SEO and Digital Marketing Services – Who Does Your Business Need?
As a digital marketing agency owner, I know all about the pains and frustrations of wanting to grow your agency but just not knowing the best way to do it, which is why in this blog post, I want to cover my top seven strategies that I’ve used over the years to massively grow my revenue, my profit, my customer base and build the agency of my dreams so you can do the same.
So, if you’re interested in learning about the latest and greatest marketing strategies, tools, tips, tricks, and tactics, well, you may want to consider subscribing and hitting that notification bell.
Growing Your Business with a Digital Marketing Agency
Alright, so, if you’re here now, it’s because you want to grow your digital marketing agency which I first have to commend you on because wanting to grow your agency is a very noble pursuit.
The more you grow, the more people you’re going to be able to serve, and the more people you serve well, the more they’re going to be able to serve in turn.
And thus, we fuel the business, we fuel capitalism, and we make the world a better place.
Now before we dive into the tips, real quick on my history just so you know who I am and why I’m qualified to talk about this, I’ve had a digital marketing agency for years, I started way back in the day by offering things like web design and social media.
Over the years, that evolved into SEO and a lot of search engine marketing and then that evolved even further to where we are now which really focuses on online advertising like Facebook ads, Instagram ads, YouTube ads, and Google ads.
And that essentially is where we’re at now.
Now, when I first started the business years ago it was a very, very sketchy start, as I’m sure you can remember when you first started your agency.
It was only when I drew a line in the sand and said this is the point where I’m going to make it or I’m essentially going to quit, give up, and go back and get a job again, well that’s when things really took off because I was willing to do the things that I’d been previously unwilling to do and that’s really what we’re really gonna be focusing on here is essentially leveraging the things that most of your competitors aren’t willing to do, which is gonna give you a leg up and allow you to really just blast them out of the water.
So with that said, this first tip is gonna sound a little counterintuitive.
After all, if your goal is to grow and scale your agency, why would you want to do the unscalable?
Well, essentially the unscalable things are often the ones that have the most traction, especially when you’re trying to grow and really hit that next level.
After all, there’s no substitute for face to face conversation.
Now, this is a mistake thatI made a few years ago.
As my agency started to explode, I started to move further and further away from those personal relationships and those face to face conversations.
Breaking the Business Plateau with Digital Marketing
In turn, the business kind of ended up plateauing, and it was only when I started to recommit myself as the agency owner to doing those unscalable things like meeting clients in person, following up, doing a lot of really personal interaction.
Well, that’s when things took off again because my clients started to really understand that I truly, genuinely cared about them and about their success and I was willing to do the things that others were not.
Applying Principals with Digital Marketing
This next tip, I’m sure you’ve heard before, but it’s the 80/20 rule or Pareto principle, and we need to apply the 80/20 principle to your entire business.
Now, if you’re not familiar with the Pareto principle, really quick, it essentially states that 80% of your results are gonna come from 20% of your efforts.
And again, 80% of your revenue, probably gonna come from around 20% of your clients.
If you offer multiple services, 80% of those are gonna account for only 20% of your revenue and 20% of those services are gonna account for 80% of your overall revenue.
So, again, looking at things holistically, when you map everything out, let’s say you’re offering five different services, odds are pretty good it’s gonna be one or two that are providing the most bang for your buck.
Again, when you line out all of your clients, it’s probably going to be those top 20%, top 30%, that are going to account for most of your revenue.
So what does this mean?
Well, when you look at all these things, it’s going to allow you to identify those services that are actually profitable and really driving your business forward and the ones that you can probably let go of.
Same things with your clients
When you really look at them, it’s going to allow you to pinpoint the ones that are providing the most revenue, so you can not only do a better job for them, but you can find the traits that are similar between them all and go out and get more clients just like them.
This next tip is one I’ve fallen victim to countless times before and essentially what you want to do here is give them what they want, not what you want.
Even though you are the digital marketing expert, you know the business inside and out, you know what’s probably best for them, they may come to you looking for something completely different.
Now, it is obviously going to be wise and ethical and honorable and authentic to end up giving them what they need in the end, but at the beginning, if they say they need just social media management, you’re best to approach that conversation and the client that way and then pitch them on the other things that they really should be doing after that.
So, it’s really hard to sell someone something that they don’t want or don’t think they need.
It’s a lot easier to give them what they want and then convince them afterwards by showing them what you’ve done for them but how it could be so much better and really that’s the way that you want to approach this direction. Hamiltonwebs.com has been through a lot of different client interactions in the past.
When it comes to running a digital marketing agency, there’s a number of different things that go into it.
