, I want to cover my top seven strategies that I’ve used over the years to massively grow my revenue, my profit, my customer base and build the agency of my dreams so you can do the same.
So, if you’re interested in learning about the latest and greatest marketing strategies, tools, tips, tricks, and tactics, well, you may want to consider subscribing and hitting that notification bell.
Growing Your Business with a Digital Marketing Agency
Alright, so, if you’re here now, it’s because you want to grow your digital marketing agency which I first have to commend you on because wanting to grow your agency is a very noble pursuit.
The more you grow, the more people you’re going to be able to serve, and the more people you serve well, the more they’re going to be able to serve in turn.
And thus, we fuel the business, we fuel capitalism, and we make the world a better place.
Now before we dive into the tips, real quick on my history just so you know who I am and why I’m qualified to talk about this, I’ve had a digital marketing agency for years, I started way back in the day by offering things like web design and social media.
Over the years, that evolved into SEO and a lot of search engine marketing and then that evolved even further to where we are now which really focuses on online advertising like Facebook ads, Instagram ads, YouTube ads, and Google ads.
And that essentially is where we’re at now.
Now, when I first started the business years ago it was a very, very sketchy start, as I’m sure you can remember when you first started your agency.
It was only when I drew a line in the sand and said this is the point where I’m going to make it or I’m essentially going to quit, give up, and go back and get a job again, well that’s when things really took off because I was willing to do the things that I’d been previously unwilling to do and that’s really what we’re really gonna be focusing on here is essentially leveraging the things that most of your competitors aren’t willing to do, which is gonna give you a leg up and allow you to really just blast them out of the water.
So with that said, this first tip is gonna sound a little counterintuitive.
After all, if your goal is to grow and scale your agency, why would you want to do the unscalable?
Well, essentially the unscalable things are often the ones that have the most traction, especially when you’re trying to grow and really hit that next level.
After all, there’s no substitute for face to face conversation.
Now, this is a mistake thatI made a few years ago.
As my agency started to explode, I started to move further and further away from those personal relationships and those face to face conversations.
Breaking the Business Plateau with Digital Marketing
In turn, the business kind of ended up plateauing, and it was only when I started to recommit myself as the agency owner to doing those unscalable things like meeting clients in person, following up, doing a lot of really personal interaction.
Well, that’s when things took off again because my clients started to really understand that I truly, genuinely cared about them and about their success and I was willing to do the things that others were not.
Applying Principals with Digital Marketing
This next tip, I’m sure you’ve heard before, but it’s the 80/20 rule or Pareto principle, and we need to apply the 80/20 principle to your entire business.
Now, if you’re not familiar with the Pareto principle, really quick, it essentially states that 80% of your results are gonna come from 20% of your efforts.
And again, 80% of your revenue, probably gonna come from around 20% of your clients.
If you offer multiple services, 80% of those are gonna account for only 20% of your revenue and 20% of those services are gonna account for 80% of your overall revenue.
So, again, looking at things holistically, when you map everything out, let’s say you’re offering five different services, odds are pretty good it’s gonna be one or two that are providing the most bang for your buck.
Again, when you line out all of your clients, it’s probably going to be those top 20%, top 30%, that are going to account for most of your revenue.
So what does this mean?
Well, when you look at all these things, it’s going to allow you to identify those services that are actually profitable and really driving your business forward and the ones that you can probably let go of.
Same things with your clients
When you really look at them, it’s going to allow you to pinpoint the ones that are providing the most revenue, so you can not only do a better job for them, but you can find the traits that are similar between them all and go out and get more clients just like them.
This next tip is one I’ve fallen victim to countless times before and essentially what you want to do here is give them what they want, not what you want.
Even though you are the digital marketing expert, you know the business inside and out, you know what’s probably best for them, they may come to you looking for something completely different.
Now, it is obviously going to be wise and ethical and honorable and authentic to end up giving them what they need in the end, but at the beginning, if they say they need just social media management, you’re best to approach that conversation and the client that way and then pitch them on the other things that they really should be doing after that.
So, it’s really hard to sell someone something that they don’t want or don’t think they need.