There’s obviously the sales, there’s the marketing, there’s the fulfillment or the operations of the client work, there’s the finance side, and then there’s all of the other areas that go into it like the mindset and the team building and the leadership and the management, all that other stuff.
Digital Marketing As a Business Owner
Well, you as the digital marketing agency owner, you’ve got a very unique skillset and essentially you want to stay operating in your zone of genius.
Maybe this is actually doing fulfillment for clients or maybe it’s getting on the phone and signing up clients or maybe it’s just designing all the marketing behind the scenes and letting someone else handle the sales and operations of the business.
Whatever it is, the better that you’re able to identify and really articulate what you do best, the better you’re gonna be able to get everything else off your plate.
This means you’re gonna have less stress, you’re gonna have more time, and your client results are gonna skyrocket because you’re gonna be doing what you’re doing best and other people are going to be able to focus on doing what they do best.
Win-win, all around.
The next tip that we have to cover if you want to grow your digital marketing agency is that you do in fact need to niche down.
I know you’ve heard this before, so before you skip the video and completely write it off, there is some merit to this, but I want to put in a few caveats.
I know you’ve heard that you need to niche down and niche down again and niche down again.
Well, this can in fact work and if you’re just getting started, it’s great advice, but as you scale up, it’s harder and harder to do because eventually you’re going to run out of market cap of a super micro niche, so you’re gonna need to expand a little more.
So what does this mean? Well, when it comes to going out there and acquiring new clients, you do want to be niche-specific but there’s no reason that you can’t target multiple niches at a time or subsequently or one after another or whatever it is.
Understanding Your Niche and Hiring a Digital Marketing Agency
When I’m talking about niches, I’m talking about not only the industry of, say, dentists, or chiropractors, or legal firms, or financial investment advisors or whatever it is, but also the services that you offer, whether it’s web design or SEO or online ads or whatever it is.
Essentially, you can choose either the industry or the service that you’re offering and really focus on that for the time being.
Once you’ve built that up to the level that you want, then you can move on to the next one.
So, yes, you do need to niche down, but you are able to have multiple different niches that you’re targeting with multiple different marketing campaigns in your own business.
The next tip is one of my absolute favorites and is largely responsible for massive growth in the very early years of my business and this is the willingness to outspend your competition.
So what do I mean by that? Well, if you’re operating in say, a local area, all you have to do is take a look at what other local advertising agencies or marketing agencies are doing in your area, and then do more of that.
Fortunately, in most cases, it’s not too hard to run a few more Facebook ads or allocate a few more dollars towards your SEO or put out a little more content than the competition.
All you really need to do is continue to outspend them and eventually, over time, that gap becomes so large that they really will never be able to catch you and never be able to takeover the market share that you’ve established.
Now, the easiest way to kind of ease your way into this is really to start small and just allocate an extra five or 10% of your revenue to your internal marketing budget.
Over time, as your revenue grows, that budget is going to grow along with it and it becomes a lot easier to essentially take over the market with content and value and more ads and staying top of mind among your target market.
You know, basically all the things you’re trying to do for your clients.
- Hello and welcome to another episode of Lloyd Adds Little Value,But He Makes Us Laugh.
In this video, I'm gonnabe reacting to spam emails.
We all get them, some of us like 'em, some of us hate them.
Most of us hate them.
If you don't know who we are, I'm Lloyd Knowlton, Irun Digital Marketing HC with my brother Dan Knowlton, and we are KPS Digital Marketing.
Subscribe, like if you wanna learn how to grow your businessusing online video, social media, digitalmarketing, all that jazz, do it now, enjoy the video.
Right, we're gonna startwith a message from Malik, oh no, sorry, it's Mister Bamogo Malik from the telex and creditdepartment at the Bank of Africa.
"Dear friend, good day.
I feel quite safe dealing with you in this important businessthrough this medium.
" In brackets: "internet, which is the fastest medium of communication.
" D'you know what, I think it bloody is.
Internet's fantastic, try itif you haven't tried it yet.
"However, this correspondence is private, and it should be treatedin strict confidence.
" Cut! Only joking.
"In order to transfer out 10.
5 million United States dollars from our bank here, secondly the fund fortransfers of clean origin.
" Does that make sense? I'm starting to doubt Mister Malik.
"I want to transfer leftfund into your account as the foreign beneficiary of the fund and I know that this lettercome to you as a surprise as we don't know ourselves before.
" (Lloyd sighs) Bamogo, please use punctuations, I can't read a sentence thatlong without taking a breath.
"I contact you believingthat you will not let me down once the fund goes into your account.
" Send the 10.
5 milly, I willnot let you down, Bamogo.