It’s a lot easier to give them what they want and then convince them afterwards by showing them what you’ve done for them but how it could be so much better and really that’s the way that you want to approach this direction. Hamiltonwebs.com has been through a lot of different client interactions in the past.
When it comes to running a digital marketing agency, there’s a number of different things that go into it.
There’s obviously the sales, there’s the marketing, there’s the fulfillment or the operations of the client work, there’s the finance side, and then there’s all of the other areas that go into it like the mindset and the team building and the leadership and the management, all that other stuff.
Digital Marketing As a Business Owner
Well, you as the digital marketing agency owner, you’ve got a very unique skillset and essentially you want to stay operating in your zone of genius.
Maybe this is actually doing fulfillment for clients or maybe it’s getting on the phone and signing up clients or maybe it’s just designing all the marketing behind the scenes and letting someone else handle the sales and operations of the business.
Whatever it is, the better that you’re able to identify and really articulate what you do best, the better you’re gonna be able to get everything else off your plate.
This means you’re gonna have less stress, you’re gonna have more time, and your client results are gonna skyrocket because you’re gonna be doing what you’re doing best and other people are going to be able to focus on doing what they do best.
Win-win, all around.
The next tip that we have to cover if you want to grow your digital marketing agency is that you do in fact need to niche down.
I know you’ve heard this before, so before you skip the video and completely write it off, there is some merit to this, but I want to put in a few caveats.
I know you’ve heard that you need to niche down and niche down again and niche down again.
Well, this can in fact work and if you’re just getting started, it’s great advice, but as you scale up, it’s harder and harder to do because eventually you’re going to run out of market cap of a super micro niche, so you’re gonna need to expand a little more.
So what does this mean? Well, when it comes to going out there and acquiring new clients, you do want to be niche-specific but there’s no reason that you can’t target multiple niches at a time or subsequently or one after another or whatever it is.
Understanding Your Niche and Hiring a Digital Marketing Agency
When I’m talking about niches, I’m talking about not only the industry of, say, dentists, or chiropractors, or legal firms, or financial investment advisors or whatever it is, but also the services that you offer, whether it’s web design or SEO or online ads or whatever it is.
Essentially, you can choose either the industry or the service that you’re offering and really focus on that for the time being.
Once you’ve built that up to the level that you want, then you can move on to the next one.
So, yes, you do need to niche down, but you are able to have multiple different niches that you’re targeting with multiple different marketing campaigns in your own business.
The next tip is one of my absolute favorites and is largely responsible for massive growth in the very early years of my business and this is the willingness to outspend your competition.
So what do I mean by that? Well, if you’re operating in say, a local area, all you have to do is take a look at what other local advertising agencies or marketing agencies are doing in your area, and then do more of that.
Fortunately, in most cases, it’s not too hard to run a few more Facebook ads or allocate a few more dollars towards your SEO or put out a little more content than the competition.
All you really need to do is continue to outspend them and eventually, over time, that gap becomes so large that they really will never be able to catch you and never be able to takeover the market share that you’ve established.
Now, the easiest way to kind of ease your way into this is really to start small and just allocate an extra five or 10% of your revenue to your internal marketing budget.
Over time, as your revenue grows, that budget is going to grow along with it and it becomes a lot easier to essentially take over the market with content and value and more ads and staying top of mind among your target market.
You know, basically all the things you’re trying to do for your clients.
As a business owner and entrepreneur you needto spend your time wisely.
Obviously you should post all your videosto YouTube, however should you post your videos to Facebook? Well, maybe.
Facebook is great for both BtoB and BtoC organizationswho want to market to people in the 35-65 year old demographic.
Facebook is where people, in my opinion, wastea lot of time, so some of that time should be spent on looking at your videos.
A key statistic to remember is that 80% ofthe people on Facebook are watching the videos on silent so you want to make sure your videosare heavy with text graphics and, or at least have the close captions hard coded on thevideo.
I’m Taylor with Financial Potion where videois your Financial Potion.
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I hope this video helps you better determineif you should be spending your time posting on Facebook.
At least if you do decide to post on Facebookyou can use their scheduler and plan a head.
You always want to directly upload your videosto Facebook and use their scheduled to have the best opportunity to be found on peopleswalls.
If you have any questions about this topicplease post them in the comments below and until next week, stay engaging!.