"More details of this dealwill be forwarded to you as soon as I hear from you positively concerning this transaction.
" I feel positively concerned at the moment, that's probably a goodexplanation of how I feel.
Concerned, but positively concerned.
"I will come over to your country as soon as the transfer is over, to receive my own share of the fund for further investments by your advice.
" Oh, so you're having a share of this? Is it fifty-fifty, or, I'lldo forty-sixty if you want? I'll take four milly.
"Please write back to me immediately and tell me if you really want to carry out the transaction with me.
Please delete this messageif you are not interested.
" I'm not deleting it, Bamogo.
"Looking forwards to hear from you soon, please for your informationreply to this email.
Regards, Mister Malik Bamogo.
" But you said that youwere Mister Bamogo Malik? Apologies if I've offended you, Malik, I've been calling youBamogo this whole time.
So I could reply to the email, but I am feeling positively concerned, as Malik or Bamogo stated previously.
We'll go back to that one.
Next message comes from Julia.
Julia says, "Want to see what I mean?" That's a short email.
She's sent a link to hotlove.
Shall we see what she means? (sultry jazz music) Delete that one.
Hah, this one's from Stephanie,Stephanie Richardson, although she sent it from RobertRichardson's email address.
Probably just borrowing her husband's.
Oh, subject line, "Oh,are you an ancient god?" Oh, close, Stephanie, not quite, need to work in the gym abit more, but almost there.
She says, "I'm a real girl, I really love sex, want to meet me? Maybe you want to.
You can see my private photos here.
" Stephanie, I have to say, I don't think Robert Richardson would be very pleased with you sending me your private photos.
Oh, there's more ofher message underneath, which says, "What reason,said the time traveler.
Philby contented himself with laughter.
" I can only imagine that perhaps Stephanie was reading some kind of e-Book and copied and pasted itto the end of her email.
Or I suppose could be something to try and get 'round spam filters, but of course Stephanie's a real person, she would never do that! Right, onto the next message.
We have a message fromMichael, Michael Dioch.
Michael Dioch is his name.
"Invest 1000 dollars and get5000 dollars every month.
" Invest 1000, get five.
That could work.
Invest 1000 and get 5000 back? That's an absolute no-brainer.
5000 back, that's aprofit of roughly 4000? You could do that over a couple of.
I've gotta speak to Dan about this.
Pause the video, I've got to speak to Dan about this opportunity.
Dan, I just wonderedif you could come down, 'cause I've just had anemail, I've read an email.
Hang on, I'll put you on speakerphone.
I invest 1000 dollars each month, and they send us 5000 dollars, so obviously it sounds likean absolute no-brainer.
- [Dan] Yeah, sounds good.
Why don't you do it?- 'Cause I'm thinking, if we do that for two months, we can invest 2000 and we'd get a roughly 10000 dollar-- - [Dan] Roughly.
- Roughly 10000 dollars back, which is approximately8000 dollars' profit, so I'm wondering whether it'sa lead we should follow up.
- [Dan] Sounds like, yeah.
- Yeah, okay then.
- [Dan] Yeah, give 'em a call.
- Well, I'm just finishingthis video about spam email.
I'll forward it onto you, and if you could just click the link and register, and add that to our income spreadsheet for the next few months.
- [Dan] Okay, I'll do that now.
- Alright, cheers mate.
Just couldn't wait for that opportunity, alright, cheers.
- [Dan] Cheers, bye.
Can't believe that accidentally got into my spam, my spam folder.
Next one is from Gertrude, she's emailing from Nicholas Slewinskyat something dot NL, probably using a husband's account again.
Subject line: "Even your eyes can tell me how confident you are.
" Aha, thanks, Gertrude! I mean, I wasn't tookeen on the new glasses, but I'm glad that they giveme some confidence, thank you! "I'm a real girl, I reallylove sex, want to meet me? Maybe you," that's thesame message as Stephanie.
That's the same picture as Stephanie! Is Gertrude impersonating Stephanie? Should I contact Gertrude and say, no, contact Stephanie and say someone's stolen her identity? Something fishy's going down here.
Just a quick videotoday, that's enough spam to make anyone go veggie,hashtag, Lloyd's a veggie.
If you liked this video,if it made you laugh, if it made you smile.
(phone ringing loudly) Frustrating.
Might be Bamogo, could bethat investment calling back.
If you liked that video then please do like and subscribe to our YouTube channel, follow us all over social media.
Social media! We'll be back next week.
Well, I say we, Dan'll be back next week and he'll be offering you lotsof value, but less laughs.
See you next week.
Well, Dan, Dan will see younext, I already explained.
Dan will see you next week, but bye.